Media data 2016 - files.vogel.de · Rapid.Tech, 14–16 June, Erfurt EPHJ-EPMT-SMT, 14–17 June, Geneva Stanztec, 21–23 June, Pforzheim maintain 21–23 June, Munich AUTOMATlCA,

Media data

2 016Print

Digital

Valid from 01.01.2016

English

Switzerland‘s Number One

2

Media data Print · Digital 2016Contents

Contents

SMM Print/Digital – Range 3

Reader analysis for Print 4

Editor calendar 7

Advertisement sizes 10

Special formats 11

Advertisement rates 12

Discounts and supplements 13

Inserts and tip-ins 14

Technical data 15

Characteristics 16

Section rates 17

Banner 18

Advertorial 20

Co-Branded Newsletter 21

Newsletter 22

Whitepaper 23

Contact partners 24

3

Print and digital – the range at a glance!

SMM Print/Digital – Range

Beneficiary profile

Decider: 53.0% Influencer: 10.4% Employee: 29.7% Unknown: 6.7%

SMM Print – the magazine for Swiss industry!

Print run: 12‘500 issues Readers per issue: 38‘000* Farthest reading group: 100‘000*

*MACH Basic 2014.

Countries

Switzerland: 81.1% Germany: 13.3% Austria: 1.8%

smm.ch – Range 2014

PI‘s: 900‘000 Visits: 240‘000 PI‘s / Visit: 3.80

Source Google Analytics

AutomAtion und Antriebstechnik >> 30Vom Butler zum Gentleman

>> dossier: medizintechnik Kreative Geometrien für die Wirbelsäule >> D54

WirtschAft Karriere: Am Ball bleiben >> 12

AutomAtion Stückzahlflexible Wachstums-Strategie >> 34

fertigungstechnik Turmmagazin: flexibel und modular >> 64

Logistik Lineartechnik für Lager und Pack-and-place >> 72

schWeizer mAschinenmArkt >> AusgAbe 04 >> 116. JAhrgAng >> fr. 8.50 >> 18. februAr 2015

die industriezeitschrift fÜr die PrAXisSchweizer Maschinenmarkt

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Media data Print · Digital 2016

4

We offer the most successful Swiss advertising platform for the MEM industry

Special issuesBilingual main annual edition of SMM/MSM (20‘000 copies), SMM edition for southern Germany (15‘300 copies), trade fair newspa-pers for Swisstech / Prodex, trade fair newspaper for SINDEX

Special publicationsSwiss quality ancillary suppliers (38‘000 copies)Switzerland as a technology location (60‘000 copies)GUIDE – The Swiss buyers’ guide

DistributionGerman-speaking Switzerland and the German-speaking area near the border, coverage of the whole of Switzerland with the French-language sister publication MSM – Le Mensuel de l’industrie.

Switzerland’s Number OneIn the German-language specialist journals market for the machine, electrical and metal industry (MEM industry) in Switzerland, SMM has a market share of 41%. (Meynen 2015, specialist journals assessed by turnover: Technische Rundschau, Swiss Engineering, Maschinenbau, Technica, Swissmechanic Journal).

41%

Reader analysis for Print Media data Print 2016

5

3%

Advertisements in SMM are accepted and people pay attention to them.

75%

14%

8% SMM readers work in leading positions, and have a high level of decision-making competence.

Senior managementSalaried employeesOtherSelf-employed

84%«The advertisements suit SMM.»

71%«I pay attention to the advertisements in SMM.»


6

SMM...SMM has a very good reputation. Eight out of ten readers would miss SMM if it no longer existed.

SMM has a high level of readership.

13% read by 1 person14% read by 2 people19% read by 3 people25% read by 4 - 6 people8% read by 7-10 people9% read by more than 10 people12% «do not know»

0 20 40 60 80 100

... is high-quality.

... is a specialist magazine that I enjoy reading.

... is a specialist magazine that I recommend to others..

... has great expertise in its field.

