MASTER PLAN OVERVIEW - Richmond 300richmond300.com/.../AdvisoryCouncilPresentation_Jan11_180111_L… · would they live, shop, and play? (If the 2010-2015 growth rate continues, we

MASTER PLAN OVERVIEWRichmond 300 Advisory CouncilJanuary 11, 2018

2Advisory Council | January 11, 2018 2

Why Does the Master Plan

Matter?


2017


2037


1737

6Advisory Council | January 11, 2018


What is a Master Plan?

Every jurisdiction is required to prepare a Master Plan (aka Comprehensive Plan) per the Code of Virginia (§ 15.2-2223)

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Master Plan:Guide that sets a vision for the City and guides development and public infrastructure

City Planning Commission and the City Council use the Master Plan to review:– Zoning: by-right, special use permits,

rezonings– Capital Improvement Budget– Public Projects: Buildings, roads, bike

lanes, sidewalks, utilities, public space, parks, etc.


LandNeighborhood

“Place”

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2001 Master Plan

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‒ Adopted in January 2001, developed in late ‘90s


Master Planning Trends Today

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‒ Sustaining and enhancing the city in all aspects – not just land use policies

‒ Strong branding and graphics

‒ Expansive inclusive engagement processes

Source: City of Trenton Master Plan Update, trenton250.org


Philadelphia Example

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Source: Philadelphia 2035 Citywide Vision






v14Source: Philadelphia 2035 Citywide Vision


Who uses the Master Plan?

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City Administration & Staff

Developers, Architects& Builders

Residents, Non-profits & Business Owners

– Identify areas well-positioned for growth and reinvestment

– Protect constituents from unacceptable growth

– Strengthen/grow neighborhood centers

– Determine how to maximize return on public investment

– Manage capital funds projects

– Develop budgets– Pursue federal, state, and

other grants– Advance priorities for

community wealth building

– Purchase real estate– Decide whether it is

most appropriate to reuse or construct new buildings in a given location

– Identify likely hot spots for development

– Understand the City’s development priorities

– Align design/development ideas with City goals

– Expand, start, or relocate a business

– Purchase real estate– Renovate an existing

building– Improve a local park– Find a suitable location

for a community garden– Attract a new business

or service to a neighborhood business district

– Verify whether a proposed development is in line with City goals


Project Team

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Process

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1. Engage a representative cross-section of the public and City staff to articulate a shared vision and framework for the city’s development.

2. Coordinate content from various completed plans and plans currently underway.

3. Create the foundation for a more predictable and transparent review process.

4. Recommend potential rezoning, capital expenditures, planning and policy initiatives, and other implementation measures to further goals articulated in the Master Plan update.

5. Create a mechanism for enhanced inter-departmental collaboration to meet plan goals.

6. Establish metrics to track progress toward goals

7. Deploy new strategies for reaching constituents that have traditionally not been engaged.

8. Use data and analysis in clear, understandable formats to inform public dialogue.

9. Use plain English to explain topics (avoid jargon).

10. Develop a civic infrastructure that can live beyond the Master Plan update process and be leveraged in future planning and community development efforts.

Process Goals


Engage a representative cross-section of the public and City staff to articulate a shared vision and framework for the city’s development.

6,600unique participants

Target:

Process Goal


Coordinate content from various completed plans and plans currently underway.

RVA Green

Bike Master

Plan

School Facilities

Plan

Integrated Water Management Plan

Library Facilities

Plan

And more…

Transit Network

Plan

Regional Plans

Process Goal


Recommend potential rezoning, capital expenditures, planning and policy initiatives, and other implementation measures to further goals articulated in the Master Plan update.

Process Goal


Ongoing Tasks

− Selected a Parking Consultant – DESMAN

− Procuring an Engagement Consultant

− Developing an Insights Report – providing data on demographics, housing, transportation, schools, parks, utilities, economic development, arts and culture, and more in a 40-50 page, graphic rich report

− Developing a map booklet – providing approximately 30 maps for each district including zoning, land use, transportation, historic districts, assessment, market value analysis, and more

INITIAL ANALYSISRichmond 300 Advisory CouncilJanuary 11, 2018

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Land Use, Housing & Demographics Analysis

110-page report includes:‒ Existing land use

‒ Demographics

‒ Population projections

‒ Housing unit projections

‒ Land use demand projections

‒ Land development supply

‒ Market analysis of 6 historic business corridors


Existing Land Use

Transportation Surfaces

Mixed Use

Industrial

Vacant

Public/Open Space

Duplex

Single-Family


Richmond is growing.

− Population estimated to be 220,289 in 2015

− From 2000 to 2015: More Latinos. More Whites. Fewer Blacks

− More “millennials” and “boomers”

− Fewer kids overall, but more kids in the Southside


How fast will Richmond grow in the future?

Richmond Historic and Projected Population (1950-2037)

Moderate: assume 2000-2015 growth rate of 0.76% annually

Strong: assume 2010-2015 growth rate of 1.5%

Dynamic: assume accelerated growth rate of 2.5%


We have enough space for more.Development Potential Ratio Map

− Over 5,000 acres have a ratio of less than 1


20151950

People per sq mile

3,840ppl/mi2

5,800ppl/mi2

We are less dense than we were.


On Household Size & Children1950 2015

Children under 19: 63,199 Children under 19: 47,939

Avg. household size: 3.3 Avg. household size: 2.3


We are less dense than other similarly-sized cities.

City2015 Population Size (mi2)

2015 Density (ppl/mi2)

Populationchange (2010-2015)

WashingtonD.C. 672,228 61.0 9,856 11.72%

Minneapolis 410,939 54.0 7,088 7.41%

Pittsburgh 304,391 55.4 5,521 -0.43%

Norfolk 246,393 54.1 4,486 1.48%

Richmond 213,735 62.5 3,419 7.87%


City household income is growing (sort of)

− Household income grew by 33% (compared to 25% for Chesterfield and 24% for Henrico)

− Inflation adjusted median household has not increased since 2000

Richmond Median Household Income Compared to MSA Average (2000-2014)


Health care is the largest employer of city residents.− Employment in education, health care, and accommodation

& dining grew by 42%, 43%, and 47% respectively.

− Manufacturing employment decreased by 26%

City Resident Employment by Employment Sector


Income is growing, but so is poverty.

Percentage Change in Poverty (2000-2014)Percentage Below Poverty Line (2014)

− Poverty rate increased from 17% to 24%. Some parts of the city have a poverty rate of over 45%

− Poor areas are becoming poorer.


Need more households for more grocery stores.

Fulton Example

Small grocery store: +1,000 households earning the median income

Avg. size grocery store: +5,000 households earning the median income

Year Approx. population

1950 6,000

2014 3,100


Master Plan Questions

− If Richmond were to grow to 300,000 residents, where would they live, shop, and play? (If the 2010-2015 growth rate continues, we would hit 300,000 residents by 2037)

− How can the Master Plan address concentrated poverty?

− What big issues would you want the Master Plan to address?

− What is your vision for Richmond in 2037? What are your big ideas to get there?

Documents

MASTER PLAN OVERVIEW - Richmond 300richmond300.com/.../AdvisoryCouncilPresentation_Jan11_180111_L… · would they live, shop, and play? (If the 2010-2015 growth rate continues, we