Conscious Solutions

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MARKETING in a

SOCIAL AGE

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Maslow’s New Hierarchy of Needs &

Lingo Bingo

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Social Media Engagement Model

Unengaged Highly

Engaged

Un Targeted

Highly Targeted

CONNECT

BROADCAST

CONVERSE

SHARING

Conscious Solutions

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Conscious Solutions

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Social advertising

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Local Marketing & Advertising

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How to get content?

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Conscious Solutions

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5.8%

15.5%

21% 18.3%

9.8%

6.9% 14.7%

8.4%

Moz - 2014 Local Search Ranking

Factors

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Different search radius per

keyword

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Use a map from Google My

Business

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Schema data

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Mobilegeddon +

171 days

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Conscious Solutions

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This is why you need to care

34% of all website traffic

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14 sensors…yes FOURTEEN!

Accelerometer

Gyroscope

Magnetometer

Barometer

Proximity

Light sensor

Touch screen

GPS

Wifi

Bluetooth

Microphone

NFC:Near Field

Camera: Front

Camera: Back

Conscious Solutions

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Google Now – anyone use it?

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Wow…what a shift in usage

amount & device!

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38% searched at least 1 time per month

on mobile

Conscious Solutions

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50% use a browser. 40% use

maps

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Responsive v Standalone Mobile

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100.0

30.0

22.5

7.5

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

All Mobile Brand Non Brand

% of Searches

What is the likely impact on your

website?

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Conscious Solutions

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The Hierarchy of Belief

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So how do we make a video

David?

Conscious Solutions

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‘scopes up!

Conscious Solutions

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So, who’s doing it well?