Source: GfK – reader analysis of the specialist press, Q-LAF Online 2015, based on 110 persons.


7

Editor calendar

SMM Appears Advert deadline Topics / specials Shows / exhibitions

1/2 27.01.2016 15.01.2016 Automation - Drives - Robotics - Sensors Review of PLC / IPC drives Ancillary industry, manufacturing engineering

3 03.02.2016 22.01.2016 Sheet metal working, connection technology and laser technology, Ancillary industry ➜ Dossier: Medical technology

maintenance, 10 – 11 February, Zurich

4 17.02.2016 05.02.2016 Manufacturing engineering Automation – Drives – Robotics – Sensors ➜ Dossier: Materials engineering & additive manufacture

METAV, 23 – 27 February, Dusseldorf

SüdD 07.03.2016 12.02.2016 SWISS CUTTING-EDGE TECHNOLOGY, PRINT RUN: 15,300 COPIES SMM special issue for southern Germany (supplement in MM Maschinenmarkt, Germany)

5 02.03.2016 19.02.2016 Manufacturing engineering CAD/CAM industry software ➜ Dossier: Logistics & materials-handling technology

W3 +FAIR, 2 – 3 March, Rittal Arena, Wetzlar LogiMAT, 8 – 10 March, StuttgartGrindTee 16 – 19 March, AugsburgBASELWORLD, 17 – 24 March, Basel

6 16.03.2016 04.03.2016 Workplace Switzerland, quo vadis – Opinions,interviews, statements from Swiss CEOsFocus on production engineering, manufacturing engineering / ancillary industry / automation – drives – robotics – sensors

Special issue: Swiss CEOs on the situation of Switzerland as a workplace

7 30.03.2016 15.03.2016 Siams trade fair preview: Manufacturing engineering Ancillary industry Automation – Drives – Robotics – Sensors ➜ Dossier: Logistics & materials-handling technology

Siams 19 – 22 April., MautierLogistics & Distribution, 06 – 07 April, Messe ZurichMedtec Europe, 12 – 14 April, Stuttgartwire/Tube 04 – 08 April, DusseldorfEmpack, 06 – 07 April, Messe Zurich

8 13.04.2016 01.04.2016 Preview of Hannover Messe Ancillary industry, automation and drive technology ➜ Dossier: Industrial measurement technology

Hannover Messe, 25 – 29 April, HanoverControl, 26 – 29 April, StuttgartUSETEC, 25 – 27 April, Karlsruhe

9 27.04.2016 15.04.2016 Sheet metal working, connection technology and laser technology CAD/CAM industry software, manufacturing engineering

SENSOR + TEST, 10 – 12 May, Nuremberg

10 11.05.2016 28.04.2016 Siams trade fair review Manufacturing engineering ➜ Dossier: Introducing lasers into production

LASYS, 31 May – 02 June, StuttgartPowertage, 31 May – 02 June, Zurichparts2clean, 31 May – 02 June, StuttgartO&S, 31 May – 02 June, Stuttgart

Media data Print 2016

8

Editor calendar


11 25.05.2016 12.05.2016 Manufacturing engineering Automation – Drives – Robotics – Sensors, Ancillary industry ➜ Dossier: CeMAT preview - Logistics & materials-hand-ling technology

CeMAT, 31 May – 3 June, Hanoverall about automation, 07 – 08 June, Friedrichshafen

SüdD 06.06.16 12.05.2016 SWISS CUTTING-EDGE TECHNOLOGY, print run: 15,300 copies SMM special issue for southern Germany (supplement in MM Maschinenmarkt, Germany)

12 08.06.2016 27.05.2016 Trade fair preview EPHJ / EPMT / SMT Review of Hanover trade fair Automation – Drives – Robotics – Sensors ➜ Dossier: Sheet metal working, connection technology and laser technology

