Marquette University Student Media

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_04 Display Schedule The Marquette Tribune The Marquette Journal Deadlines

_06 Display Training Determining Display Size and Price

_08 Display Tribune Rates/Sizes Cost Ad Dimensions Ad Sample Sizes

_10 Display Tribune Color Rates Spot Color Full Color

_12 Display Marketing Newspaper Stands Inserts & Printing Page-One Advertising

_13 Digital Marketing Introduction: The Marquette Wire Digital Advertising

_14 Display Classified Ads Cost Deadline Sizes

_15 Display Marquette Journal Cost Deadlines Sizes

_16 MUTV Digital & Web Commercials Client Production

_18 Campus Printing 44” Large Format Printing Quality Prints, Posters & Banners _20 Marquette University Stats Target Demographics Annual Spending 18-24 year old

_22 Student Media Information Departments Mission Statement

_02

Marquette Student Media Advertising is a student-run advertising and marketing agency. We operate with a staff of approximately thirty talented individuals, who specialize in sales, marketing, design and promotions. Here at MSMADS, we pride ourselves on delivering unique and quality services to clients through the form of print and digital advertising. We have established ourselves within the Marquette community, and we know how to target the student body because we are students ourselves.

We are continuously working to improve our services while making a transformation to the digital media age. At MSMADS, our number one priority is to keep you connected.

Natalie KaufmanExecutive Director Marquette Student Media Advertising P. 414.288.1739 F. 414.288.5896 C. 414.881.9812

Natalie Kaufman

WELCOMEFROM THE DIRECTOR

MARQUETTE STUDENT MEDIA ADVERTISING

The Marquette Tribune is published twice a week during the academic year. Daily circulation is 5,000. Artwork and contract deadlines are three days prior to publication.

The Marquette Journal is printed four times a year. Daily circulation is 3,000. Artwork and contract deadlines are one week prior to publication.

DISPLAY SCHEDULE

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Tribune Dates Journal Dates 6 Special Issues

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Publication Date Contract Deadline Artwork Deadline

Tuesday Tr ibune 2pm, Thursday 1pm, Monday

Thursday Tr ibune 2pm, Monday 1pm, Wednesday

Marquet te Journal 2pm, Set Date 1pm, Week Before

Specia l Issues 2pm, Set Date 1pm, Week Before

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Display ads are advertisements found in print media. This includes newspapers, magazines, inserts, flyers, posters, banners and supplements. The cost of one ad is determined by its size, so the larger the ad the higher the cost.

In the newspaper industry ads are measured by Column Inches. The Column Inch is found by multiplying the number of columns the ad can fit across by the height (in inches) of the ad. A tabloid newspaper page typically consists of 5 vertical columns, with a 0.1667” gutter separating each column.

In the example to the right, the display ad fits across 4 columns and measures 8 inches high. To help you establish its value, follow the step-by-step instructions found on the next page.

MSMADS Advertising Department1131 West Wisconsin Avenue, 026

Milwaukee, WI 53233Advertising Director: 414.288.1739

[email protected]

DISPLAY TRAINING

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Industry Standard Terms: CI = Column Inch K = Column DPI = Dots Per Inch CPM = Cost Per Thousand Contract = A legal document listing all display ads running in a consecutive order. This is also known as a campaign. 1k 2k 3k 4k 5k

8”

6”

4”

2”

B E E H I V ESALON AND WELLNESS SPA

MILWAUKEE’S BEST REVIEWED, AWARD WINNING SALON AND SPA

2526 NORTH FARWELL AVE, MILWAUKEE, WI 53233

01 DETERMINE WIDTH Count the number of columns theadvertisement stretches across. 4 Columns

02 DETERMINE HEIGHT Measure the height of the advertisement in inches.

8 Inches

03 DETERMINE COLUMN INCH SIZE

Multiply the number of columns by the height.

4 Columns x 8 Inches = 32 CI

University/Student $7.00 / per CI

National Advertising $11.00 / per CI

Local Business Display $9.00 / per CI

04 DETERMINE THE RATE

Color +$90, $180, $270

Freq. Discount -10% -15%, -18%, -20%

Secured Place. +10%

05 ADDITIONAL COSTS/DISCOUNTS

06 RUN LENGTH

The Marquette Tribune is published every Tuesday and Thursday with over 56 publication dates. For optimal marketing results, it is recommended an advertisement should run 6 times.

Once steps 1 through 6 are completed a simple calculation will establish the cost of the advertisement and contract.

