Upload
others
View
7
Download
0
Embed Size (px)
Citation preview
Prices valid from 01.01.2022
MEDIA DATA 2022Print and Online
F.A.Z. BUSINESS MEDIA GmbH – Ein Unternehmen der F.A.Z.-Gruppe
www.personalwirtschaft.de
Das Magazin für den Job HRPersonalwirtschaft07 2021
18 Eu
ro
G 21
212
ISS
N 03
41-4
698
+++ Zoom: Ost und West in der Chefetage +++ Umfrage: Technikwandel in Unternehmen +++
+++ Special: Ausbildung +++ Arbeitsrecht: Betriebsrätemodernisierungsgesetz +++
INKLUSIVE
SONDERHEFT:
HR-SOFTWARE
Vermessung des
Recruiting-Universums
WAS SAGEN UNS DIE KPIS?
PW_HH_07_2021.indd 1PW_HH_07_2021.indd 1
18.06.21 10:3118.06.21 10:31
Circulation and Leadership
Editorial concept Advertisement formats and prices
Special formats and prices
Special-publications
Editorial Topics and dates
Technical data
1. INFORMATION ABOUT THE PUBLISHER
Ad schedulingDenise FeiTel. 069 [email protected]
Editorial Department Cliff Lehnen (Editor-in-chief)Sven Frost Angela Heider-Willms Lena Onderka Christina Petrick-Löhr Matthias Schmidt-Stein Tim Stakenborg [email protected]
Office address Personalwirtschaft F.A.Z. BUSINESS MEDIA GmbH – Ein Unternehmen der F.A.Z.-Gruppe PersonalwirtschaftRegus - CologneSubbelrather Straße 15a50823 Köln
Publisher F.A.Z. BUSINESS MEDIA GmbH –Ein Unternehmen der F.A.Z.-GruppeFrankenallee 71–8160327 Frankfurt am [email protected]
Managing directorsDominik HeyerHannes Ludwig
Publishing Management & Program ManagementErwin Stickling
Ad managerChristian AugsburgerTel. 069 [email protected]
Ad salesJörg Walter Tel. 0931 [email protected]
Volume/Frequency48. volume 2022, monthly
Purchase priceAnnual subscription digital & print Germany 199.00 € Annual subscription digital Germany 159.00 €
Websitewww.personalwirtschaft.de
Bank Details Frankfurter Volksbank e.G.IBAN: DE91 5019 0000 6000 0172 03BIC: FFVB DE FF
Terms and ConditionsNo discount is applied to payments made within 30 days of the billing date. Payments made in advance and through direct debit receive a 2% discount. The discount does not apply if the customer has outstanding bills due.
General terms and conditionsThe general terms and conditions apply to the handling of orders. These can be reviewed online at www.faz-bm.de/AGB or obtained from the publisher.The information provided in the price list may be updated throughout the year. The latest, binding price list is provided at www.personalwirtschaft.de/mediadaten.html
Publisher‘s details
Publisher‘s details Circulation and Leadership
Advertisement formats and prices
Special formats and prices
Special-publications
Editorial Topics and dates
Technical data
Personalwirtschaft: Making HR better!
Whatever is important in HR, you will find out about it in Personalwirtschaft. Whether it is digitalisation, the future of work, recruitment, change management, labour law, occupational health management, total rewards or company pensions: We cover the entire spectrum of HR issues and additionally examine them in depth in more than 20 theme editions or special editions.Case studies, studies and consultants’ top tips – always reviewed and classified by our editorial team. Which organisations are promoting innovative HR projects? Where are new trends emerging? And who are the brains behind them? We reveal the inter-connections, and we provide aids to decision making and useful practical examples. Topical, close to the market, geared towards daily business.
Personalwirtschaft is published by F.A.Z. BUSINESS MEDIA. We stand for high-quality specialist information written in a professional, journalistic style and available across multiple media. Apart from the specialist magazine of the same name, we offer manifold opportunities for you to showcase your advertising message, includ-ing our online portal, our wide variety of newsletters and numerous special publica-tions, and of course our renowned industry award, the “Deutscher Personalwirtschaft-spreis”. We are also an integral part of the HR landscape in webinars, podcasts, content journeys, as well as with conferences and practice forums – as in-person, virtual and hybrid models: always close to the action, with critical content and succinct topics.
