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Marketing Tourism with a Unique Travel Platform made for Tourism Operators
12 years building technology for tourism suppliers
knowledge engineering
*engineering information & process for the knowledge based economy
making information malleable, configurable, searchable, accessible and delivered to suite
AXSES Specials Marketing
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Knowledge engineering
Specials Marketing (# 1 on MSN)
Distributed on
Barbados.orgBarbadosHolidaySpecialCaribbeanHolidaySpecialCaribbeanReservationCenter
resort websites
:
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Knowledge engineering
Distribute globally: arcRes powered RSS feeds RSS, Really Simple Syndication
RSS feeds allow travelers to get latest specials mailed to themTravelers Subscribe to any RSS network. Other website also pick up the feeds
http://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml
With RSS users can directly receive content fed from publishers and other content creators.
It is also a way of notifying publishers and other websites about newsworthy items.
Eg: Google Blogs Alert for Barbados Delivered-To: whoever is on the Google Barbados alert list
Deliver to cell phones
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Knowledge engineering
e-Specials – quotes, bookable
Distribute globally with RSS feeds RSS feeds allow travelers to get latest specials mailed to them
http://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml
arcRes Bookings engine powers all channels
Get quotes for specials
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Knowledge engineering
Specials Marketing (# 1 on MSN)
Distributed on
Google Base Google's shopping search engine. Its a Google Search engine for shoppers, allowing users to find products and compare prices
FaceBook Social networking
200,000,000 users
..
Knowledge engineering
eSpecial Integrated with Website Transaction Reportsand follow-up marketing
Transaction Reports By channel, date, typesource
Transaction Detailswith follow-up
-Direct Marketing
-email system
Specials managed & distributed by arcRes
Knowledge engineering
Advertisement Specials (web-Specials)Quick and easy to setup, Rapid and popular distributionLinks to website
Interactive Specials (e-Specials)Interactive quotes and bookingsBased on existing rate for easy management
Specials can have their own seasons, termsbooked by date and display date etc
arcRes manages specials
Knowledge engineering
choose which specials to make active
Add edit web specialsSimple form captures all info
arcRes manages specials
Knowledge engineering
Create e-special as a % discount on any other rate
e-specials can be a discount or a free night
Flexible allocation, dates
Knowledge engineering
When to use eSpecials
eSpecials automatically calculate a discount on regular rates
eSpecials advantage
- marketed as bookable in specials channel - saves reservation time in calculating holiday costs - no need to change existing season and rates - will apply the special discount between season- keeps rack rates consistent so you can rollover to next year - can apply to selected channel- no need to setup individual units- shows regular rates so guest see the benefit
Rate Plans are Rates for a group like IBM, AAA or for a channel like your “website” bookings, GDS, Realholidays
etc
Allow users to select from Multiple Rate Plans displayAutomatically apply Best Rate in channels
Restrict plans and specials by units, by channelApply Specials in combination with Rate Plans if you wish
knowledge engineering
Rate Plans & Specials
*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite
Knowledge engineeringMultiple Rate Plans
Multiple rates – Travelers selects
Specials that apply Displayed next
*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite
Knowledge engineering
Regular rate
Special promo
Best Rate plan
Selected Rate Plan applied with special Promo
More >> Slideshare arcRes Rate Plans
*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite
knowledge engineering
advanced technology | know-how training & support
providing the tools to help suppliers build brands, markets & profits
*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite
knowledge engineering
Supplier Toolse-commerce marketing & management
direct marketing websites & portalsglobal distribution social networking
channel managementcost effective advertising/ advertising management
hospitality managementIntellectual resource & knowledge management
Knowledge engineering
Complete, integrated “TRAVEL PLATFORM”
Hotels | Apartments | Villas | B&B | Guest Houses | Condos Timeshare | Cars | Activities | Attractions | Flight modules
Integrated MarketingGDS/IDS/CRS Direct Marketing Channels | Caribbean Marketing Network Unique Theme Marketing systems | Channel Management | Affiliate MarketingDirect Mail Database & Mailing System | Search Engine Optimisation Adwords, banner and Links | Ads management (ArcAds) Interactive maps | Blogs | RSS | FaceBook | Cells & PDAs | Wikipedia | Research Quotation Systems, Reservation Systems, e-CommerceReal Time Bookings | Up-Sell | Specials & Packages | Comparison ShoppingDynamic Packaging | Specialised Rate Plans and Groups ManagementAllotments & Allocations | On-request availability | Blocks | All Payment Options
Easy to use, powerful toolsAdmin systems (media, content) | Customer Relations Management | Multi-Language Reporting |Search Engine | Newsletter Tool | Mail Systems Tool | Portal Tools Content Management | Property Management | Accounting Calendars | Guest Books | Availability Calendars | PhotoGalleries | Virtual Tours | Flash Video | Postcards | e-books | Trip advisor | Links Management | Web Management
