This article was downloaded by: [Chinese University of Hong Kong]On: 19 December 2014, At: 03:21Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House,37-41 Mortimer Street, London W1T 3JH, UK

Journal of Professional Services MarketingPublication details, including instructions for authors and subscription information:http://www.tandfonline.com/loi/wzps20

Media Advertising Usage by Professionals: What WeKnow 20 Years LaterBoris W. Becker PhD aa College of Business, Oregon State University , 200 Bexell Hall, Corvallis, OR, 97331-2603 E-mail:Published online: 22 Oct 2008.

To cite this article: Boris W. Becker PhD (1998) Media Advertising Usage by Professionals: What We Know 20 Years Later,Journal of Professional Services Marketing, 16:1, 107-122

To link to this article: http://dx.doi.org/10.1300/J090v16n01_06

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