Mbm 102 Assignment-manisha Singh_mbm i Sem

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GREENMARKETING

Submitted By:Manisha Singh

MBM I SEM


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In recent years the term greenor eco marketing have come toprominence and reflect a

growing concern at all levels ofthe impact of the increasedconsumption on physicalenvironment.

The implications of the

destruction of the forests , theappearance of holes in theozone layer etc were widelypublished and created a wave

concern about the destructionof our natural environment.Therefore many consumers

are in favour of eco-friendlyproducts .This has created some

impact on marketing .


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Greenmarketing refersto the process of

selling products orservices based ontheir

environmentalbenefits. Such aproduct or servicemay beenvironmentally


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Many manufacturers haverecognized environmentalconcerns as a source ofcompetitive advantageand have developedproducts with a green

image


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Macdonalds have stopped

packaging theirhamburgers etc in

polystyrene containers

and now use cardboards

which comes from a

renewable resource and is

biodegradable or

recyclable .


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The production process is compatible with

ecosystem

It is compatible with goals of thecompany

It satisfies theconsumers

REQUIREME

NTS


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Eco label is an environmental claimthat appears on the packaging of aproduct .It is awarded to a

manufacturer by an appropriateauthority. ISO 14020 is a guide tothe award of Eco-labels.

The government of Indialaunched an Eco-mark Scheme in

1991 to increase consumerawareness in respect ofenvironment friendly products.Theaim of the scheme is to encourage

the customers to purchase thoseproducts which have less harmful

ECO

LABELLING


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Improvement of image and sales ofproducts

Manufacturers being moreaccountable to environmentalimpacts.

Consumers awareness that theirchoice of product do affect theenvironment as some products are

less damaging to environmental than

Eco labelingleads to


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-SCHEME OF

GOVERNMENT OF INDIA 3 stages led to award of eco-mark inIndiaThe Steering Committee of the MEF determines the

product categories for coverage under the scheme andto formulate strategies for implementation and future

developments of the scheme.The second stage is the identification of specificproducts to be selected and the individual criteria to beadopted by the Technical Committee of CPCB.In the third stage the Bureau of Indian Standards

(BIS) is to certify the product and formulae contractwith the manufacturer allowing the use of eco-mark.


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Products to meet the relevantstandards of BIS.

Manufacturers to producedocumentary evidence in regard tocompliance of EPA.Water and Air Acts

and other rules and regulations such asPrevention of Food Adulteration Act andrules made there under.

The product to display the list ofcritical ingredients in descending orderof quantity present.

The packaging to display the criteriabased on which the product has beenlabelled environment friendly.

The material used for packaging to berecyclable./ reusable /biodegradable.

The products to be accompanied bydetailed instructions for proper use.

CRITERIAFOR

ECO-MARK


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STATUS FORECO-MARK

DEVELOPMENT

1. Soaps and detergents2. Paper3. Food items

4. Lubricating oils5. Packaging materials6. Paints and powder

coatings7. Batteries8. Electrical / electronic

goods9. Food addition

10. Wood substitutes11. Cosmetics12. Aerosol propellants13. Plastic product14. Textiles15. Fire extinguisher16. Leather


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Mbm 102 Assignment-manisha Singh_mbm i Sem