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MEDIA KIT2018
MEXICO & LATIN AMERICA
PHOT
O: F
RAN
KIE
BATI
STA.
GQ PORTFOLIO
MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL GQ VIDEO EVENTSwww.gq.com.mx
PHOT
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RAN
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ELEGANT,SMART,IRREVERENT,AVANT-GARDE…
GQ DNA
Devoted to the best in fashion and all subjects of male interest.LA REVISTA MASCULINA CON MÁS ESTILO EN EL MUNDO
THE MOST STYLISH MEN’S MAGAZINE AROUND THE WORLD
PHOT
O: A
DRI
ANO
RU
SSO
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A VALUED BRAND
Source: Google Analytics, Facebook Insights, Twitter Analytics, Instagram statistics + social network monitoring during June 2017. Circulation audited by IVM. Data comparison for GQ projections in 2018 vs social network followers as of Aug 2nd, 2017.*Advertising pages on interior design magazines, from January to December 2016. Competitive set: Esquire, Gentleman and Life And Style.
+1.79 MUNIQUEUSERS
+5.5 MTOTAL MONTHLY
AUDIENCE
IN MEXICO & LATIN AMERICA
+980 KMONTHLY READERS
IN MEXICO & LATIN AMERICA
+2.7 MFOLLOWERS
112% + THAN ESQUIRE 41%*LEADERSHIP
ADVERTISING SHARE IN MAGAZINES OF
ITS CATEGORY
PHOT
O: G
REG
KAD
EL.
35%35-44 YEARS
36%25-34 YEARS
29%FEMALE
27%FEMALE
56%MARRIED
39%25-34 YEARS
15%18-24 YEARS
+1.79M
+24.3M
UNIQUE USERS
71%MALE
73%MALE
PAGEVIEWS
44%SINGLE
70%AFFLUENT
AB
30%EMERGINGAFFLUENT
C+
27%45+ YEARS
25%35-44 YEARS
AUDIENCE PROFILE
Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months.Google Analytics, Facebook Insights, Twitter Analytics and Instagram Statistics.
PHOT
O: S
ANTI
AGO
RU
ISEÑ
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GQ is the main showcase of the fashion, automotive, jewelry and technology industries.Audience data:
100% 100%
98%
99% 92%
100%
GOES SHOPPING OWNS A CAR
OWNS SMARTPHONE
GOES TO MALLS BOUGHT IT NEW
OWNS ENTERTAINMENT DEVICES
100%
67%HAS PURCHASED
LUXURY PRODUCTS
ACCESSORIES
Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months, owns a car and have purchased luxury products/accessories in the last 12 months.
PHOT
O: N
INO
MU
ÑO
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DEMANDING AND INFLUENTIAL
Source: General Media Survey Executives 2016 and population 1st. accumulated 2017, Ipsos Mexico. People that have read the magazine during the past 6 months, owns a car and have browsed the internet during the last week.
STYLE INVESTORS99% goes to the barbershop, 86% owns his home and 53% owns additional real estate.
DIGITAL MEN60% dedicate 1 hour or more per day to see streaming content and 67% purchase online.
POWERFUL INFLUENCERS92% travels for leisure/business and 88% decides the purchase of the cars at home.
CULTURED & FIT MEN99% attends to art/cultural events and 89% exercises/plays a sport.
PHOT
O: S
ANTI
AGO
RU
ISEÑ
OR.
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FRA
NKI
E BA
TIST
A AN
D M
ATAL
LAN
A.
The one and only that takes fashion seriously.
More than 160 pages dedicated to male fashion.
Highly influential, GQ presents the work of fashion designers, creative disruptors and the most convincing voices of masculine style.
The authority on fashion, accessories, shoes and compliments.
SUPPLEMENT
APRIL & SEPTEMBER
PHOT
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ICH
AEL
SCH
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TZ.
PHOT
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PAB
LO V
ALER
O /
VÍCT
OR
TRAN
I AN
D J
AIM
E AR
RAU
.
SUPPLEMENT
Cars, motorcycles, yachts, airplanes, gadgets and accessories.
JULY
More than 80 pages dedicated to motors.
The benchmark in machine trends and cutting-edge technology.
For menwith high purchasing power, passionate about engines and technology.
PHOT
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ATAL
LAN
A.
PHOT
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NIN
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UÑ
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AND
VÍC
TOR
SAN
TIAG
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The most elegant awards in the world bring together the men and women with most outstanding careers.
EVENT
Acknowledgements of artists, athletes, actors, influencers, among others.
More than 918 million total impressions on social networks and registered as a national trending topic for the last 2 editions.
In 10 years:138 awarded personalities, more than 4,000 VIP guests and more than 625 thousand livestreaming users.
OCTOBER
PHOT
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PHOT
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ISRA
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COMMERCIAL OPPORTUNITES
ADVERTISING: MAGAZINESUPPLEMENTSONLINE DISPLAY
CONNECTING
CREATING
MAXIMIZING
AMPLIFYING
SOCIAL NETWORKS
CUSTOM SOLUTIONSBRANDED CONTENTWHITE LABELVIDEO
VIDEO
EXPERIENCESACTIVATIONSBRAND ASSOCIATIONSSPONSORSHIPSEVENTS
EDITION CLOSING MATERIALS SUPPLEMENTS
FEBRUARY Jan 05 Jan 15
MARCH Feb 06 Feb 13
APRIL Mar 05 Mar 13
MAY Apr 05 Apr 13
JUNE May 07 May 14
JULY Jun 05 Jun 14
AUGUST Jul 05 Jul 16
SEPTEMBER Aug 06 Aug 14
OCTOBER Sep 05 Sep 14
NOVEMBER Oct 05 Oct 15
DECEMBER’18-JANUARY’19 Nov 05 Nov 13
EDITION CLOSING MATERIALS
FEBRUARY Jan 03 Jan 05
MARCH Feb 05 Feb 07
APRIL Mar 05 Mar 07
MAY Apr 04 Apr 06
JUNE May 04 May 07
JULY Jun 04 Jun 06
AUGUST Jul 04 Jul 06
SEPTEMBER Aug 03 Aug 06
OCTOBER Sep 04 Sep 06
NOVEMBER Oct 03 Oct 05
DECEMBER’18-JANUARY’19 Nov 05 Nov 07
PRINTED EDITION CALENDAR
MEXICO LATIN AMERICA
GQ.COM.MX 24/7 For more information on rates, sizes and media specifications visit: www.condenastmexico-latam.com/gq/
LET’S TALK ABOUT BUSINESS OPPORTUNITIES.WHISKEY IS ON US!
VISION 20/20
As leaders of the fashion industry and luxury content, we sit on the apex of a lifestyle and culture which is always changing. Condé Nast carefully curates content, media alliances, tailored solutions and brand associations to inform and delight the most demanding audiences, with a reach that only our brands can achieve.
PHOT
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México (Headquarters): Montes Urales 415, Piso 4, Lomas de Chapultepec, México D.F. 11000, Tel: (55) 5062 3710Chile: Apoquindo 3650, Piso 12, Oficina 1200, Las Condes, Santiago de Chile, Tel: (56) 2259 47451
Colombia: Carrera 15 No. 88-64 Oficina 607 Edificio ZIMMA, Bogotá D.C. Colombia, Tel:. (571) 739 3560Miami: 800 South Douglas Road, Suite 835, Coral Gables, Florida, 33134 USA., Tel: (305) 371 9393
www.condenastmexico-latam.com
E X P E R T S I N C O N T E N T