Marketo Big Marketing Activity Coloring Book

7/28/2019 Marketo Big Marketing Activity Coloring Book

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this book belongs to

COLORING


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One of the biggest misconceptions in B2B marketing is that you have to take

yourself so seriously all the time and not have any fun. I couldnt disagree

more. Social media and content marketing give marketers more freedom

than ever before to showcase their personalities, put a human face on

their brand, and more effectively spread their marketing messages through

storytelling. Theres no mistaking, its a good time to be a marketer again.

From a content marketing perspective this book may look like a giant pieceof chocolate cake, as in only here to entertain. But, thats the beauty of

content. You cant judge a book by its cover and you may

be pleasantly surprised to find that this coloring book

consists of all the necessary elements of a successful

and valuable piece of content. Its useful, engaging,

entertaining, and most importantly, educational. So sit

back, have fun, and expand your knowledge in b2b

marketing. Well show you some of the most

impactful marketers in the world, b2b

marketing buzzwords, and much more!

I hope you enjoy this book as much we

did putting it together. Heres to my

fellow marketers, lets have some fun!

Jason MillerSocial Media Strategist, MARKETO


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Acquisition

Authentication

email

attachment

blacklist

personalization

optin

deduplication

deliverablility

preferences

subscription

workflow

campaign

unsubscribe

purl

nurturing

list

dkim

content

supression

Help me find

my marketing

buzzwords!


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marketing


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YOU CAN CUT

INTO THE FINGERS

TO MAKE OBJECTS

FIT IN HANDS.


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MATCH EACH PICTURE WITH ITS CORRESPONDING

EVENT BY DRAWING LINES FROM THE STARS TO

EACH DRAWING!


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using the given CONTENT pieces,

assemble a personal landing

page. you may draw your own

logo, hero shot, eTC.

1. Social Sharing

2. Call to Action (CTA)

3. Request for data

4. The Benefits

5. Company / Personal Logo

6. Context of Use

7. Hero Shot

Your very own landing page!Your very own landing page!

GETT ING S TARTE Demail address*

First name*

last name*

business phone*

Company*

department

*RequiredField

55

7

4

66

1

22

3

1.

2.

3.

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7

1

KEY

7

landing page

possibilities

Your very own landing page!


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GETTING STARTEDemail address*

First name*

last name*

business phone*

Company*

department

*RequiredField

Social Sharing

Hero shot

CTa button

data request

Company / Personal logo

0.00 / 5.36

CLIENTS WHO USE THIS PRODUCT:

context

of use

the benefitsCUT DIVIDERSto any si ze

desired

Hero shot

headline /

sub-head

keypoints

of product

1.

2.

3.


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WALK THE COMPLICATED PATH

OF GAINING A CLIENTS TRUST

WITH ME.

develop relationship

until sales ready

(email, social, offline)

generate

awareness

and like

FRIEND

SALES LEAD

OPPORTUNITY

CUSTOMER!!

NURTURING

DATABASE

AWARENESS

NAME

ENGAGED

PROSPECT

LEAD


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Match each leader with his

or her book by writing the

authors name under each

writers portrait.


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http://blog.marketo.com/blog/2013/02/the-dawn-of-marketing-automation-video.html


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ACROSS2. advertising expenditure required to obtain each

new sales lead

4. Takes the qualified leads and converts them into

customers

6. a specific event that represents the goal of the

landing page

8. The process of determining the sales readiness of

leads using a pre-determined scoring methodology

and ranking them accordingly

10. really simple syndication

12. a type of marketing characterized by prospects

and customers seeking out and finding companies

rather than vice versa

14. This rate calculates the percentage of Visitors who

enter your website and leave rather than continueviewing other pages within the same site

16. a website on which an individual or group of users

record opinions, information, etc. on a regular basis

17. the advertising cost to reach 1000 viewers

18. a type of web page that a user encounters

after clicking on a link from a search engine,

advertisement, email, or other marketing vehicle

DOWN1. The process of employing different tactics to

improve a business ranking in organic or unpaid

search results to increase conversions

3. a fictional person used to represent a specific

target segment for a company

5. an area where multiple users add, delete, and

edit each others web content

7. Electronic book

9. Content management system

11. The process of building relationships with

qualified prospects, regardless of their timing

to buy, with the goal of earning their business

when they are ready

13. identification of a person or entity that has

the interest and authority to purchase a

product or service

15. the process of transmitting digital data in

a continuous, steady flow, so that it may be

processed and displayed as it is received

17. Cost to an advertiser for each visitor that

takes a specific action

19. Slang term for someone just learning how to

use the Marketo platform

I need help solving

this puzzle so I can

get my content out

at peak interval.

1

5

8

11

12

14

13

9

2 3

4

6

7

10

15

1 2 3

4

5

6

78 9

10

11

12

13

14

15

16

17

18

19


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CONNECT EACH DOT, AND

REVEAL THE HIDDEN IMAGE!


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EMAIL

SURVEYvirtual

series

TV

RADIOTRADE

SHOWBILLBOARD

DIRECT

MAIL

Newsletter

webinar

cant decide what programs

to deploy? use the decision

dice to pick your methods.


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JEREMIAHOWYANG

BRIANSOLIS

DAVIDDAVIDMEERMANMEERMANSCOTTSCOTT

JEREMIAHOWYANG

SETHGODIN

BRIANSOLIS

SETHGODIN


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SOMETHING IS WRONG WITH

THESE PICTURES. HELP ME

FIND ALL TEN DIFFERENCES

BETWEEN THE TWO IMAGES!

