mboatner-shs.wikispaces.comWE… · Web viewWhat are pricing strategies? What role does sales and promotion play in a small business? ... (coupons, rebates, sales, give-a-ways, etc.)

Tuesday, May 1, 2012

Essential Question: Why is marketing important?

Key Questions:

What are the fundamentals marketing concepts used by a small business? What are the 4 elements to the marketing mix? What is a target market and market niche? What are pricing strategies? What role does sales and promotion play in a small business? What effect does marketing have on society?

DO NOW! Keytrain.com/Keytrain Alternative – 1st 15 minutes

Instructional Strategies and Activities:

Review Marketing Essentials PowerPoint on the Useful Links page of my wiki, take notes.

Answer the Real World – Celebrity Endorsements question: List some of the products and services that you have seen celebrities endorse. Then write reasons why you think the ads helped or hurt sales. Must be at least 1 paragraph (seven or more sentences) in report format. Turn in.

Using the format of your choice, i.e. paper and markers, Word or Publisher, create a 1 page document using clipart, words, etc that highlights the forms of promotion. (coupons, rebates, sales, give-a-ways, etc.). Turn in.

Using Word, create a two-column table listing the functions of marketing in the first column, and an explanation in the second column. Turn in.

Assessment: Activity, End of unit Test

Resources: Internet, Slide Show, Activity Instructions

GPS: BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership.a. Explains the fundamental marketing concepts used by a small business. b. Describes the four elements of the marketing mix.c. Justifies the importance of defining a target market and marketing niche.d. Describes pricing strategies. e. Describes the roles of sales and promotion as they apply to small business.

BCS-BE-37: The student identifies and analyzes the relationships between marketing and the individual, business, and society. a. Analyzes the impact of mass media marketing on society. b. Differentiates between consumer and organizational buying behavior.c. Explains methods to generate demand for a product/service.

d. Justifies the role of market research.e. Differentiates among buying motives.f. Discusses the importance of a business giving back to the community. g. Describes how the internet and other emerging technologies have impacted the components of marketing. h. Identifies reasons for customer loyalty. i. Describes characteristics of the changing domestic and global population.

Wednesday, May 2, 2012


Key Questions:




Go over Market Research and Product Development PowerPoint

With a partner, come up with several ideas for new products for your business idea you created earlier in the semester. Ask other students to screen their ideas. Using this “research” choose one of the ideas and create a picture and description of your idea that will be developed. Groups may present their information in any way they choose.

Survey as many people as you can in your class. Ask them to name their favorite flavor of ice cream. Summarize your data in a spreadsheet. Make a bar graph of their favorites. If you were an ice cream vendor, how would this information be useful to your marketing plan?




BCS-BE-37: The student identifies and analyzes the relationships between marketing and the individual, business, and society. a. Analyzes the impact of mass media marketing on society. b. Differentiates between consumer and organizational buying

behavior.c. Explains methods to generate demand for a product/service.d. Justifies the role of market research.e. Differentiates among buying motives.f. Discusses the importance of a business giving back to the community. g. Describes how the internet and other emerging technologies have impacted the components of marketing. h. Identifies reasons for customer loyalty. i. Describes characteristics of the changing domestic and global population.

Thursday, May 3, 2012


Key Questions:




Go over Advertising Media PowerPoint (Materials: Note-Taking Guide / Graphic Organizer)

Work on missing assignments




BCS-BE-37: The student identifies and analyzes the relationships between marketing and the individual, business, and society. a. Analyzes the impact of mass media marketing on society. b. Differentiates between consumer and organizational buying behavior.c. Explains methods to generate demand for a product/service.d. Justifies the role of market research.e. Differentiates among buying motives.f. Discusses the importance of a business giving back to the community. g. Describes how the internet and other emerging technologies have impacted the components of marketing. h. Identifies reasons for customer loyalty. i. Describes characteristics of the changing domestic and global

population.

Friday, May 4, 2012


Key Questions:




Introduce Coke Blak project




BCS-BE-37: The student identifies and analyzes the relationships between marketing and the individual, business, and society. a. Analyzes the impact of mass media marketing on society. b. Differentiates between consumer and organizational buying behavior.c. Explains methods to generate demand for a product/service.d. Justifies the role of market research.e. Differentiates among buying motives.f. Discusses the importance of a business giving back to the community. g. Describes how the internet and other emerging technologies have impacted the components of marketing. h. Identifies reasons for customer loyalty. i. Describes characteristics of the changing domestic and global

population.

Coke BlakPromotional Mix Power!!!

Objective: You are marketing executives for Coca-Cola. You will present your new product, Coke Blak – a cold coffee/Coke combination product. (You may research this product online if you are unfamiliar with it – yes it is a real product) to sales executives at Coca-Cola. It is your job to inform them about the product and to get them excited to sell the new brand using all the components of a promotional mix that we discussed in class. You will have 3 full class days to develop your promotional plan and then you will present to a panel of judges. Good Luck!

Target Market – once you have an idea about this product, define the ideal consumers for this product that Coca-Cola should be targeting. These consumers need to be defined by both demographics (facts about the consumers: age, education, gender, income level, family status, employment status, etc.) and psychographics (lifestyles, activities, entertainment choices, etc.)

Marketing Mix – The marketing mix consists of the 4 P’s: Product, Price, Promotion and Place. The product, Coke Blak, has already been developed. You must decide on the price (this may include creating different sizes and packaging with prices for each), promotion (advertising – see below) and Place (where and how it will be sold to the target market.)

AdvertisingChoose 5 methods of advertising to showcase during your presentation and provide rationale as to why you chose the particular ads you created and in what type of media you will place these ads. Keep in mind the target market you defined – make sure the ads appeal to this consumer and the ads are placed in media vehicles that they will see.

Print Media Newspaper Magazine Direct-Mail Outdoor Transit

Broadcast Media Radio Ad TV Ad

Online Ad Webpage Banner Ad

Specialty Media

Each advertising method will be evaluated on the following Creativity Effectiveness

Remember- you are trying to sell your product. Choose your promotional mix very carefully!

Presentation Create a presentation to help sell your idea to the Coca- Cola executives (entire class)

Coke Blak Project Rubric

Student Name: _______________________________________________

PresentationElements

Points Available Points Earned

Target Market Identified and defined by demographics and

psychographics

20

Marketing Mix identifiedProduct

PricePromotion

Place

20

Advertising5 methods of

advertising described20

Visual Aid __________ 20

Presentation SkillsVoice projectionBody language 20

RECIPE

Documents

mboatner-shs.wikispaces.comWE… · Web viewWhat are pricing strategies? What role does sales and promotion play in a small business? ... (coupons, rebates, sales, give-a-ways, etc.)