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GRAND DEVELOPMENT SCHEMESeptember 2016
MAXIMUM EXPOSURE• “Tourism is the most important sector in the world”.
Taleb Rifai, Secretary General of UNWTO
• Tourism is the gateway to economic growth, stronger international relations, and cultural and social development.
• Successful tourism development requires rigorous market research and analysis, strategic planning, investment, and promotion.
• Our co-ordinated approach is routed in practical experience of business and investment, and capitalises on both our local knowledge and global reach.
THE GDS MODEL
Maximum Exposure has spent 10 years developing, testing, and improving the Grand Development Scheme (GDS) so that countries and regions can realise the full potential of tourism in its widest economic, social, cultural, and diplomatic contexts.
Market Research & Analysis
We assess the products, potential, and problems in-country, and identify the perceptions, preferences, and key communication channels in key target markets. We use a mixture of official statistics and our own data, both qualitative and quantitative, and analyse it using scientific methods to build up a clear, current tourism picture.
Strategic Goals
Having identified barriers to growth, and how to solve them, we work with the client to set a series of strategic goals which are specific, tangible, and achievable. Success will be measured against these goals.
Roadmap & Action Plan
We ask two questions: Where are we going? And how are we going to get there? It is essential to engage both public and private sector stakeholders at this stage because successful implementation demands teamwork.
Implementation
The final phase of the GDS - implementation - will be dictated by our research, strategic goals, and budget. It will typically focus on three areas: capacity building in-country; creating awareness and interest abroad; and raising the investment required to make it happen.
• We create active, long-term partnerships with our clients
• Our recommendations are evidence-based, and driven by quantifiable results
• We draw upon our team’s international, cross cultural perspective to understand the nuances of each target market, and to create and communicate messages which will be favourably received
• We engage public and private sector stakeholders so that government organisations can amplify the tourism message, and companies can focus on quality product delivery
• We believe in coherence and transparency in research, analysis, and reporting
OUR APPROACH
WHY WORK WITH MAXIMUM EXPOSURE?
• Local knowledge, global reach• 10 years of high-level experience with respected brands• Four international offices, in London, Shanghai, Moscow, and Istanbul• Combination of strategic planning and public relations• Relationships with public and private sector organisations, media, and investors• Results-driven focus• Cost-effective, flexible, and scalable
Our team will be in London for the World Travel Market (7-9 November, 2016). If you would like to book an appointment to learn more about how we can develop your tourism industry and generate #MaximumExposure for your tourism brand, please get in touch today.
