How did you use media technologies in the construction & research, planning

and evaluation stages.

Music video- ConstructionI used final cut pro to edit all my footage together as well as adjust colour, brightness and contrast of my clips in order to get the final product. Final cut pro also allowed me to combine my video with the song and incorporate text needed throughout. It has allowed me to put certain effects on clips such as changing the opacity and layering clips to give a ghost like effect to emphasize the music and lyrics. I have been able to cut my video when needed to change the speed of the visuals to suit the music and. This worked especially when the song crescendo's as I was able to cut the clips down to really short snappy movements. I used Final cut pro to change various clips into black and white so it helped emphasize the sad parts of the song. In order to convert my video clips into DV’S I used MPEG stream clip to do so.

I used a DSLR camera to film all of my music video footage as it gave me a clear shot and allowed me to blur certain parts of my video by adjusting the focus. This helped emphasize certain clips of my video adding effects that emphasize the mood and tone of the song.

Mobile phones were used to interact with people involved with the construction of my music video such as my artist so we were able to meet at certain times and check what the weather was going to be like.

Music video- ResearchI used the internet in order to research into artists from the same genre as mine to get inspiration and guide me for ideas for my video. I watched other music videos on YouTube to see how they have used certain conventions. I also used it to get feedback from people on my ideas and media products through social network sites such as Face book and Twitter. This research helped inspire and guide my ideas.

I also used media technologies for research to do online questionnaires and video interviews of me asking certain audiences for feedback on ideas I had for my video.

Through out my project I kept an online blog where I posted research into music videos and how they were constructed through looking at people such as Andrew Goodwin and his conventions on music videos. I used slide share to post my PowerPoint's in order to get feedback from an audience.

Music video- PlanningI used YouTube to post my Pitches and animatic of my video to get feedback from people on what they thought worked and what I should develop. This helped me plan my music video as I was able to form and develop my ideas around what people thought I did or did not need to include.

I used power point to plan out my artist and video by creating slides on certain settings for my video and the target audience for my artist. I posted these on Slide share in order to get feedback.

After creating a story board for my video I used final cut pro to turn it into an animatic to show people my plan for my main product.

Digipak/advertisement- ConstructionI used a DSLR camera to take the images for both my digipak and advertisement.I then used Photo

shop to edit together the images along with the text. Photo shop also allowed me to change the colour, brightness and contrast of the images to make them all match.

I used websites such as “Dafont” to chose fonts to go on my poster/digipak as well as my logo which I edited on photo shop. I also used google to get logos such as the iTunes and rough trade one.

Digipak/advertisement- ResearchAfter using the internet to research other artists from the same genre as mine along with their digipak’s and advertisements, I made a green screen to document them. This was so I was able to keep looking back for ideas and to make sure I was following the right conventions they used. I also documented them through power point which I kept on my blog and published on slide share.

Digipak/advertisement- planning I used my blog as a way of getting feed back from people in order to get an audiences opinions on what they think was most suitable for my artist and genre. I done this through questionnaires and posting images of ideas.

Another way of planning was using the internet to see what aspects I liked from other artist and may have wanted to include in mine which I kept documented through power points and slide share.

Evaluation technologiesIn order to present my evaluation I used Power point to answer the question “How did you use media technologies in the construction & research, planning and evaluation stages.” I used this technology to produce individual slides for each section of the question along with using the internet to get images I included.

For the question “what have you learned from the audience research” I used a website called Prezi to produce a presentation showing all the stages in which I used audience research. I used to internet again to get images to include and to post it onto my blog.

For the two questions: “How effective is the combination of your main product and ancillary texts?” “In what ways does your media product use, develop or challenge forms and conventions of real media products?” I used a green screen and a video recording of me talking through the questions whilst images appeared on the screen behind me.