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Maximize Your Presence At 2014 AACC Annual Meeting &

Clinical Lab Expo

Maximize Your Presence


About AACC Annual Meeting & Clinical Lab Expo Exhibitor University: • Free resource for you and your exhibiting staff • Focused on expanding exhibiting know-how and providing sales and marketing tips • Improve your company's exhibiting performance and ROI. Delivered: • E-newsletters • Social media posts • Live and re-playable exhibitor webinars

Access Exhibitor University on website

http://events.jspargo.com/AACC14/public/Content.aspx?ID=48206&sortMenu=106012�


Exhibitor University sub tab


Exhibitor Toolkit sub tab


TODAY’S PRESENTERS

Theresa Ronk Marketing and Exhibitor University

J. Spargo & Associates, Inc.

Dennis Tharp Exhibit Sales/Sponsorships J. Spargo & Associates, Inc.

M-Z Companies

June LaMountain Exhibit Sales/Sponsorships J. Spargo & Associates, Inc.

A-L Companies


Today we’ll cover

Determining metrics and ROI/T for the show Linking sales and marketing efforts to your show objectives Preparing and training your booth staff for the show Setting your sights for the next step – working the booth

• Company Profile Listing (basic, extended and premium) and instruction on how to access and update your online exhibitor profile to draw attention to your listing

• Enhancing your company's presence through sponsorship, New Product Showcase, and OEM Lecture Theater/Workshops

• Overview of free exhibitor marketing tools/Exhibitor Marketing Toolkit

• Incorporating your marketing initiatives into the Strategic Sales and Marketing Planner


WHAT METRICS WILL YOU USE?

More info basic, extended and premium listings

Basic Online Listing – included with Booth

• Company name

• Booth number

• Corporate Address & Phone

• Corporate URL

• Company Logo

• Product & Service Categories

• 500 Character Description

• Links to Social Media Platforms


Extended Online Listing – $600

• Includes Basic Online listing

• Expanded company description

up to 1,000 characters

• Upload up to 5 press releases

• Highlighted on floor plan icon


Premium Online Listing – $1,950

• Includes Basic and Extended

Online listing

• Up to 3 Product Photos

• Multimedia Flash Video

• Rotating Banner on home page

Updating Company Profile

Update company profile

• Visit the website

• Click on the Exhibitor Resource Center tab • Click on Exhibitor Login subtab


• Type in password – provided to you in booth comfirmation.

Login Screen


Company Screen


Edit Booth Info


Edit Booth Info


Edit Booth Info


Manage Press Releases


• Upload 3 products – description and logos

• If participating in New Product Showcase check “New”

•Available to extended and premium only

Manage Products


• Upload Video

•Available to premium only

Manage Videos


Preview


Preview


Attendee Search


Attendee Search


Attendee Search

Updating Your Company Profile

Printed Onsite Exhibit Guide • Company Name

• Booth Number

• Corporate Address and phone

• Corporate URL

• 500 Character Description Additional with Extended and Premium: • Company Logo

• Expanded company description up to 1,000 characters

Sponsorship Opportunities

What are the benefits of sponsorship?

• Maximize your investment • Enhance your visibility • Stand out from the competition


What’s the value of sponsorship?

Booth efficiency increases 104% when sponsorship is included in a marketing plan (ceir report, G16.05)

Use sponsorships to achieve marketing/sales goals: • New product launch or branding • Differentiate from the competition • Brand yourself as a “solutions provider”


Exhibit Hall & Convention Center


Exhibit Hall & Convention Center Opportunities


Hotel Sponsorship Opportunities


Other Sponsorship Opportunities

Shuttle Buses: Bus External Branding: • 20 buses for $40,000

• 2'x39' Ribbon

• External Branding on Passenger Side of Bus

More info New Product Showcase Brochure

New Product Showcase • Products just released from R&D • Product enhancements • Products launched since the 2013 Clinical Lab Expo • Products that have received or are pending FDA clearance • Products for research use only • Products for sale within and outside the U.S. • Services related to or for clinical laboratories



New Product Showcase

• Product photo, product name, company name and booth number displayed on the electronic billboard. • New product listings included in the Clinical Lab Expo Exhibit Guide and the New Products Showcase Directory, interactive directory at kiosks located in the convention center, on the website, and the event mobile app



Educational Opportunities – Industry Workshops Hotel Industry workshops (Hyatt on Wacker): • Held at Hyatt Hotel at the beginning and end of day • $2,900 as an opportunity fee

Industry Workshop Theater in the exhibit hall: • 6 slots – 60 minutes • $12,500 per slot. The theater has hard walls and is located in the front of the exhibit hall • Basic AV (screen, projector, microphone) and signage is included in the on floor theater



Educational Opportunities – Industry Workshops



OEM Lecture

• 20 minute time slots with 10 minutes between slots (2 per hour)

