Maximizing Facebook for Biz Growth

8/8/2019 Maximizing Facebook for Biz Growth

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CHWECE_ENJ BHAFMII@

\I J]IZ UIV] MVQENFQQH||}ha|$ Fnjhjf hnl Enq{e}f

Ovdu =7$ =;8;

V{lh|fl Ia|imf} 87$ =;8;

B}ic Cinidijvfq |i Lehdijvfq

Deq|fn º Fnjhjf º Enq{e}f º Enbdvfnaf



Zgu Bhafmii`

1)8=)=;81 =Chènj |gf Ciq| ib Bhafmii`



Zgu Bhafmii`

• Bhafmii` hl }frfnvf eq {}iofa|fl |i mf irf}

,8.= meddein en =;8;.

• Q|hjjf}enj9 Ni| }fhddu zgfn uiv ainqelf} |gf

bha| |gh| Bhafmii` ghq irf} 6;; ceddein vqf}q

zgi ahn mf qvaafqqbvddu hnl aiq|#fbbfa|erfdu

}fhagfl.

1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` 1



Chweceenj Bhafmii`?

A}fh|enj Hn Indenf Aiccvne|u



\fnf|q bi} Qvaafqq

• [h|efnaf

• [f}qeq|fnaf

• ]fdfrhn| Ain|fn|

• Deq|fn• Fnjhjf

• Enq{e}f

1)8=)=;81 6Chènj |gf Ciq| ib Bhafmii`



[h|efnaf

• ]icf zhqn―| mved| en h lhu hnl nfe|gf} zedd uiv}

Bhafmii` {hjf biddizenj. ]fcfcmf}$ jiil |genjq

aicf |i |giqf zgi zhe|.




[f}qeq|fnaf

• [h|efnaf lifqn―| cfhn qe||enj h}ivnl lienj ni|genj

zhe|enj bi} qicf|genj |i gh{{fn0 xve|f |gf ain|}h}u.

Uiv―dd nffl h lhedu aicce|cfn| |i?

‑ @ff{ uiv} {hjf b}fqg

‑ Fnqv}f }fdfrhn| ain|fn|

‑ ]f{du |i {iq|q ) xvfq|einq 'zgf|gf} jiil i} mhl%

‑ Nf|zi}` hnl mvedl }fdh|einqge{q

‑Ha`nizdfljf hlriah|fq

1)8=)=;81 :Chènj |gf Ciq| ib Bhafmii`



Deq|fn


• Hq` uiv} biddizf}q zgh| |gfu zhn| |i qff.

• Ainqelf} {iddq hq h zhu ib dfh}nenj zgh| uiv} bhnq

h}f en|f}fq|fl en rf}qvq zgh| uiv bffd de`f {vqgenj

|i |gfc.• Fnjhjf bhnq mu ghrenj |gfc qvmce| |i{ea elfhq.

• Ze|g ci}f |ghn 6;;CC {fi{df in Bhafmii`$ uiv}

biddizf}q agiqf |i —De`f– uiv0 ch`f qv}f uiv

ha`nizdfljf hnl |ghn` |gfc.



Fnjhjf


• [iqf xvfq|einq$ hq` bi} en{v|$ fnjhjf reqe|i}q in

av}}fn| frfn| |i{eaq$ a}fh|f h lehdijvf hnl mf

{}f{h}fl |i ghrf ha|erf fnjhjfcfn| ze|g |giqf

zgi |h`f |gf |ecf |i {h}|eae{h|f in uiv} {hjf.• Ibbf} h leqaivn| ailf bi} {v}aghqenj ibb uiv}

Bhafmii` qe|f.

• @ff{ |gfc aicenj mha` bi} ci}f ze|g ain|fn|

vnexvf |i Bhafmii`.



Enq{e}f

1)8=)=;81 8;Chènj |gf Ciq| ib Bhafmii`

• A}fh|f {iq|q |gh| h}f qi aic{fddenj uiv} bhnq zhn|

|i adea` |gf —De`f– mv||in$ hll —Aiccfn|q– hnl

—Qgh}f– ze|g i|gf}q.

•

Zi}` |i enq{e}f h bffdenj ib fwadvqere|u.• Ghrf hn ci|erh|einhd relfi9 [iq| e|(

• Ibbf} h leqaivn| ailf bi} {v}aghqenj ibb uiv}

Bhafmii` qe|f.

• Ch`f frf}u|genj uiv {iq| fhqu |i qgh}f(



Chweceenj Bhafmii`?

Fw{hnl Uiv} ]fhag " I{{i}|vne|u



Bhafmii` Hlq

1)8=)=;81 8=Chènj |gf Ciq| ib Bhafmii`

• Bhafmii` ibbf}q h rh}ef|u ib zhuq |i a}fh|f hlq hnl

vqf `fu zi}lq |i fnqv}f |gfu h}f lfderf}fl |i {fi{df

zgi fw{}fqqfl hn en|f}fq| en uiv} {}ilva| ) qf}reaf.