Rapid.Tech, 14 – 16 June, ErfurtEPHJ-EPMT-SMT, 14 – 17 June, GenevaStanztec, 21 – 23 June, Pforzheimmaintain 21 – 23 June, MunichAUTOMATlCA, 21 – 24 June, Munich

13 22.06.2016 10.06.2016 Sheet metal working, connection technology and laser technology Production engineerin, CAD/CAM industry software

14/15 06.07.2016 24.06.2016 Automation for modern production Automation – Drives – Robotics – Sensors, Manufacturing engineering

Swissmem Symposium, 25 August, ZurichOstschweizer Technologiesymposium (OTS), 26 August, St. Gall

16 27.07.2016 14.07.2016 Main annual issue: «Efficient production, perfect implementation»German/French – large print run: over 20 000 copies

17/18 19.08.2016 31.08.2016 Sindex trade fair preview Automation – Drives – Robotics – Sensors ➜ Dossier: Medical technology

SINDEX, 06 – 08 September, Bern

Daily 06.09.2016 19.08.2016 Sindex trade fair daily

Daily 08.09.2016 19.08.2016 Sindex trade fair daily

19 07.09.2016 26.08.2016 AMB trade fair preview Manufacturing engineeringCAD/CAM industry software ➜ Dossier: Materials engineering & additive manufacture

AMB, 13 – 17 September, Stuttgart,AMX, Additive Manufacturing Expo, 20 – 21 Sept, LucerneEuromold, 20 – 23 September, DusseldorfMicronora, 27 – 30 September, Besançon, FranceFachpack, 27 – 29 September, Nuremberg

20 28.09.2016 16.09.2016 Motek trade fair preview Automation, assembly & handling Ancillary industry, manufacturing, logistics and materials handling technology

Motek, 10 – 13 October, Stuttgart



9

Editor calendar


21 12.10.2016 29.09.2016 Sheet metal working, connection technology and laser technology Ancillary industry, logistics & materials-handling ➜ Dossier: Plastics engineering - K 2016

K 2016, world’s leading trade fair for plastics, 9 – 26 October, Dusseldorf

22 26.10.2016 14.10.2016 Swisstech/Prodex trade fair preview Production engineering, ancillary industry, automation,materials engineering & additive manufacture, CAD/CAM - industry software

Prodex, 15 – 18 November, BaselSwisstech, 15 – 18 November, BaselFormnext, 15 – 18 November, Frankfurt

23 09.11.2016 27.10.2016 Messevorschau Swisstech/Prodex Production engineering and ancillary industryLogistics und materials-handling technologyAutomation, medical technology

Prodex, 15 – 18 November, BaselSwisstech, 15 – 18 November, BaselVISION, 08 – 10 November, StuttgartCOMPAMED, 14 – 17 November, Dusseldorf

Daily 15.11.2016 27.10.2016 Prodex-Swisstech trade fair daily



24 16.11.2016 04.11.2016 PLC / IPC / drives preview Automation and drive technology Manufacturing engineeringCAD/CAM industry software

PLC IPC Drives, 22 – 24 November, Nuremberg ALUMINIUM, 29 Nov. – 01 Dec., DusseldorfComposites Europe 2016, 29 Nov. – 01 Dec., DusseldorfSMM congress, 7 December: Optimized manufacturing strategy - lean manufacturing


Guide 15.11.2016 26.09.2016 Guide Guide

25/26 30.11.2016 18.11.2016 Practical future technologies, modern materials, additive manufacture, machining of the futureLasers in production, the future of automation

MiDEST, 6 – 9 December, Paris

1/2 25.01.2017 13.01.2017 Large-scale review of Prodex/Swisstech trade fair PLC / IPC / drives review Manufacturing engineering / ancillary industry Automation and drive technology

Swiss Plastics, 24 – 26.01.2017, Lucerne DST Dreh- und Span-Tage Südwest, 25 – 27 Jan., Villingen-Schwenningen

Swissmechanic association notices in every 2nd issue

Deadline for recommendation advertisements: 8 working days before publicationEvent advertisements, free capacities, miscellaneous and situations vacant adverts: Friday, 12.00 noon before publication date.