$1,728.00TOTAL CONTRACT

The Marquette Tribune incentives: Over 205 high traffic distribution sites 5,000 circulation Published every Tuesday & Thursday Target demographics 18-25 year old Over 11,340 students & faculty on campus Corresponding online edition at 30,000+

hits per month

32 CI 4 COL x 8 INCHES

$9.00LOCAL DISPLAY RATE

$288.00TOTAL FOR 1 AD/DAY

6 # OF RUN DAYS

$0.00COLOR/PLACEMENT

=

x

NO

=

x

=

Secured Placement Advertising +10% of Display Ad Value

Student/University Rate $7.00 / Per Column Inch

National Advertising Rate $11.00 / Per Column Inch

Local Business Rate $9.00 / Per Column Inch DISCOUNTS

15% Run 5 - 11 Times

18% Run 12 - 20 Times

20% Run 21+ Times

10% Non Profit

Student/Column Size Column Inch Dimensions Local National University5k x 16” 80 Cl 10” x 16” $720.00 $880.00 $560.00

5k x 12” 60 Cl 10” x 12” $540.00 $660.00 $420.00

5k x 10” 50 CI 10” x 10” $450.00 $550.00 $350.00

5k x 8” 40 Cl 10” x 8” $360.00 $440.00 $280.00

5k x 4” 20 Cl 10” x 4” $180.00 $220.00 $140.00

5k x 3” 15 Cl 10” x 3” $135.00 $165.00 $105.00

5k x 2” 10 Cl 10” x 2” $90.00 $110.00 $70.00

4k x 15” 60 Cl 7.969” x 15” $540.00 $660.00 $420.00

4k x 10” 40 Cl 7.969” x 10” $360.00 $440.00 $280.00

4k x 5” 20 Cl 7.969” x 5” $180.00 $220.00 $140.00

3k x 13” 39 Cl 5.939” x 13” $351.00 $429.00 $273.00

2k x 10” 20 Cl 3.908” x 10” $180.00 $220.00 $140.00

2k x 5” 10 Cl 3.908” x 5” $90.00 $110.00 $70.00

1k x 10” 10 Cl 1.878” x 10” $90.00 $110.00 $70.00

DISPLAY TRIBUNE RATES/SIZES

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SAMPLE SIZES

5K X

8” O

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CONVERSION TABLE

1k: 1.878 inches

2k: 3.908 inches

3k: 5.939 inches

4k: 7.969 inches

5k: 10.00 inches

GUTTER 0.16673K X

13”

4K X

5” O

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X 4

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5K X

12”

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4K X

15”

5K

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10”

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2”

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3”

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According to the Newspaper Association of America*, color advertisements are 33% more noticeable than black and white advertisements and 18% more likely to drive readers to look for more information.

COLOR RATES

$90.00

$180.00

$270.00

One Spot Color

Two Spot Color

Full Process Color

Color is purchased per advertisement. The cost of color is determined by adding the color price to the total cost of the advertisement. Black is included in all prices.

*NAA is a trade association representing approximately 2000 newspapers in the USA and Canada. www.naa.org

A Touch of Color

DISPLAY TRIBUNE COLOR/ RATES

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One Spot Color $90One spot color is the combined use of one pre-defined ink and black. The two plates/colors can be used as a duotone or as a predefined monotone, as seen above. With either result, your advertisement will pop in a sea of grayscale imagery for a minimal cost.

Full Color $270Full process printing is the practice of using four inks (cyan, magenta, yellow and black) to create colorful artwork, as seen above. While this is the most expensive method of printing, full color ensures the highest amount of visibility in any newspaper advertisement.

Two Spot Color $180Two spot colors is the combined use of two pre-defined inks and black. This trio creates a robust spectrum of color not found in one spot color. When cost-cutting is necessary to an advertising campaign but design options are required, this process is ideal.

Specifically designed for the “Page One” reader, this full color ad provides premium display location and first-view priority. In addition to the print ad, your company will be featured as a link on THE MARQUETTE WIRE.

Page one (5k” x 1.5”) $300/one dayDigital Link $0/one month

NEWSPAPER INSERTS PAGE ONE/LINKWe now offer our clients the services ofdesigning, printing and distributing inserts in The Marquette Tribune. Clients can purchase as few as 1,000 inserts or as many as 5,000.

Insert Cost Only$100 per CPM*

American Litho530 N 22nd St Milwaukee, WI 53233414.342.5050

For one week your advertisement will be displayed on the leaderboard of 38 campus newspaper stands. The newspaper stand is specifically designed to catch the attention of any student or faculty member entering an academic building, but who may have already read the Tribune.

Full Color (8.5x11) $500/one week

NEWSPAPER STAND

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*Pre-printed inserts must be sent directly to the printer and received three business days prior to the insertion date.