•

Mf qv}f |i a}fh|f hnl q{de| |fq| nfz hlq frf}u qenjdflhu hnl lin―| bi}jf| |gh| |gf qchddf} uiv} {i|fn|ehd

hvlefnaf |gf xvea`f} uiv} hl zedd diqf e|q h{{fhd.

• \fq| ai{u$ echjfq$ lfcij}h{geaq$ en|f}fq| j}iv{q$ f|a.

• Vqf A[C |i |fq| uiv} hlq.• \h`f hlrhn|hjf ib |gf |h}jf|enj$ ainrf}qein |}haènj

hnl }f{i}|enj |iidq Bhafmii` ibbf}q.



Dfrf}hjf B}efnlq ib Ainnfa|einq


• Zgfn linf }ejg|$ |gf gidu j}hed ib qiaehd ch}`f|enj

eq hmiv| enq{e}h|ein hnl enbdvfnaf. \gh| qhel$ zgfn

qicfinf qffq |gfe} b}efnl eq ainnfa|fl |i h {hjf e|

zedd j}fh|du ena}fhqf |gf {}i{fnqe|u |gh| |gfu zeddzhn| |i agfa` e| iv| hq zfdd.

• Hnl e| aivdln―| mf fhqef}• zgfn uiv qf| v{ uiv} hl

dii` vnlf} —|h}jf|enj– hnl uiv―dd benl |gf i{|ein

|gh| hddizq uiv |i leq{dhu ci}f lf|hed. \gf}f uivzedd qff |gf ainnfa|ein in Bhafmii` agieafq.



Dfrf}hjf B}efnlq ib Ainnfa|einq

1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` 8<



Hllenj Rhdvf L}erfq Fnjhjfcfn|


• J}hm uiv} }fhlq h||fn|ein( Ch`f qv}f v{lh|fq h}f

ah{|erh|enj$ fnjhjenj hnl |i |gf {ien|.

• Aiccfn| hnl —de`f– uiv} izn {iq|q. Uiv nffl |i

{hrf |gf zhu bi} aiccfn|enj$ f|a. qi hq` uiv}b}efnlq |i aiccfn|q hnl ainqelf} cvd|e{df hlcenq

|i hqqeq| ze|g {iq|enj.

• [}irelf h adfh} ahdd |i ha|ein. Mf adfh} zgfn

fnaiv}hjenj bhnq |i —de`f$– aiccfn| i} qgh}f uiv}v{lh|fq.



De`f Miw [dvjen


• \gf De`f Miw [dvjen/ fnhmdfq Bhafmii` {hjf iznf}q |i

h||}ha| hnl haxve}f —De`fq– b}ic |gfe} zfmqe|fq.

• E| hdqi hddizq vqf}q |i qff giz chnu {fi{df en |i|hd$ hq

zfdd hq |gfe} q{faebea b}efnlq$ de`f |gf {hjf.

• Hlle|einhddu$ e| df|q vqf}q }fhl }fafn| {iq|q hnl de`f |gf

{hjf ze|g inf adea` ze|giv| frfn ghrenj |i ji reqe| |gf

{hjf.

• Lf{fnlenj in uiv} }fhag$ |geq eq inf ib |gf fhqefq| hnl

ciq| {izf}bvd zhuq |i ena}fhqf uiv} hzh}fnfqq ib uiv}

Bhafmii` {}fqfnaf./ g||{?))lfrfdi{f}q.bhafmii`.aic)liaq)}fbf}fnaf){dvjenq)de`f#miw

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De`f Miw [dvjen

1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` 8:



Lehdijvfq• Ni| Cinidijvfq


• Uiv ghrf |zi i{|einq?

8. Ch`f e| bvn hnl fnjhjenj i}

=. Lin―| frfn mi|gf}.

• Qf}eivqdu$ |gf dhq| |genj uiv zhn| eq h {hjf ib inf#

qelfl cfqqhjfq ze|g ni en|f}ha|erf bfflmha` hnl)i}fnjhjenj lehdijvf |gh| enq{e}fq |gfc |i qgh}f ze|g

i|gf}q. Eb uiv lin―| jerf {fi{df h }fhqin |i zhn| |i

reqe| uiv} {hjf hnl fnjhjf en |gf ainrf}qh|ein.

• Cfqqhjfq h}f ni| ainrf}qh|einq• agfa` iv| |gf

biddizenj biv} fwhc{dfq ib Bhafmii` {hjfq |gh| ji| e|

}ejg|.



