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These slides were presented during a joint webcast on February 2, 2012 hosted by Recorded Future featuring author and web analytics expert Marshall Sponder. The session can be viewed in full here: http://youtu.be/mzSHuymT-VEYou'll see the inspiration for Recorded Future's temporal analytic technology as well as an overview of the architecture that enables users to make sense of big data from the web and leverage its predictive power.Following the introduction to Recorded Future are slides from Marshall Sponder (http://www.webmetricsguru.com/), who describes contrasting aspects of various web and social media analysis tools. In those slides, you'll find a number of examples and links to content shared from Recorded Future.Speakers during the webcast included:Dr. Christopher Ahlberg - CEO and co-founder, Recorded FutureChris Holden - Community Manager, Recorded FutureMarshall Sponder - Author, Social Media Analytics Consultant, and founder of WebMetricsGuruFor more information:Recorded Future - http://www.recordedfuture.comMarshall Sponder - http://www.webmetricsguru.com/
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Looking into the Future with Web Media Analytics
Dr. Christopher Ahlberg, Co-founder, CEO, Recorded Future
Marshall Sponder, Founder, WebMetricsGuru
Internet Abundant with Predictive Signals
Next Step in Business Intelligence
1960 - 2010: Business intelligence = Enterprise database reports
2010 - : Web emerges as go to source for Intelligence
DB/DW Bus
App Server
Application
Reporting
Unstructured contentStreamsCloud deployment
Pain
“I’m drowning in data and documents from the internet but I need actionable insights”
Too Much To Read
Web is Loaded with Events
Silicon Valley executives head to Vail, Colo. next week for the annual Pacific Crest Technology Leadership Forum
The carrier may select partners to set up a new carrier as early as next month
“2010 is the year when Iran will kick out Islam. Ya Ahura we will.”
“... Dr Sarkar says the new facility will be operational by March 2014...”
Drought and malnutrition hinder next year’s development plans in Yemen...
“...opposition organizers plan to meet on Thursday to protest...”
“Excited to see Mubarak speak this weekend...”
“According to TechCrunch China’s new 4G network will be deployed by mid-2010”
“Strange new Russian worm set to unleash botnet on 4/1/2012...”
From Keywords to Timelines
Timelinethe World/Web
“Record what the world knows about the future”
Recorded Future Architecture
70,000 Real-time Sources
3+ Billion Time-tagged Facts
100,000 future events/day
Live Examples
Recorded Future’s Unique Strength as a Temporal Analysis Platform
Marshall SponderWebMetricsGuru INC
February 2, 2012
An IntroductionMarshall Sponder – Founder WebMetricsGuru INC.
Marshall Sponder is an Author of the McGraw-Hill book, Social Media Analytics, he is independent Web analytics, data and SEO/SEM specialist working in the field of market research, social media, networking, and Outbound Communications. Marshall is currently working with Principal at WebMetricsGuru INC and Insights Digital, INC , both partnerships focus on the practice around Social Analytics. Marshall’s blog is http://www.webmetricsguru.com and book site is http://www.smabook.com
Mapping out the next 12 months of tablet products shows RF’s unique strengths: analytics & forecastingRefer to https://www.recordedfuture.com/rf/s/5nZSGe
We were able to extract the following talking points pertaining to the near future of the tablet market:
• New market entries from Google, Microsoft & LG
• Companies like Qualcomm and Intel are pivoting around mobile
• Forecasts of Android tablets outselling iPad by end of 2012
• Enterprise adoption of tablets is expected to grow substantially and drive segmentation of the market.
The iPhone 5 was actually delayed due to… CPU Overheating while Apple will face stiff completion from an iPhone Amazon Phone in the fall
of 2012
Often, information about the future is revealed in the past and present, but not noticed or acted on till later.
RF categorizes news stories by location, region, broad topics and channel – which helps when creating a readout or talking points related to predictions.
Sysomos - iPhone delays, overheating & Amazon Threats
Social Listening platforms like Sysomos and Radian6 are very good and collecting stories and condensing them in a smaller collection, fail to provide tactical readouts, because they were mainly designed for “exploratory investigation” and story collection.
The RF temporal timeline is unique – the closest analogy is Google Trends and Google Insights for search, that do employ some predictive analysis, but only for traffic volume, not events.
Kindle Fire AND iPad
The RF temporal timeline is unique – the closest analogy is Google Trends and Google Insights for search, that do employ some predictive analysis, but only for traffic volume, not events.
Google’s interface is good for predicting future traffic, but does not attempt to forecast what events may happen.
?
RF Tablet Technology Influencers
Recorded Future maps out the influencers of various types and shows where and how they are connected.
While MPact does a good job picking journalists who are engaged with a subject …..
MPact is not a predictive tool and can not uncover hidden patterns.
KLOUT has topic analysis and ranking, but is not a predictive tool and is not able to pick up much about many subjects due
to a lack of granularity
Klout is unable to scale to cover the subjects people most want to know about
Mobile and Tablets - Next three years Huge market segments still emerging
• Over 75% of businesses plan on deploying tablets by 2013• Revolutionizing health care delivery, on-site and mobile • Disrupting software engineering and user expectations
Radian6 / Salesforce is a powerful monitoring platform but is, perhaps, the most exploratory tool of the set, unable to provide anything tactical for a readout.
Summary• Tools shape the data we can pull from them, some are better for
one purpose, and worse for others.
• Many tools are good at collecting data, but they can’t tell you what is important they are unable to track patterns and isolate unusual events.
• Perhaps the only temporal platform that I know of, specifically designed to isolate and forecast possible future events, is Recorded Future.
• Recorded Future is the right platform for forecasting and futures analysis and predictions on a variety of subjects, to learn more contact RECORDEDFUTURE.COM
Marshall SponderWebMetricsGuru INC.
www.smabook.comwww.webmetricsguru.com
[email protected]@webmetricsguru@smanalyticsbook
http://www.smabook.com
WebMetricsGuru INC.