2. EDITORIAL CONCEPT
Editorial concept
www.personalwirtschaft.de
Das Magazin für den Job HRPersonalwirtschaft 07 2021
18 Eu
ro
G 21
212
ISS
N 03
41-4
698
+++ Zoom: Ost und West in der Chefetage +++ Umfrage: Technikwandel in Unternehmen +++ +++ Special: Ausbildung +++ Arbeitsrecht: Betriebsrätemodernisierungsgesetz +++
INKLUSIVE
SONDERHEFT:
HR-SOFTWARE
Vermessung des Recruiting-UniversumsWAS SAGEN UNS DIE KPIS?
PW_HH_07_2021.indd 1PW_HH_07_2021.indd 1 18.06.21 10:3118.06.21 10:31
Publisher‘s details Editorial concept Advertisement formats and prices
Special formats and prices
Special-publications
Editorial Topics and dates
Technical data
3. PRINT: CIRCULATION AND READERSHIP
Circulation and Leadership
Position HR Manager 29 % Managing Director/Executive Board 22 %HR Business Partner 19 % HR Specialist 19 % Head of department (non-HR) 6 % HR Administrator 5 %
BranchService 26 % Industry 18 % Management consulting/personnel consulting 16 % Public administration/institution 12 % IT/software 9 % Healthcare 8 %
Company sizeup to 500 55 % 501 to 1000 13 % 1000+ 23 %
Topical Interests Future of the world of work 64 % Digitalisation 55 % Labour law 44 % Leadership 38 % Talent Management 37 % Change Management 36 % Further education and training 35 % Compensation/benefits 24 % HR sector/HR careers 16 % Codetermination 14 %
Circulation Magazine/Special Editions Print Run 5.100Subscribers 2.300
Source: Reader analysis, F.A.Z. BUSINESS MEDIA | research, June 2021
Publisher‘s details Circulation and Leadership
Editorial concept Special formats and prices
Special-publications
Editorial Topics and dates
Technical data
Size Color Price Position Trade Magazine Special Edition Print space Bleed * Print Bleed *
1/1 Page 4c 3,990 € 175 x 244 210 x 280 174 x 240 200 x 270
1/2 Page 4c 2,850 € Portrait 85 x 244 100 x 280 84 x 240 96 x 270
Landscape 175 x 120 210 x 138 174 x 115 200 x 130
Juniorpage 4c 2,980 € Portrait 130 x 181 122 x 170
1/3 Page 4c 2,100 € Portrait 55 x 244 70 x 280 45 x 240 66 x 270
Landscape 175 x 78 210 x 96 174 x 78 200 x 91
2 columns 115 x 120 130 x 138 110 x 115 122 x 130
1/4 Page 4c 1,950 € Portrait 40 x 244 55 x 280 39 x 240 51 x 270
Landscape 175 x 58 210 x 76 174 x54 200 x68
2 columns 85 x 120 84 x 115
Trade Magazine: Magazine format 210 x 280 mmPrint space 175 x 244 mm
Special Edition:Magazine format 200 x 270 mmPrint space 174 x 240 mm
Special placements Cover page 2 for a 15% surcharge Cover page 4 for a 20% surcharge First possible 1/1 page after table of contents and 1/3-page portrait or landscape format, below or next to editorial for a 10% surcharge
Purchase discounts within one year From 2x 3 % From 2 pages 5 % From 6x 5 % From 6 pages 10 % From 9x 10 % From 9 pages 15 %
*1 ad with bleed: 5 mm trim on each side.
Other formats on request. All prices exclude VAT
4. PRINT: FORMAT OVERVIEW AND PRICING
Advertisement formats and prices
Publisher‘s details Circulation and Leadership
Editorial concept Advertisement formats and prices
Special-publications
Editorial Topics and dates
Technical data
5. PRINT: FORMAT OVERVIEW AND PRICING
Advertising
Details
Preis
Inserts
Highest formats:Trade Magazine: 200 mm wide x 270 mm high
Special Edition: 190 mm wide x 260 mm high
Partial insert from 2.500 Copies possible
Total circulation 250 €/1000.* Partial insert 300 €/1000 * Up to 25 g, each additional 5 g: 10 €/1,000.
