Marketing Que

8/3/2019 Marketing Que

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Paper : Bank Tests-Marketing Knowledge

1.Regulations that arise to ensure that firms take responsibility for the social costs of their products or production

processes stem from which reason for government legislation of business?

(a) To protect companies from each other

(b) To protect consumers from unfair business practices

(c) To protect the interests of society

(d) To protect businesses from unfair consumer demands

Ans:- C

2.A "three-day cooling off period" in which buyers can cancel a contract after re-thinking it is to protect the

consumer from:

(a) creative selling (b) high pressure selling (c) detail selling (d) hard core selling

Ans:- B

3.One of the most promising developments in multivariable segmentation is called _____ where a host of

demographic and socioeconomic factors are used

(a) terragraphic segmentation (b) fermagraphic segmentation

(c) geothermy segmentation (d) geodemographic segmentation

Ans:- D

4.One of the most common problems with using internal database information is that:

(a) since it was probably collected for some other purpose, it may be incomplete or wrong.

(b) it is usually expensive to retrieve.(c) top executives are usually unwilling to relinquish data, therefore, the data has limits.

(d) the data is almost always unsecured and therefore, suspect as to reliability

Ans:- A

5.The last stage in the selling process is the _____ stage.

(a) approach (b) handling objections (c) closing (d) follow-up

Ans:- D

6.When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type

of marketing system that was formed would best be described as being a(n):

(a) vertical marketing system (b) parallel marketing system

(c) diversified marketing system (d) horizontal marketing system

Ans:- D

7.The major advantage of survey research is its:(a) simplicity (b) structure (c) organization (d) flexibility

Ans:- D

8.The _____ holds that consumers will favor products that are available and highly affordable (therefore, work on

improving production and distribution efficiency)

(a) product concept (b) production concept

(c) production cost expansion concept (d) marketing concept

Ans:- B

9.A ____ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership

of anything

(a) demand (b) basic staple (c) product (d) service

Ans:- D

10._____ is a person's distinguishing psychological characteristics that lead to relatively consistent and lasting

responses to his or her own environment

(a) Psychographics (b) Personality (c) Demographics (d) Lifestyle

Ans:- B

11.The place in the business buying behavior model where interpersonal and individual influence might interact is

called the

(a) environment (b) response (c) stimuli (d) buying center

Ans:- D


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12.The course of a product's sales and profits over its lifetime is called

(a) the sales chart (b) the dynamic growth curve

(c) the adoption cycle (d) the product life cycle

Ans:- D

13.When companies make marketing decisions by considering consumer's wants and the long-run interests of the

company, consumer, and the general population, they are practicing which of the following principles?

(a) Innovative marketing (b) Consumer-oriented marketing(c) Value marketing (d) Societal marketing

Ans:- D

14.All of the following are thought to be sources if new product ideas EXCEPT.

(a) internal sources (b) customers (c) competitors (d) the local library

Ans:- D

15.If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and

motorcycles, it is practicing which of the following strategies?

(a) new brand strategy (b) line extension strategy

(c) multibrand strategy (d) brand extension strategy

Ans:- D

16.If a company (considering its options on the product/market expansion grid) chooses to move into different

unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, thecompany would be following which of the following general strategies?

(a) market penetration (b) market development

(c) product development (d) diversification

Ans:- D

17.When a marketing research organization chooses a segment of the population that represents the population as

a whole, they have chosen a _____

(a) group (b) bi-variant population (c) sample (d) market target

Ans:- C

18.Joining with foreign companies to produce or market products and services is called

(a) direct exporting (b) indirect exporting (c) licensing (d) joint venturing

Ans:- D

19.If advertising constantly sends out messages about materialism, sex, power, and status, which of the followingcategories of social criticism most closely matches this problem?

(a) Too much advertising (b) Too few social goods

(c) Cultural pollution (d) Too much political power

Ans:- C

20.A(n) ____ is a name, term, sign, symbol, or design, or a combination of these that identifies the marker or

seller of a product or service.

(a) product feature (b) sponsorship (c) brand (d) logo

Ans:- C

21.If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability and high

believability, the advertiser will probably choose which of the following mass media types?

