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Christian Chamber Northwest
Maximizing Facebook for Your Business or Non-Profit
Facebook Basics
• Business Page vs. Personal Page• Ensure You Categorize Your Page Correctly• Secure Your URL• Invite Friends to “like” Your Page• Brick & Mortar Business – add your address• Using Facebook As Your Business• Post Your Events
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Facebook Timeline Image SizeRequirements
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TIMELINE HEADER SAMPLE
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TIMELINE HEADER SAMPLE
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Custom Tabs
• Room for up to 5 or 6 customs tabs • Customize Your Tab Image Icon• Integrate Your Other Social Media on your custom tabs – like a Twitter
Feed with link to follow you, YouTube channel page, Pinterest Pins, E-Mail Newsletter Sign Up, Contest or Offer
• Resources – TabSite http://tabsite.com– ShortStack http://shortstack.com– Wildfire http://wildfireapp.com
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Contests, Promotions, Giveaways
• Must follow the FB Guidelines for promotions or be at risk of losing your page.• A contest can not be based on an action required on the FB page (for example, like,
comment, share etc…)• Freemium is a business model by which a product or service (typically a digital
offering such as software, media, games or web services) is provided free of charge, but a premium is charged for advanced features, functionality, or virtual goods.v
• Resources for Contests/Giveaways– Facebook Page Guidelines: https://www.facebook.com/page_guidelines.php– Wildfire – http://www.wildfireapp.com/products/promotions– ShortStack – http://shortstack.com
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Posting• Ask Questions• Post Links• Post Pictures• Post Relevant/Timely Topics• Promote Events, Classes & Products • Comment on Comments
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Finding Content• Your Own Website and/or Blog/Photos• Google Alerts• Other Blogs/News Sources • Other Social Media Streams (Twitter, Pinterest)• PhotoDune.net (affordable photos)
Scheduling Posts
• Third Party Posting pros/cons– Hootsuite– Tweetdeck
• Facebook Scheduling
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Posting relevant, timely pieces do not have to be about your business or non-profit.
In this non-promoted post, the image along with a relevant post created Traction resulting in 25 likes and 42Shares.
Relevant Posts
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Impactful words and simple thankscombined with a promoted postreached over 1,200 people with 48likes and 11 shares.
Promoted Posts
GAUGING RESULTS
Ads
• Affordable• Promote your page, an event, a product
– Sponsored Story, Promoted Posts, Event Promotion, URL OFF of Facebook
• Flexible• Targeted• Trackable• CPC or CPM
• Advertising on FB Resources https://www.facebook.com/about/ads/?campaign_id=366925476690229&placement=egot&extra_1=is-admgr-user
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Thank you for your time!
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