Tip-On-Card/Booklet
Immer in Verbindung mit einer 1/1 Trägeranzeige,Platzierung auf Anfrage
Tip-On Card 220 €/1000. Booklet on request, each plus 3,950 €.
Flap
Attached to the front cover or the back of the trade magazine is a flap that is printed on both sides.
Format open: 623 x 280 mmIndividual pages: 205/208/210 mmCover: 2 mm smaller
Price on request.
Wrap-Around Cover
Page-sized wrap-around on trade magazine cover front and back. On the outside, the wrap-around cover is filled with editorial cover stories and your logo. Your ad can be placed on the inside of the wrap-around. The wrap-around is possible in conjunction with an ad on the 4th cover page.
Ad format front inside: 120 mm wide x 280 mm high. Logo format outside: 35 mm wide x 40 mm high. Ad format wrap-around backside: 105 mm wide x 280 mm high. Ad format 4th cover page: 210 mm wide x 280 mm high. At least 3 mm trim on all sides.
Price on request.
U4
TITEL
Further special formats on request. All prices exclude VAT.
Advertorial
Possible formats: 1/1 page or 1/2 page landscape
Personalwirtschaft is in charge of page design. Advertorials are marked “advertorial”.
Price on request.
Special formats and prices
Publisher‘s details Circulation and Leadership
Editorial concept Advertisement formats and prices
Special formats and prices
Editorial Topics and dates
Technical data
6. PRINT: SPECIAL PUBLICATIONS
In addition to our trade magazine we publish special editions on important topics, as well as a yearly high-quality directory listing services of providers from different areas including its own online sections. All topics and special publications planned for 2021 are listed in our topics overview on pages 8 and 9!
Special-publications
1Guide 20161Guide 2015
RecruitingPersonalwirtschaft Guide
So machen es die anderen++ Online-Recruiting ++ Employer Branding ++ Personaldienstleister ++ Recruiting-Software ++
ExpertenwissenStimmen aus der PraxisInterviews
Experten stellen sich vorFirmenporträts
2021www.personalwirtschaft.deISSN 0341-4698
1Guide 2016
Personalwirtschaft
HR-SoftwareGuide
So machen es die anderen++ Beratung ++ Integriertes HCM ++ Talent Management ++ Recruiting ++ Personaladministration ++ Zeit & Zutritt ++ E-Learning ++
ExpertenwissenStimmen aus der PraxisInterviews
Experten stellen sich vorFirmenporträts
2021www.personalwirtschaft.deISSN 0341-4698
ZeitarbeitPersonalwirtschaft
Facharbeiter IT-Spezialisten Ingenieure Pflegekräfte
2021www.personalwirtschaft.deISSN 0341-4698
FÜHRENDE PERSONALDIENSTLEISTER FÜR FACHKRÄFTE AUF ZEIT
Atlas
ISSN
0341
-469
8
Das Magazin für den Job HRPersonalwirtschaft Special
www.personalwirtschaft.de
09 2021
+++ Round Table: Beratung vor Befragung +++ Feedback-Tools: Was wird aus der klassischen MAB? +++ +++ Studie: Befragungen in 2025 +++ Employee Experience: Vergütung fördert Motivation +++
WARUM MITARBEITERFEEDBACK SO WICHTIG FÜR DEN UNTERNEHMENSERFOLG IST
Die Glücksformel
Mitarbeiterbefragung
PW_SH_Mitarbeiterbefragung_09_2021 RZ.indd 1PW_SH_Mitarbeiterbefragung_09_2021 RZ.indd 1 19.08.21 17:5619.08.21 17:56
ISSN
034
1-46
98
Das Magazin für den Job HRPersonalwirtschaft Special
www.personalwirtschaft.de
06 2021
Die Balance finden
BetrieblichesGesundheitsmanagement
+++ Round Table: Neue Entwicklungen im BGM +++ Praxisbeispiel: Vorteile von Jobrädern +++ +++ Studie: Gesundes digitales Arbeiten +++ Arbeitsrecht: Was bei BGM remote zu beachten ist +++
