MBA Syllabus Bangalore University PDF

7/22/2019 MBA Syllabus Bangalore University PDF

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MASTER OF BUSINESS ADMINISTRATION REGULAR (DAY) COURSE

Revised syllabus (wi! e""e# "$%& '*'+)

CREDITSThe university uses the concept of credits and one credit is equivalent to 10 class room

contact hours.

COURSE MATRI,

FIRST SEMESTER - BASIC SUB.ECTS

/A/ER SUB.ECT CREDIT I0A U0 ETOTAL

MAR1S

1.1 Managerial Communication 6.0 25 75 1001.2 ccounting for Managers 6.0 25 75 1001.! "rganisation #ehaviour 6.0 25 75 1001.$ Managerial %conomics 6.0 25 75 1001.5 #umastics 6.0 25 75 1001.6 &nformation Technology for #usiness 6.0 25 75 1001.7 #usiness 'erspectives 6.0 25 75 100

TOTAL 2'0 34 4'4

SECOND SEMESTER - CORE SUB.ECTS


MAR1S2.1 (esearch Methodology ) Technical *riting 6.0 25 75 1002.2 +inancial Management 6.0 25 75 1002.! 'roduction and "perations Management 6.0 25 75 1002.$ ,uman (esource Management 6.0 25 75 1002.5 Mar-eting Management 6.0 25 75 1002.6 uantitative Methods ) "perations (esearch 6.0 25 75 1002.7 /egal spects of #usiness 6.0 25 75 100

TOTAL 2'0 34 4'4 T5IRD SEMESTER - CORE SUB.ECTS 6 S/ECIALISATIONS


MAR1S!.1 %ntrepreneurship evelopment 6.0 25 75 100!.2 #usiness %thics ) Corporate overnance 6.0 25 75 100!.! %lectives 1 from specialisation 6.0 25 75 100!.$ %lectives 2 from specialisation 6.0 25 75 100

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!.5 %lectives ! from specialisation 6.0 25 75 100!.6 %lectives $ from specialisation 6.0 25 75 100!.7 %lectives 5 from specialisation 6.0 25 75 100

&nternship (eport and 3iva3oce !.0 50TOTAL 2'0 34 4'4 4

FOURT5 SEMESTER - CORE SUB.ECTS 6 S/ECIALISATIONS


MAR1S$.1 4trategic Management 6.0 25 75 100$.2 &nternational #usiness 6.0 25 75 100$.! %lectives 1 from specialisation 6.0 25 75 100

$.$ %lectives 2 from specialisation 6.0 25 75 100$.5 %lectives ! from specialisation 6.0 25 75 100$.6 %lectives $ from specialisation 6.0 25 75 100$.7 %lectives 5 from specialisation 6.0 25 75 100

issertation 12.0 200

issertation 3iva3oce 0.0 50TOTAL 2'0 ''4 4'4 74

ELECTI8ES TO BE OFFERED IN III 6 I8 SEMESTERS

1. gri#usiness management

2. #an- Management

!. %ntrepreneurship

$. +inance

5. ,uman (esource Management

6. &nformation Technology

7. &nsurance ) (is- Management

. &nternational usiness

. Management of 8"9s ) 8'"9s

10.Manufacturing management

11.Mar-eting

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12.4ervices Management

1!.%vent ) Media Management

1$.(ural Management

T5E UNI8ERSITY RESER8ES T5E RIG5T TO OFFER OR NOT TO OFFER ANY OFT5E ELECTI8ES LISTED ABO8E

S/ECIALISATION

stream of electives :ill e offered. These :ill e developed and updated from time to

time. To qualify for a speciali;ation in a stream< a student :ill have to ta-e a minimum of

5 elective courses in a stream to qualify for a speciali;ation area. This :ill facilitate

students to speciali;e in more than one stream of speciali;ation. student< ho:everectives of course< methodology to e adopt< session

:ise details of topics< required readings< additional readings< case studies and

assignments of course.