!8? I]FI


Ovq| de`f |gf m}hnl$|gf {hjf eq bvnhnl ghq h rf}ugejg en|f}ha|erf}h|f. Ni|f giz|gfu {iq|

xvfq|einq |i biq|f}h lehdijvf rf}qvq{iq|enj q|h|eacfqqhjfq hnl i}qfddenj. Ni|eafgiz chnu {fi{dfh}f {h}|eae{h|enj enrh}eivq

ainrf}qh|einq(

7$752$522 Bhnq



!1? \i{ Jfh}

1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` =;

Ni qfdb {}ici|ein$ ovq| jerenj |gf bhnqzgh| |gfu zhn|. \gfu h}f ah}hbeaeinhliq zgi dirf \i{ Jfh} hnl |gfu

h}f hdzhuq hqqv}fl ib benlenj en|f}fq|enjenbi}ch|ein |gh| h{{fhdq |i |gfe} qfnqfqhq zfdd hq bhnq zgi zhnl |i |hd` ) qiaehdef ze|g de`f#cenlfl enlerelvhdq.

]vdfq ib [dhu hq Lfbenfl mu \i{ Jfh}?Zfdaicf |i |gf \i{ Jfh} Bhafmii`{hjf. Bhafmii` eq h {dhaf bi} \i{ Jfh}

bhnq hnl {f|}id gfhlq hde`f |i fnjhjfze|g \i{ Jfh} hnl inf hni|gf}. Zffnaiv}hjf ainrf}qh|einq hnl zfdaicflebbf}enj i{eneinq hnl q{e}e|fl mhn|f} #mv| ni| |i |gf lf|}ecfn| i} leq|v}mhnafib |gf aiccvne|u. Eb vqenj |gf zhdd |i{iq| q{hc$ fwafqqerf mhl dhnjvhjf$

}haeq|$ gh|fbvd i} jfnf}hddu hmvqerfaiccfn|q zf chu mdia` |gf ibbfnlenjvqf}q. \ghn`q bi} {dhuenj neafdu(

<$111$<5; Bhnq



Chweceenj Bhafmii`?

Bhafmii` Ch}`v{ Dhnjvhjf




• Hllenj BMCD |i uiv} {hjf zedd m}enj uiv} Bhafmii`ch}`f|enj fnlfhri}q |i |gf nfw| dfrfd.

• BMCD hddizq Bhafmii` {hjf hlceneq|}h|i}q |i a}fh|f

avq|ic miwfq$ {hjfq hnl |hmq in Bhafmii`.• BMCD eq ni| bi} fnghnaenj {f}qinhd {}ibedfq ) {hjfq0

e| eq fwadvqerfdu bi} {vmdea {}ibedfq hnl bhn {hjfq.

1)8=)=;81 ==Chènj |gf Ciq| ib Bhafmii`




• \gf}f h}f chnu en|f}fq|enj hnl gfd{bvd vqfq bi}BMCD enadvlenj$ mv| ni| dece|fl |i?

‑ Enafn|erefl De`f [hjfq

‑

Fnghnafl M}hnl Mvedlenj Fbbi}|q ‑ Zfdaicf [hjfq

‑ Relfi Enadvqein

‑

Dfhl Jfnf}h|ein ) Ah{|v}enj

1)8=)=;81 =1Chènj |gf Ciq| ib Bhafmii`



Enafn|erefl De`f [hjfq

Enafn|erf hnl }fzh}l bhnq bi}|hènj ha|ein mu adeaènj —De`f–.



1)8=)=;81 =6Chènj |gf Ciq| ib Bhafmii`



1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` =2



M}hnl Mvedlenj

A}fh|f m}hnl#mvedlenj cene#gvmq

bi} uiv} avq|icf}q hnl {}iq{fa|q.









Zfdaicf [hjfq

Zfdaicf uiv} bhnq |i uiv}qiaehd aiccvne|u.






1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` 1=



Relfi

Relfi eq hn fnjhjenj hnl{}fbf}}fl cflevc.



1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` 1<






Dfhl Jfn hnl Ah{|v}enj

\v}n uiv} Bhafmii` {hjf en|i hdfhl jfnf}h|ein chagenf.



1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` 1:






Qvcch}u



[fi{df ]fcfcmf}•

1)8=)=;81 Chènj |gf Ciq| ib Bhafmii` <;



Ainqvcf} [}fbf}fnaf

• Cvd|e{df q|vlefq enleah|f |gh| ainqvcf}q

{}fbf} |i zi}` ze|g mvqenfqqfq |gh| ghrf h

q|}inj qiaehd cfleh {}fqfnaf.

• ]ejg| niz e|*q ni| |ii dh|f |i jf| uiv} mvqenfqq

fnjhjfl ze|g {}iq{fa|q hnl avq|icf}q reh

Bhafmii`. Mv| eb uiv zhe| cvag dinjf} hnl

uiv*dd mf jerenj uiv} aic{f|e|i}q hn hlrhn|hjf|gh|*dd mf gh}l |i irf}aicf.

1)8=)=;81 <8Chènj |gf Ciq| ib Bhafmii`



Ain|ha| Vq



Ain|ha| Vq

Lfm @fnnflu

Agefb Cvd|e#Aghnnfd Ch}`f|enj Frhnjfdeq|

Aghnnfd Nfv|}hd Ch}`f|enj

Ibbeaf? 682#5==#:77:Cimedf? 682#571#828:

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