NEUE KRAFTANSTRENGUNGEN IM ANALOGEN UND DIGITALEN BGM
+++ Round Table: Mobilität auf Distanz +++ Analyse: Endsendungen und Loyalität +++ +++ Brexit: Durchblick bei den Neuregelungen +++ Leitfaden: Was Expats brauchen +++
ISSN
034
1-46
98
Das Magazin für den Job HRPersonalwirtschaft Special
www.personalwirtschaft.de
05 2021
Mobilität mit HindernissenENTSENDUNGEN IN KRISENZEITEN
Auslandsentsendung
Publisher‘s details Circulation and Leadership
Editorial concept Advertisement formats and prices
Special formats and prices
Special-publications
Technical data
7. PRINT: EDITORIAL CALENDAR AND EVENTS 2022
PD: Publishing Date, PM: Print Material Deadline, AD: Advertising Deadline
Edition Dates Topics Special editions/Special publications Trade Fairs
1/22, January PD: 22.12.21 Public welfare and sustainability in HR Company Pensions Schemes PM: 30.11.21 New Leadership AD: 25.11.21
2/22, February PD: 31.01.22 Special: Digital personnel file LEARNTEC, Karlsruhe 01.–03.02.2022 PM: 07.01.22 L&Dpro Online Conference, 21.–24.02.2022 AD: 04.01.22
3/22, March PD: 28.02.22 Special: Change Management/Transformation didacta, Köln 22.–26.03.2022 PM: 04.02.22 Recruitment analytics Practical Forum on Corporate Mobility, AD: 01.02.22 Mental Health between home and office 10.03.2022
4/22, April PD: 31.03.22 Special: Time & Access/Workforce Planning MBA & Co. Zukunft Personal Süd, Stuttgart, PM: 09.03.22 Remote leadership Temporary Work Atlas 2022 05.–06.04.2022 AD: 04.03.22 Candidate management 16. Praxisforum Total Rewards, Frankfurt am Main 26.04.2022
5/22, May PD: 29.04.22 Special: E-Learning Foreign Assignment Zukunft Personal Nord, Hamburg 03.–04.05.2022 PM: 07.04.22 Outplacement HR Tech, Software & Innovation, Köln AD: 04.04.22 17. –18.05.2022 6/22, June PD: 31.05.22 Special: HR Consulting/Headhunter Corporate Health Management PM: 09.05.22 Temporary employment AD: 04.05.22 Job search platforms, networks, job portals AI in personnel diagnostics
Editorial Topics a nd dates
Publisher‘s details Circulation and Leadership
Editorial concept Advertisement formats and prices
Special formats and prices
Special-publications
Technical data
7. PRINT: EDITORIAL CALENDAR AND EVENTS 2022
Edition Dates Topics Special editions/Special publications Trade Fairs
7/21, July PD: 30.06.22 Special: Training HR-Software TALENTpro, München 06.–07.07.2022 PM: 08.06.22 New demands on personnel managers AD: 03.06.22 Staff catering/canteen 8/21, August PD: 29.07.22 Special: Recruiting IT Professionals Employer Branding PM: 07.07.22 Company cars/carpool/company bike/new mobility AD: 04.07.22 Mobile workplace/office equipment in a home office 9/21, September PD: 31.08.22 Special: Compensation & Benefits Employee Survey ZP Europe, Köln 13.–15.09.2022 PM: 09.08.22 Flexible working hours Personalmanagement Kongress, Berlin AD: 04.08.22 Flexible workplace and hot desking 26.–27.09.2022
10/21, October PD: 30.09.22 Special: SAP & Partner Temporary Employment 13. Deutscher Human Resources PM: 08.09.22 HR in the public sector Labour Law Summit, Frankfurt am Main 27.– AD: 05.09.22 HR in the healthcare sector 28.10.2022 11/21, November PD: 28.10.22 Special: HR-Outsourcing E-Recruiting PM: 06.10.22 Focus on sunrise industries AD: 03.10.22 (Biotech, electromobility, etc.) 12/21, December PD: 30.11.22 Special: Management Consulting Advanced Training PM: 08.11.22 Hybrid recruitment and onboarding HR-Software Guide 2023 AD: 03.11.22 Recruiting Guide 2023 1/22, January PD: 20.12.22 Workforce management Company Pensions Schemes PM: 28.11.22 AD: 23.11.22