• Tuesday & Wednesday 10:00 a.m. through 2:20 p.m. (9 slots per day) • Microphone, projector, screen included




Marketing Tools/Exhibitor Toolkit

Banner Ads A banner ad containing your booth number can be included on your website or in your email signature line to highlight your participation. Banner ads should be hyperlinked to the 2014 AACC Annual Meeting & Clinical Lab Expo website. The files can be downloaded from the Exhibitor Toolkit web page and are the approved banners that can be customized to include your booth number.

http://www.aacc.org/events/2014_annual_meeting/pages/default.aspx�

http://www.aacc.org/events/2014_annual_meeting/pages/default.aspx�


• A free, pre-show marketing campaign • Send three personalized emails to all your customers and prospects • Let them know you’ll be at the show, and what you’ll be displaying • Invite all your customers and prospects in a professional html email that comes from your company • Your data stays your data…and yours alone. 100% confidentiality • 100% free for exhibitors • Your list is secure with Exhibitor Invites. No exhibitor list will be rented, sold, or used for any other purpose, even by show management.


Free Expo Only Coupons – Invite Key Customers –

We are also offering you the option to invite your key customers to the Clinical Lab Expo with a free expo only pass. Registration link provided and on the customer guest pass tab, enter those key customers that you would like to have invitations sent to Or Print a hard copy of the coupon to use by your sales personnel to give to your key customers


Export Interest Directory The AACC Annual Meeting & Clinical Lab Expo attracts lab

professionals from around the globe and you need to let them know that you are ready to do business! Exhibitors are invited to participate in the complimentary Export Interest Directory—a directory of exhibitors with a summary of their product lines and where they are seeking international representation (product must be at least 51% US content). Exhibiting companies interested in exporting products will be listed in both the online (searchable) and print versions of the Export Interest Directory. The directory will be available to global distributors prior to, during and after the exposition.


Next month’s Webinar

Expanding into Global Markets Date: February 18, 2014 Learning Objectives: In this session, the exhibitor will learn: • How to the Department of Commerce can assist in selling outside of the United States • What onsite services are offered at the AACC Annual Meeting & Clinical Lab Expo as part of the International Buyers Program • How to complete a profile in the Export Interest Directory

• What programming will be offered in the International Market Briefing that will be held in Chicago


Social Media

Looking for some ideas on how you can promote AACC’s Annual Meeting & Clinical Lab Expo in Chicago through social media? Check out these sample posts and tweets on the website on the Exhibitor Tool Kit tab. Example: We’re going to #AACC2014 in Chicago, July 27-31! We’ll have our products on display in booth [INSERT BOOTH NUMBER] – make sure you swing by and say hello!

Use social media sites to promote your exhibit at the 2014 AACC Annual Meeting & Clinical Lab Expo. Follow and connect with the social media links:

http://events.jspargo.com/AACC14/Public/Content.aspx?ID=48212�

https://www.facebook.com/AmerAssocforClinChem?v=wall&ref=ts�

https://twitter.com/_AACC�

http://www.linkedin.com/groups?home=&gid=68286&goback=.hom&trk=NUS_DIG_GENR-ucg_hd�


In 2014, we will have 2 press conference rooms. This allows AACC to offer exhibitors more opportunities to hold press conferences on Tuesday and Wednesday, when they will get the most coverage from reporters As in 2013, these press conference rooms will consist of the following: • Seating for 36 people • A podium including a microphone and sound system • An LCD projector, and a projection screen • Speaker phone capability in each press conference room. Organizations holding press conferences will be responsible for providing call-in numbers for their event and for promoting call-in information to reporters who are covering it remotely. • Press conferences will begin each hour, on the hour, and will last no longer than 45 minutes

AACC Annual Meeting Press Program

Update your Sales and Marketing Planner

Completing Your Sales & Marketing Planner


Key Takeaways • Updating Company Profile – basic, extended and premium • Enhancing presence through Sponsorship • Free Marketing Tools / Exhibitor Toolkit • Incorporate marketing initiatives into Strategic Sales and Marketing Planner

View Exhibitor University Schedule


Creating Your Sales & Marketing Strategic Approach

We are here to help!

EXHIBIT SALES/ SPONSORSHIP J. Spargo & Associates, Inc. Attn: June LaMountain (Companies A-L) Dennis Tharp, CEM (Companies M-Z) Phone: 703-631-6200 E-Mail: [email protected], [email protected] EXPOSITION MANAGEMENT J. Spargo & Associates, Inc. Attn: Steve Marshall Phone: 703-631-6200 E-Mail: [email protected] MARKETING/EXHIBITOR UNIVERSITY J. Spargo & Associates, Inc. Attn: Theresa Ronk Phone: 703-631-6200 E-Mail: [email protected]

Documents

Maximize Your Presence At 2014 AACC Annual …expo.jspargo.com/exhibitor/slidedeckjan.pdf · Products Showcase Directory, ... from around the globe and you need to ... sites to promote