Media Kit 2017Delivering you an audience of engaged and passionate walkers.

HU

W K

ING

STO

N

Great Walks is Australia’s premier media brand specialising in providing informative and entertaining bush and adventure walking content.

Here at Great Walks we have just one goal – to enhance our audience’s love of the outdoors, and their spirit of adventure.

Whether they’re social and weekend walkers, or hardcore multi-day hikers, we produce relevant and insightful content to suit all interests and skill-levels.

Great Walks

70 | GREAT WALKS DECEMBER_JANUARY 2017 | WWW.GREATWALKS.COM.AU | 71

TRAINS, TRACKS AND TRAILS

Leave the car at home and try these five Victorian walks using public transport.

WORDS_EWAN WYMERPHOTOS_ TOURISM VIC

GREAT DAY WALKS

VIC BY BUS & TRAIN

1Donna Buang, WarburtonTime/distance: 7hr/14.3km. Grade: hard.At 1245m, Mt Donna Buang is a hard day’s slog but offers great panoramic views of the Yarra Valley, the Dandenongs and all the way to Melbourne on a clear day. At the summit there’s a 21m lookout tower that gives great views. Large mountain ash and myrtle beech trees make for spectacular scenery. In winter toboggan runs open to take advantage of the heavy snows, but you should avoid the walk during these months.

THE WALK: from Warburton Hwy cross the Yarra and walk up Martyr Rd past the golf course. Head north along a track at the end of Martyr Rd and then follow it east past an old aqueduct. Soon you’ll begin a steep climb into lyrebird country and will reach the sealed access road. Head south-east towards some communication towers, then past several lookouts with views of the Yarra to Mt Victoria. A foot track will take you north along the spur and up to Mt Donna Buang. Walk back the way you came.

PUBLIC TRANSPORT: take the train from Flinders St station to Lilydale, then catch one of the hourly 683 buses to Warburton, getting off at Scotchmans Creek Road. The last bus back to the city leaves for Lilydale at 8:30pm on a Saturday and 8:10pm on a Sunday.

Left: Mt Donna Buang offers views of the Yarra Valley and the Dandenongs.

GO THE DISTANCE

CHALLENGE YOURSELFGreat Himalaya Trail

Australia’s top ten peaksEuropean Alps traverse Great South West Walk

PLUS 17 guided wild walks

WALKSMART

BUMPER ANNUAL EDITION – THE ADVENTURE ISSUE

WIN A GUIDED WALK TO THE KIMBERLEY OR KAKADU. YOU CHOOSE!

Outdoor leadership 101Fitting boots right

Great products for 2017Ultimate gear check list

Packing light

GREATWALKS.COM.AU

Day walks

Multi-dayers

ISSN 1835-0321

9 771835 032009

1 5

$9.95 | NZ $11.95 (Inc GST)PRINT POST APPROVED 100008068

AUSTRALIAN RESIDENTS ONLY

SEE PG 48

Overnighters

TOP GEAR FOR ALL TRAILS

EXCLUSIVEFIRST LOOK!The raw beauty of the Kangaroo Island Wilderness Trail

BE A BETTER HIKER

AUSTRALIA'S BUSHWALKING MAGAZINE

YOU WISH! CHRISTMAS GIFT GUIDE: 30 TOP PRODUCTS

Get your best outdoor sleep – ever Swap your tent for a hoochieRepair your gear on the go

GREATWALKS.COM.AU

GREAT WALKING DESTINATIONS

Tongariro NP, Gondwana Rainforests of Australia, Flinders Chase NP, Dandenong Range, Torquay to Anglesea, Uluru-Kata Tjuta NP, Steavenson Falls

DECEMBER 2016_JANUARY 2017

ISSN 1835-0321

9 771835 032009

0 2

$9.95 | NZ $11.95 (Inc GST)PRINT POST APPROVED 100008068

YOU DID WHAT?!A year hiking the Great Dividing Range

NEW YEAR, NEW WALKS

Big Uluru Trek, Central Deserts Ritchie’s Hut, High Country

Nightcap Bluff, Northern NSWMt Rinjani, Lombok

Testimonials

Simon Tancred, Hidden Italy

“As a hiker, I think Great Walks is a terrific magazine - very attractive layout, good writing and full of interesting and useful information. I particularly like the reader involvement in the publication which creates a real sense of community.

Hidden Italy organises guided and self-guided walking and, as an advertiser, I find Great Walks a very effective vehicle to present our tours.”

Ben Clark, Business Enterprise Coordinator – Three Capes Track Tasmania Parks and Wildlife Service

“Thanks for your support in our inaugural year of the Three Capes Track. We were really thrilled with the coverage you provided in Elspeth Callender’s article for Great Walks, and we’ve had many walkers mention they were motivated to do the walk after reading it.”

Lucy Langman, Marketing Manager- Ngāi Tahu Tourism

I’ve just received my copy of the June July issue of Great Walks and wanted to pass on how happy we were with the fantastic Hollyford article and ad placement. Thanks very much for this.