(a) Newspapers (b) Television (c) Direct Mail (d) Radio

Ans:- A

22.When producers, wholesalers, and retailers as a unified system, they comprise a

(a) conventional marketing system (b) power-based marketing system (c) horizontal marketing system (d) vertical

marketing system

Ans:- D

23.The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in

exchange for the retailer's agreement to feature the manufacture's products in some way is called

(a) discount (b) allowance (c) premium (d) rebate

Ans:- B


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24.The study of human populations in terms of size, density, location, age, gender, race, occupation, and other

statistics is called:

(a) Geothermy (b) Demography (c) Ethnography (d) Hemos-popography

Ans:- B

25.Today, advertising captures about ___ percent of total promotion spending

(a) 15 (b) 23 (c) 29 (d) 33Ans:- B

26.The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic

marketing objectives is called:

(a) Marketing strategy (b) Marketing control

(c) Marketing analysis (d) Marketing implementation

Ans:- D

27.The goal of the marketing logistics system should be to provide:

(a) a targeted level of promotional support.

(b) a targeted level of customer service at the least cost.

(c) a targeted level of transportation expense ratio.

(d) a targeted level of field support.

Ans:- B

28.The practice of going after a large share of a smaller market or subsets of a few markets is called:

(a) undifferentiated marketing (b) differentiated marketing

(c) concentrated marketing (d) turbo marketing

Ans:- C

29.The shrinking of distances due to technological advance such as computer and fax connections by telephone,

are one characteristic of what new challenge to marketing?

(a) Rapid globalization

(b) The changing world economy

(c) The call for more socially responsible marketing

(d) The micro-chip revolution

Ans:- A

30.If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr.

Mars is using which type of branding?(a) Licensed brand (b) Manufacturer's brand

(c) Private brand (d) Co-brand

Ans:- A

31.If your company were to make light bulbs to be used in photocopies, you would most likely be selling to a

______ market.

(a) reseller (b) business (c) government (d) service

Ans:- B

32._____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities

(a) Direct Mail (b) Outdoor (c) Online (d) Radio

Ans:- C

33.If your company were to make a product such as a suit of clothes and sold that product to a retailer, your

company would have sold to the _______market.

(a) reseller (b) business (c) government (d) service

Ans:- A

34.In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola

product and introduction of what it called New Coke. Analysts now believe that most of the company's problems

resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and

reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only

0.1 percent of the market. Which of the following marketing research mistakes did coca-Cola make?

(a) They did not investigate pricing correctly and priced the product too high.


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(b) They defined not investigate dealer reaction and had inadequate distribution.

(c) They defined their marketing research problem too narrowly

(d) They failed to account for the Pepsi challenge taste test in their marketing efforts

Ans:- C

35.Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get get more

value than they actually do. ____ includes practices such as falsely advertising "factory" or "wholesale" prices or a

large price reduction from a phony high retail price.(a) Deceptive promotion (b) Deceptive packaging

(c) Deceptive pricing (d) Deceptive cost structure

Ans:- C

36.The advantages of audience selectivity, no ad competition and personalization apply to which type of media?

(a) Newspapers (b) Television (c) Direct Mail (d) Radio

Ans:- C

37.The first modern environmental movement in the United States began in the:

(a) 1940s (b) 1950s (c) 1960s and 1970s (d) mid 1980s

Ans:- C

38.Costs that do not vary with production or sales levels are called:

(a) fixed costs (b) variable costs

(c) standard costs (d) independent costsAns:- A

39.Each salesperson is assigned to an exclusive area in which to sell the company's full line of products or services

in which type of sales force structure?

(a) Territorial sales force (b) Product sales force

(c) Customer sales force (d) Hybrid sales force

Ans:- A

40.Techonological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for

a product are typical of which stage in the PLC?

(a) decline stage (b) introduction stage

(c) growth stage (d) maturity stage

Ans:- A

41.Setting the promotion budget so as to match the budgets of the competition is characteristic of which of thefollowing budget methods?

(a) Affordable method (b) Percentage-of-Sales method

(c) Competitive-and-parity method (d) Objective -and-task method

Ans:- C

42.____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.

(a) Idea generation (b) Concept development and testing

(c) Idea screening (d) Brainstorming

Ans:- C

43.The type of sales force structure in which the sales force sells along product lines is called a

(a) territorial sales force (b) product sales force

(c) customer sales force (d) retail sales force

Ans:- B

44.A company is in the _____ stage of the new product development process when the company develops the

product concept into a physical product in order to assure that the product idea can be turned into a workable

product.

(a) product development (b) commercialization

(c) marketing strategy (d) business analysis

Ans:- A

45.When personal interviewing involves inviting six to ten people to gather for a few hours with a trained

interviewer to talk about a product, service, or organization, the method is called:


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(a) selective sponsorship (b) probing

(c) focus group interviewing (d) the Delphi method

Ans:- C

46.All of the following factors can affect the attractiveness of a market segment

EXCEPT:

(a) the presence of many strong and aggressive competitors

(b) the likelihood of government monitoring(c) actual or potential substitute products

(d) the power of buyers in the segment

Ans:- B

47.If a government uses barriers to foreign products such as biases against a foreign company's bids, or product

standards that go against a foreign company's product features, the government is using

(a) protectionism (b) exchange controls

(c) exchange facilitators (d) non-tariff trade barriers

Ans:- D

48.The choice between high markups and high volume is part of which of the following retailer marketing

decisions?

