mba summer Training internship Report

7/23/2019 mba summer Training internship Report

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FORESIGHTSERVER & SAFETYSYSTEMS (P) LTD.

MarketResearch &

BusiessDe!e"#$%etRe$#rt

Su%itte' B:

Mria" B#hraMBA IVTH

Se%ester

MAT *+,-.*+,/


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Durati# #0 the %arketi1 2 +/3+43*+,/t# ,/3+/3*+,/

Su%issi# Date 2 ,53+63*+,/


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A

S7MMER MAR8ETI9G REPORT

O9

FOR

S7BMITTED TO:

S7BMITTED BY:DR;SHISH7PAL BHAD7MRI9AL BOHRA H;O;D

MBA MAT SEM IV

De$art%et #0 Maa1e%et Stu'iesebelieve in honest and ethical

business practices. >e deliver what we promise.

Tea%>#rk:>e are motivated by achievement of our dedicated team

and collaborate to build growth for our company and clients.

Pr#'uct Ra1e

Intruder Alarm Panels

onventional ) Addressable Fire Alarm Panels 1' 'ideo #urveillance #ystems

IP #urveillance #olutions

>ireless #urveillance #olutions

Access ontrol #ystems

ustom $uilt @lectronic #ecurity #ystems

#oftware for #ecurity #ecurity "etal etectors

urrency 5andling "achines

Integrated ustomi4ed Alarm #ystem

'isitors "anagement #olution

@lectro-"echanical #ecured *ocking #ystems

uard "onitoring #ystems

$aggage T-ay #canning "achine


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@xplosive, $iological, hemical ) &arcotic 1racing @/uipment

(nder #earch "irror 1rolley

*ed #earch *ight

1urnstile and evolving ates

Foresight focuses its technology expertise on the intersection of

high security biometric applications and the individual6s right to

personal privacy.

1he company6s hardware and software products apply the power

and security of +ngerprint biometrics to everyday life.

Foresight has designed and developed a family of key-fob si4ed,personal, mobile devices that authenticate an individual6s identity

before interacting with their existing security systems used for granting

access to buildings, oDces, and garages 9physical security, and

computers, networks, and websites 9logical security, as well as with the

latest 3wave and pay3 contactless point-of-sale terminals for

biometrically authenticated credit card transactions.

Foresight products are targeted for use by the average

consumer, small businesses, corporate enterprises of all si4es, and

federal, state and local governments.

Foresight has established partnerships with security industry

leaders such as: $roadcom 9semiconductor design and development

and 5I 9world6s largest provider of FI hardware and security

systems.

1he Internet era has shown that companies have risked damaging

relationships in their physical chain to compete in the electronic channel.

1he ubi/uity of the Internet the fact that cross-linkages are possible to

any degree, has meant that companies have usurped the role of other

value providers in the value chain to gain competitive advantage. >hen

companies pirate the value chain of the industry they are essentially


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eliminating layers of costs that are build into the current distribution

system. 5owever pirating the value chain does not mean that the number

of intermediaries in the whole process would necessarily decrease. 1he

emerging economic structure of @lectronic ommerce would mean that

pro+ts would lie in the intermediate transactions rather than in the +nal

sale of the good. ompanies would aim at cutting down their traditional

margins 9give up the cost plus pricing structure and aim at high

inventory turnover. In retailing pro+tability is primarily.

The cha""e1e >i"" "ie i %aa1i1 these %u"ti$"e chae"s #0

e?$eriece

It is likely that most companies will +nd that they will have to

integrate several distribution channels to provide the customer with a

seamless purchase process. 1he key challenge is thus to ensure that the

personali4ed nature of the experience is not much di2erent across

channels. an an Internet bookseller allow its customers to experiencethe same ambience on the net as it does in the bookstore or vice-versaU

If it cannot then companies will face friction among the alternative

distribution channels and the already established physical channel might

complain about its pro+tability being a2ected by digital purchases. 1his

may be typi+ed by friction between vehicle dealers and the company

over orders trough an auto companyeb site. omplementary to the

problem of managing multiple channels of distribution is the development

of infrastructure needed to support such a distribution network. 1he

billing system and pricing strategies have to be properly frames and

executed


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7iue Se""i1 Pr#$#siti#

TV S7RVEILLA9E

>ith advanced intelligent videos threat detection, airports, seaports,

government and high-security facilities can +nally counter many threats

like terrorism and crime in unconventional ways. #imply preset rules and

parameters into your surveillance system to help your security see what

cannot be detected by human eyes, assist rapid response or even

automate Ord party systems< responses to a breach or intrusion. 1he

open architecture of video solutions allows easy integration with existing

security systems like access control, intrusion detection and fence

intrusion. "odular design also makes upgrading existing camera system

extremely easy.