10

Advertisement sizes (size of journal 210 x 297 mm)

Size 1/6 page 1/6 page 1/8 page 1/8 pagePrinting area 59 x 131 mm 122 x 63 mm 59 x 97 mm 185 x 29 mmTrim size not available not available not available not available

Size 1/3 page 1/3 page 1/4 page 1/4 page 1/4 pagePrinting area 59 x 267 mm 185 x 85 mm 46 x 267 mm 90 x 131 mm 185 x 63 mmTrim size 70 x 297 mm 210 x 100 mm 57 x 297 mm not available 210 x 78 mm

Size 1/1 page Junior page 1/2 page 1/2 pagePrinting area 185 x 267 mm 148 x 204 mm 90 x 267 mm 185 x 131 mmTrim size 210 x 297 mm 160,5 x 220 mm 102,5 x 297 mm 210 x 146 mm

➜ Trim size ads

Please add 3 mm trimming per outer

margin.


11

Special formats

Size Cover with flap Gatefold 2 pages large flap Gatefold 2 pages small flap Split front cover folding inwards folding inwardsOverall width 105 mm 403 mm 313 mm 453 mm Flap(s) 105 mm 195 mm 105 mm left 140 mm, right 105 mmHeight 220 mm front 297 mm 297 mm 297 mm 297 mm behind

Size 2 x 1/1 panorama 2 x 1/2 panorama 2 x 1/3 panorama 2 x 1/4 panoramaPrinting area 395 x 267 mm 395 x 131 mm 395 x 85 mm 395 x 63 mmTrim size 420 x 297 mm 420 x 146 mm 420 x 100 mm 420 x 78 mm

➜ Trim size ads

Please add 3 mm trimming per outer margin.


12

Advertisement rates

* plus additional 3 mm trimming per outer margin Prices in CHF, excl. VAT, prices are subject to change

Size Printig area gross price b&w colour Trim size * gross price b&w colour

width x height in mm in CHF in CHF width x height in mm in CHF in CHF

2x 1/1 panorama 395 x 267 6‘739.00 8‘459.00 420 x 297 6‘739.00 8‘459.00

1/1 page 185 x 267 3‘517.00 5‘162.00 210 x 297 3‘517.00 5‘162.00

Junior page 148 x 204 2‘168.00 3‘113.00 160,5 x 220 2‘385.00 3‘330.00

2 x 1/2 panorama 395 x 131 3‘576.00 5‘466.00 420 x 146 3‘934.00 5‘824.00

1/2 page 90 x 267 / 185 x 131 1‘788.00 2‘733.00 102,5 x 297 / 210 x 146 1‘967.00 2‘912.00

2 x 1/3 panorama 395 x 85 2‘584.00 4‘474.00 420 x 100 2‘842.00 4‘732.00

1/3 page 59 x 267 / 185 x 85 1‘292.00 2‘237.00 70 x 297 / 210 x 100 1‘421.00 2‘366.00

