May 8, 2001 2

USB Compliance and Logo ProgramUSB Compliance

and Logo Program

Doug GemmillDoug Gemmill

USB-IF Compliance Committee USB-IF Compliance Committee ChairmanChairman

Doug GemmillDoug Gemmill

USB-IF Compliance Committee USB-IF Compliance Committee ChairmanChairman

May 8, 2001 3

AgendaAgenda

Compliance ProgramCompliance Program Revised Testing GuidelinesRevised Testing Guidelines Integrator’s List versus Product Search ListIntegrator’s List versus Product Search List Compliance Review BoardCompliance Review Board Logo ProgramLogo Program

May 8, 2001 4

Compliance TestingCompliance Testing

Low Speed & Full Speed productsLow Speed & Full Speed products– USB-IF sponsored compliance workshops USB-IF sponsored compliance workshops

(“Plugfests”) (“Plugfests”) – Certified independent test labsCertified independent test labs

High Speed productsHigh Speed products– USB-IF sponsored compliance workshopsUSB-IF sponsored compliance workshops– Intel Peripheral Integration Lab is the High Speed test Intel Peripheral Integration Lab is the High Speed test

lab for nowlab for now Will not be available in other test labs until mid-to-late 2001Will not be available in other test labs until mid-to-late 2001

May 8, 2001 5

Why Do Compliance TestingWhy Do Compliance Testing

Significant number of devices tested at Significant number of devices tested at Compliance Workshops failCompliance Workshops fail– Third party device driversThird party device drivers– Power supply/consumptionPower supply/consumption– Signal integrity Signal integrity

Cables are of varying quality todayCables are of varying quality today– 7 out of 20 cables failed compliance testing7 out of 20 cables failed compliance testing– 2 out of 11 failed Gigatest compliance testing2 out of 11 failed Gigatest compliance testing

May 8, 2001 6

Test Procedure DocTest Procedure Doc

The document has been writtenThe document has been written– Describes test procedure for both plugfests & labsDescribes test procedure for both plugfests & labs

Lists procedure for all types of products: devices, hubs,Lists procedure for all types of products: devices, hubs,and systemsand systems

– Consistent testing procedures, Consistent testing procedures, no matter whereno matter whereyou testyou test

Always check the USB-IF website for latest Always check the USB-IF website for latest informationinformation

URL: URL: www.USB.org/developers/complian.htmlwww.USB.org/developers/complian.html

May 8, 2001 7

New Electricals TestNew Electricals Test

Backvoltage testBackvoltage test Checks that D+ and D- are not being driven when Checks that D+ and D- are not being driven when

VBUS is not being drivenVBUS is not being driven Has been a “FYI” test for the past two plugfestsHas been a “FYI” test for the past two plugfests One lab reports > 50% failure of this testOne lab reports > 50% failure of this test Thanks to Cypress Semiconductor for theThanks to Cypress Semiconductor for the

test jigs!test jigs! This will be a required test soon – be sure your This will be a required test soon – be sure your

design is correct!design is correct!

May 8, 2001 8

Test ProcedureTest Procedure

HostsHosts– SystemsSystems– MotherboardsMotherboards– Add-in CardsAdd-in Cards– SiliconSilicon– CoresCores

HubsHubs– SiliconSilicon

DevicesDevices– SiliconSilicon

HostHost HubHub

DeviceDevice

May 8, 2001 9

Integrators ListIntegrators List

Confidential list of products that pass USB-IF Confidential list of products that pass USB-IF compliance program on the USB-IF website.compliance program on the USB-IF website.– Two lists: low/full speed and high speedTwo lists: low/full speed and high speed– Pass compliance testing, demonstrated Pass compliance testing, demonstrated

interoperability & submitted a checklistinteroperability & submitted a checklist New additions made for vendors by USB-IF,New additions made for vendors by USB-IF,

based upon test resultsbased upon test results List is viewable by licensees only –List is viewable by licensees only –

password controlledpassword controlled

May 8, 2001 10

Product Search ListProduct Search List

Public list of products that pass USB-IF Public list of products that pass USB-IF compliance program - compliance program - a single point sourcea single point source