Editorial Topics a nd dates
Publisher‘s details Circulation and Leadership
Editorial concept Advertisement formats and prices
Special formats and prices
Special-publications
Editorial Topics and dates
8. TECHNICAL DATA
General Information Trade Magazine Magazine format: 210 mm x 280 mm (WxH) Print space: 175 mm x 244 mm (WxH) 2 or 3 columns (85 mm or 55 mm) Bleed: 220 mm x 290 mm (WxH)
Special Edition: Magazine format: 200 mm x 270 mm (WxH) Print space: 174 mm x 238 mm (WxH) 2 or 3 columns (70 mm or 54 mm) Bleed: 210 mm x 280 mm (WxH) Color: 4c Euroskala Print process: Offset printing with up to 70 screen frequency Processing: Saddle stitch binding
Images It is very important that you produce your color images in CMYK or change them to CMYK later. For images and graphics please only use the file formats EPS and Tiff. Please do not use compressed versions. Make sure the image documents have minimum resolution of 300 dpi, relating to the later mapping value. This corresponds to a double quality factor with 60 screen frequency. Lower resolutions result in mediocre or bad image quality! Minimum resolution for line art: 1200 dpi.
Ads Please do not send us open data of your ad! Please send your data as a PDF or EPS with embedded fonts, CMYK color space and/ or special colors and in 300 dpi resolution. Make sure to reduce existing transparencies (300 dpi instead of 150 dpi). Do not write additional text in your document or it will be printed. If you want to send us additional information, just send a separate text file.
Important: Generate the PDF, EPS or Tiff file with crop marks but without register marks, if the ad is proportionate to the page size. Full-page bleed ads should be produced with trim marks and include a 5 mm trim on each side. All text and image elements running into bleed must allow for at least 5 mm trim.
Data delivery The PDF format is the optimum format for data delivery as it offers more production reliability. Please produce PDF files according to the ISO standards PDF/X-1a. Output Intent: ISOcoated_v2_300. Please do not use pre-separated pages, RGB colors, calibrated or ICC based colors, transfer functions (printing characteristic), transparencies, JBIG2 and LZW compression. Please e-mail your file to [email protected]. For larger amounts of data we are happy to provide access to our external server.
Delivery address for fixed or loose inserts Please deliver your inserts at the earliest ten working days and at the latest seven working days before the publication date with the delivery note “bestimmt für Personalwirtschaft x/202x”: Westdeutsche Verlags- und Druckerei GmbH Warenannahme Akzidenz Kurhessenstraße 4-6 64546 Mörfelden
Technical data
Banner formats and prices
Sponsored Article
Lead Campaign
Podcast Content Journey
Standalone Newsletter
Webinar Newsletter Job Market The product family
9. ONLINE: CHANNELS AND REACH
Daily updates. Profoundly researched. Multimedia. Industry news, research results, expert interviews as podcasts and videos: Our homepage keeps you informed about the full range of HR management. Choose from multiple advertising options via our online channels.
