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Marketing ResearchChapter: 04

Research ProposalQ-1: What is the process of writing Marketing Research Paper?Ans: Marketing Research Process:Marketing research process is the combination of some steps throughwhich a marketing research project is executed from start to end.Marketing Research Process

A. !tsi"e Co#er Pagei. Title of the Research

ii. Monogramiii. Name of the Researcher iv. ID No of the Researcher v. Name of the niversit!

vi. Month" #ear $. %nsi"e Co#er Page

i. Title of the Research

ii. Monogramiii. $ubmitted Toiv. $ubmitted %!v. Name of the niversit!

vi. Month" #ear &. $tudents DeclarationD. 'etter of Transmittal

(. Recognition 'etter)'etter of Recognition*. +cknowledgement,. (xecutive $ummar!-. 'ist of +bbreviation)+cron!msI. Table of &ontents. 'ist of Table

/. 'ist of *igure

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Chapter -1 Marketing Research Process1.1 2relude)2reamble 3456 2ages7

1.4 $ignificance of the stud!1.8 'iterature Review 3859 2ages71.6 :bjective of the $tud!1.; $cope of the $tud!1.9 Methodolog! of the $tud!1.< -!pothesis *ormulation1.= 'imitation of the $tud!

Chapter-& An #er#iew of the Report4.1 %ackground of the Report

4.4 Mission and >ision

4.8 *eatures

4.6 *unctions

Chapter-' (opic )a*e

Chapter-4 Anal+sis of the ,t!"+

6.1 $?:T +nal!sis

6.4 @uestion +nal!sis

6.8-!pothesis Testing

Chapter- in"ings / Reco**en"ations

;.1 *indings of the stud!

;.4&onclusion

;.8Recomendation of the stud!

%ibliograph!)References

+ppendicesA

+ppendix5IA @uestion0 SABYASACHI BOSU, Lecturer, DIU

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+ppendix5IIA &alculation 3$2$$ Result7

Marketing Research ProposalQ-&: What is the process of writing Marketing Research Proposal?

Ans: Research 2roposal is the preplan of our research activities. To prepare a research activit! we need to take permission from our supervisor and submit a proposal.

Process of writing Marketing Research Proposal1. (xecutive $ummar!4. %ackground8. 2roblem Definition):bjectives of the Research

6. +pproach to the problem;. Research Design9. *ieldwork)Data &ollection

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. Research DesignA -ere the researcher should design theresearch" whether it is explorator!" descriptive or causal should

be specified.

. *ieldwork)Data &ollectionA The proposal should discuss how thedata will be collected and who will collect it. If the field work isto be subcontracted to another supplier" this should besubcontracted to another supplier" this should be stated. &ontrolmechanisms to ensure the ualit! of data collected should bedescribed.

2. Data +nal!sis A The kind of data anal!sis that will be conducted

and how the results will be interpreted should be described.3. ReportingA The proposal should specif! whether intermediate

reports will be presented and at what stage" what will be theform of the report" and whether a formal presentation of theresults will be made.

. &ost and TimeA The cost of the project and a time schedule" broken down b! phases" should be presented. &ost and Time

need to mention in compan! researcher" not need to mention inacademic researcher.

10. +ppendicesA +n! statistical or other information that is of interest to onl! a few people should be contained in appendices.

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Q-': What is the process of writing Research Proposal?Ans: The processes of writing Research 2roposal are following5

1. Introduction

4. :bjectives of the $tud!8. $tatement of the 2roblem)-!pothesis6. Review of 'iterature;. ustification of the $tud!9. Methodolog! of the $tud!