LOOKIN

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DIFFEREN

T DIG

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KATY PERRY

Within this Digi-pak there is a continuous theme of sweets and things which could connote sweetness. For example as you can see the c-d is designed to look like a doughnut as well as the other looing like another type of sweet.

There is a consistent theme of sweets and it is shown here within another section of the digipak. Within this section you can clearly she is lying on what appears to be clouds but they have been given a pink effect to give the impression that she is possibly lying on candy-floss and the pink could connote her feminine side.

You can see within this image she is posing in front of two cakes which could connote the sweetness within her personality. The font for the writing is written in red and blue and could symbolise the sweets and her personality.

KORN All of the colours which are used within the digi-pak are all very dark and use a lot of dark colours, this could possibly connote the dark and grunge genre which they preform.

The continuous theme of black and red show the audience the type of music which the band will play. This is because Korn has a very alternative genre and can be seen as obscene. The colour work perfectly since black and red are usually associated with death, depression and something being sinister.

BLACK SABBATHThe Black Sabbath digi-pak is very unique to any I have see before and it has an unusual design. It has a retro design to the c-d which gives it an authentic look. It looks as if it is a record however the rest of the digi-pak is very bland and plain.

This does not surprise me when it comes to looking at the Black Sabbath digi-pak. This is because the digi-pak Is very plain and ordinary and the band has no key features to the band so there will be no key features to

the digi-pak.

STONE SOURStone sour produced a digi-pak and a really unique concept one at that. They have designed their digi-pak to unfold to create a house which looks like a little cabin. The “cabin” has a really haunting and sinister look to it and I believe this is due to the dark colours and blurred images and the attention to detail.

The look of the album is consistent all the way through and can clearly make out the genre. You would not associate the album with pop but with a darker sub culture. The look of the cabin could connote the fact that the music may be “grungy” or depressive due to cabins being very secluded from outside life much like the type of music. This is the digi-pak which I

have chosen to to center our digi-pak and our ideas around. This is because the digi-pak has the same feel as our own and they have gone for the same ideas as ours which is the aspect of the trees and just the general darkness and low-key lighting.