High visibility for products on this listHigh visibility for products on this list– Public may use it in purchasing andPublic may use it in purchasing and

bundling decisionsbundling decisions– List URL: www.USB.org/app/search/productsList URL: www.USB.org/app/search/products– USB-IF uses this list for all demo and press activitiesUSB-IF uses this list for all demo and press activities– Shipping products listed in monthly retail newsletter Shipping products listed in monthly retail newsletter

Members are responsible for maintenance of the product search list!Members are responsible for maintenance of the product search list!Members are responsible for maintenance of the product search list!Members are responsible for maintenance of the product search list!

May 8, 2001 11

CablesCables

Devices must test and ship with cable assemblies Devices must test and ship with cable assemblies listed on Integrator’s Listlisted on Integrator’s List

Check the web for list of certified cable and Check the web for list of certified cable and connector test labsconnector test labs

USB-IF will make spot checks in the marketplace USB-IF will make spot checks in the marketplace to ensure complianceto ensure compliance

May 8, 2001 12

USB-IF Certified Test LabsUSB-IF Certified Test Labs

Many benefits for vendors to use test housesMany benefits for vendors to use test houses– Testing available anytime, more convenientTesting available anytime, more convenient

(especially for non-U.S. vendors); can line(especially for non-U.S. vendors); can lineup better with product rolloutsup better with product rollouts

– One-stop shopping for debug and other relatedOne-stop shopping for debug and other relatedtesting services testing services

– Companies with secret products can keep themCompanies with secret products can keep themout of public viewout of public view

May 8, 2001 13

USB-IF Certified Test LabsUSB-IF Certified Test Labs

For Low and Full-speed Devices, Hubs, Hosts:For Low and Full-speed Devices, Hubs, Hosts:– PMTC, NSTL, MCCI, NTS/XXCALPMTC, NSTL, MCCI, NTS/XXCAL

For Connectors, Receptacles, and Cable For Connectors, Receptacles, and Cable Assemblies:Assemblies:– NTS, Contech, ETCNTS, Contech, ETC

For Hi-speed products:For Hi-speed products:– Intel Peripheral Integration Lab (more details to follow)Intel Peripheral Integration Lab (more details to follow)

May 8, 2001 14

Compliance Review BoardCompliance Review Board

One representative from each of the core One representative from each of the core companies:companies:– This group shall has the final say regarding all This group shall has the final say regarding all

compliance-related issuescompliance-related issues– Answers the question: “Is the problem presented Answers the question: “Is the problem presented

causing a degradation in user experience?”causing a degradation in user experience?” e.g.: Quality of product vs. suspend mode drawing too e.g.: Quality of product vs. suspend mode drawing too

much currentmuch current

Email alias: Email alias: CRB@USB.orgCRB@USB.org Active NOW!Active NOW!

May 8, 2001 15

Incentive StrategyIncentive Strategy

Two incentives with USB 2.0:Two incentives with USB 2.0:– Adopter Agreement provides license for compliant Adopter Agreement provides license for compliant

products onlyproducts only ““The USB 2.0 Adopters Agreement allows a signing The USB 2.0 Adopters Agreement allows a signing

company to participate in a reciprocal, royalty-freecompany to participate in a reciprocal, royalty-freelicensing arrangement for compliant products. Please review licensing arrangement for compliant products. Please review the agreement terms for specific details.”.the agreement terms for specific details.”.