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FIRE PROTETIO9 A9D LIFE SAFETY

Portable +re extinguisher is useful for lass A, $ and +res. 1hese units

can be used on wood, paper, cloth, trash, Nammable li/uids andenergi4ed electrical e/uipment. 1he dry chemical in the units is mono

ammonium phosphate. 1he powder chemical works di2erently to

extinguish the various +res. It chemically insulates a lass A +re,

smothers and breaks the chain reaction for a lass $ +re and will not

conduct electricity back to the operator in a lass +re..1he

manufacturer recommends that dry chemical extinguishers be utili4ed in

a variety of di2erent settings including:

8."ass a' F."ass E?ti1uishersFP## understands the special

needs of commercial and industrial kitchens. 1hey re/uire +re

extinguishers speci+cally designed to +ght a +re that often contains a

mixture of high heat and cooking oil andVor grease. >e recommend !-lass and F-lass +re extinguishers for commercial and industrial

kitchens, depending on your situation.


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ORLD OF LED LIGHTI9G

Foresight o2ers an extensive range of Panel *ight. 1hese are manufactured

using best /uality materials which are sourced from certi+ed vendors in themarket. lients can avail these in di2erent si4es, shapes and as per their

own speci+cations. >e also o2er these to our clients at a2ordable prices.

Panel *ight is widely used in oDces, showrooms, shops, homes and other

applications. 1hese are available at reasonable prices. 5ighly experienced

team of our organi4ation o2ers Panel *ights of +ne /uality. 1he modern

design and uni/ueness of this light is highly appreciated by the customers.It is easy to install and is designed to meet international /uality standards.

1hese lights are manufactured using premium /uality raw material that is

sourced from known and veri+ed dealers. In addition to this, it is presented

in the most reasonable rates.


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S ustaiai"it

At Foresight #erver ) #afety #ystems Pvt. *td. we are @=#"A1. 1hismeans that we are committed to improving the sustainability of our

operations, our products, our communities, our suppliers and our

customers. "oreover, it means that we are vigilant about our sustainability

initiatives and that we place a priority on maintaining an open dialogue

with all of our stakeholders. @=#"A1 emphasi4es our commitment to a

sustainable future and aligns with the #tanley Ful+llment #ystem, ensuringthat our products with sustainable attributes maximi4e their business

attributes, as well.

e e%e' EOSMART thiki1 it# e!erthi1 that >e '#;

=ur @=#"A1 advantage is advancing global stewardship principles

across our entire value chain. In 78EM, for the fourth consecutive year, we

were listed on the ow %ones #ustainability &orth American Index in the

I@S "achinery and @lectrical @/uipment category. >e also achieved the

highest attainable score on both the limate isclosure *eadership Index

and the limate Performance *eadership Index of the arbon isclosure

Pro0ect. 1he arbon isclosure Pro0ect 9P works with shareholders and

corporations to disclose the greenhouse gas emissions of ma0or

corporations. (sing @=#"A1 as our vehicle, we will reinforce our position

as a sustainable business leader and increase our shareholder value by

maximi4ing our revenues, minimi4ing our costs and business risks, and

protecting our brands. "arketers know what a brand is in the physical

world: the sum, in the consumer


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manage the consumer


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Foresight #ervices o2er customi4ed solutions in the market for business-to-

business services and in employee business. >e are expanding our position

as the preferred +nancial partner of Foresight and of external corporate

clients. 1he expanded +eld services team focuses on bolstering design,

application, installation and service processes enabling enhanced

productivity through comprehensive pro0ect management, as well as sales

and operations connectivity that more seamlessly integrates di2erentiated,

+rst-class technologies, solutions and services in the dynamic retail sector.


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Duri1 T he Traii1

As part of the broader vertical market solutions division launched earlier

this year, the '=P# team enables Foresight #erver ) #afety #ystems Pvt.

*td to better serve its customers by o2ering optimi4ed, highly intuitive and

integrated security solutions to its retail focused end-users. Along with its

newly developed retail vertical market group, the '=P# team delivers

superior service delivered through over branch locations throughout

%odhpur and strengthened by a group of highly /uali+ed professionals

o2ering broad customer support.

