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MEDIA KIT 2018 MEXICO & LATIN AMERICA PHOTO: FRANKIE BATISTA.

MEDIA KIT 2018€¦ · GQ PORTFOLIO MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL GQ VIDEO EVENTS PHOTO: FRANKIE BATISTA. ... PABLO VALERO / VÍCTOR TRANI AND JAIME ARRAU. SUPPLEMENT

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Page 1: MEDIA KIT 2018€¦ · GQ PORTFOLIO MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL GQ VIDEO EVENTS PHOTO: FRANKIE BATISTA. ... PABLO VALERO / VÍCTOR TRANI AND JAIME ARRAU. SUPPLEMENT

MEDIA KIT2018

MEXICO & LATIN AMERICA

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GQ PORTFOLIO

MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL GQ VIDEO EVENTSwww.gq.com.mx

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ELEGANT,SMART,IRREVERENT,AVANT-GARDE…

GQ DNA

Devoted to the best in fashion and all subjects of male interest.LA REVISTA MASCULINA CON MÁS ESTILO EN EL MUNDO

THE MOST STYLISH MEN’S MAGAZINE AROUND THE WORLD

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A VALUED BRAND

Source: Google Analytics, Facebook Insights, Twitter Analytics, Instagram statistics + social network monitoring during June 2017. Circulation audited by IVM. Data comparison for GQ projections in 2018 vs social network followers as of Aug 2nd, 2017.*Advertising pages on interior design magazines, from January to December 2016. Competitive set: Esquire, Gentleman and Life And Style.

+1.79 MUNIQUEUSERS

+5.5 MTOTAL MONTHLY

AUDIENCE

IN MEXICO & LATIN AMERICA

+980 KMONTHLY READERS

IN MEXICO & LATIN AMERICA

+2.7 MFOLLOWERS

112% + THAN ESQUIRE 41%*LEADERSHIP

ADVERTISING SHARE IN MAGAZINES OF

ITS CATEGORY

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35%35-44 YEARS

36%25-34 YEARS

29%FEMALE

27%FEMALE

56%MARRIED

39%25-34 YEARS

15%18-24 YEARS

+1.79M

+24.3M

UNIQUE USERS

71%MALE

73%MALE

PAGEVIEWS

44%SINGLE

70%AFFLUENT

AB

30%EMERGINGAFFLUENT

C+

27%45+ YEARS

25%35-44 YEARS

AUDIENCE PROFILE

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months.Google Analytics, Facebook Insights, Twitter Analytics and Instagram Statistics.

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GQ is the main showcase of the fashion, automotive, jewelry and technology industries.Audience data:

100% 100%

98%

99% 92%

100%

GOES SHOPPING OWNS A CAR

OWNS SMARTPHONE

GOES TO MALLS BOUGHT IT NEW

OWNS ENTERTAINMENT DEVICES

100%

67%HAS PURCHASED

LUXURY PRODUCTS

ACCESSORIES

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months, owns a car and have purchased luxury products/accessories in the last 12 months.

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Page 7: MEDIA KIT 2018€¦ · GQ PORTFOLIO MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL GQ VIDEO EVENTS PHOTO: FRANKIE BATISTA. ... PABLO VALERO / VÍCTOR TRANI AND JAIME ARRAU. SUPPLEMENT

DEMANDING AND INFLUENTIAL

Source: General Media Survey Executives 2016 and population 1st. accumulated 2017, Ipsos Mexico. People that have read the magazine during the past 6 months, owns a car and have browsed the internet during the last week.

STYLE INVESTORS99% goes to the barbershop, 86% owns his home and 53% owns additional real estate.

DIGITAL MEN60% dedicate 1 hour or more per day to see streaming content and 67% purchase online.

POWERFUL INFLUENCERS92% travels for leisure/business and 88% decides the purchase of the cars at home.

CULTURED & FIT MEN99% attends to art/cultural events and 89% exercises/plays a sport.

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The one and only that takes fashion seriously.

