Social media isn’t just “hot,” it’s the way people today are using the Internet. (Key fact: Facebook gets more traffic than Google [source: Hitwise.com].) If you don’t understand what the numbers are saying,you’re not alone. Social Media Analytics delivers best practices andother knowledge you need for tracking and analyzing activity on Facebook, Twitter, LinkedIn, and other social media.

In this insightful, easy-to-understand handbook, pioneering web analytics and SEO specialist, Marshall Sponder, explainsthe tools and techniques you can use to:

• Obtain and measure metrics from social media • Set up social-media audits and scorecards• Use hard data to formulate business strategy

Filled with in-depth case studies, reviews of social-monitoring platforms,and other resources, Social Media Analytics is the bottom-line guide tousing social media to build your brand and engage your audience.

AVAILABLE AUGUST 2011 . For more information: www.socialmediaanalyticsbook.com

For more information on Corporate Sales, please contact Mark Trosino: Phone (609) 426-5195