Mathieu Paquerot & Anne Queffelec Simulation LM - ESC La Rochelle1

Mathieu Paquerot & Anne Queffelec

Simulation LM - ESC La Rochelle 1

Work in team Define and implement a strategy Elaborate reporting Elaborate previsions Négociate with stakeholders Crises Management Present your results to your shareholders


Identify the competences of all the members of the team

Put in place an organization that communicate and avoid the conflicts

Control decision and monitore decision You need at least

◦ A manager◦ A financial manager◦ A cost controler◦ A marketing manager


Some decisions to give on time The manager give the decision He checks the datas He takes the decisions in case there is some

lacks Some challenges to give back, in the same

time than decisions


Organization Strategy Finance Marketing Cost control Negociation

A good decision needs all these fields


You need to implement a strategy It means you need to give some strategic

objectives Explain how to measure you criteria Define the critical path Define the role of each member of the team Make the adjustments required



Making some mistakes is human

Making the same mistakes is silly

You need to build the tools of reporting◦ You have to make a selection of the information◦ You have to mesure the effects of you decisions◦ You have to mesure your performances


You can buy some studies in order to evaluate :◦ Your employees’ satisfacton◦ Your customers’ satisfaction◦ The concurrency◦ The global activity

Without any studies, you are blind



Avoid making holes beleiving saving money

You must be able to make some decisions in order to :

Plan your actions in a competitive environement

Plan your resources allocations (staff, budgets,…)


You have to analyse these differences You have to identify the differences You have to andestand your performances

in order to improve it


Customers Employees Sharholders Bankers And others stakeholders…


Understand what the other wants Get the informations in order to answer

quickly (what price ? How much do I earn ? How much do we need ?

Send the good signals (about what you are, your competences, you management,…)


Your company A resort with 400 rooms Some land available to improve your

capacity and your facilities


• TO• Individuals (walk in)• Internet discount site customers


5 firms in competition on the same place They compete on

◦ The employement market◦ The market of individuals◦ The market ot tour operator


Staff Wages Mix marketing investment


You have to equilibrate your profitability Optimize you results Organize your competitive strikes Structure the development of your resort


The employees’ satisfaction influence The satisfaction of your customers And this impact your rate of booking And the profitability of your company.


Your mind The group dynamic The courses of :

◦ Finance◦ Marketing◦ Human resources◦ Management◦ organization◦ …


Respect decision timing… or you will lose some money

The team has to control the decision before to give it back

The leader has to be able to take decisions quickly if necessary


Documents

Mathieu Paquerot & Anne Queffelec Simulation LM - ESC La Rochelle1