2 x 1/4 panorama 395 x 63 1‘904.00 3‘084.00 420 x 78 2‘094.00 3’274.00

1/4 page 46 x 267 952.00 1‘542.00 57 x 297 1‘421.00 2‘366.00

1/4 page 90 x 131 / 185 x 63 952.00 1’542.00 210 x 78 1‘047.00 1‘637.00

1/6 page 59 x 131 / 122 x 63 692.00 1‘282.00 – – –

1/8 page 59 x 97 / 90 x 63 / 185 x 29 529.00 679.00 – – –

1/12 page 59 x 63 / 122 x 29 367.00 447.00 – – –

1/16 page 90 x 29 / 59 x 46 283.00 363.00 – – –

2nd cover page 185 x 267 4‘396.00 6‘041.00 210 x 297 4‘396.00 6‘041.00

4th cover page 185 x 267 5‘275.00 6‘920.00 210 x 297 5‘275.00 6‘920.00

Cover with flap – – – 105 x 220 (front) / 297 (behind) 7‘900.00 7‘900.00

Gatefold 2 pages small flap – – – 313 x 297 8‘400.00 8‘400.00

Gatefold 2 pages large flap – – – 403 x 297 9‘700.00 9‘700.00

Split front cover – – – 453 x 297 14‘168.00 14‘168.00


13

Discounts and supplements

Discount for multiple published advertisements, inserts*

Runtime 12 months number Discount

3 x 6%

6 x 12%

13 x 18%

24 x 24%

Combination discount

Discounts are cumulative for the publications SMM, MSM and SMM/

MSM Guide.

Consulting commission

10% of net price (only for ASW and BSW approved agencies).

Supplement for layout

If we have to make any changes on your print document, a surcharge of

CHF 120/hour will be charged.

Colour supplement

Size

2 x 1/1 panorama 1’720.00

1/1 page 1’645.00

Junior page to 1/4 page portrait 945.00

1/4 to 1/6 page 590.00

1/8 page 150.00

1/12 to 1/16 page 80.00

1/24 page 50.00

Reply box fees

CHF 12.00 per advert

Placement options

Placement supplement (on gross price b&w)

Placement charge 10%

Editorial (size: 1/3 portrait) 25%

Table of contents (size: 1/2 portrait) 25%

Text connection 25%

Advertising (size: 1/2 to 1/8) 100%

Cover pages: prices see page 12.

Prices in CHF, excl. VAT, prices are subject to change

*Discounts for multiple published inserts are only valid on the advertisement costs.

Discounts also apply to colour prices!


14

Inserts and tip-ins

Inserts

Weight Advertisement costs 12‘500 copiesper 1‘000 copies Postage Technical costs

up to 20 g 229.00 1‘375.00 615.00

up to 30 g 241.00 1‘375.00 615.00

up to 40 g 252.00 1‘375.00 615.00

up to 50 g 260.00 1‘375.00 615.00

up to 60 g 267.00 1‘625.00 615.00

up to 70 g 284.00 1‘625.00 615.00

up to 100 g 334.00 1‘875.00 615.00

up to 125 g 368.00 3‘625.00 615.00

up to 150 g 415.00 3‘875.00 615.00

up to 175 g 462.00 4‘125.00 615.00

up to 200 g 462.00 4‘375.00 615.00

up to 225 g 462.00 4‘625.00 615.00

Price for an insert over 225 g on request

Placement charge between the 4th cover page and the film: 30%

Supplement technical costs for partial print runs at definied zip code: CHF 316.-

➜ Sizes: min. 148 x 105 mm, max. 200 x 287 mm


Bound-in inserts

Weight Advertisement costs Technical costsper 1‘000 copies 12‘500 copies

up to 20 g 259.00 615.00

up to 30 g 327.00 615.00

up to 40 g 395.00 615.00

up to 50 g 464.00 615.00

up to 70 g 532.00 615.00

up to 100 g 600.00 615.00

up to 125 g 673.00 615.00

up to 150 g 746.00 615.00

up to 175 g 819.00 615.00

up to 200 g 892.00 615.00

up to 225 g 965.00 615.00

Price for a bound-in insert over 225 g on request.

➜ Sizes: min. 140 x 140 mm, max. 210 x 297 mm, plus trim: inside 3 mm, outside 10 mm, head 4 mm, foot 14 mm

Delivery of inserts and tip-ins

6 working days before publication. Specifying publication title and issue

to: AVD Goldach, Sulzstrasse10, CH-9403 Goldach

Conditions

– Advertisement costs are subject to consultant commission and final

agreement

– Prices may subject to change due to postal costs or print-run

adjustments

– Inserts with third-party advertisements: prices on request.