SELF DE8ELO/MENT AND ENRIC5MENT (NON CREDIT) COURSES TO DE8ELO/SOFT S1ILLS

The &nstitutions are required to offer the follo:ing non credit courses in order to

enhance soft s-ills among the students. lthough there is no e?amination for these

courses it is very essential to -eep a record of the performance of the student in the

such courses offered and colleges shall send a report and teaching plan to the irectorendra as< #usiness 4-ills< ,',$. Mary ellen uffy< #usiness Communication< Thomson5. M shraf (i;vi< %ffective Technical Communication< TM,6. Meena-shi (aman and 4angeeta 4harma< Technical Communication< "?ford7. Micheal "sorn and 4u;anne "sorn< 'ulic 4pea-ing< #i;tantra. Dohn 4eely< "?ford *riting and 4pea-ing< "?ford. 'arag i:an< #usiness Communication< %#

ACCOUNTING FOR MANAGERS

OB.ECTI8ES

To enale the students gain -no:ledge aout concepts< principles and techniques of accounting and toenale the students use financial and cost data in planning< decision ma-ing and control.

MODULE9 3&ntroduction to financial accounting< uses and users of accounting information< generallyaccepted accounting principles and the accounting environment< the role of accounting in capitalmar-et and corporate governance. (ecording of usiness transaction< classification of

commonly used accounts< the doule entry system< >ournal< /edger and trail alance.

MODULE9 'Measurement of #usiness &ncome and +inancial position< preparation of 'rofit and loss accountectives< standards of comparisons< sources of informationee< +inancial ccounting< %#

ORGANISATIONAL BE5A8IOUR

OB.ECTI8ESTo enhance understanding of the dynamics of interaction et:een individual and theorganisation facilitate a clear perspective to diagnose and effectively handle human ehaviorissues in organi;ations and evelop greater insight into their o:n ehavior in interpersonal andgroup team situations. nd cquire s-ills in influencing people in organi;ations< to provide to thestudents a +oundation of -no:ledge in organi;ations and help them to ecome a:are of theinfluence of organisation< structure on the attitudes ehavior performance of people :or-ing inorgani;ations.

MODULE*3"rgani;ational #ehavior and Management functions of management. *hat Manager do

elements of an organisation< role of a manager in an organisation< :hy study organi;ationalehavior< an organi;ational ehavior model< learning organi;ations.

MODULE '+oundations of individual ehavior 'ersonality< shaping of personally< determinants ofpersonality. The self concept< self esteem and self efficiency< perception< perceptual processectives.Traditional< ehavioral and managerial theories of the firm. ccounting profit versus %conomic'rofit. Theories of 'rofits.

BOO1S RECOMMENDED1. tmanand< Managerial %conomics< %#2. 4- Misra and 3G 'uri< &ndian %conomy< ,',!. ominic- 4alvatore< Managerial %conomics< Thomson$. amodaran< Managerial economics< "?ford5. Geating and *ilson< Managerial %conomics< #i;tantra6. Craig 'eterson< Chris /e:is and 4udhir Dain< Managerial %conomics< 'erson7. Chirstopher Thomas and Charles Maurice< Managerial %conomics< TM,

8. Man-ar< #usiness %conomics< McMillan

9. 'aul Geat and 'hilip Ioung< Managerial %conomics< 'earson

BUSINESS MAT5EMATICS AND ANALYTICS

OB.ECTI8EThe course facilities the students to develop and hone statistical s-ills for managerialdecision ma-ing

MODULE 3Mathematical asis for managerial decision ma-ing< Matrices< +unctions linearective of this course is to familiari;e the student :ithasic concepts of information technology and their applications to usiness processesand decision ma-ing.

COM/UTER 5ARD;ARE AND SOFT;ARE9pplication and 4ystems 4oft:are< introductionto 'rogramming and their Classification.

INFORMATION SYSTEMS AND STRATEGIC IM/LICATIONSata information systems< difference et:een data and information< information systemactivities and resources< system approaches< organi;ational susystems< support systemectives and function of report formaland informal< report :riting process< target audience< preresearch proposals< progress reportsectives< +unctions< (ole of

+inancial Manager< &nterface of +inancial Management :ith other functional areas< the financialenvironmentB Mar-ets and &nstitutions.