Coverage Website
Reichweite Social Media
XING Newsfeed: 32,300 followers
Twitter:
11,500 followers
Facebook:
6,600 subscribers
Page Impressions: 155,000 Ø im Monat
Visits: 108,000 Ø per month
User: 88,000 Ø per month
Channels and reach
Channels and reach
Sponsored Article
Lead Campaign
Podcast Content Journey
Standalone Newsletter
Webinar Newsletter Job Market The product family
10 . ONLINE: BANNER FORMATS AND PRICING
Banner formats and prices
Desktop Pixel (W x H)
File format
File Size
Top: 728 x 90, Right: 160 x 600
JPEG, PNG, GIF, RichMedia
max. 80 KB
930 (Wide: 970) x 250
JPEG, PNG, GIF, RichMedia
max. 80 KB
300 x 600
JPEG, PNG, GIF, RichMedia
max. 50 KB
300 x 250
JPEG, PNG, GIF, RichMedia
max. 40 KB
120 (Wide: 160) x 600
JPEG, PNG, GIF, RichMedia
max. 40 KB
728 (Wide: 800) x 90
JPEG, PNG, GIF, RichMedia
max. 40 KB
Advertising media Wallpaper Billboard Half Page Medium Rectangle (Wide) Skyscraper (Wide) Superbanner
Ad price/1000 150 € 95 € 95 € 130 € 195 € 195 €
Notes: The URL of the landing page must be specified. Our Medium Rectangle campaigns are already automatically played out „mobile“.
The AD impressions are distributed to the advertising media used in the booked period according to their availability.
Channels and reach
Banner formats and prices
Sponsored Article
Lead Campaign
Content Journey
Standalone Newsletter
Webinar Newsletter Job Market The product family
11. ONLINE: PODCAST
Services • Preparation of topics and interviews, topic can be freely selected after
consultation with the editorial staff • Moderation and recording with professional tool • Cut and mastering of the final version, length approx. 20 minutes • Writing of the Shownotes in the amount of about 1,000 characters
(incl. spaces)
Placement and Duration • One week on the personalwirtschaft.de homepage and in a suitable
subcategory • Another 12 months in a suitable subcategory • Individual promotion of the campaign in the Personalwirtschaft
newsletter, in the magazine Personalwirtschaft, as well as via the social media channels of Personalwirtschaft
Price: On request
There’s something important you need to tell? We have the appropriate stage for your message, from trend studies, new business areas to current news from your company – we support you and your client communication. Together we produce a podcast to promote your message.
Podcast
Channels and reach
Banner formats and prices
Lead Campaign
Content Journey
Standalone Newsletter
Webinar Newsletter Job Market The product family
Podcast
12. ONLINE: SPONSORED ARTICLE
A sponsored article is paid by the advertising customer and labelled as such. The content is created by the advertising customer, and re-viewed and possibly edited by our editorial staff. The articles should offer readers an added value, e.g. reports, interviews or features. Our editorial staff is happy to advise you to ensure the best possible address of your target group.
Material for the teaser box on the homepage of Personalwirtschaft.de• Over heading: max. 15 characters, incl. spaces.• Headline: max. 60 characters, incl. spaces • Teaser: max. 250 characters, incl. spaces• Image: Size 150 x 150 px; Format: .JPG
Material for the detailed view of the article• Headline: identical with Headline in the teaser box• Teaser: identical to the text in the teaser box• Text: max. 4,500 characters• Subheadings for better readability• Image: Same as in the teaser box! Image size: 400 x 280 px; Format: .JPG• Caption: max. 1 sentence (approx. 90 characters, incl. spaces)• Source of picture: e.g.: @VK-adobe.stock.com• Author’s reference: please provide if desired• Link: max. three links marked with nofollow
Placement and Duration• One week on the personalwirtschaft.de homepage and in a suitable subcategory• Another 12 months in a suitable subcategory • Promoted in the next Personalwirtschaft newsletter
Price: € 2,090
Sponsord Article
Sponsored Article
Channels and reach
Banner formats and prices
Sponsored Article
Podcast Content Journey
Standalone Newsletter
Webinar Newsletter Job Market The product family
13. ONLINE: LEAD CAMPAIGN
You have current results on a study or survey? You want to showcase the usefulness of your product or service in the form of user reports? Then personalwirtschaft.de is the perfect platform to promote your lead campaign or to offer interested users to download a whitepaper upon registration. The lead campaign and/or whitepaper is also promoted on matching online channels once it has been revised by our editorial staff.