15


Technical data

Print documents

Electronic submission by e-mail to: [email protected]

Printers

AVD Goldach, Sulzstrasse 10, CH-9403 Goldach

Print method

Web offset

Screen

b/w 70, CMYK 70

Colour scale

Europe normal (special colours are converted into range colours)

Contact persons for the pre-print stage

Volker Drescher

Tel. +49 931 418 23 09

Ralph Dobler

Tel. +49 931 418 23 49

Programmes

Please supply your print documents as PDF files. We recommend the

international standard PDF/X-1a.

– All colours must be supplied in CMYK mode.

– Half-tone images must have a resolution of 300 dpi.

– Line art must have a resolution of 1200 dpi.

Please also make sure you observe the planned advertisement formats.

Storage of data media / print data

Data media: Data media that are supplied will not be kept, and are

returned only at the express request of the client when placing the order.

Print data: Print data are kept in digital form for up to 3 months after the

last appearance.


16

Characteristics

Readers / Target group

SMM is the classic business-to-business magazine for trade-specific articles

– for decision-makers

– for buyers

– for experts

NB: SMM is a publication that is traditionally read at all levels of a

company.

Contents

– Technical professional articles

– Application reports

– Current reports on all important trade fairs at home and abroad

– Current product reports

– Current business news

– Current advertisement market

Section advertisements

– Classifieds, machines and accessories

– Miscellaneous

– Job advertisements

Editorial competence

All SMM editors have recognised technical and/or economic university qua-

lifications. Combined with constant further training in the field of jour-

nalism they guarantee correct specialist reporting with journalistic appeal.

SMM Schweizer Maschinenmarkt

Publication frequency Every 14 days

Publication day Wednesday

Published for 117 years

Language German

Circulation Throughout German-speaking

Switzerland and German-speaking

areas near the border

Internet www.smm.ch

Print run 12 500 copies

Certified circulation (WEMF 2015)

Total sold copies 1‘624 copies

– of which subscriptions 1‘545 copies

– of which free copies 77 copies

Total free circulation* 8‘346 copies

* Targeted distribution

Price

Domestic price in CHF, incl. VAT and postage

Single issue 8.50

Trial subscription (6 issues) 12.00

Annual subscription (24 issues)* 160.00

Combined MSM/SMM subscription* 178.00

* incl. MSM/SMM Guide

Quality assurance

SMM was awarded the «Q Publication» seal by the

SCHWEIZER PRESSE association.

The German-language magazine for Swiss industry! Independently run for 117 years.

Terms and conditions see:http://agb.vogel-net.de/AGB-Vogel-Business-Media-AG-D.pdf


17

Section rates

Size Printing area AC, M* b&w AC, M* colour job advertisement

width x height in mm in CHF in CHF in CHF

1/1 page 185 x 267 – – 2‘813.00

Junior page 148 x 204 2‘168.00 3‘113.00 1‘735.00

1/2 page 90 x 267 / 185 x 131 1‘788.00 2‘733.00 1‘430.00

1/3 page 59 x 267 / 185 x 85 1‘292.00 2‘237.00 1‘034.00

1/4 page 90 x 131 / 185 x 63 952.00 1’542.00 760.00

1/6 page 59 x 131 / 122 x 63 659.00 1‘249.00 527.00

1/8 page 59 x 97 / 90 x 63 / 185 x 29 504.00 654.00 404.00

1/12 page 59 x 63 / 122 x 29 334.00 414.00 –

1/16 page 90 x 29 / 59 x 46 257.00 337.00 –

1/24 page 59 x 29 183.00 233.00 –


Price per millimetre

1 column/29 mm 2.55

1 column/29 mm colour 3.55(mind. 2 columns; 4 columns; max. 6 columns)

* AC = availabel capacities, M = Miscellaneous

Minium height:

The minimum height for a classified advertisement is 10 mm.

Calculation of the ad price:

Number of columns x height of the advertisement in mm x basic price

per millimetre.

