Max Warren - Fast Draft

8/13/2019 Max Warren - Fast Draft

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Max Warren

Instructor: Malcolm Campbell

English 1102

September 25, 2013

Exploring Big Data in Its Current State

Big Data, Big Problems

hesis: !ig "ata is harm#ul because it is an in$asion o# c%ber pri$ac%, as &ell

as pri$ac% in general' he (igital brea(crumbs that &e lea$e behin( in our

e$er%(a% li$es can al&a%s be lin)e( bac) to us as sources' he contro$ers%

create( b% the *S+ (ata mine, currentl% in construction in tah, is -ust a

small glimpse into these problems, an( the #uture problems o# !ig "ata'

Summar%: sing the example o# .oogle maps/ tra##ic, or the i(eas o# getting

sic) reports #rom aceboo) an( &itter posts, sho&s the le$el o# insecurit% o#

pri$ac% on the internet' he uses o# !ig "ata, collecte( in the &rong han(s,

coul( ha$e serious si(e e##ects' sing !ig "ata to pre(ict patterns o# human

beha$ior in certain situations coul( lea( to inaccurate action an( o$er

reliance, an( in the &rong han(s coul( lea( to (angerous c%berattac)s,

(ea(l% terrorist attac)s, an( serious crime'

Breadcrumbs in a Digital World

Imagine one (a%, %ou &a)e up in be(, an( something -ust (oesn/t #eel right'

ou ha$e a hea(ache, a runn% nose, an( -ust #eel plain &ea) in general'

What (o %ou (o ou ta)e %our temperature' ou call in sic) to &or) or

school' Ma%be %ou e$en (eci(e to (o a 4uic) .oogle search o# %our sic)


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s%mptoms' ittle to %our )no&le(ge, (ata about sai( .oogle searches are

being store( at this $er% moment' In 2012, accor(ing to statisticbrain'com,

the a$erage number o# .oogle searches per (a% &as 5,136,000,000' hat

totals to 1,783,910,000,000 .oogle searches that %ear +n( all o# that

in#ormation is processe( an( )ept on .oogle ser$ers' his is the premise

behin( !ig "ata'

;ast %ear &e all generate( so much (ata that it &oul( ta)e about ?ran)@' hat/s a lot o# (ata, but &here (i( it come

#rom he short ans&er is, &ell, e$er%&here' !e%on( .oogle searches an(

internet use in general, (ata is generate( in e$er%one/s e$er%(a% li$es' rom

basic transactions at %our #a$orite stores to the location o# %our cellphone,

(ata is being generate(, collecte(, an( store( in some &a%'

[Add more about what Digital Breadcrumbs are.]

Better Safe than Sorry

!ut is all this inno$ation an( (ata mining a positi$e thing What is this (ata

being use( #or +re &e sa#e + stor% #rom Peterborough This Week, a

ne&spaper in =eterborough, Antario ma% help ans&er these 4uestions:

;+ #urious man &al)e( into a arget store in Minneapolis an(

(eman(e( to )no& &h% his teenage (aughter &as sent some

inappropriate coupons in the mail' BShes still in high school an( %oure

sen(ing her coupons #or bab% clothes an( cribs/ he #ume(' B+re %ou

tr%ing to encourage her to get pregnant/ !ut &hen the manager

calle( the (istraught (a( a couple o# (a%s later to apologiDe, he &as


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tol( it &asnt necessar%' +#ter a startling tal) &ith his (aughter, the

man ha( learne( she &as, in #act, pregnant'>

So much #or pri$ac% I can onl% begin to speculate &hat &as going through

the (aughter/s hea( &hen her (a( came to her about coupons' Who coul(/$e

)no&n that arget &oul( be responsible #or re$ealing the (aughter/s secret

!ig "ata is responsible #or this inci(ent' Without arget/s implementation o#

!ig "ata to buil( shopper pro#iles, to in this case gi$e accurate coupon

(istribution, this ne$er &oul( ha$e happene(' +n( this is onl% a piece o# the

puDDle imagine i# these shopper pro#iles &ere combine( &ith other !ig "ata

sets, such as .oogle searches, or cellphone location' .i$en enough time,

an%one &ith the resources an( time to access this (ata coul( come to )no&

%ou more than %ou )no& %oursel#'

NS! Conspiracy or "eality#

FInclu(e research about the *S+ an( conspiracies surroun(ing the agenc%

here'G

[Need more Topics]

$o% Big Data Will Sa&e the World

hesis: !ig "ata/s bene#its $astl% out&eigh its conse4uences' "ata

inaccurac% is to be expecte( an( can be neglecte( in this case' sing !ig

"ata, research can be con(ucte( on a nearl% realtime scale, (ecreasing

things li)e illness, tra##ic, an( time nee(e( #or problem sol$ing, &hile

increasing things li)e me(ical research e##icienc% an( climate pre(ictabilit%'


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Summar%:!rea(crumbs are generate( an( rea(il% a$ailable, there is no

stopping that' his $ast amount o# (ata mining is inten(e( to be use( #or the

greater goo(, an( this coul( be the case in the near #uture' !ig "ata is -ust a

collection o# 1s an( 0s, an( has no lin)ing to an% particular in(i$i(ual' he

implications o# !ig "ata in the me(ical #iel(, in in#rastructure, an( in problem

sol$ing in general &ill bene#it societ% in masses &a%s'

Stopping an Epidemic

[Benefits of Big Data in medical research.]

'raffic Control

[Infrastructure and Big Cit benefits.]

Problems# Solutions(

[!eneral "roblem sol#ing benefits.]

In&asion of Pri&acy

[Counter claims of "ri#ac in#asion here.]

[Point$ Digital Breadcrumbs are alwas left behind.]

[Point$ Telemarketers e%am"le. &ou tele"hone number.]


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Wor)s Cited

ran), +(am' ;What !ig "ata Means or !ig Cities'>All Things Considered'

Inter$ie& b% Melissa !loc), 2013' Web' 26 Sept' 2013'

H!ig "ata: the goo(, the ba( an( the ugl%'H Peterborough This Week' 26 une

2013: =oints o# Jie& Ke#erence Center' Web' 26 Sept' 2013'

H.oogle +nnual Search Statistics'H 'tatistic Brain (''' 17 une 2013' Web'

26 Sept' 2013' Lhttp:&&&'statisticbrain'comgooglesearchesN'

[I ha#e more references) but ha#e not incor"orated them in m "a"er et.]

[*ore references include sources from +P( and Points of ,iew (eference

Center.]

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Max Warren - Fast Draft