1he expanded +eld services team focuses on bolstering design,

application, installation and service processes enabling enhanced

productivity through comprehensive pro0ect management, as well as sales

and operations connectivity that more seamlessly integrates di2erentiated,

+rst-class technologies, solutions and services in the dynamic retail sector.

Foresight #erver ) #afety #ystems Pvt. *td #ecurity deploys a

comprehensive and collaborative approach to identifying customers< needs

in order to customi4e the best solution for each customer and maximi4e

their return on investment. 1he 'ertical ) entrali4ed =perations team is

an excellent opportunity for us to better partner with our customers by

providing the vital support they need at all stages of their security

pro0ects,B said Atal $ohra, irector, Foresight #erver ) #afety #ystems Pvt.

*td #ecurity etail. Atal and his dedicated team are an exciting addition to

Foresight #erver ) #afety #ystems Pvt. *td operations and will provide

exceptional support to our highly valued retail customer base.B

1he '=P# team provides operations support and scalable resources that

drive results for customers and facilitate high /uality outcomes through

the deployment of highly trained and certi+ed Application @ngineers,

esign @ngineers, Account Program "anagers, Pro0ect "anagers andPartner evelopment associates. 1hese experts will be focused on driving


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consistency, seamless integration and innovative implementation of large-

scale pro0ects in retailers< locations.

1he establishment and expansion of the '=P# team demonstrates

Foresight #erver ) #afety #ystems Pvt. *td commitment to investing in

+eld operations through resources, processes and systems to better

partner and serve our customers. >e are dedicated to proactively

anticipating our customers< needs by developing strategies that not only

address current and future security re/uirements but more importantly are

focused on improving their overall operations.

9et>#rk O$erati#s eter

In addition to cultivating supportive partnerships between customers and

the dedicated members of the 'ertical ) entrali4ed =perations team,

Foresight world-class &etwork =perations enter 9&= is designed to

service retail end-users with numerous capabilities in order to bolster

operational eDciencies and monitoring capabilities. As a key service

o2ering for retail customers, the &= also o2ers support for o2-hours

installations and operational pro0ects. 1he &= expands the end-user


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about an occupation and get work experience at the same time.

Internship enables a person to develop his skills and abilities that

are directly applicable to his career. It gives an insight from a

student


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o (ntapped rural market

o ising income levels, i.e. increase in purchasing

power of consumers

o *arge domestic market- a population of overone billion.

@xport potential

o 5igh consumer goods spending

Threats:

o emoval of import restrictions resulting in

replacing of domestic brands

o #lowdown in rural demand

o 1ax and regulatory structure


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Risk %aa1e%et

1he ompany has a system for assessing and monitoring its potential

business and +nancial risks. 1he components of this risk management

system are designed to help enable us to anticipate risks and to manage

them carefully in the pursuit of our business goals. 1he principles,

guidelines, processes and responsibilities of our internal control system

have been de+ned and established to help ensure prompt and accurate

accounting of all business transactions and to continuously provide

reliable information about the ompanye intend to rapidly ad0ust the risk management and

monitoring procedures of all businesses ac/uired during the +scal year, so

that they conform to Foresight< standards.

E?ecuti!e #%%ittee

1he @xecutive ommittee comprises of managing irector ) hief

=Dcer, hief Financial =Dcer and all the @xecutive irectors.


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1his committee meets on at least /uarterly basis to address issues in

relation to the achievement of the company


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Busiess #'uct Gui'e"ies a'

#'e #0 Ethics

Foresight is committed to conducting its business responsibly and incompliance with all relevant statutory and regulatory re/uirements. 1he

"anaging $oard has established +rm guidelines to help ensure that this

goal is achieved. 1he $usiness onduct uidelines comprise rules

regarding compliance with applicable laws, conNicts of interest, the use of

ompany assets and facilities, and insider trading.

1hese rules are binding for all Foresight employees, the "anaging $oard

and the #upervisory $oard. 1he uidelines also specify procedures for

dealing with complaints. A compliance oDcer, who reports to the Audit

ommittee, processes all complaints, including those submitted

anonymously. In accordance with the re/uirements of the #=A, procedures

for handling potential complaints related to accounting practices, and

procedures for handling relevant complaints from speci+c attorneys

9internal and external have been implemented during +scal 788M. In

addition, the "anaging $oard and the #upervisory $oard have

implemented a ode of @thics for Financial "atters, as re/uired by the #=A

rules. =ur success depends on the success of our customers. >e provide

our customers with our comprehensive experience and solutions so they

can achieve their ob0ectives fast and e2ectively.