Material for the teaser box on the homepage of Personalwirtschaft.de• Over heading: max. 15 characters, incl. spaces.• Headline: max. 60 characters, incl. spaces • Teaser: max. 250 characters, incl. spaces• Image: Size 150 x 150 px; Format: .JPG • If applicable, a meaningful document/white paper (PDF, Word, Powerpoint) • If applicable, a list with the desired query fields for the download form (DSGVO-compliant).
Material for the detailed view of the lead campaign• Headline: identical with Headline in the teaser box• Teaser: identical to the text in the teaser box• Text: max. 2,000 characters• Subheadings for better readability• Image: Same as in the teaser box! Image size: 400 x 280 px; Format: .JPG• Caption: max. 1 sentence (approx. 90 characters, incl. spaces)• Source of picture: e.g.: @VK-adobe.stock.com
Placement and Duration• Two weeks on the personalwirtschaft.de homepage and in a suitable subcategory• Individual promotion of the document on selected editorial channels
Price: on request
Sponsored Content
Lead Campaign
Channels and reach
Banner formats and prices
Sponsored Article
Lead Campaign
Podcast Standalone Newsletter
Webinar Newsletter Job Market The product family
14. ONLINE: CONTENT JOURNEY
With a Content Journey (CJ) on personalwirtschaft.de you present your topic to the HR target group to convince it with your expertise. A CJ is an online dossier consisting of several content elements, e.g. an article, interview, picture gallery or lead campaign. All contents are interlinked and lead the reader to the desired end point, which could be a landing page or a content element.
The Personalwirtschaft team is happy to help with content conception and creation. Your CJ has a core duration of four weeks. During this time, it will be promoted cross-media, and afterwards, the content will remain online for another 11 months.
Content Journey – Basic Package The basic package consists of four content elements delivered by the customer. These are: • 3 text elements (e. g. article, interview, case study or guideline) • 1 photo gallery of max. 5 pictures or a lead campaign
Price: € 7,900
Content Journey – Premium Package A premium package consists of max. six content elements. It may include the following elements: • Article, interview, case study, guideline, checklist, study results,
photo gallery or video • Lead campaign (lead collection and download via customer
website)
You can deliver all content elements yourself or have them created by us. On request, we can also prepare a whitepaper in collaboration with you.
Price: On request
Content Journey
Channels and reach
Banner formats and prices
Sponsored Article
Lead Campaign
Podcast Content Journey
Standalone Newsletter
Newsletter Job Market The product family
15. ONLINE: WEBINAR
Short concept for co-hosting a webinar
• The content concept will be designed by the specialist editorial team in consultation with the co-organiser• The 60 - 90 minute webinar will be moderated by an editor from Personalwirtschaft• Topic: individual agreement, final topic agreement must be made at least six weeks before the webinar
date • Flash surveys among the participants incl. real-time evaluation are part of the webinar
Marketing and acquisition of participants
The webinar will be marketed by a broad range of marketing campaigns. The following PR measures are planned (design will be done by Personal-wirtschaft):
• Rectangle Ad on personalwirtschaft.de• Editorial news in the regular Personalwirtschaft newsletter• Editorial news in Personalwirtschaft magazine• Ads on selected social media channels of Personalwirtschaft
Webinar PLUS
The webinar PLUS package includes a high quality cross-media reporting on selected channels of Personalwirtschaft, reporting on your webinar.
• 2-page article in print magazine Personalwirtschaft• Short report on www.personalwirtschaft.de including embedded webinar
video.
Price: On request
Project documentation, technical support and general conditions
Complete service including technical infrastructure and technical supportProject report following the webinar (available approx. 1 week later), which contains:
• List of participants (name, first name, job title and company)• List of all opt-ins (The list contains only users with opt-in and includes title, last name, first name, job
title, company, email address. If a participant does not grant an opt-in, no information about the partici-pant may be further processed by the Partner for data protection reasons).
• Compilation of all presentation documents in electronic form• Distribution of the link to a recording of the webinar by Personalwirtschaft to all Participants and No-
ShowsPrice: On request
A webinar offers you the possibility to discuss trendsetting topics, position yourself in a thought-leadership position and generate GDPR approved leads. Last but not least, the SEO-optimised webinars are available as a recording afterwards for 12 months at www.personalwirtschaft.de. The content is developed in coopera-tion between you and the editorial team of Personalwirtschaft.