(a) Target market decisions

(b) Product assortment and services decisions

(c) Pricing decisions(d) Promotion decisions

Ans:- C

49.One common misuse of marketing research findings in contemporary business is the tendency for marketing

research to:

(a) become a vehicle for pitching the sponsor's products

(b) become a vehicle for discriminating in the marketplace

(c) become a means for raising prices

(d) become a means for unfair competition

Ans:- A

50.The most logical budget setting method is found in the list below. Which is it?

(a) Affordable method (b) Percentage-of-Sales method

(c) Competitive-parity method (d) Objective-and-task method

Ans:- D

1. A prospect meansa) any customer who walks into the bankb) an employee of the bankc) a customer who is likely to be interested in bank's product or serviced) a depositor of the bank'e) a borrower of the bank2. A lead meansa) a prospect who is more likely to avail of the Bank's productb) a political leaderc) a religious leaderd) a bank chairmane) None of these3. Innovation means

a) Compensationb) inspirationc) additional perquisitesd) implementing new ideas or new methodse) None of these4. A Call means

a) calling on friendsb) calling on bank employeesc) calling on prospective customersd) to make telephone callse) calling on relatives5. The Traditional Marketing style involves


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a) Telemarketingb) Digital Marketingc) Indirect Marketingd) Direct Marketinge) All of these6. Modern Method of Marketing includea) Publicity on the netb) Advertisement on the net

c) Soliciting business through e-mailsd) Tele marketinge) All of these7. A true marketing requiresa) Command and other mindsetb) Control Mindsetc) Passive mindsetd) Active mindsete) None of these8. Which of the following sentences is true?a) Marketing is not required in a Buyers' Marketb) Marketing is not required in a Sellers's marketc) Marketing is not required due to competitiond) Marketing is not required due to liberalizatione) Marketing is not required due to globalisation

9. For effective marketing the salesmen should have which of these qualities?a) Creativityb) Team spiritc) Motivationd) Effective communication skillse) All of these10. Market information meansa) Knowledge of shops and bazaarsb) Knowledge of shopping mallsc) Knowledge of customer profile and product mixd) knowledge of various languagese) None of these11. Market Research is needed fora) checking the market areab) checking the right product to be soldc) making proper marketing decisions

d) deciding right time to selle) All of these12. Which of the following statement is truea) Marketing makes the company to go into loss due to higher expensesb) Marketing is not required in profit making companiesc) Marketing sharpens the minds of the employeesd) Marketing is a time bound seasonal functione) Marketing is a waste of time13. Marketing plan helps ina) better lead generationb) better systemsc) better resultsd) improved balance sheete) better customer service14. If Marketing is done effectively which of the following is not required?a) Advertisement

b) Publicityc) Market Researchd) Market Segmentatione) None of these15. Motivation meansa) Inspiring employees to perform betterb) Better communication skillsc) Sales Coachingd) Market Researche) None of these16. In a Selling Process in today's world?


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a) Only standard products are soldb) No customization requiredc) the seller need not have product knowledged) the seller should aim at customer satisfactione) only quantum of sales matters17. Find the true statementa) Marketing is a waste of the employees' timeb) Marketing is not required in India due to its vast population

c) Marketing involves additional workd) Marketing involves team worke) Marketing is not required today due to IT advancement18. A Target market isa) entire countryb) entire cityc) entire globed) that which consists of customers who need the identified producte) all of these19. Sales forecasting involvesa) Sales Planningb) Sales Pricingc) Distribution Channelsd) Consumer tastese) All of these

20. Which of the following product is being sold under the brand name ZODIACa) Shirtsb) Tiesc) Both A and Bd) Liberty21. SWIFT - cars are being manufactured bya) DCMb) Marutic) Premier Automobilesd) Hyundai22. With you all the way is the slogan ofa) Vodafoneb) SBIc) ICICId) Raymonds23. Which company used the slogan "The complete Man"

a) DCMb) GRASIMc) RAYMONDSd) VIMAL24. Which brand uses the slogan "Made for each other" for its cigarettes?a) Cavendersb) Four Squarec) Red & Whited) Wills25. Cross Selling meansa) Identifying customer needsb) matching the products to customer needsc) convincing the customers of product benefitsd) responding to questions and objections of customerse) all of these

