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Social Media 101
Business EditionWith Special Guests Poppy Barley
Presenter• Alex Kulas• Business Advisor and Training
Facilitator with AWE• B.Com in Entrepreneurial
Management• Diploma in Marketing• Social Media Addict and Consultant
About AWE• 2015 marks our 20th year in business!• Variety of programming that caters to those starting,
building or growing a business• Loan Program- up to $150,000• Market Expansion • Annual Conference• NextStep to Success for Aboriginal Women
“The ROI of social media is that your business will still exist in 5
years.”
Erik Qualman
Social Networking is the most popular online activity.
Where are you stuck with Social Media? What do you want to know more about?
Social Media Snap Shot Facebook = I like donuts Twitter = #eatingdonuts Instagram = Here is a vintage shot of my
donut YouTube = Here I am eating and making
my donuts Pinterest = This is the recipe for donuts LinkedIn = My skills of donut making
include
Consumers are talking online. Social media is where you can
listen to them.Each day billions of conversations are taking place across the social web. Social media lets you listen to those conversations. But why does listening to
social media matter?
Why Does Listening to Social Media Matter?
• Pinpoint new and potential customers and nurture them through one-on-one relationships
• Monitor your competition, understand your detractors, and see what’s working in your market
• Track popular phrases and keywords, get new content ideas• Discover brand advocates to build your community online
Create Brand Advocates • 71% of all customer complaints go unanswered on Twitter.• 46% of online customers expect customer service on
Facebook. Only 23% of brands provide it.
Social Media is a HUGE Opportunity
• Listen to conversations online and engage with customers that are having a problem
• Deliver quick, effective one-on-one support • Be the personable, easy to talk to representative that your
customers expect
71% of consumers who experience a quick and effective response on social media are
most likely to recommend that brand to others!
Facebook• 1.44 billion monthly active users• Market leader for social networking• Average user spends 55 minutes a day on Facebook• Track all posts through insights, see what your clients are
interested in
Facebook Age and Gender Demographics
• 87% of adults 18-29 use Facebook• 73% of adults 30-49 use Facebook• 63% of adults 50-64 use Facebook• 56% of adults 65+ use Facebook
Facebook also seems to skew more heavily towards women with 77% of adult females on the site and 66% adult
males.
• Products: your store page• Showcase your products by
posting pictures or videos• Contests – reward your
followers• Immediate connection with
your customers• Helps develop awareness/Brand
Your Facebook Business Page
Twitter• 302 Million Monthly Active Users• 500 Million Tweets Sent Per Day• 80% of Active Users are on Mobile Devices
Twitter Age and Gender Demographics
• 37% of adults 18–29 use Twitter.• 25% of adults 30–49 use Twitter.• 12% of adults 50–64 use Twitter.• 10% of adults 65+ use Twitter.
Twitter is quite equal between genders. 24% of adult men use Twitter and 21% of adult women use Twitter.
• Connecting with Customers• Branding• Customer feedback• Marketing• News• Giveaways and promotions• Twitter is Viral• Spy on competition• Increase Sales• Brand loyalty
InstagramInstagram has overtaken Facebook and Twitter as the network with the largest population of young users.•300 Million Monthly Users•75 Million Daily Users•20% of Internet Users Are On Instagram
Instagram Age and Gender Demographics
• 53% of 18-29 year olds use Instagram• 25% of 30-49 year olds use Instagram• 11% of 50-64 year olds use Instagram• 6% of 65+ use Instagram
Instagram has 29% of online users that are female and 22% of online users that are male.
LinkedIn • Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn
profile tips you need to know to help further market yourself and your business.• Use a professional photo• Complete your professional profile• Know your tagline• Make connections• Get Recommendations• Join relevant groups
Pinterest• Converts browsers into potential buyers• Drives traffic to your website• Users engagement is described as highly addictive• https://www.youtube.com/watch?v=AfyByLwiIe8
YouTube• Promote what your company is doing through videos• Add videos to your website• Share videos with your existing customers and clients• Show off a product or service• Bring testimonials to life
• Follow best practices • Follow directions of setting up
each account• If you need help ask• Be prepare for the increased
traffic and demand • Remember to set restrictions to
each site• Separate your personal pages
from your business• Manage your updates• Set time restrictions for each
site• Be creative and unique
How do I manage my social media?
• Don’t spread yourself too thin! • Know where your target audience is hanging out online• Measure each post and how you interact with your
audience
Your New BFF, The Content Calendar
• Create a content calendar– Decide what to post, where to post and how often to post
for each network– Schedule content ahead of time to save you time! Use
apps such as HootSuite or Sprout Social – Make sure that you aren’t posting everything
everywhere. What works for Facebook doesn’t necessarily work for Twitter.
Questions?
Let’s meet Kendall!