Classified advertisements (yellow pages)


18

Banner

Fullsize Banner*Format: 468 × 60 px Size: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 48.00

Skyscraper*Format: 160 × 600 px oder 120 × 600 pxSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 78.00

LeaderboardFormat: 728 × 90 pxSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 78.00

Sticky AdFormat: 160 × 600 px oder 120 × 600 pxSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 95.00

Prices in CHF, excl. VAT, prices are subject to changeTKP = Price per 1000 Ad Impressions Minimum order per banner format: CHF 480.00

*Will not be displayed on smartphones.

*Will not be displayed on smartphones.

Media data Digital 2016

19

Banner

Video AdLength: max. 3 minutesMedia: FLV, MPG, MPEG, WMV, AVIPlease note if you deliver a video in FLV format:Data rate: 700 kbit/sec for the video/128 kbit/sec for audioTKP (price per 1000 AI): 103.00

Content Ad / RectangleFormat: 300 × 250 pxSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 94.00

Billboard AdPlacement under navigationFormat: 996 x 250 pxSize: max. 80 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 137.00

Prices in CHF, excl. VAT, prices are subject to changeTKP = Price per 1000 Ad Impressions Minimum order per banner format: CHF 480.00

Wallpaper Format: 728 × 90 px above, 160 × 600 px or 120 × 600 px right + FarbhexcodeSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 103.00

Additional formats on request.


20

Advertorial

Your PR contribution on smm.ch

In the context of a paid PR report on smm.ch, the advertorial offers you space for text, images and hyperlinks that direct to your website. In detail, this offer looks like this:

Placement of an online article for the MEM industry

Unlimited number of characters and images

Your advertorial remains online for an unlimited period of time

Several hyperlinks to your website are possible

The PR contribution is labelled «Advertorial» at the top left

Appears once in the editorial newsletter

With an accompanying campaign that refers to your advertorial, this will receive even more attention. Suitable means include for example:

A banner in one of our newsletters (for services, prices and formats, see page 21)

A banner on smm.ch (for services, prices and formats, see pages 17 and 18).

Price in CHF per advertorial

900.00

Prices in CHF, excl. VAT, prices are subject to change.


21

Co-Branded Newsletter

Example of a co-branded newsletter from Proto Labs.

With a co-branded Newsletter you can provide your concerns to all SMM-newsletter recipients exclusively!

With a co-branded newsletter, you benefit from the brand and reach of the SMM. You provide the content (logo, text and images) for the newsletter. We produce the newsletter and send it to the SMM newsletter recipients addresses.

Price in CHF per distribution

more than 7200 recipients Date of publication: once – date by arrange-ment

3‘600.00

Prices in CHF, excl. VAT, prices are subject to change due to number of recipients.

Beneficiary profile



22

Newsletter

Weekly Newsletter with technical paper and expert advice for more than 7200 recipients!

The newsletter brings 2x per week (Tuesday and Friday) the most important news about the MEM-Industry on point. Place your advertising message in form of a banner in our newsletter. The long range ensures effective penetration of your target audience.

The following formats are available:

Sponsoring (Logo)Format: 340 × 50 px Size: max. 20 KBMedia: jpg, gif, png, swfPrice per distribution: 980.00

Text AdFormat: 100 × 100 pxTitle max. 40 characters, Text max. 300 characters Size: max. 50 KBMedia: jpg, gif, pngPrice per distribution: 760.00

Billboard AdFormat: 680 × 250 px Size: max. 50 KBMedia: jpg, gif, png, swfPrice per distribution: 1160.00

Prices in CHF, excl. VAT, prices are subject to change due to number of recipients.

Fullsize Banner*Format: 468 × 60 pxSize: max. 50 KBMedia: jpg, gif, png, swfPrice per distribution: 560.00

Beneficiary profile



23

Whitepaper

Fachwissen

Leadgeprüft

Website

WHITE-PAPER

Login

Username

Passwort

Demonstrate your expertise with a white paper

A white paper is a specialist article in which you convey valuable knowledge that is so useful to the reader that he registers to read this white paper. By registering, the reader permits you to contact him.