More than 160 pages dedicated to male fashion.

Highly influential, GQ presents the work of fashion designers, creative disruptors and the most convincing voices of masculine style.

The authority on fashion, accessories, shoes and compliments.

SUPPLEMENT

APRIL & SEPTEMBER

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SUPPLEMENT

Cars, motorcycles, yachts, airplanes, gadgets and accessories.

JULY

More than 80 pages dedicated to motors.

The benchmark in machine trends and cutting-edge technology.

For menwith high purchasing power, passionate about engines and technology.

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The most elegant awards in the world bring together the men and women with most outstanding careers.

EVENT

Acknowledgements of artists, athletes, actors, influencers, among others.

More than 918 million total impressions on social networks and registered as a national trending topic for the last 2 editions.

In 10 years:138 awarded personalities, more than 4,000 VIP guests and more than 625 thousand livestreaming users.

OCTOBER

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COMMERCIAL OPPORTUNITES

ADVERTISING: MAGAZINESUPPLEMENTSONLINE DISPLAY

CONNECTING

CREATING

MAXIMIZING

AMPLIFYING

SOCIAL NETWORKS

CUSTOM SOLUTIONSBRANDED CONTENTWHITE LABELVIDEO

VIDEO

EXPERIENCESACTIVATIONSBRAND ASSOCIATIONSSPONSORSHIPSEVENTS

Page 12: MEDIA KIT 2018€¦ · GQ PORTFOLIO MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL GQ VIDEO EVENTS PHOTO: FRANKIE BATISTA. ... PABLO VALERO / VÍCTOR TRANI AND JAIME ARRAU. SUPPLEMENT

EDITION CLOSING MATERIALS SUPPLEMENTS

FEBRUARY Jan 05 Jan 15

MARCH Feb 06 Feb 13

APRIL Mar 05 Mar 13

MAY Apr 05 Apr 13

JUNE May 07 May 14

JULY Jun 05 Jun 14

AUGUST Jul 05 Jul 16

SEPTEMBER Aug 06 Aug 14

OCTOBER Sep 05 Sep 14

NOVEMBER Oct 05 Oct 15

DECEMBER’18-JANUARY’19 Nov 05 Nov 13

EDITION CLOSING MATERIALS

FEBRUARY Jan 03 Jan 05

MARCH Feb 05 Feb 07

APRIL Mar 05 Mar 07

MAY Apr 04 Apr 06

JUNE May 04 May 07

JULY Jun 04 Jun 06

AUGUST Jul 04 Jul 06

SEPTEMBER Aug 03 Aug 06

OCTOBER Sep 04 Sep 06

NOVEMBER Oct 03 Oct 05

DECEMBER’18-JANUARY’19 Nov 05 Nov 07

PRINTED EDITION CALENDAR

MEXICO LATIN AMERICA

GQ.COM.MX 24/7 For more information on rates, sizes and media specifications visit: www.condenastmexico-latam.com/gq/

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LET’S TALK ABOUT BUSINESS OPPORTUNITIES.WHISKEY IS ON US!

VISION 20/20

As leaders of the fashion industry and luxury content, we sit on the apex of a lifestyle and culture which is always changing. Condé Nast carefully curates content, media alliances, tailored solutions and brand associations to inform and delight the most demanding audiences, with a reach that only our brands can achieve.

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México (Headquarters): Montes Urales 415, Piso 4, Lomas de Chapultepec, México D.F. 11000, Tel: (55) 5062 3710Chile: Apoquindo 3650, Piso 12, Oficina 1200, Las Condes, Santiago de Chile, Tel: (56) 2259 47451

Colombia: Carrera 15 No. 88-64 Oficina 607 Edificio ZIMMA, Bogotá D.C. Colombia, Tel:. (571) 739 3560Miami: 800 South Douglas Road, Suite 835, Coral Gables, Florida, 33134 USA., Tel: (305) 371 9393

www.condenastmexico-latam.com

E X P E R T S I N C O N T E N T