Massively Multiplayer JournalismFive lessons from ARGs

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• Declining revenues• Splintering audience• Transformed media

ecosystem– Everyone a broadcaster

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What do we do with this?

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Totally blogging this

I’m in ur crowd, facebookin’ ur speech

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The Fire Hose Problem.

http://news.bbc.co.uk/1/hi/world/south_asia/7752003.stm

MASSIVELY

INTERACTIVE

“ARGs that HAVE worked are social media. NOT GAMES.”

“Why ARGs Don't Work”

Pho

to: thinkorthwim

.com Collective Intelligence

• Networking• Challenge structure• Platform agnosticism• Collaborative storytelling• Interactivity

Networking

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Challenge Structure

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Platform Agnosticism

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Collaborative Storytelling

Interactivity

philip.trippenbach [at] bbc.co.uk

trippenbach.com