Webinar
Channels and reach
Banner formats and prices
Sponsored Article
Lead Campaign
Podcast Content Journey
Standalone Newsletter
Webinar Job Market The product family
16. NEWSLETTER: FORMATS AND PRICING
Frequency of newsletter publication Personalwirtschaft: weeklyRecruiting: 6 times per yearHR-Software: 6 times per year
RecipientsPersonalwirtschaft: 6,080Recruiting: 4,690HR-Software: 3,800
With our free Personalwirtschaft email newsletter, subscribers keep quickly and easily informed about the top news from management, the HR industry, HR development, recruiting, further education, labour law, payment and HR software. Choose between three different types of newsletters.
We reserve the right to change formats, prices and the number of recipients. All prices exclude VAT. (As of September 2021)
Text ad with image Text ad with image Image ad Top banner Version 1 Version 2
Top-Banner
Text ad with logo Version 2
Image ad
Image
Image
• Headline: 50 characters (incl. spaces)
• Continuous text: maximum of 400 characters (incl. spaces)
• Link line: 40 characters (incl. spaces)
• Image format: max. 200 x 200 pixels, jpg, max. 40 kB
995.00 €
• Headline: 55 characters (incl. spaces)
• Continuous text: maximum of 240 characters (incl. spaces)
• Link line: 65 characters (incl. spaces)
• Image format: max. 600 x 200 pixels, jpg, max. 40 kB
995.00 €
• Format: 600 x 200 Pixel jpg, max. 40 kB
995.00 €
• Format: 600 x 150 Pixel jpg, max. 40 kB
1,095.00 €
Format
Details
Price
Text ad with logo Version 1
Image
Newsletter
Channels and reach
Banner formats and prices
Sponsored Article
Lead Campaign
Podcast Content Journey
Webinar Newsletter Job Market The product family
17. STANDALONE NEWSLETTER
In addition to our ad formats in our editorial newsletter you can also send out an individual standalone newsletter. Special feature: The newsletter is sent with your individual design.
• One-time send-out to all recipients of the weekly newsletter• Header provided by Personalwirtschaft editorial staff (A) • Your html template with your content (B) • Magazine credits delivered by Personalwirtschaft editorial staff (C)
Price: On request
(A)
(B)
(C)
Standalone Newsletter
Channels and reach
Banner formats and prices
Sponsored Article
Lead Campaign
Podcast Content Journey
Standalone Newsletter
Webinar Newsletter The product family
18. JOB MARKET – PRINT AND ONLINE
Place job ads without wastage? The Personalwirtschaft job market offers efficient solutions. Find out more from selected HR professionals.
On request we will give you further information on closing of bookings and data delivery.
Contact: Michael BorchertTel.: 089 2183 - 1381Fax.: 089 2183 - 7864E-Mail: [email protected]
Job Market
Format Online
Gold designed online job ad with your design
Silver Designed online job ad with the selection of 5 design templates and your company logo
Bronze Non-designed online job ad, choose between formal and informal address
Features
On request, layout delivered by W&V media designers Logo display in our search result list 60 days online at personalwirtschaft.de
Logo display in our search result list 60 days online at personalwirtschaft.de
60 days online at personalwirtschaft.de
Price
1.090 €
870 €
770 €
Bestseller
TOPJOB You want to place your job ad in a
more prominent position? Book our additional option “TOPJOB”!
Price: Format online plus an additional 99 €
Incl. link in the Personalwirtschaft newsletter. Only one job position per online ad. From the second post-processing of an advertisement, we charge a fee of € 50.00.
Format Print Width x Height Price surcharge on an in mm online job advertisement
1/1 page 175 x 244 +1.220 €
1/2 page portrait/landscape 85 x 244/175 x 120 +560 €
1/4 page portrait/landscape 40 x 244/175 x 58 +230 €
1/4 page 2 columns 85 x 120 +230 €
1/8 page portrait/landscape 40 x 120/85 x 58 +65 €
19. F.A.Z. BUSINESS MEDIA
A selection of our media brands