Our Audience, Your Customer

Great Walks readers consists of Australia’s most active and dedicated walkers and hikers.

They think of walking as more than just a hobby, but a lifestyle, and spend large on their past time of choice, through the media the consume, the gear they buy and the holidays they take.

The typical Great Walks customer...Is a serious walker, going on walks at least monthly (69%)

Goes on an overnight or multi-day walk annually (79%)

Visits www.greatwalks.com.au at least once a week (36%)

Is receiving the Great Walks weekly eNewsletter (87%)

Has been encouraged to do a walk after reading an article in the magazine (88%)

Has been encouraged to buy new gear after reading a review in Great Walks (81%)

Spends more than $250 a year on new outdoor gear (74%)

Has gone on a guided walking tour (56%), or is considering going on a guided walking tour (79%)

BR

EN

T M

CK

EA

N

The Great Walks Portfolio

We deliver content across all media platforms, when and how our audience wants it.

MagazineEach issue of Great Walks is filled with lush photos, detailed track maps, guiding notes, aspirational walking destinations, reviews of the latest gear and products, nutrition and fitness content, and lifestyle articles.

Published 7 times a year, Great Walks is staffed by an experienced team of writers who all share a passion for walking and hiking.

Website (greatwalks.com.au)Updated daily, the Great Walks website, www.greatwalks.com.au, is the walker’s ultimate online resource and the focal point of our online activity. It features the latest news, photo competitions and galleries, how-to’s and gear guides, plus much more. There’s always something new for our audience to experience, and ample opportunities for us to showcase your products.

e-Direct (eNewsletter + eDM)All the best content from greatwalks.com.au is presented in an easy-to-digest format, keeping our audience engaged and driving them to the website. The eNewsletter is growing and offers a more direct access route for advertisers looking for immediate return on investment.

Subscribers: 6,200 (December 2016)

Digital editionReaders can now experience and interact with brands via hotlinks from ads to websites and videos through the Great Walks digital edition. Individual digital issues and digital subscriptions are available to download from Zinio to any Android, Apple or PC device.

SocialOur social media presence allows us to engage our audience with a personal touch, giving them insights into, and a connection with, the people behind Great Walks, strengthening their connection with the brand, and enhancing their trust.

Facebook likes: 11,100 (December 2016) www.facebook.com/greatwalksmag

Great Walks Marketing Solutions

By partnering with Great Walks we deliver to you an engaged and highly targeted, niche audience of Australia’s most active walkers and hikers.

You’ll have access to a trusted integrated marketing-communications platform, offering you innovative channels and endless creative advertising and marketing solutions.

In conjunction with the Yaffa Custom Content department, Great Walks can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including:

• Advertising (off- and online)

• Event partnership

• Direct marketing

• Native advertising

• Social

• Inserts and covers

• Video

• Custom events

• White papers and educational tools

• Profiles (organisations and people)

• Reviews

• Opinion pieces

BILLBOARD

MREC

SREC

EXT. LEADERBOARD

LEADERBOARD

RA

ILS

RA

ILS

BANNER

MEDIUM BANNER

MREC

SREC

½ PAGEHORIZONTAL ¹⁄³ PAGE

HORIZONTAL

½ P

AG

E V

ER

TIC

AL

¹⁄³ P

AG

E V

ER

TIC

AL

¹⁄4 P

AG

E V

ER

TIC

AL

¹⁄4 PAGESQUARE

¹⁄4 PAGEHORIZONTAL

Rate card and material specifications

Content MarketingCustom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaff a creates the content. Contact your sales manager for customised packages.

2017

Website RatesSection Size Weekly Monthly

Exclusive positioning

Rails (x2)* $950 N/A

Billboard* $950 N/A

Extended Leaderboard

N/A $1400

Leaderboard N/A $990

MREC N/A $720

SREC N/A $350

Run of site

Background Skin* $1100 N/A

Pop-up $1100 N/A

Video $1350 N/A

Leaderboard $695 N/A

MREC $500 N/A

SREC $245 N/A

* DOES NOT DISPLAY ON MOBILE SITE.RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS.

Material SpecificationsSize Width Height

Background Skin 1920 1200

Rails (x2) 160 750

Pop-up (desktop) 590 490

Pop-up (mobile) 300 250

Billboard 960 250

Extended Leaderboard 960 90

Leaderboard 728 90

MREC 300 250

SREC 300 100

Video 16:9 aspect ratio

ALL SPECS ARE IN PIXELS

Magazine RatesSize Casual 3× 6×

DPS $5080 $4690 $4280

Full page $2830 $2570 $2390

½ page $1550 $1430 $1320

¹⁄³ page $1080 $1000 $920

¼ page $860 $780 $580

RATES EXCLUDE 10% GST.PREFERRED POSITION LOADING: OBC +30%, IFC +20%.

Material SpecificationsSize Width Height

DPS (trimmed) 440 297

FP (trimmed) 220 297

½ page vertical 94 272

½ page horizontal 193 133

¹⁄³ page vertical 61 272

¹⁄³ page horizontal 193 87

¼ page horizontal 193 64

¼ page square 94 133

¹⁄6 page (directory) 60 124

ALL SPECS ARE IN MM.PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS.