MODULE - '9FUNDAMENTAL CONCE/TS IN FINANCIAL MANAGEMENT9 (is- and (eturn trade off< (is-in a portfolio conte?t< Measuring portfolio (is-< Capital sset pricing model< Time value ofmoney< 3aluations of onds and stoc-s.

MODULE - :9IN8ESTMENT DECISIONS9 8ature and importance of capital udgetary process< #asicprinciples in estimating costs and enefits of investments< ppraisal criteria A pay ac- periodUALITY MANAGEMENT&nspection 3=4 ualityB 4even 4tages of uality< &4" 000 ) &4" 1$000< 4even Tools of ualityCircles< 'areto Chart< Cause and %ffect iagram< ,istogram< 4tratification< 4catter iagramos through 2 machines< 'rocessing On9 >os through ! machines< 8o 2

>os on On9 machines

RE/LACEMENT MODELS

(eplacement of items deteriorating :ith time< (eplacement of items that fail completelyect 'reparation< feasiility and evaluation< :hat is the #usiness 'lanQ 3arious types

of usiness plans< +ormat of usiness plan< *riting of usiness plan< @sing and&mplementing the #usiness 'lan< Measuring 'lan 'rogress< @pdating the 'lan< *hy4ome #usiness 'lans +ail< ifferent sections of the usiness plan The mar-eting planusticeUISITION AND DE8ELO/MENT

MODULE 3 5UMAN RESOURCE /LANNING9&ssues in 4trategic ,uman (esources Management< ,uman (esource 'lanning efinition< ">ectives< &mportance< +actors affecting ,('< 'rocess of ,(' %mployee

+orecasting A Trend analysis< (atio nalysis< 4catter 'lot< Computeri;ed +orecasting


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5' - EM/LOYEE RELATIONS5I/ MANAGEMENT

MODULE 30 INDUSTRIAL RELATIONSMeaning ) ">ectives< &mportance< pproaches to &ndustrial (elations @nitaryectsM%dule '9 RE>UIREMENTS(equirements engineering processes< 4ystem models< 4oft:are prototyping< +ormalspecification.

M%dule :9 SOFT;ARE DE8ELO/MENT MODELS*aterfall model< 4piral model< &ncremental evelopment< %volutionary evelopmentUALITY3erification and 3alidation< 4oft:are testing< Critical systems validation< CMM and'CMM concepts.

M%dule


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S' 9SOFT;ARE DESIGN 6 /RO.ECT MANGEMENT

MODULE 39 SYSTEM ANALYSIS 6 DESIGN9"vervie: of system analysis ) esignB &ntroduction to different methodologies )structured system analysis A etails of 4/C approach A mini cases A %( diagrams A+ concepts A ata dictionary concepts. 4tructure charts A modular programming A &=" ) file design consideration A %ntity /ife histories E%/,F.

MODULE '9 SYSTEM IM/LEMENTATION94ystem implementation ) maintenanceB &mplementation 4trategies A 4*=,* selection) procurement A Control ) security A issues of designing ) implementing onlinesystems A data communication requirements A system conservation approaches )selection issues.

MODULE :0 /RO.ECT DE8ELO/MENT 6 DATABASE DESIGN&ntroduction to ataase technologies ) C4% tools :ith specific pac-ages A overvie:of relational model A ataase creation A 4/ command A 8ormali;ation A designingforms ) reports A using C4% tools for system analysis ) designcase studies A Cost =enefit analysis A pro>ect ) resource planning A design ) development testing )documentation.

MODULE 20 SOFT;ARE /RO.ECT MANAGEMENT4oft:are pro>ect managementB challenges ) opportunities A changing technologies )approaches A choice development of methodologies ) technical platforms< pro>ectmanagement techniques A monitoring 7 measurement of progress.

