MEDIA KITAbilene, Texas TourTexas consolidates all of your traveler-focused messaging LQWR RQH FRPSHOOLQJ SDFNDJH reaching an audience that is DOUHDG\ ORRNLQJ VSHFL 4FDOO\ IRU Texas

$Page 1: MEDIA KITAbilene, Texas TourTexas consolidates all of your traveler-focused messaging LQWR RQH FRPSHOOLQJ SDFNDJH reaching an audience that is DOUHDG\ ORRNLQJ VSHFL 4FDOO\ IRU Texas$
MEDIA KITProviding a comprehensive solution to your digital marketing programs for more than two decades!

2019

AVERAGE ANNUAL TOUR TEXAS WEBSITE STATISTICS

2019 Audience Overview

FIND THE TRAVELERS THAT ARE TRYING TO FIND YOU.Be a part of a great travel resource that

leads and bring visitors to you. Have your message be seen by more than 2 million travelers on TourTexas.com.

6,872,278P A G E V I E W S

S E S S I O N S 2,344,536

2018 2019

20%Users

16%SessionsNew Users

19%

71%

78%

8:29 Average time on site

powerful impact of an estimated $192 million on the Texas economy.

TourTexas provides a comprehensive solution in support of your digital marketing program. In

• SEO-Rich Content

your website

• Video Views

• Custom Slideshows

• Referrals to your Social Media Pages

your newsletter sign-up page

your app

your online ticket purchasing tools

your booking tools

• Display Advertising

Frio RiverTake me there »

Explore Texas Things To Do Places to Stay Maps Contests Order Brochures

FIFTY FREEDallas, Texas

Trending in Texas

TOP 10 THINGS TO DO

TOP 10 THINGS TO DO

Austin, Texas

Amarillo, Texas

DESTINATION BROCHURES

Search Texas

San MarcosSPOTLIGHT TEXAS

Visit San Marcos, a charming town located in the beautiful Texas Hill Country known for its spectacular river and its sprawling outlet shopping mall

More Information »

View Video »

Order Brochure »

Explore TexasAre you planning your next Texas vacation? Then you've just hit the jackpot. Welcome to Tour Texas, your ultimate source for free Texas tourism information. We have everything you need to know about the most popular Texas destinations, attractions, festivals, and events. Watch our Texas travel videos, enter our contests, request a Texas travel brochure, and use our maps to find your next adventure. Texas is a big place. But with Tour Texas, you won't miss a thing.

View more Travel Videos »

Featured VideoAbilene, Texas

TourTexas consolidates all of your traveler-focused messaging

reaching an audience that is

Texas travel information.

Talk to your Account Executive or call us at 713.942.7676.

CLIENT CONTENT/USER ENGAGEMENT STATISTICS

2019Actions Triggered

1,881,383O U T O F O U R

S I T E U S E R S

21%

20%

View

Destination Video

45%

Ord

er Visitor Guides

31,274

click thrus to

Facebook

23,810

click thrus to

Twitter

18,714

click thrus to

Newsletter

23,170

click thrus to

Booking

14,636

click thrus to

Ticketing

2019Total Reach

11,256

click thrus to

Pinterest

20,256

click thrus to

Instagram

19,846

click thrus to

Slideshow

22%ClicksImpressions

Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov

Total clicks

1.39MTotal impressions Average CTR

1.7%

Videos Viewed Guides Ordered

6,415,0624:24 Average time on page

were clicked on nearly 1.4 million times from organic search results

The average click-through rate is more than double the benchmark for display ads

TourTexas content appeared nearly

search results

Organic Search Results

ALL INCLUSIVE CONTENT PLAN

All-Inclusive Content Plan Rate - $3,979

Your downloadable PDF brochure/guide

and downloads of your PDF guide emailed weekly and/or accessed by you 24/7.

your app

4 SEO-rich content pages – written by us and approved by you

Your video – via a link to your own Youtube video (if available)


your website

your Booking & Ticketing pages

Your images displayed in an extensive slideshow

Upload all of your events in a

your

It has never been easier to market your destination to potential Texas travelers. Our

comprehensive solution to your digital marketing needs.

Enriched Engagement Reports – providing ROI measurements as well as statistics highlighting your performance – that can be accessed by you 24/7

TourTexas.com links directly to your social media!

WE PROVIDE DEEPER ENGAGEMENT WITH YOUR SOCIAL MEDIA

BONUS CONTENT• Medium Rectangle Banner

• Leaderboard BannerReceive 1 medium rectangle and 1 leaderboard

your provided messaging.

and

Texas attractions and events than any other independent website in the country.

EVENTS & ATTRACTIONS

Events & Attractions Plan Rate - $1,099


Enriched Engagement Reports – providing ROI measurements as well as statistics highlighting your performance accessed by you 24/7

your PDF

Upgrade!




your website

your ticketing page

Your images displayed in an extensive slideshow

your app


• Leaderboard Banneror



Receive 1 medium rectangle or 1 leaderboard

with your provided messaging.