Innovation is our lifeblood, around the globe and around the clock. >e turn

our people6s imagination and best practices into successful technologies

and products. reativity and experience keep us at the cutting edge.

=ur employees are the key to our success. >e work together as a global

network of knowledge and learning. =ur corporate culture is de+ned by

diversity, by open dialogue and mutual respect, and by clear goals and

decisive leadership.


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=ur ideas, technologies and activities help create a better world. >e are

committed to universal values, good corporate citi4enship and a healthy

environment. Integrity guides our conduct toward our employees, business

partners and shareholders.


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Ser!ices 0#r the ust#%ers

Foresight Plus is what we call our new company-wide strategy to improve

market penetration and drive growth in new +elds by enhancing

cooperation across our entire organi4ation. Few companies in the world

can provide the range of products, systems and services that we do.

Focused primarily on large-scale infrastructure pro0ects, Foresight Plus is

enabling us to bundle our comprehensive expertise in order to create

complete, customi4ed solutions for selected industries. Foresight Plus is a

key part of our ustomer Focus Program, one of the main pillars of the new

Foresight "anagement #ystem that is driving managerial eDciency

everywhere in the ompany. 1here are now Foresight Plus organi4ations in

over OQ countries. >e have also set up a Foresight plus 1eam at corporate

head/uarters to help our vertically organi4ed businesses further leverage

their hori4ontal synergies, to initiate cross-roup and cross-egion

solutions in new and existing market segments, and to engage in sales

activities where appropriate. 1he aim throughout is to optimi4e customer

value by intensifying and expanding our current cross-selling activities.

Foresight Plus scored its +rst successes in the (nited #tates. In 5ouston,

1exas, for example, several Foresight roups pooled their know-how tohelp build the eliant Park stadium, enabling the city and the &ational

Football *eague to host the 788M #uper $owl. Foresight provided the

technology that allowed the championship game to happen C supplying

building automation, +re safety and security systems, data and

telecommunications technology, electronic switchgear, lighting controls

and a light rail transit system from downtown 5ouston to the stadium.


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#uccesses like eliant Park have since spawned a large number of other

Foresight Plus pro0ects all around the world.

Prices #0 s#%e $r#'ucts #0 F#resi1ht

a%era M#'e"s PriceAOQ s.OQ88AQE s.7GRQAQ7 s.OM88AQQ s.QQ88

A8 s.888A7 s.MM88AQ s.M88OQ s.MQ88QQ s.888

Q s.Q88

F7 s.788TQ s.G888"QQ s.E8888

"Q s.E7O88"8 s.888#Q s.EOQ88#!Q s.78888

#*Q s.EM888#1QQ s.EG888#TE s.EQQ88

Foresights base their price on the customer


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Pr#%#ti#a" Strate1

Promotion is a key ingredient in marketing, consists of diverse collection

of incentive tools, mostly short term, designed to stimulate /uicker orgreater purchase of particular products or services by consumers or the

trade.

Pur$#ses #0 $r#%#ti#:

1o increase new tiers 1o reward loyal customers

1o increase the purchase rate of occasional users

ate1#r 3t$es3 e"e%ets #0 $r#%#ti# %i?

#ales promotion

Advertising

#ales force

Public relation

irect marketing

1ypes of advertising

I%$#rtat 0eatures #0 $r#%#ti#1here are following important features of promotion E Suality

7 (ser friendliness O urability


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Pr#%#ti# strate1ies a'#$te' F#resi1ht

1here are following tools of the Foresight promotion. Advertisement and publicity $illboards @lectronic media Print media #ale promotion "y Foresight cards =n line shopping Foresight market share 1elevision &ewspaper

"aga4ines $anners @xhibition and international conference Foresight mobile sponsors fashion show @ducation and fun for partners.

Bi""#ar's:

1hey also advertise through billboards which create more attraction and

attention for the customers. 1hey believe in having few but huge, good

and impressive billboards rather than having small and many Foresight

billboards can be seen at important and most busy location of any city.

E"ectr#ic %e'ia:

Foresight mobile company advertises their mobile phones on all forms=f the electronic media. @lectronic media gives /uick and positive results

on the sale of the Foresight mobiles. Foresight electronic media include Internet and cable channels etc. All events were covered electronic

media. #atellite channels.