– New, more enforceable logo and logo license New, more enforceable logo and logo license Logo will be issued to products passingLogo will be issued to products passing

compliance programcompliance program Create incentive for vendors to use logo withCreate incentive for vendors to use logo with

a Marketing program to build equity in new logoa Marketing program to build equity in new logo

May 8, 2001 16

Why Develop Stronger Testing ProgramWhy Develop Stronger Testing Program

Non-compliant cables may not cause user failures today, Non-compliant cables may not cause user failures today, but will likely cause them on USB 2.0but will likely cause them on USB 2.0– Spec “headroom” goes away with USB 2.0 higher speedsSpec “headroom” goes away with USB 2.0 higher speeds

Higher speed creates greater challenges for designersHigher speed creates greater challenges for designers The promise of “Easy PCs” and USB ease-of-use willThe promise of “Easy PCs” and USB ease-of-use will

be in full swingbe in full swing– The “Easy PC” paradigm puts new demands on systemsThe “Easy PC” paradigm puts new demands on systems

and peripheralsand peripherals– Expectation level for USB will be very high - cannot affordExpectation level for USB will be very high - cannot afford

any glitches in transition to USB 2.0any glitches in transition to USB 2.0 There will be more products from more vendorsThere will be more products from more vendors

– i.e., storage products will migrate to USBi.e., storage products will migrate to USB

May 8, 2001 17

New ComplianceProgram ModelNew ComplianceProgram Model

Testing available Testing available to vendors anytime to vendors anytime

through certified through certified independent test housesindependent test houses

Testing available Testing available to vendors anytime to vendors anytime

through certified through certified independent test housesindependent test houses

Testing AvailabilityTesting AvailabilityNeeded toNeeded to

Implement IncentiveImplement IncentiveProgramProgram

Vendor IncentiveVendor IncentiveNeeded for FeasibleNeeded for Feasible

Test HouseTest HouseBusiness ModelBusiness Model

Logo license provides Logo license provides incentive for vendors to incentive for vendors to

perform and pass perform and pass compliance testingcompliance testing

Logo license provides Logo license provides incentive for vendors to incentive for vendors to

perform and pass perform and pass compliance testingcompliance testing

Both Testing and Incentive Are DependentUpon Each Other for Success

Both Testing and Incentive Are DependentUpon Each Other for Success

May 8, 2001 18

Using the New LogoUsing the New Logo

Company must sign royalty-free license to gain Company must sign royalty-free license to gain access to logo artworkaccess to logo artwork– One license per companyOne license per company

Individual products must pass compliance testing Individual products must pass compliance testing to use new logo for that productto use new logo for that product

New logo usage should start as soon as possibleNew logo usage should start as soon as possible– All HS products should use new logoAll HS products should use new logo– FS/LS products should start converting nowFS/LS products should start converting now

USB-IF marketing program has already begun USB-IF marketing program has already begun – Purpose: raise awareness of new logoPurpose: raise awareness of new logo

May 8, 2001 19

Logo Usage GuidelinesLogo Usage Guidelines

Logo usage guidelines are attachment toLogo usage guidelines are attachment tologo licenselogo license– Defines min size, colors, do’s and don’ts, etcDefines min size, colors, do’s and don’ts, etc

Logo can be applied to packaging, collaterals, etcLogo can be applied to packaging, collaterals, etc– Product cannot ship with new logo until it hasProduct cannot ship with new logo until it has

passed testingpassed testing Logo may be used in collateral in conjunction with Logo may be used in collateral in conjunction with

USB productUSB product– T-shirts, trinkets, etcT-shirts, trinkets, etc

May 8, 2001 20

Give YOUR Product a Chance to Excel in the MarketGive YOUR Product a Chance to Excel in the Market

Read the spec, design your products compliantRead the spec, design your products compliant Make sure your products are spec compliantMake sure your products are spec compliant

– In house testingIn house testing– Independent test labIndependent test lab– Test your product in USB -IF compliance workshopTest your product in USB -IF compliance workshop

Take advantage of the FREE marketingTake advantage of the FREE marketingprovided for USB-IF compliant productsprovided for USB-IF compliant products– Use the logo correctlyUse the logo correctly– Get included in USB-IF Product Search Page!Get included in USB-IF Product Search Page!