MODULE 40 SOFT;ARE /RO.ECT MANAGEMENT4oft:are pro>ect management A elements< cost estimation< manpo:er planningect life cyclemodeling A ">ects< Classes< 'atterns A ">ect interaction modeling A ">ect "rientedesign A @M/.

MODULE 49 O/ERATIONS AND MANAGEMENTClient = 4erver and ataases A ata *arehousing A uery 'rocessing A ConcurrencyManagement A ,eterogeneous and ,omogenous 4ystems A istriuted ataases AControls A tomicity< (ecovery A 4ecurity< #ac-up and (ecovery.

T%HT #""G4

1. ary *.,ansen and Dames 3.,ansen< ataase Management and esignJ'rentice ,all

2. C.S.V.Murthy Data Base Management Systems-!

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I8 SEMESTER COM/ULSORY /A/ERS

$.1 4T(T%&C M8%M%8T

$.2 &8T%(8T&"8/ #@4&8%44

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203 STRATEGIC MANAGEMENT"#D%CT&3%B To integrate the functional areas of management and to enaleunderstand usiness from a strategy formulation and implementation perspective.

M%dule 3 CONCE/T OF STRATEGYB < !$sefining strategy< /evels at :hich strategy operates< 4trategic ecision Ma-ing and

pproaches to 4trategic ecision ma-ing< Mission and 'urpose< ">ectives and oalsee< (etail Management< %?cel #oo-s

$. Dames "gden< enise "gdden B &ntegrated(etail Management < #i;tantra5. (etailing Management< /evy nd *eit;< Mcgra: ,ill

6. (etailing Management< 4:apna nd 'radhan< Mcgra: ,ill

7. (etail Management< ison

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M< AD8ERTISING AND INTEGRATED BRAND MANAGEMENT

C%u$se Ob?e#ive

The course has been designed to understand the advertising process and advertising

industry structure thoroughly. ach component of advertising has been covered to givethe student over all importance of advertising in corporate communications. Thesyllabus also emphasi%es on the integrated study of advertising along ith brandbuilding and management

M%dule I T5E /ROCESS9 AD8ERTISING AND INTEGRATED BRAND/ROMOTION IN BUSINESS AND SOCIETY 32 !$s

*hat is advertising< advertising as a communication process< dvertising as usinessprocess< Types of advertising< the economic effects of advertising. T!e s$u#u$e %"adve$isi@ i@dus$y * The scope and structure of advertising industry< Trends

advertising and promotion industry< T!e ev%lui%@ %" $%&%i@ a@d adve$isi@b$a@ds * +undamental influences on evolution of advertising industry< #randentertainment< S%#ial= e!i#al a@d $eula%$y ase#s %" adve$isi@

M%dule ' T5E /LANNING9 ANALYING T5E AD8ERTISING ANDINTEGRATED BRAND /ROMOTION EN8IRONMENT 32 !$s

The consumer as a decision ma-er< Modes of consumer decision ma-ing< Consumer asa social eing< Ma$e se&e@ai%@= %sii%@i@ a@d !e value $%%sii%@ *&dentifying the target segments< 4egment profiling and targeting< positioning strategiesectives v=s saleso>ectives< dvertisement #udgeting< (ole of advertising agency in advertisementplanning< dvertisement planning B n international perspective

M%dule : /RE/ARING T5E MESSAGE 3' !$s

Creating rands< in general and across domains< dvertising agencies< creative processand the product< Messae s$aey * %ssential message o>ectives and strategiesusted #oo- 3alue pproachect< categories of pro>ects< 'ro>ect life cycle phases< eneration andscreening of pro>ect ideas< 'ro>ect appraisal techniques< demand analysis< Technicalanalysis< %conomic analysis< formulation of detailed pro>ect reports.

C5A/TER ' 9/RO.ECT ESTIMATION AND SELECTION 3 Sessi%@s'reparation of cost estimates< finalisation of pro>ect implementation scheduleectivesB This paper :ill orient students to understand that usiness processes cane integrated in a seamless chain.

UNIT - I&ntroduction to 'rocess Concept< 'rimary value chain concept< 'rocess ctivities

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MBA Syllabus Bangalore University PDF