Your white paper is published every 3 months.

The white paper is converted into a PDF file.

Key words in your white paper are indicated for the search engines.

All leads that are generated (registered readers of your white paper) belong to you.

Your white paper is linked to a maximum of 5 topic channels in SMM or MSM.

5 individual questions can be added to the registration.

Your white paper is advertised in the context of a campaign by SMM.

Price in CHF

Text ad in 2 editorial newsletters 1 co-branded newsletter 1 content ad (10’000 A1)

5’400.00

Prices in CHF, excl. VAT, prices are subject to change.


24

Media data Print · Digital 2016Contact partners

Luca MeisterEditorSheet metal processing, assembly, laser technology,materials technology, industry software, supply industry

Tel. +41 44 722 77 28Fax +41 44 720 10 [email protected]

Sergio CaréEditorEconomy


Anne RichterRedaktorinManufacturing technology, medical technology


Silvano BöniEditorAutomation and drive technology, logistics and materials handling technology


Editorial staff SMM

Publishing direction

Matthias BöhmPublisher,Chief editor SMM


Trudi HalamaSales management


25


Publishing company

Yolanda BrazerolMarketing


Barbara VonderlinnMarketing, event management


Maria FabbroniSubscription


Michelle BaumgartnerProduction


Hannah SchesinkLayout

Tel. +49 931 418 0Fax +41 44 720 10 [email protected]

Benza BanjacProduct Manager Digital


Susanne ReinshagenMarketing Digital & Online Editor


26


Sales

Rainer AckermannCrossmedia consultantNorthwestern Switzerland

Tel. +41 62 871 91 62Mobile +41 78 771 16 85Fax +41 62 535 12 [email protected]

Eveline MöckliCrossmedia consultantZurich lowlands, Thurgau, Central Switzerland


Loris De CiaCrossmedia consultantZurich highland, Eastern Switzerland


Stéphane ChételatCrossmedia consultantBiel, Western Switzerland, Ticino


Gerti SuarezSales support


Martina ZwimpferSales support


Sales support

The general terms and conditions of Vogel Business Media AG apply.

(http://agb.vogel-net.de/AGB-Vogel-Business-Media-AG-D.pdf)

A subsidiary company of Vogel Business Media GmbH & Co. KG, D-97082 Würzburg

Images staff: Thomas Entzeroth

Vogel Business Media AGSeestrasse 95,CH-8800 ThalwilTel. +41 44 722 77 00Fax +41 44 720 10 [email protected], www.msm.ch

Sales management

Trudi Halama

Tel. +41 44 722 77 78

Fax +41 44 720 10 78

[email protected]

Crossmedia consultants

Northwestern Switzerland

Rainer Ackermann

Tel. +41 62 871 91 62

Mobil +41 78 771 16 85

Fax +41 62 535 12 62

[email protected]

Zurich lowlands, Thurgau, Central

Switzerland

Eveline Möckli

Tel. +41 44 760 04 30

Mobil +41 79 299 07 02

Fax +41 44 720 10 78

[email protected]

Zurich highland, Eastern Switzerland

Loris De Cia

Tel. +41 44 722 77 77

Mobil +41 79 374 32 70

Fax +41 44 720 10 78

[email protected]

Biel, Western Switzerland, Ticino

Stéphane Chételat

Tel. +41 32 426 11 83

Mobil +41 79 103 27 71

Fax +41 32 426 11 88

[email protected]

Produkt-Manager Digital

Benza Banjac

Tel. +41 44 722 77 85

Fax +41 44 720 10 78

[email protected]

Documents

Media data 2016 - files.vogel.de · Rapid.Tech, 14–16 June, Erfurt EPHJ-EPMT-SMT, 14–17 June, Geneva Stanztec, 21–23 June, Pforzheim maintain 21–23 June, Munich AUTOMATlCA,