The Google of Emotions

Hello everyone!My name is Mihkel and I come from Realeyes.Realeyes is a tech company that uses computer vision to read faces and measure how people feel.The really cool thing is that now we can do it all via regular webcams that people already have in most devices.On top of that facial tracking tech, we built a market research platform that brands and agencies use to test videos and other content with millions of people, anywhere in the world, at just a click of a button.Basically, think of us as the next generation of what used to be surveys, interviews and focus groups.

1Measuring emotions

Our tracking technology follows tiny movements of facial features as seen in this demo.The location of those feature points is translated to 6 universal emotional states that prof. Ekman showed are the same to everyone in the world. It doesn't matter how old you are or where you come from - Happy and Surprise are expressed the same way and our software can pick it up. 2Best Way to TestPredict behaviorReported behaviorCost & time prohibitiveCost & time efficientFace-to-face: Focus groupsDepth interviewsGalvanic Skin ResponseActual behaviorBrain-wavesOnline SurveysOnline QualIn-Store ReseachSocial Media MonitoringOnline CommunitiesIATEye-TrackingFacial CodingWebcam EmotionsSuch webcam emotions is the absolutely best way to research people.Compared to other ways,webcam emotions are both the most valuableand the most commercially attractive at the same time.Webcam tests are just as easy to run as regular surveys,but they provide much deeper and cleaner information.Face-to-face interviews are still used because they provide more nuanced feedback: Realeyes makes same possible remotely and on scale.3Benefits

True feedback ScalableFast AffordableBest R&D team

The key problem we solve in research is to satisfy demand for true subconscious feedback.Scientists have shown that over 90% of human behaviour and decision making is driven by subconscious.Yet, over 90% of current research is based on conscious self-reporting.That major 90-90 imbalance will now resolve, as the unfiltered truth that emotions reveal is easily available via ordinary webcams.Until recently it was possible to read emotions only by manual coding or via expensive lab based brainwave studies. Now we offer a fully scalable platform that works at a click of a button anywhere in the world.We're fast: 300 people test done in a day, compared to weeks it took for surveys and interviews.We're affordable: costs about third of average testing price. Not triple the average, as other neuromethods tend to.Finally, Realeyes R&D team is one of the very best in the world, ensuring our clients will always benefit from best tracking out there.4Creative Testing

Pick best ideasEdit executionsVersion for targetsCut shorterBenchmark

How does all this actually benefit our clients?Smart marketers know that creative is the single most important factor of campaign success,Realeyes, on the other hand, isthe single most effective way to measure and test creative.Simple A/B tests work well with animatic concepts in the creative process, but with speed of our system, media agencies use it to optimize even live campaigns.The moment-by-moment response reveals in detail which scenes and characters deliver best against campaign goals great for cutting out punchy campaigns that measurably outperform competition.5Predict!

Number of shares and viewsView-through and skip ratesLift in sales and subscriptionsLift in brand recallLift in share of voice

The underlying power of human emotions can support powerful predictive analytics. Larger sets of emotion data enable Realeyes to build formulas that predict various business outcomes. One of the hottest areas for us is to help brands with social video campaigns - how to seed content that people will actually want to watch and share further. We just developed a framework with goviral that based on Realeyes' emotional response patterns shows how a piece of content will do socially: why it might fall short of expected views, what to do about it etc. Initial feedback on this earned media management tool from brands has been outstanding. 6Emotion measurementGroundbreaking: latest computer vision methodsPure truth: unfiltered user response - no self-reportingScalable: integrated with millions via online panelsResponsive: project turnaround in days not weeksAffordable: 3x more

The product itself looks like this. It covers the whole workflow from data collection to results analysis.For data collection we have automated access to millions of people via various panels partners. Respondents get email invites like for any other survey, watch the video and get it all done seamlessly in just few minutes.Clients upload their test materials and pick the respondents they want to test with themselves. Once order is confirmed, the test is sent to people and facial response information starts to flow in immediately in real time.All that is available on a self-service basis and requires no intervention from Realeyes, which is perfect for scaling it across your whole organization in all you do.This research platform is only the very first step for Realeyes: we're already measuring emotions via security cameras in one retail chainpreparing to embed our tracking into main online video playersand ultimately in ads themselves, to make ads much smarter and sharper than they are today.If you vote for Realeyes to be The Hot Company of The Year,Rest assured we'll be very hot not only this year, but well beyond :)7Thank you!Realeyes Data Services Ltd.79 Wardour Street, London W1D 6QB, United KingdomPhone: +44 20 3322 2205info@realeyesit.com

Thank you for your time! Any questions??8