MEDIA KIT

THE PROFESSIONALS

Thank you for considering La Mega Radio for your Hispanic marketing. Nobody does what we do. We are the only full-time live and local Hispanic media serving the entire Lehigh Valley and Reading markets. We are the largest and most powerful Hispanic media in Pennsylvania. Our enormous audience is very unique and can not be found with any other media. Over the past 15 years, La Mega has become more than just the number one rated Hispanic radio station. We are the leading advocate for the enrichment and celebration of the Hispanic culture. Our commitment to community service has been recognized by local, state and federal agencies as well as local organizations.

After the tragedy that occurred in Puerto Rico in 2017 with hurricane Sandy, La Mega arranged to have the PP&L building in Allentown change its nighttime colors to the Puerto Rican flags colors of Blue, White and Red. That’s power and influence like no other medium.

Your marketing dollars are too important and valuable to waste. La Mega Radio has provided enormous returns on investment for thousands of businesses of all sizes. It is imperative that you begin to build a consistent relationship with Hispanic consumers now. La Mega Radio will help you measure results, identify areas for improvement, and make adjustments if needed. We invest with you.

La Mega Radio has the most popular Hispanic media personalities. They love the same music and share the same passion for life and tradition as their listeners. They know the region and are closely connected to the local community. La Mega personalities work here, live here, and give here.

LIVE AND LOCAL La Mega Radio has live and local Hispanic programming all day. This is the main reason why La Mega Radio has remained a central part in the lives of Hispanics. We actively engage our listeners and can instantly react to essential information happening locally.

VJ Mar & Alfa Lopez Lehigh Valley & Reading

6:00 am 10:00 am

DJ Jonathan  Reading

10:00 am 3:00 pm

Lehigh Valley DJ Chamo King  

Guillo Lokillo  3:00 pm 7:00 pm Lehigh Valley & Reading

7:00 pm 10:00 pm

DJ Daddy Flow  Lehigh Valley & Reading

Diamond Boy Luis 10:00 pm 12:00 mid Lehigh Valley & Reading

MONDAY THRU FRIDAY

Saturday and Sunday mornings on La Mega feature programs about Faith, Health, and Business. Weekends also feature specialty shows like “Los Grandes de la Salsa” and Mega mixes from nationally known DJ’s.

La Mega’s broadcast studio in Allentown, PA.

STATION PROFILE For over 15 years, La Mega Radio has become more than just a Spanish music station. We are deeply connected to the community, and provide information essential to their everyday lives. La Mega Radio connects music, geography, and cultural background with the Spanish language. La Mega Radio is sharply targeted to reach active Hispanic adults between the ages of 25 and 54, with a concentration of 35-44. La Mega Radio’s tropical music format consists of Salsa, Bachata, Merengue, Reggaeton and Spanish Pop.

54% Female 46% Male 12-24 12% 25-34 32% 35-44 37% 45-54 14% 55+ 5%

Age 

Gender 

Hispanic households are 35% larger than non-Hispanic households and spend more on products and services. Hispanics are no longer a sub-segment of the economy but instead, a prominent player. 87% of local Hispanics will purchase products or services heard on La Mega Radio!

91% High School 29% College 6% Graduate

Education 

$25k or less 10% $25k - $35k 21% $35k - $55k 31% $55k - $75k 23% $75k+ 15%

Income  Lehigh 65,288 Northampton 34,340 Warren 8,922 Carbon 3,002 Berks 82,962

Population78% Spanish only 82% Bi-lingual 17% English only

Language

Lehigh Valley Hispanics will spend 2.51 Billion dollars this year on goods and services

La Mega can provide valuable research pertinent to your business, not just our great ratings. We invest heavily with Neilson and Scarborough, the radio industries standard for data analytics and market research. The better we understand your customer and how they make purchases, the better we can help you reach them. La Mega can provide the shopping patterns, media usage, and the weekly retail spending of our listeners in your category of business.

