McGraw-Hill/Irwin © The McGraw-Hill Companies, All Rights Reserved

UNIT 1

Achieving Business Success

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UNIT ONE

• Chapter One – Business Driven Technology

• Chapter Two – Identifying Competitive Advantages

• Chapter Three – Strategic Initiatives for Implementing Competitive Advantages

• Chapter Four – Measuring the Success of Strategic Initiatives

• Chapter Five – Organizational Structures that Support Strategic Initiatives

McGraw-Hill/Irwin © The McGraw-Hill Companies, All Rights Reserved

CHAPTER 1

Business Driven Technology

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LEARNING OUTCOMES

1.1 Compare management information systems (MIS) and information technology (IT)

1.2 Describe the relationships among people, information technology, and information

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LEARNING OUTCOMES

1.3 Identify four different departments in a typical business and explain how technology helps them to work together

1.4 Compare the four different types of organizational information cultures and decide which culture applies to your school

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INFORMATION TECHNOLOGY’S ROLE IN BUSINESS

• Information technology is everywhere in business

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Information Technology’s Impact on Business Operations

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Information Technology’s Impact on Business Operations

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Information Technology’s Impact on Business Operations

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Information Technology’s Impact on Business Operations

• Organizations typically operate by functional areas or functional silos

• Functional areas are interdependent

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INFORMATION TECHNOLOGY BASICS

• Information technology (IT) – a field concerned with the use of technology in managing and processing information

• Information technology is an important enabler of business success and innovation

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INFORMATION TECHNOLOGY BASICS

• Management information systems (MIS) – a general name for the business function and academic discipline covering the application of people, technologies, and procedures – collectively called information systems – to solve business problems

• MIS is a business function, similar to Accounting, Finance, Operations, and Human Resources

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INFORMATION TECHNOLOGY BASICS

• When beginning to learn about information technology it is important to understand the following:– Data, information, and business intelligence– IT resources– IT cultures

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Data, Information, BI

• Data - raw facts that describe the characteristic of an event

• Information - data converted into a meaningful and useful context

• Business Intelligence – applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts

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Data, Information, BI

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Data, Information, BI

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Data, Information, BI

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IT Resources

• People use

• Information technology to work with

• Information

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IT Cultures

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OPENING CASE STUDY QUESTIONSApple-Merging Technology, Business, and

Entertainment1. Explain how Apple achieved business success

through the use of information, information technology, and people

2. Describe the types of information employees at an Apple store require and compare it to the types of information the executives at Apple’s corporate headquarters require. Are there any links between these two types of information?

3. Identify the type of information culture that would have the greatest negative impact on Apple’s operations

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CHAPTER ONE CASEThe World is Flat – Thomas Friedman

• Thomas Friedman describes the unplanned cascade of technological and social shifts that effectively leveled the economic world, and “accidentally made Beijing, Bangalore, and Bethesda next-door neighbors”

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CHAPTER ONE CASEThe World is Flat – Thomas Friedman

• Thomas Friedman’s 10 Forces That Flattened the World1.Fall of the Berlin Wall2.Netscape IPO3.Work flow software 4.Open-sourcing5.Outsourcing6.Offshoring7.Supply-chaining8. Insourcing9. Informing10.Wireless

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CHAPTER ONE CASE QUESTIONS

1. Do you agree or disagree with Friedman’s assessment that the world is flat? Be sure to justify your answer

2. What are the potential impacts of a flat world for a student performing a job search?

3. What can students do to prepare themselves for competing in a flat world?

4. Identify a current flattener not mentioned on Friedman’s list