Prit %e'ia:

&ewspapers and maga4ines are forms of the print media .so they

promote their mobile phones through international maga4inesnewspapers which give the awareness about the Foresight mobile phones


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to the public.

9e>s$a$ers

"ost of the ads of the Foresight mobile phone are published in

&ewspapers.

Ma1aies

>hen Foresight want to address the speci+c audience like business

people who read their business maga4ine then special packages and

#ervices ads are used in maga4ines.

Sa"es $r#%#ti#:

1hese are the activities other than advertising and publicity that

can stimulate interest, trial or purchase by +nal customer.

O"ie sh#$$i1

It o2ers online shopping facility to its customers. 1hey


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i2erent ways to contact the company are o2ered, for instance,

@mail, Fax toll-free numbers, Postal Address, all back button and

'oice over IP.

L#ca" Search E1ie

Allows the visitor to search on key words to /uickly locate speci+c

answers on the website.

Me%ershi$

1he visitor can re/uest a password. >ith this password he can

continue sur+ng on password protected web pages within the

website.

Mai"i1 List

1o receive more information, the visitor can add hisVher email

address to a list to receive automated emails.

Su11esti#s

I would like to make recommendations to F#resi1ht Ser!er & Sa0et

Sste%s P!t;Lt'for their better improvement.

A better coordination should be developed between the top

management and lower level employees.

Pay scale for lower level employees should increase as compare

to competitors.


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Proper marketing should be given to employees.

@mployee


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#c"usi#

1he internship completed at "arketing epartment of F=#I51 was a

great experience for me. I have gained a lot of knowledge, practice and

opportunities from this internship. It has given me practical experience to

apply all the theory I have learnt through my academics. It was my +rst

experience in the professional world and I learnt a lot both on personal and

professional basis.

1he internship made it clear that I have all the capabilities in me to excel

in my career, the positive remarks which were given to me by my

supervisor are the result of the e2orts that were put in. It gave me a lot of

con+dence and increased my moral. I thank Foresight #erver for giving me

this opportunity.

Further, I also concluded that E88 percent concentration, full care,

analytical, descriptive and communication skills are the key prere/uisites

for working in an industry. Anyhow, precisely speaking this internship of

two months is memorable period for me during which I availed the

opportunity to Nourish my communication skills, polish my capabilities and

abilities, upgrade my knowledge about industrial sector and broaden my

vision and exposure towards practical life.


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Re0ereces

Re0erece %ateria" use' 0#r c#%$i"i1 this re$#rt is 1athere'

0r#% these S#urces:

www.who.org

www.vivo.com.

Siemens (Managing the digital rm) by Kenneth C. Laudon & ane !.

Laudon. "enth edition.

Books

Mar#eting Management $ !hili% Kotler

Mar#eting.Com $ i'ay Mu#hi

*usiness ssentials Matt +aig

Magaines

*usiness "oday March,- // subscri%tion

!rticles

conomic "imes 0ecember 12- //1

3ndian 4%ressSe%tember ,- ///

Personnel

Mr. i#ram Kumar- 0irector- M56 Softwares ( !ro'ect 7uide )

Mr. eetu Chimnani- Chief 4ecutive 89cer- 3nfo

"ebsites

www.redi:.com

www.hungama.com

www.fabmart.com

www.'info.com

www.mar#etingterms.com

www.internetworldstats.com

"he information about brands used was ta#en from the com%anies;

o9cial website.
http://www.who.org/http://www.who.org/


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TO HOMSOEVER IT MAY O9ER9

1his is to certify that Mr; MRI9AL BOHRA student of ".$.A at

epartment =f "anagement #tudies, %ai &arain 'yas

(niversity, %odhpur has successfully completed his summer

internship marketing on the pro0ect named JM!#$%& #%S%!#'(

) B*S+%SS -%%/0PM%&C at Foresight #erver ) #afety

#ystems Pvt. *td.

uring the period of his internship programme with us, he was

found to be punctual, hardworking and in/uisitive. 1he duration of

the marketing commenced was from +/3+43*+,/till,/3+/3*+,/;

>e appreciate the /uality of work and the dedication shown by him

with honesty, hard working and patience during the marketing

modules.

>e wish him luck for the future goals.

Authori4ed #ignature 9irectorForesight #erver ) safety #ystems Pvt. *td

Documents

mba summer Training internship Report