Conscious  Solutions  Limited  Royal  London  Buildings  42-­‐46  Baldwin  Street,  Bristol,  BS1  1PN  Tel:  0117  325  0200  Email:  sales@conscious.co.uk      Web:  http://www.conscious.co.uk  

Christmas Marketing Products

2015

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1. Ho Ho Ho!

2. Email Greeting Cards

2.1. Traditional Style eCard

Can you hear them yet? Those sleigh bells are ringing far off in the distance; Christmas is

definitely on the way! At the risk of unearthing the Scrooge in you, this brings us to the topic

of Christmas marketing. It could be a greetings card (printed or emailed), festive changes to

your website (e.g. adding falling snow, a Christmas tree, a bit of mistletoe, or Christmas hats

on your staff photos), or a Christmas game.

This document will no doubt provide you with some fitting festive ideas for your firm and

will shed some (twinkling Christmas) light on the services and products that we offer.

There are a number of options, if you’d like to send your clients and contacts a greetings card

by email.

This option is a self-contained email, including an image (typically a picture of a Christmas

card or a Christmas/seasonal scene), together with your greeting message. There are various

levels of customisation available:

• Traditional Style e-Card 1 – (standard image)A standard card customised with your firm name and logo, plus a one-time despatch to a list of email addresses you supply.

• Traditional Style e-Card 2 - (customised image)The same as above, with extra time spent on manipulating the image to match your brand (adjusting colours etc, as appropriate).

• Traditional Style e-Card 3 - (bespoke design)This is a completely bespoke design based on your requirements. We will suggest a range of iStockPhoto images to you, one would be selected and then heavily personalised with your firm’s branding.

The following is an example of a Traditional Style e-Card 1;

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Type of Card Cost

Traditional Style e-Card 1 – (standard image) A standard card customised with your firm name and logo.

£150

Traditional Style e-Card 2 - (customised image) The same as above, with extra time spent on manipulating manipulatinghe

£250

Traditional Style e-Card 3 - (bespoke design) This is a completely bespoke design based on your requirements.

£350

Cost for all 3 options includes a one-time dispatch to a list of email addresses you supply. Additional mailings at £45/despatch.

3.WebsiteEnhancement

Another option is to modify your site to include a seasonal theme. You could put

a Christmas tree on your site and have the presents pile up as the day grows

nearer, or perhaps a live countdown for those eagerly counting the days? These

are a few ideas, but if you’re thinking of something a little different, contact your

Account Manager who will be happy to help. We welcome new ideas and will

find a way to bring them to life.

3.1.Falling Snow  We did this for a number of clients last year, to great effect. You can have this

just on your homepage, or across your website. We can even colour the

snowflakes so they match your brand colour!

Cost

Christmas-ify your Website We study the site and recommend a series of changes

POA

Falling Snow Includes the time to add it to your site, and then remove it

early January

£68

the image to match your brand (adjusting colours etc as appropriate)

Type of Enhancement

Conscious Solutions - Christmas Marketing Options 2015 4 / 7

4. Christmas Show your clients you have a sense of humour! Games can be effective and help

present the firm as friendly, approachable and (dare we say) human! We have used

simple games for the past four years. The game we had in a recent year especially

turned out to be a surprisingly big hit - 1,185 visits from 200 users, which was more

than 100% increase on our normal traffic.

There are 2 options; Flash and HTML5 games. Although not supported by all devices

(including iPhones and iPads), if you wanted to go down the Flash route a range of

individual games can be seen online here;

http://www.brandableflashgames.co.uk

Alternatively, you could also consider branding a HTML5 game – some

examples below;

http://codecanyon.net/item/game-christmas-

furious/6009305?WT.ac=search_item&WT.z_author=wall-e

http://codecanyon.net/item/christmas-games-pack-

1/6323366?WT.ac=search_item&WT.z_author=01SmileGroup

Pricing for games really depends on your requirements, so contact your

Account Manager to discuss this further.

Games

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Cost

Christmas Games Off the shelf game (no customisation)

Including customisation (company logo, colours etc) and a one-time dispatch

£150

From £450

Additional mailings at £45/despatch

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5. Physical  Gifts Boomf – why not ensure your clients

keep you in mind by sending them a

box of personalized marshmallows,

complete with your logo printed on

each one!

https://boomf.com

For the fashion loving client, or just as a unique Christmas gift, how about chocolate shoes? http://www.chocshop.org.uk/lmchoc/

When you buy a Deki gift voucher not only

does 100% of the money go directly to

someone in the developing world to help

them start a business, but the client you

give the voucher to gets to choose who that

is. http://www.deki.org.uk

When times get dark, you’ll light the

way. Show your client the true

meaning of this by sending a candle

with your law firms logo printed on

the side!

http://www.notonthehighstreet.com/

hearthandheritage/product/personalised-

scented-company-candle

Send clients a Christmas tree to grow

themselves. Not only is this a cute gift,

but chances are they’ll think of you

each time they look at their growing tree!

https://www.firebox.com/product/6299/

Grow-Your-Own-Christmas-Tree

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Notes In all cases, costs do not include VAT and any iStockPhoto images that need to be purchased. Images are re-charged at cost.