Jason Miller

Michael Brenner

Seth Godin

Ann Handley

Tom Skotidas

Doug Kessler

Brian Clark

Scott Monty

CC Chapman

Chris Brogan

Brian Solis

Brian Carter

Jay Baer

amber naslund

Peter Shankman

David Meerman Scott

AMY PORTERFIELD

Jeremiah Owyang


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OFFICIALCERTIFI

CATEOFMARKETERSH

IP

MariaPergolino

Ja

sonMiller

Awarded

for

great

achievement

in

marketing

automationa

mazingness.

Your

CEO

can

rest

easy

knowin

g

that

you

have

completed

the

official

Marketo

Big

Marketing

Acitivity

Coloring

Boo

k

with

style,

ambition

and

a

new

founda

wareness

of

how

fun

it

is

to

be

a

markete

r

again.

Give

yourself

a

hi-five

and

go

make

some

BIG

content

for

yourself!


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the emailmarketingwordfind

ACROSS

2. CPL4. Sales

6. conversion

8. scoring

10. rss

12. inbound

14. bounce

16. blog

17. cpm

18. landing

DOWN

1. seo

3. PERSONa

5. WIKI

7. ebook9. cms

13. lead

15. streaming

17. cpa

19. noob

contentmarketingcrossword

1. system record

2. workflow engine3. extensible network

4. lead management

5. sales insight

6. inbound marketing

7. social marketing

8. closed-loop reporting

9. time-series analytics engine

bonus. marketing automation

marketoplatformword jumble

conference matching

find the difference

revenue cycle maze

DreamforceSAN FRAN, NOVEMBER

Content Marketing WorldCLEVELAND, SEPTEMBER

Search Marketing ExpoSEATTLE, JUNE

Marketo SummitSAN FRAN, APRIL

SXSWAUSTIN, MARCH

MicrosofT CONVERGENCEATLANTA, march

Seth Godin, chris brogan, amber naslund

Sally Hogshead, Guy Kawasaki, Joe Pulizzi, Michael Brito

JOHN JANTSCH, MALCOLM GLADWELL, AMY PORTERFIELD, David Meerman Scott, tim ash

Dave Kerpen, Paul GillIn, C.C. Chapman, Jay Baer, EKATERINA WALTER

mari smith, ARDATH ALBEE, Lee Odden, Brian Carroll, brian carter

Scott StraTten, GARY VAYNERCHUK, ann handley, brian solis, nicHole kelly

THOUGHT LEADER BOOK MATCH UP


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Jason Miller

Jason Miller is the social media strategist at Marketo. He is responsible

for leading the companys social media efforts by increasing engagement,

optimizing for lead generation, and ultimately driving revenue. He is also a

content creator specializing in visual content marketing. Jason previously

worked at Sony Music entertainment developing and executing marketing

campaigns around the biggest names in music. When he is not building

campaigns, writing blogs, and tracking the ROI of social, he is winning

awards as a concert photographer, singing 80s hair metal Karaoke, and

winning at Seinfeld trivia.

maria pergolino

Maria Pergolino recently joined Apttus as Vice President of Marketing,

after almost four years with the fast growing Marketing Automation

company, Marketo. As a key leader and early stage member of the Marketo

Marketing team, Maria brings to Apttus deep domain expertise in marketing

automation, campaign optimization, inbound and social media marketing.

Marketo

Marketo provides easy and powerful marketing automation software with

everything a marketer needs: email, social, analytics, lead management,

and more. Marketo builds the marketing automation software that makes

this possible, effective, and dare I say it, even fun!

- PHIL FERNANDEZ, PRESIDENT & CEO

SCORCH

A DIGITAL MARKETING AGENCY LOCATED IN ST. LOUIS, MISSOURI THAT FUELS BRAND

ACTIVATION FOR MARKETO. CHRIS BUEHLER AND RYAN CARROLL COLLABORATED WITH

ILLUSTRATOR ANDY BEYER TO DESIGN AND CREATE THE MARKETO BIG MARKETING

ACTIVITY COLORING BOOK.


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Easy, Powerful, Complete.

Marketo uniquely provides easy-to-use, powerful andcomplete marketing software that propels fast-growing

small companies and global enterprises alike. Marketos

marketing automation and sales effectiveness software

including the worlds first integrated solution for social

marketing automation streamlines marketing processes,

delivers more campaigns, generates more win-ready leads,

and dramatically improves sales performance. With proven

technology, comprehensive services and expert guidance,

Marketo helps thousands of companies around the world

turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling

explosive growth, Marketo was recently named one ofAmericas Most Promising Companies by Forbes, the #1

Marketing Software Vendor on the INC 500, and the #1

fastest-growing private company of 2011 by the Silicon

Valley Business Journal. In both 2011 and 2012 the com-

pany received the CRM Market Leaders Awards Winner for

Marketing Solutions by CRM Magazine. Salesforce.com

customers also honored the company with two AppEx-

change Best of 11 Awards, for Best Marketing Automation

Solution and Best Chatter Exchange.

About Marketo

U.S.A. Headquarters

901 Mariners Island Blvd, Suite 200

San Mateo, CA 94402

Tel: + 650.376.2300

Fax: + 650.376.2331

www.marketo.com

blog.marketo.com

www.twitter.com/marketo

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Cairn House

South County Business Park

Leopardstown

Dublin 18, Ireland

Tel: + 353.1.242.3000

ANZ

Marketo Australia Pty Ltd

Level 1

435a-437 Kent Street

Sydney

NSW 2000

Australia

Toll Free AU: +61 1800 352 270

Documents

Marketo Big Marketing Activity Coloring Book