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8/10/2019 Maxis Ad Brief
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MAXIS AD BRIEF
MUHAMMAD FAUZAN BIN MOHD JOHARI
MOHAMMAD DINIE NAJMI BIN MOHD DOM
WAN MUHAMMAD IKHWAN
MOHAMAD RAFIZI
8/10/2019 Maxis Ad Brief
2/16
BACKGROUND
Maxis is one of Malaysian leading
telecommunication company own byAnanda
Krishnan
IPhone 6 is still new in the market, and maxis wouldlike to take this opportunity to launch the new
smartphones with maxis plans.
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COMPETITIVE MARKET SITUATION
Celcom and Digi also
provides iPhone 6
plans in the market
Maxis includes faster
internet service with 4G dataconnection with affordable
price for the plans.
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PRODUCT
MARKET
SITUANTION
Maxis is currently provide the most
affordable price for iPhone 6
4G internet connection plan which
for only RM 666 with monthly of RM
250 for two years
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OBJECTIVES
To promote faster internet data
of 4G connection to the
consumers
To be Malaysian leading fast
internet connection provider for
iPhone users.
To provide fast internet data with
affordable price, so that everyone
can have the privileges to use it.
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COMMUNICATION
GOALS
To create an awareness to the
consumers that there is a faster internet
connectivity now! People are not using3G as they have opt to use 4G
We aim to promote the
internet plans by using
iPhones, because iPhones are
famous and widely used
around Malaysia
We measure our success by the
consumer that subscribe to ouriPhone 6 plans.
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TARGET GROUP
The target group for this campaign are youth
from the age of 16 till 25.
16-22 the main reason is that, they have
purchasing power by influencing their parents
23-25, at this age the youth usually have
graduate from their study and have entered
the working world.
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POSITIONING
Faster internet connectivity
with lower price in our iPhone
6 plans.
Purchasing iPhone 6 with
cheaper price.
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Desired brand perception/image
Maxis is up-to-date when it comes to internet data plans and this is
a way to satisfy the needs of the consumer in the market.
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TONE & MANNER
The tone & manner used for this campaign is
humour this is due to consumer usually preferhumour elements in their advertisement.
This kind of tone & manner also make the
advertisement more memorable.
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8/10/2019 Maxis Ad Brief
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SUPPORT
Maxis is currently
provide the most
affordable price for
iPhone 6
Including the 4G internet
connection plan which foronly RM 666 with monthly
of RM 250 for two years.
Unlimited internet data
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MANDATORY
The iPhone 6 plan is two years contract.
Maxis has the right to terminate the number
and the consumer name will be blacklist.
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TIMING / DEADLINES
Start on November
2014.
Creating awareness
of 4G internet
connection to the
consumers.
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EVALUTION CRITERIA
Number of consumer subscribe
Maxis iPhone 6 plan
Feedback
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BUDGET
BROADCAST
ADVERTISING
NEW MEDIA ,
ONLINE BANNER ,
ETC
MEGAZINE ,
NEWSPAPER , ETC