Printing Cost/5,000 $249 1/1 Black$368 4/4 Full Color

MARQUETTE WIRE ADVERTISING

Web advertisements are purchased on a monthly basis and may be displayed in a carousel view on the main page. Benefits of digital advertising include:

Reasonable prices Ability to edit ad at any time Option to link to your home page Available Ad Analytics

MSMADS Advertising Department1131 West Wisconsin Avenue, 026

Milwaukee, WI 53233Advertising Director: 414.288.1739

[email protected]

This spring semester the department of Student Media will unveil its newest multi-media venture: THE MARQUETTE WIRE. This new web site will feature content from The Marquette Tribune, The Marquette Journal, MUTV and Marquette Radio all in one location. This innovative platform will streamline the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. At THE MARQUETTE WIRE, our number one priority is to keep you connected. Please visit us at www.marquettewire.org.

SizeLEADERBOARDSIDE BUTTONTEXT BOX LINK

Dimensions728 X 90 PT

300 X 250 PT

STANDARD

Price$500/month$350/month$100/month

DIG

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DIGITAL MARKETING: THE MARQUETTE WIRE

Leaderboard $500

Side Button$350

Text Link $100

M a r q u e t t e

33,000 visits per month, with February and March being our peak interest time.

A classified advertisement is our most cost-effective method of purchasing space in The Marquette Tribune. Classified advertisements are grouped by category and printed on one

page so sellers and buyers are provided an ideal method of commerce that is distinct from display advertising.

MSMADS Classified Department1131 W. Wisconsin Avenue, 026

Milwaukee, WI 53233 Classified Director: 414.288.6757

[email protected]

2.125 x 2“

2.125 x 1“

2.125 x 3“

Size Dimension Price1 2.125 x 1” $8/Issue2 2.125 x 2” $14/Issue3 2.125 x 3” $25/Issue


Tuesday Tr ibune 2pm, Thursday 1pm, Monday

Thursday Tr ibune 2pm, Monday 1pm, Wednesday

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The Marquette Journal is the official student magazine of Marquette University. It is published quarterly during the academic year and has a circulation of 3,000. Each issue features the work of student writers, journalists, photojournalists and designers who seek to educate, enlighten and entertain the college-age student. It is published by students, for students, making this

demographic easy for the advertiser to reach. The Marquette Journal also offers its readers an online edition that is updated weekly with stories and photos not found in the print edition. Due to the magazine’s appeal and sincere features, readers tend to retain each edition, giving the publication an extended shelf life.

SizeFULL PG3/4 H1/2 V1/2 H

Dimension8.50” x 11.00”8.50” x 8.25”4.25” x 11.00”8.50” x 8.25”

Price$375.00$275.00$185.00$185.00

2pm, Set Date 1pm, Week Before


FALL Oct 10, Dec 5

SPRING Feb 6, April 6 2pm, Set Date 1pm, Week Before

MARQ

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MSMADS Advertising Department1131 West Wisconsin Avenue, 026Milwaukee, WI 53233Advertising Director: [email protected]

This Ad will close in 11 minutes Skip X

15 SEC: Web Site Commercial includes up to 75 minutes of on-location lighting and videography, up to one and a half hours of editing, music, voice over, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)

30 SEC: Web Site Commercial includes up to two hours of on-location lighting and videography, up to two and a half hours of editing, music, voice over, and video compressing. (The client is given three choices for music. Thereafter, additional options will cost $10 each.)

MUTV is Marquette University’s student-run television station that has long been known for its live shows and training facility. It has now expanded its operations to include Client Productions. Services offered include web site commercial production and video shooting. To ensure we comprehend your vision, you will be assigned a Client Relations Coordinator to consult with you during the project.

WEB SITE COMMERICALS

$95.00

$160.00

10 SEC: Web Site Commercial includes up to one hour of on-location lighting and videographer, up to one hour of editing, music, voice over synchronizing, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)

1131 W. Wisconsin Avenue, 006Milwaukee, WI 53233

General Manager: 414.288.6902www.marquettetv.org

MUTV will produce your web commercial, edit the video, and compress it for optimal use on the web. Additional fees may apply.*

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$75.00

VIDEO PRODUCTION

$20

COMPRESS VIDEO $10/hr

MUSIC SELECTION $15/hr

VOICE OVER $15/hr

SCRIPT WRITING $20/hr

VIDEOGRAPHY $35/hr

EDITING $20/hr

Video production includes special events, weddings, special class visits, interviews, and training videos. Archival content will be burned to a DVD. Cost is determined by the length of the event and an hourly rate for the videographer and editing.

