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All reports and features offer comprehensive packages to reach audiences through targeted content. Plus, print, digital and social are offered with most opportunities. All reports and features hosted on globeandmail.com receive rotational one month promotion on the GAM.com homepage.
Source: Vividata Q2 2015 – Ontario 18+
Real estate is a hot topic in Canada’s most active real estate markets. And each month, The Globe and Mail’s Luxury Real Estate feature highlights the Greater Toronto Area’s most distinguished and exclusive homes and condos through compelling stories and beautiful photographs.
This must-read feature showcases the most exquisite and exclusive real estate the GTA has to offer, from stunning condominium residences in the most sought-after buildings, to superbly designed townhouses, to breathtaking estate homes.
Luxury Real Estate will cater to successful, sophisticated and affluent Globe and Mail readers, who are the type of discerning buyers seeking the highest standard of luxury and the most prestigious neighbourhoods when they purchase a home.
Don’t miss your chance to be seen in the exciting promotional opportunity. Please speak to your Globe and Mail advertising representative.
2016 | METRONEWSPAPER AND ONLINE ADVERTISING FEATURE
Mo
nth
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LUXURY REAL ESTATE
PUBLICATION DATES: Thursday, February 25, 2016
Wednesday, May 18, 2016Thursday, October 27, 2016
GET INVOLVED BY: Thursday, February 4, 2016Wednesday, April 27, 2016Thursday, October 6, 2016
MATERIAL DUE: Thursday, February 11, 2016
Wednesday, May 4, 2016Thursday, October 13, 2016
CONTEXTUAL PLACEMENT:LIFE & NEWS
RATES: REPORT AND FEATURE RATES APPLY
THE GLOBE AND MAIL ATTRACTS CANADA’S
INFLUENTIAL ADULTS AND EXECUTIVES*
Ontario Print/Digital Readers:
246,000 readers plan to buy real estate next year (Index 120)
They are 60% more likely to be considering condos
Globe readers tend to own more investment real estate (Index 129)
They have purchasing power because of their higher incomes… HHI $150,000+ (Index 140)
REACH YOUR MARKET**
IN PRINT…
893,000WEEKDAY PRINT / PDF READERS
1,032,000SATURDAY PRINT/PDF READERS
ONLINE…
3.7 MILLIONUNIQUE VISITORS
3.9 MILLIONMONTHLY MOBILE READERS
For additional information, please contact KEITH RYDER, Brand Partnership Manager, Special Reports [email protected]
ADVERTISING FEATURE DIGITAL ADVERTISING FEATURE
We’ve had a long history of producing engaging print and digital features.
Click the image at right to view.
ADVERTISING RATES (NET)
ALL REMAINING RATES INCLUDE 300,000 DIGITAL IMPRESSIONS.DIGITAL IMPRESSIONS CAN BE EXTENDED ACROSS GLOBE ALLIANCE.IMPRESSIONS DELIVERED AS CONTEXTUALLY PLACED AUDIENCE ENGAGEMENT UNITS. ONE MONTH DELIVERY. CONTEXTUAL PLACEMENT SUBJECT TO AVAILABILITY, DELIVERY TIMES ARE SUBJECT TO SEASONAL ADJUSTMENTS.
NATIONAL
FULL PAGE + FULL PAGE CONTENT $20,660
HALF (1/2) PAGE + 1/2 PAGE CONTENT $13,100
2016NEWSPAPER AND DIGITALEDITORIAL REPORTS AND ADVERTISING FEATURES
LUXURY REAL ESTATE (DIRECT)
Bundle digital and newspaper to make the most of your ad buy: 7 Globe and Mail readers spend 3+ minutes per special article; more
time for your ad to be seen 7 Low newspaper and digital duplication; include both to
maximize reach• 64% of National digital readers don’t read the paper• 53% of National Globe newspaper readers don’t access the website• 62% of Ontario digital readers don’t read the print paper• 52% of Ontario Globe newspaper readers don’t access the website
Source: Vividata Q2 2015 – Age 18+; Moat Analytics
FULL PAGE10 columns x 280 agates9.88” x 20.0”
1/2 PAGE10 columns x 140 agates9.88” x 10.0”
STANDARD PRINT OPTIONS (APPEAR IN FULL COLOUR)
MAIN REPORT LANDING PAGE 7 Offered for Advertising Features.
7 Features all report articles from the special section. Includes equal share of voice of one leaderboard and one big box as roadblock.
STANDARD DIGITAL FEATURES
CONTENT PROMOTION 7 Offered for Editorial Reports and Advertising
Features.
7 Offered in 300 x 600 audience engagement format.
7 Top half features special section advertiser.
7 Bottom half features up to four links to articles related to the section.
7 Globe and Mail homepage promoted.
ARTICLE PAGES 7 Offered for Editorial Reports
and Advertising Features.
7 Includes equal share of voice of one
leaderboard, one big box as roadblock.
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