Media Kit2016

MAJOR DISTRIBUTIONS POINTS AREBellingham International Airport, Bellingham Ferry/Cruise Terminal, Anacortes Ferry Termi-nal, Whatcom & Skagit Library Systems, Bellingham Food Co-op, Skagit Valley Food Co-op,

Fred Meyer, Safeway, Alberstons, all major hotels and motels in the Tri-County area, Casinos, Starbucks, Western Washington University, Whatcom Community College, Belling-ham Technical College, Skagit Valley College, major area bookstores, and a host of night-

clubs, restaurants,theaters and public access venues.

Map ©NASA �To Seattle

REACH

AUDIENCE

4 YEAR DEGREE

SOME COLLEGE

GENERATION YGENERATION X

BOOMERS

VETERANS

HIGH SCHOOL

10%

42%37%

MARRIED

46YRS

AVERAGE AGE

30YRS

MEDIAN AGE

58%

GRADUATE/PROFESSIONAL

DEGREE

EDUCATION

< $20,000

$20 - 35,000

$36 - 50,000

$50 - 65,000

> $65,000

INCOME

LOYAL READERSHIP

“In a typical month,how many issues do you read or look through?”

01%

14%

211%

317%

467%

15%

43%

32%21% 16%

22%

22%

19%

9%

32%

44%

15%

READERSHIP OF 50,000 *based upon circulation of 20,000

times an estimate of 2.5 readers per copy.– Passalong estimate courtesy of The Newspaper Association of America

600LOCATIONS

DISTRIBUTEDAT OVER

IN WHATCOM,SKAGIT & ISLAND COUNTIES

“When the Cascadia Weekly expanded their gaze to reach Skagit County, we were excited to jump on board. Their content and analysis is solid and innovative, and we are honored to be in the company of all the incredible local business who choose to advertise on their pages. We love their professionalism, and the way they capture the essence of place; they are a vibrant example of 4th Corner spirit.”

-Jodie Buller, Marketing and Outreach Coordinator,Skagit Valley Food Co-op, downtown Mount Vernon

24 units full page 18 units

vertical16 units square12 units

square

4 units square

6 units square

2 units horizontal 8 units

horizontal

6 units vertical

8 unitvertical

12 unitvertical

Consecutive Ad Placement Flexible Ad Placement

Popular Ad Sizes

*No gutter and placement position fee

Open Rate One Month 3 Months 6 Months 1 Year Once a Month Alternate Week Add 1× 4× 13× 26× 52× 12× 26× Full Color

48 Units Dbl. Truck* $3,083 $2,621 $2,158 $1,850 $1,542 $2,311 $2,006 $650

24 Units Full Page $1,590 $1,352 $1,113 $954 $795 $1,191 $1,034

18 Units Jr. Page $1,193 $1,014 $835 $716 $597 $894 $774

16 Units Jr. Square $1,056 $898 $740 $634 $528 $794 $688

12 Units ½ Page $795 $676 $557 $477 $398 $594 $517

8 Units ¹⁄3 Page $530 $451 $371 $318 $265 $396 $343

6 Units ¼ Page# $398 $338 $279 $239 $199 $299 $258

4 Units ¹⁄6 Page $265 $226 $186 $159 $133 $199 $172

4 Units Banner# $320 $281 $243 $215 $190 $254 $228

2 Units $133 $113 $93 $80 $67 $99 $86 N/A

ALL RATES AREPER AD PER WEEK

RATES & SIZES RATES STARTING AT $67

4 units horizontal

4 units vertical

2 unitvertical

Rate 1 col. × 1" $10 1 col. × 1" $25 700 x 150 pixels $1002 col. × 1" $20 2 col. × 1" $50 300 x 250 pixels $502 col. × 2" $30 2 col. × 2" $1002 col. × 3" $30

Open Rate 12× Rate 26× Rate 52× Rate

Single Sheet $40 $36 $32 $31

4-8 Pages $56 $52 $50 $47

12-16 Pages $70 $65 $61 $56

*50% off web ads when you run in our paperNo nudity or explicit language

*Please add $10 for every 4 pages above 16 pagesINSERTS* PER 1,000

ADULT CLASSIFIEDS WEB ADS* (all rates per week)CLASSIFIEDS

DEADLINES Space Reservation & Materials Deadline: Friday @ 4 pmSpace reservations may not be cancelled after 4 pm the Friday preceding our Wednesday publication. Special Sections require earlier deadlines.

