Eyeota IndexQ3 2015

The human side of data

Audience Data Usage in Digital Advertising Q3 2015

Eyeota Index Q3 Global Trends

Electronics & Computers

in the UK

Audience data usage grew 42% in South East Asia from Q2 to Q3

Educationgrew the most

sector spent the most on audience data in the region in SEA

placed the highest

in Germany

EUROPE NORTH AMERICAASIA PACIFIC

in Australia

Multi-Mediaspent the most on

audience data premium on

Multi-Media sectorgrew the most

FMCG sector grew the most

Finance

sector grew the mostin the region

Home and Garden

42%audience

data

Audience data usage grew 85% in North America from Q2 to Q3

85%audience

data

Audience data usage grew 17% in Europe from Q2 to Q3

17% audience

data

sector spent the most

most popular segments B2B

targeting data

Retail

Eyeota Index Q3

Sectors that spent the most on Audience Data globallySectors that spent the most on Audience Data globally

#2 Finance#2 FinanceFinance companies utilized B2B data to target trading & investing companies, as well as companies interested in banking & finance.

#1 Electronics & Computers#1 Electronics & ComputersAdvertisers invested in B2B data to reach IT & tech professionals and cloud-based companies.

#3 Automotive#3 AutomotiveCar brands purchased sociodemographic profiles, targeting in-market car buyers and existing car owners.

Eyeota Index Q3

BIGGEST GROWTH SECTORS WORLDWIDEBIGGEST GROWTH SECTORS WORLDWIDECompared to overall growth of the region

#3 Electronics & ComputersGrew6.3x

#1 SportsGrew

11.3x

#2 Food & BeverageGrew

8.6x

Eyeota Index Q3

Rise in audience data expenditure in Q3 compared to Q2Rise in audience data expenditure in Q3 compared to Q2

United Kingdom

11%

Germany

41% 42%

Southeast AsiaNorth America

85%

Eyeota Index Q3

Nearly half of all audience data segments bought are Sociodemographic*

Sociodemographic still most popularSociodemographic still most popular

Sociodemographic

Purchase Intent

B2B

Interest

Seasonal

49%

15%

22%

12%

1%

*Figures rounded up

Eyeota IndexQ3-2015Download the full report at:http://get.eyeota.com/download-index-q3-2015

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