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7/30/2019 MBA Project Report by Mr. Vijay L. Ikhar
1/12
A PROJECT
on
STUDY OF CUSTOMER SATISFACTIONFOR TATA NANO CAR IN RAMTEK
AREA
(Oct 2012-Nov 2012)
Submitted byMr. VIJAY L. IKHAR (MBA)
Under the Guidance ofDr. O. M. ASHTANKARASSO. PROF. KITS, RAMTEK.
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TITLE
Study of Customer Satisfaction for
Tata Nano car in Ramtek area.(Oct-2012- Nov 2012)
INTRODUCTION
Customer satisfaction has been the focal point in all
most all marketing management strategies in businessorganizations. Many researcher conceptualise customersatisfaction as an individuals feeling of pleasure ordisappointment resulting from comparing a productsperceived performance in relation to his or her
expectations.
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AIM
This research work aims at ascertaining
the the psychology of the customerswhile buying TATA NANO car. This will
be helpful in product designing by
small players who use to manufactureproducts for lower strata of the society.
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REASONS FOR SELECTING THETOPIC FOR RESEARCH
The researcher has selected the topic to get a betterinsight about customer satisfaction & public opinion aboutTATA NANO car. This study would also help the customerto know more about the marketing strategies applied byTATA MOTORS . The car being positioned as a car forlower class people, its promotional strategies will be muchmore useful to know the middle class customer psychologyfor the luxury products like car. Investigation into theappropriateness of Tata Nano cars promotional strategieswill reveal the intricacies of the customer psychology whichin turn can be utilized for other small scale industries &their products.
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RESEARCH OBJECTIVES
I. To study the concept of market promotion &
marketing strategy.
II. To study the marketing strategies adopted by
TATA MOTORS for TATA NANO car.III. To ascertain the customer satisfaction for TATA
NANO car.
IV. To determine the public opinion towards TATA
NANO car.
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Details of data collection for
Project Objectives
Objective 1I. To study the concept of market promotion &
marketing strategy.
- History, Concept Of Marketing Strategy.
- Concept of market promotion used for TATA NANO.
- Need of marketing strategy.
SOURCES OF INFORMATION
- Marketing Management Text Books
- Company's Website
- Internet ( www.google.com )
http://www.google.com/http://www.google.com/7/30/2019 MBA Project Report by Mr. Vijay L. Ikhar
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Objective IIII. To study the marketing strategies adopted by
TATA MOTORS for TATA NANO car.
Study of marketing strategies used by TATAMOTORS for TATA NANO car.
- Pricing strategy- Product strategy
- Distribution strategy
- Promotion strategy
Sources of information:1. Companys web-site.
2. Company records
3. Interview of Company Managers
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Objective III To ascertain the customer satisfaction for TATA
NANO car.
-To find the customer satisfaction-Study of buying behavior towards TATA NANO
Sources of information:
- Questionnaire method
- Survey method
- Interviews' of various users of TATA NANO
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Objective IV
To determine the public opinion towards
TATA NANO car.
- Interviews of public for their opinion towardsTATA NANO
- Questionnaire method
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DATA COLLECTION METHODS
PRIMARY DATA COLLECTION
- Survey Method
SECONDARY DATA COLLECTION
- Personal Interview
- Telephonic Survey
- Internate
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SAMPLE PLAN
- SAMPLE SIZE
50 -USERS OF TATA NANO200-GENERAL PUBLIC.
- SAMPLING PROCEDURE
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THANK YOU.