FORMATS PDFs strongly preferred. Images must be set to 300 ppi/dpi or better.

PREMIUM POSITIONS 20% premium for all guaranteed placements. Left/right and section placements only. Full page ads can bump smaller ads. (premium positioning is not available for ads smaller than 4 units).

COLOR Ad prices listed in black and white; additional color cost listed. All color images should be CMYK.

AGENCY DISCOUNT A 15% discount is available to recognized advertising agencies. To qualify for this discount an agency must agree to (1) provide camera-ready artwork; (2) abide by our credit policies; and (3) receive and pay bills for clients with a letter of representation from the client.

PAYMENT TERMS Payment in advance from new advertisers is required until credit has been established. All Cash With Order customers must pay for their ads by 5 pm Friday for the following week’s issue. For customers on credit, payment is due upon receipt of invoice. Any advertiser whose account has shown any activity during a month will receive a statement for that month. No advertising will be accepted from advertisers whose accounts carry balances older than 60 days unless prior approval is obtained from the credit department. A finance charge of 5% will be applied to accounts 30 days past due. Any fees charged to Cascadia Weekly to collect on a delinquent account will be the responsibility of the customer. MasterCard/Visa accepted. Any NSF check will be subject to a $30 service charge.

COPY & CONTRACT RESTRICTIONS Advertising contracts are not transferable. Publisher shall try but be under no obligation to give notice of rate adjustments or changes. Publisher reserves the right, up to the day of publication, to reject or revise any ad or agreement, as determined by the publisher’s sole discretion. Publisher reserves the right to include the words “ADVERTISE-MENT” on any ad. Position requests are given full consideration, but publisher can not be held liable for failure to accommodate said requests. If a mistake in advertising occurs (including but not limited to omission, copy error, or size error) and is the fault of the publisher, publisher agrees to an insertion of a “make good” advertisement in the next available issue. Publisher will assume no other responsibility for mistakes and the advertisers expressly agrees that a contract or insertion order shall not be invalidated by mistakes. It is agreed that the advertiser/agency will indemnify and hold the publisher harmless from and against any loss, expense of liability resulting from any claims or suits for libel, violation of privacy, plagiarism, copyright infringement, and any other claims or suits that may arise out of the publication of such advertisement.

“The Cascadia Weekly has become one of our most successful print advertising venues ever. It reach-es a great segment of the people who are interested in the arts and community, and those are our customers. It would be difficult for us to name a more targeted publication for our business.”

-Chuck Robinson, Village Books

2016

$340

$250

$110

2016* All dates are subject to change, please contact your Account Executive for more information

SPECIAL INTEREST ADVERTISING PICKFORD DATES:Feb. 3, 2016 (Feb/March)March 30, 2016 (April/May)June 1, 2016 (June/July)July 27, 2016 (Aug/Sept)Sept. 21, 2016 (Oct/Nov)Nov. 30, 2016 (Dec/Jan)

SPECIAL INTEREST ISSUES:

January 2016Cascadia Cannabis GuideApril 2016Best of SkagitOctoberDoctoberOctober/NovemberBest of Bellingham

WELLNESS: 13 week cycles start on the following dates13 weeks - $250Jan. 6, 2016April 6, 2016July 6, 2016Oct. 5, 2016

Pickford Inserts- $250/ 1/6th page full color adThe Pickford insert is a bi-monthly reference guide that provides our readers and Pickford members information for the upcoming 2 months worth of movies and events. In addition to the guide being inserted into our regular paper, an additional 3,000 are mailed directly Pickford members. Ad size is 5” x 4”, full color.

Our Wellness section includes a special listing of health and wellness providersin the area. Ad size is 2.5” x 2”, b/w.