*Motion graphics will likely increase the editing/post production time. The use of licensed music is prohibited. The voice over is provided by a female with over 15 years of professional radio/voice over experience. If you would like a male voice over, MUTV will try to provide a male professional but may have to use a male student.

New this year to Student Media’s production lineup is large format printing, produced by our state-of-the-art Epson Stylus Pro 9890 printer. With a maximum resolution of 2880 x 1440 dpi, this printer can produce museum quality photos at a reasonable price. The 43” maximum print width is also ideal for posters and banners, averaging $5.50 - $6.00 per square foot.

PHOTO & GICLée PRINTS Up to 43” widePremium Luster Photo Paper Max Res. 2880 x 1440$6.00 per square foot

ADDITIONAL COSTSFoam Core Mounting Special Order PaperCanvasGrommetsRush JobsGraphics

Campus Printing1131 West Wisconsin Avenue, 026

Milwaukee, WI 53233Sales: 414.288.7057

[email protected]

CAMPUS PRINTING: LARGE FORM

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PRINTING

BANNERS, INDOORUp to 3’ WideVinyl Scrim$5.50 per square foot

Sample Size Price16” x 20” $12.2218” x 24 $16.5020” x 30” $22.9224” x 36” $33.00

BANNERS, OUTDOOR Backlight CompatibleVinyl Scrim$5.50 per square foot

POSTERS Up to 43” wide Semigloss Photo Paper or Matt Archival$5.50 per square foot

Sample Size Price2’ x 4’ $44.002’ x 6’ $66.003’ x 6’ $99.003’ x 8’ $132.00

Sample Size Price2’ x 4’ $44.002’ x 6’ $66.003’ x 6’ $99.003’ x 8’ $132.00

OTHER INFORMATION

MARQUETTEUNIVERSITYSTATISTICS

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8,365UNDERGRADUATE

3,417GRADUATE/PROFESSIONAL

2,705FACULTY/STAFF

62%FEMALE STUDENTS

NCAA DIV 1

SORORITIES / FRATERNITIES 25%

TUITION & BOARD 44.9K

DIVERSITY 25%

ANNUAL SPENDING BY 18 to 24 YEAR OLD

The marketing industry has spent years trying to reach Generation Y and the Millennials generation. Millennials are 86 million strong with a spending capacity of over $212 billion dollars per year. By advertising with MSMADS you can begin a lifelong connection with this consumer base, many who are on the verge of beginning their careers and securing a new income level. *

THE 18-24 TARGET MARKETMU STUDENT BODY DEMOGRAPHICS

CLOTHING $5 billion CONVENIENT FOOD $8 billion

GROCERIES $20 billion DINING OUT $12 billion

COFFEE MONTHLY $100 PERSONAL CARE $4 billion

MOVIES/MUSIC $21 billion ENTERTAINMENT $43 billion

* www.bestcollegesonline.com* http://www.wealthforteens.com* mymoneypurdue.wordpress.com

Why choose to advertise with Marquette Student Media?College students spend money. Lots of it.

If you want Marquette students to spend money at your business, they have to know about you. When you place an ad with Marquette Student Media your ad is seen by over 14,487 student/faculty so your ad dollars are put to effective use.

Ready to meet your new customers? Call our sales team today at 414.288.1739.

THE 18-24 T A R G E TY E A R O L DM A R K E T

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Marquette Student Media serves the students of Marquette University, the Milwaukee community, and the global community through six media outlets including The Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio, THE MARQUETTE WIRE and the department of Advertising and Marketing. These media services provides educational and leadership opportunities, along with practical, hands-on experience in broadcasting, video production, journalism, photography, sales, marketing, design, multimedia, and web development, while supporting the educational mission of the Diederich College of Communication.

Campus Printing1131 W. Wisconsin Avenue Room 033Milwaukee, WI 53233414.288.7054

MSMADS Advertising 1131 W. Wisconsin AvenueRoom 026Milwaukee, WI 53233Director: 414.288.1739Sales: 414.288.1738Billing/Circulation: 414.288.5457Fax: [email protected]

MSMADS Classified 1131 W. Wisconsin AvenueRoom 026Milwaukee, WI 53233Sales: 414.288.6757Fax: [email protected]

The Marquette Tribune1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editorial: [email protected]

The Marquette Journal 1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editor-in-Chief: [email protected]

MUTV 1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233GM: 414.288.6902www.marquettetv.org

Marquette Radio1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233GM: [email protected]

THE MARQUETTE WIRE1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editorial: 414.288.7246www.marquettewire.org

PRINTINGADVERTISING PUBLICATIONS BROADCAST DIGITAL

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Marquette University Student Media