Enriched Engagement Reports – providing ROI measurements as well as statistics highlighting your performance – that can be accessed by you 24/7

your PDF



your website

your booking page


your app

ACCOMMODATIONSMarket your hotel or resort on the #1 Independent Texas Travel Website.

Slideshow of your property images

your

on the accommodations landing page


• Leaderboard Banneror



Receive 1 medium rectangle or 1 leaderboard

with your provided messaging.

Accommodations Plan Rate - $1,154- $923TEXAS HOTEL & LODGING

ASSOCIATION MEMBER RATE

713.942.7676 | [email protected] | AJRMediaGroup.com | 25132 Oakhurst Drive, Ste. 201, Spring, Texas 77386

Web banners are sold in specific impression-increments which are scheduled to be delivered in a 30-day period. In the event that the impressions are not delivered in 30 days, banners will run until the contracted number of impressions are delivered. Limit of 6 banners in each position may be purchased for each product/service in a 12-month period.

RATES

When your content is a part of TourTexas.com, not only are travelers able to immediately associate your destination, attraction, accommodation or event as a quality option to consider for their next vacation, but you have the ability to quickly engage with those who request information directly from you.

TourTexas.com provides advertisers with the opportunity to receive leads from opt-in travelers – including coveted email addresses.

Additional engagement includes click-thrus to your website and social media, sign-ups for your newsletter, page views of your content, views of your video and links to your booking and ticketing pages.

ATTRACT AND ENGAGE WITH MORE TEXAS TRAVELERS

Visits: 2,344,536 | Page views: 6,872,278

TourTexas.com Average Annual Traffic2019

Hot & Happening Newsletter (100,000 monthly)

Exclusive Banner $900

Featured Event $770

Standard Event $595

Social Promotion $1,200

Texas Road Trips eNewsletter $495Map Sponsor $1,600

App Sponsor (per quarter) $1,500

Content Plan (Annually) $3,979

Accommodations Plan (Annually) $1,154

Attractions/Events Plan (Annually) $1,099

Destination Spotlight $726

Featured Video $927

Homepage Placements

Contest PLUS Banner $2,750

eNewsletter (100,000 twice monthly)

Exclusive Banner $900Featured Spotlight $1,620

Featured Placement $990

Header Image $725

Newsletter Targeting $2,050

Audience Acquisition Targeting $5,000

Half-Page $475

Homepage Med. Rectangle $605

Leaderboard $475

Banners25k

Impressions

25kImpressions

25kImpressions

100konce monthly

homepage of TourTexas.com. The Destination Spotlight has prime placement on the homepage and is limited to four participants monthly.

DESTINATION SPOTLIGHT

LubbockSPOTLIGHT TEXAS

Travel deep into the plains of West Texas to visit Lubbock, a dynamic city with a fascinating arts scene and some of the best wineries in the state

More Information »

View Video »

Order Brochure »

Prime placement on the TourTexas.com homepage

Also appears at the top of the Destinations landing page.

Seeing is believing ... engage users instantly with your video in this high-impact position on the homepage of TourTexas.com. A limited number of positions available monthly.

Featured VideoCorpus Christi, TX

FEATURED VIDEO

Appears above the fold on the TourTexas.com homepage

Also appears at the top of the main Texas Travel Videos page

Learn More

Get on “Island Time” in Galveston

Advertising Rates

Exclusive Banner $900

Featured Spotlight $1,620

Featured Placement $990

Header Image $725

ENEWSLETTERinformation on Texas-based travel.Broadcasts delivered to 100,000 Texas travelers twice monthly

HeaderImage

FeaturedSpotlight

FeaturedPlacement

Learn More Enter Contest

Exclusive Banner300x250px

This exclusive position is the “main attraction” of each eNewsletter

FEATURED SPOTLIGHT

This purely editorial image is

when they open the

perfect placement to highlight your destination or event.

HEADER IMAGE

As the only advertising banner in each edition of the

this prime position is sure to grab the attention of everyone who opens the eNewsletter.

EXCLUSIVE BANNER

This placement promotes your

or attraction.

FEATURED PLACEMENT

WEB BANNERSoption for keeping your brand top of mind on the #1 independent website for Texas

Half-Page300x600px &*300x250px

Leaderboard728x90px &*320x 50px

HomepageMedium Rectangle

300 x 250px

delivered in a 30-day period. In the event that the impressions are not delivered in 30

of 6 banners in each position may be purchased for each product/service in a 12-month period.

Advertising Rates

Half-Page $475

Homepage Med. Rectangle $605

Leaderboard $475

25kImpressions

25kImpressions

25kImpressions

leaderboard banners

order to accommodate

mobile display of ads.

http://materials.ajrmediagroup.com/uploads/450x80.jpg

CONTEST PLUS BANNER| $ 2,750

TourTexas.com visitors enter the

advertiser featured in the contest not only receives high-value exposure to

valuable email addresses. Additional exposure for the advertiser is received through placement and links

TourTexas eNewsletter.

EXCLUSIVE CONTESTPLUS BANNER

PLUS CONTEST BANNER

One of the top 10 most visited sections of the site.

Appears to the right of the Exclusive Contest

The Map Sponsor banner will appear on ALL individual map pages, both static and interactive. These are some of our top 10 most visited pages.