RESEARCH

© ©

WRONG  CONTEXT

WRONG  SCHEDULE

WRONG    COPY

WRONG    EXPECTATIONS

Your commercial was out of place, so your message didn't connect.

You did not allow your campaign to build trust within the market.

Your commercial was confusing, or maybe listeners just didn’t like it.

Your commercial was heard too little, or maybe too much.

Using our research, La Mega can help

you avoid the common mistakes

that occur when you advertise on radio.

La Mega will build an effective and affordable radio campaign that will get you results.

ALLENTOWN

Alburtis Catasauqua

Coopersburg Coplay

Emmaus Fountain Hill

Hanover Lower Milford

Macungie Salisbury

South Whitehall Upper Macungie

Upper Milford Upper Saucon

Washington Whitehall

Allen Bangor

Bath BETHLEHEM

East Allen Forks Twp.

Freemansburg Hanover

Hellertown Nazareth

Lower Saucon Nazareth

Northampton Catasauqua

Palmer Pen Argyl

EASTON Roseto

Stockertown Mount Bethel

Walnutport Washington

Williams Wilson

Wind Gap PHILLIPSBURG

Alpha Stewartsville

Upper Pohatcong Washington

Hackettsburg Milford

READING Wyomissing

Birdsboro Mt. Penn Leesport Bernville

Hamburg Shillington

La Mega Radio is everywhere, every day, every hour. Over the past 15 years, we have tripled in size, growing our network with the most powerful FM stations in Pennsylvania. La Mega covers an enormous 80 mile diameter from Reading to the Lehigh Valley and Central NJ. When you advertise with La Mega,

you can choose the markets you wish to advertise on. Plus, your commercials stream on our website and smart phone app for free!

COVERAGE

R E A D I N G  9 2 . 9 fm  L E H I G H   V A L L E Y  1 0 6 . 9 fm       9 9 . 5 fm  1 6 0 0 am       1 4 0 0 am  

La Mega Radio invests heavily in our promotions department so we can make a big impact on the air and out in the community. We are always conducting on-air contests and giveaways. An excellent way to enhance your existing radio campaign is to sponsor one of our radio promotions or giveaway. La Mega Radio also loves to conduct on-site remote broadcasts and is fully equipped to make a big impact for your business’ next special event or promotion!

La Mega remains the only radio station to host a Latin concert that sold out the PP&L Center with an attendance of over 8,500.

PROMOTIONS

La Mega has worked with all of the major entertainment venues in the Lehigh Valley and Reading to organize the largest Hispanic concerts and festivals in the region. Our events attract thousands of Hispanics of all ages. La Mega Radio can provide your business on-site access to these events. We have a dedicated staff that organizes our event marketing. We can help you maximize your on air campaign by targeting the Hispanic community on a grass roots level too.

RECENT MAJOR CONCERTS   

Romeo Santos Marc Anthony

Gilberto Santa Rosa Ricardo Arjona

Nicky Jam Molusco

Anthony Santos Ozuna

Hector Acosta

RECENT MAJOR FESTIVALS 

Puerto Rican Day Festival Reading Hispanic Festival

Allentown Summer Festival Easton Heritage Festival

Reading Unity Festival Great Allentown Fair

MusicFest Sabor Latin Festival

MayFair Festival of Arts

La Mega Radio’s digital presence is extensive. La Mega receives thousands and thousands of page views, shares, and comments each week on our website and social media. We use our website and social media outlets as a direct marketing tool but also as a communication tool to engage our listeners. La Mega can provide inexpensive and effective ways to supplement your radio campaign by posting an event, conducting a contest, or posting a video about your business.

Banner Ads On-line contests Page sponsorships Facebook Live Live Streaming audio Social media posts Web takeovers

www.pegatealamega.com

Our website is fully integrated with social media, a live streaming player and multiple real time apps. Use La Mega’s on-line capabilities to boost the effectiveness of your campaign.

Yeah, we’ve gotan APP for that.

SOCIAL LIFE