DeadlinesIssue Booking Material Publication

Feb/Mar 2 Dec 9 Dec 26 Jan

Apr/May 14 Feb 21 Feb 24 Mar

Jun/Jul 13 Apr 20 Apr 23 May

Aug/Sep 14 Jun 21 Jun 21 Jul

Oct/Nov 14 Aug 21 Aug 22 Sep

Annual 11 Sep 18 Sep 20 Oct

Dec/Jan 13 Oct 20 Oct 21 Nov

eNewsletter RatesSize Weekly

eDM $1495 (per broadcast)

Banner $1200

MREC $785

RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS.

Material SpecificationsSize Width Height

eDM 600 900

Banner 600 90

MREC 300 250

ALL SPECS ARE IN PIXELS.

DeadlinesWebsite and eNewsletter online material deadline is 7 days prior to publishing. eDM broadcast material deadline is 14 days prior to publishing.

Bobby Butler,National Sales ManagerP: 02 9213 8265M: 0405 594 303E: bobbybutler@yaff a.com.au

BILLBOARD

MREC

SREC

EXT. LEADERBOARD

LEADERBOARD

RA

ILS

RA

ILS

BANNER

MEDIUM BANNER

MREC

SREC

½ PAGEHORIZONTAL ¹⁄³ PAGE

HORIZONTAL

½ P

AG

E V

ER

TIC

AL

¹⁄³ P

AG

E V

ER

TIC

AL

¹⁄4 P

AG

E V

ER

TIC

AL

¹⁄4 PAGESQUARE

¹⁄4 PAGEHORIZONTAL

Rate card and material specifications

Content MarketingCustom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaff a creates the content. Contact your sales manager for customised packages.

2017

Website RatesSection Size Weekly Monthly

Exclusive positioning

Rails (x2)* $950 N/A

Billboard* $950 N/A

Extended Leaderboard

N/A $1400

Leaderboard N/A $990

MREC N/A $720

SREC N/A $350

Run of site

Background Skin* $1100 N/A

Pop-up $1100 N/A

Video $1350 N/A

Leaderboard $695 N/A

MREC $500 N/A

SREC $245 N/A

* DOES NOT DISPLAY ON MOBILE SITE.RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS.

Material SpecificationsSize Width Height

Background Skin 1920 1200

Rails (x2) 160 750

Pop-up (desktop) 590 490

Pop-up (mobile) 300 250

Billboard 960 250

Extended Leaderboard 960 90

Leaderboard 728 90

MREC 300 250

SREC 300 100

Video 16:9 aspect ratio

ALL SPECS ARE IN PIXELS

Magazine RatesSize Casual 3× 6×

DPS $5080 $4690 $4280

Full page $2830 $2570 $2390

½ page $1550 $1430 $1320

¹⁄³ page $1080 $1000 $920

¼ page $860 $780 $580

RATES EXCLUDE 10% GST.PREFERRED POSITION LOADING: OBC +30%, IFC +20%.

Material SpecificationsSize Width Height

DPS (trimmed) 440 297

FP (trimmed) 220 297

½ page vertical 94 272

½ page horizontal 193 133

¹⁄³ page vertical 61 272

¹⁄³ page horizontal 193 87

¼ page horizontal 193 64

¼ page square 94 133

¹⁄6 page (directory) 60 124

ALL SPECS ARE IN MM.PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS.

DeadlinesIssue Booking Material Publication

Feb/Mar 2 Dec 9 Dec 26 Jan

Apr/May 14 Feb 21 Feb 24 Mar

Jun/Jul 13 Apr 20 Apr 23 May

Aug/Sep 14 Jun 21 Jun 21 Jul

Oct/Nov 14 Aug 21 Aug 22 Sep

Annual 11 Sep 18 Sep 20 Oct

Dec/Jan 13 Oct 20 Oct 21 Nov

eNewsletter RatesSize Weekly

eDM $1495 (per broadcast)

Banner $1200

MREC $785

RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS.

Material SpecificationsSize Width Height

eDM 600 900

Banner 600 90

MREC 300 250

ALL SPECS ARE IN PIXELS.

DeadlinesWebsite and eNewsletter online material deadline is 7 days prior to publishing. eDM broadcast material deadline is 14 days prior to publishing.

Bobby Butler,National Sales ManagerP: 02 9213 8265M: 0405 594 303E: bobbybutler@yaff a.com.au

LOU

ISE

FA

IRFA

X

Contact

Bobby ButlerNational Sales Manager

P: 02 9213 8265M: 0405 594 303

E: bobbybutler@yaffa.com.au

Brent McKeanEditor

P: 02 9213 8274E: brentmckean@yaffa.com.au

Great Walks is published by Yaffa Media Pty Ltd

17-21 Bellevue Street, Surry Hills NSW 2010

P: 02 9281 2333 F: 02 9281 2750

www.greatwalks.com.auwww.yaffa.com.au