EXCLUSIVE MAP SPONSOR

One of the top 10 most visited sections of the site.

Appears to the right of ALL individual map pages

Exclusive Placement: Limited to ONE participant monthly

$1,600 each

The Tour Texas app sponsor is an exclusive placement with only your ads appearing in every section.

EXCLUSIVE APP SPONSOR

Client has full run of the app!

Social Promotion $ 1,200


$ 3,145

$ 879

Market your special festival or event to Texas travelers. Sent once each month, the TourTexas.com Hot & Happening Email Update provides wide exposure and great value.

Advertising Rates

Exclusive Banner300 X 250px

FeaturedEvent

StandardEvent

Exclusive Banner $ 900

Featured Event ( Only 1 per issue) $ 770

DESIGN SPECIFICATIONS:

Size: Medium Rectangle (300 x 250 pixels) Format: .gif or .jpg File Size: 25kb or less

EXCLUSIVE BANNER

Size: 1 Image (150 x 150 pixels)Format: .gif or .jpgFile Size: 25kb or lessCopy: Up to 100 words and URL

EVENT SPECSStandard Event ( Up to 7 per issue) $ 595

FREQUENCY: Sent the first Tuesday of each month

DISTRIBUTION:100,000 Travelers with an interest in Texas

EVENT AD SUBMISSION:Submit all materials on or before the 15th of the month prior to the scheduled broadcast to http://materials.thetoursites.com

Further promote your event with a corresponding social media campaign, sponsored by TourTexas.com.

Requires the event to also appear in the H&H newsletter.

Social promotion can run before or after the newsletter is distributed.

In continuing our support of our Texas Travel Partners and to begin to encourage road trips across our great state, TourTexas has created a special on-going Texas Road Tripse-Newsletter, supported by a new Road Trips section where your newsletter content will live on TourTexas.com. Our first party data, opt-in audience is comprised of known Texas travel intenders and we are offering exclusive access to that audience via both the newsletter and on our site.


Newsletter Reach: 100,000+

Limit: 8 advertisers

Bonus: Site Exposure of 2.3 million annual sessions

$495 each

DESIGN SPECIFICATIONS:

Size: 1 Image (350 x 260 pixels)Format: .gif or .jpgFile Size: 25kb or lessCopy: Up to 50 wordsHeadline: 10 words (including city name)Link: Your URL for the provided call to action button

TEXAS ROAD TRIPS ENEWS

As of May 1, road trips are already nearly at February levels for trips of more than 250 miles (91.2%) and exceeding February levels for trips of at least 100 miles (up 6.1%).*

TourTexas site traffic is up 47% from 28 days ago and increased 23.7% in the past 7 days. Time on site is over 8 minutes with Things to Do and summer travel content among the top searches.

TEXAS ROAD TRIPS ENEWSLETTERWHAT’S NEW

*Arrivalist

WHAT’S NEWNEWSLETTER TARGETING

information on visiting Texas.

Note the only way to directly retarget to our opt-in audience is through this program.

Only one client per month.

Includes all opt-ins for TourTexas from the prior two months.

from the prior two months.

WHAT’S NEWAUDIENCE ACQUISITION TARGETINGTarget look alike audiences and prospective visitors who have already visited

You may link back to your content on TourTexas.com or to a landing page on your own site.

Note that the incredibly valuable TourTexas.com audience is not made available on the open exchange. The only way to directly retarget to our audience is through this program.

2 clients only per month

Visitor Visitor leaves

Visitor returns

TourTexas.com

Your adon other sites

to TourTexas.com or your own site

NATIVE TEXAN CAMPAIGN

• Provide referrals to your content pages

$5150

Guaranteed 2,500 clicks

Native Ad

customSEO-Rich article

attention to and respect for your content. TourTexas.com has been serving as a trusted 3rd party source for decades to millions of travelers to

campaign to complement your digital marketing

NATIVE TEXAN CAMPAIGNS INCLUDE:

Guaranteed Clicks

Exposure on Premium Publisher sites

Social promotion

Expanded visibility on the TourTexas.com homepage (for new content)

Inclusion in the TourTexas.com Articles library (for new content)

Pages

Prefer a custom native campaign? Or one that links to your content on your

own site? We can do that too!

TourTexas.com and on your content pages

800.383.7677

AJRMEDIAGROUP.COM

Already had a successful Native Texan article? Put your budget toward re-promoting your article that is already known to resonate with audiences.

$3500 (minimum)2,300 Guaranteed article views

$5000 3,300 Guaranteed article views

$75005,000 Guaranteed article views

attention to and respect for your content. TourTexas.com has been serving as a trusted 3rd party source for decades to millions of travelers to Texas and

INTEGRATED MEDIA SOLUTIONS

AJRMediaGroup.com713.942.7676

[email protected]

Contact Us Today!

Documents

MEDIA KITAbilene, Texas TourTexas consolidates all of your traveler-focused messaging LQWR RQH FRPSHOOLQJ SDFNDJH reaching an audience that is DOUHDG\ ORRNLQJ VSHFL 4FDOO\ IRU Texas