ANSWERS

1 (c) 2 (a) 3 (d) 4 ( c) 5 (d)

6 (e) 7 (d) 8 (b) 9 (e) 10 (c )

11 (e) 12 (c) 13 ( c) 14 (b) 15 (a)

16 (d) 17 (d) 18 (d) 19 (e) 20 (c)

21 (b) 22 (b) 23 (c) 24 (d) 25 (e)

Q. 1. An email account includes a storage area, often called a(n) __(1) attachment(2) hyperlink(3) mailbox


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(4) IP address(5) None of these

Q. 2. Data becomes __ when it is presented in a format that people can understand anduse.(1) processed(2) graphs

(3) information(4) presentation(5) None of these

Q.3. A set of computer programs that helps a computer monitor itself and function moreefficiently isajan __(1) Windows(2) System Software(3) DBMS(4) Application Software

(5) None of these

Q. 4. An area of a computer that temporarily holds data waiting to be processed is __(1) CPU

(2) Memory(3) Storage(4) File

(5) None of these

Q.5. A __ is a microprocessor-based computing device.(1) personal computer(2) mainframe(3) workstation(4) server(5) None of these

Q. 6. You use a(n) __ , such as a keyboard or mouse, to input information.(1) output device

(2) input device(3) storage device

(4) processing device(5) None of these

Q.7. The term __ designates equipment that might be added to a computer system toenhance its functionality.

(1) digital device(2) system add-on(3) disk pack(4) peripheral device(5) None of these

Q. 8. The instructions that tell a computer how to carry out the processing tasks arereferred to as computer __(1) programs(2) processors(3) input devices(4) memory modules(5) None of these

Q. 9. RAM can be thought of as the __ for the computer's processor.(1) factory


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(2) operating room(3) waiting room(4) planning room(5) None of these

Q. 10. C, BASIC, COBOL, and Java are examples of __ languages.(1) low-level

(2) computer(3) system programming(4) high-level(5) None of these

Q.11. __ is the ability of a device to "jump" directly to the requested data.(1) Sequential access(2) Random access(3) Quick access(4) All of the above

(5) None of these

Q.12. The __ is the amount of data that a storage device can move from the storagemedium to the Computer per second.

(1) data migration rate(2) data digitizing rate(3) data transfer rate

(4) data access rate(5) None of these

Q.13. A __ converts all the statements in a program in a single batch and the resultingcollection of instructions is placed in a new file.(1) converter(2) compiler(3) interpreter(4) instruction(5) None of these

Q.14. One thousand bytes is a __(1) kilobyte

(2) megabyte(3) gigabyte(4) terabyte(5) None of these

Q.15. 'Benchmark' means __(1) Benches for customers to sit(2) Benches for salesmen to sit(3) Products displayed on a bench(4) Set standards(5) All of the above

Q. 16 A Call Centre is __(1) a meeting place for DSAs(2) a Training Centre for DSAs(3) a meeting place for customers(4) Data Centre(5) a back office set up where customer queries are answered

Q .17. The sequence of a sales process is __(1) Lead generation, Call, Presentation & Sale(2) Sale, Presentation, Lead generation & Call


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(3) Presentation, Lead generation, Sale & Call(4) Lead Generation, Call, Sale & Presentation(5) There is no sequence required

Q.18. Home loans are granted to -(1) Individuals(2) Institutions

(3) Builders(4) All of these(5) None of these

Q.19. To 'Close a Call' means __(1) 'fo end the conversation(2) To put the phone down(3) To close the doors(4) To clinch the sale

(5) To close the business

Q.20. A __ is an additional set of commands that the computer displays after you make aselection from the main menu.

(1) dialog box(2) submenu(3) menu selection

(4) All of the above(5) None of these

Q.21. Information kept about a file includes ----(1) print settings(2) deletion date(3) (1) & (2) only(4) size(5) None of these

Q.22. __ provides process and memory management services that allow two or more tasks,

jobs, or programs to run simultaneously.(1) Multitasking

(2) Multithreading(3) Multiprocessing(4) Multicomputing(5) None of these

Q.23. The ALU performs __ operations.(1) arithmetic(2) ASCII(3) algorithm-based(4) logarithm-based(5) None of these

Q. 24. A (n) __ is software that helps a computer control itself to operate efficiently andkeep track of data.(1) application system(2) hardware system(3) software system(4) oprating system(5) None of these

Q.25. 'Customisation' means __(1) Tailor-made products for each customer


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(2) Customers selling goods(3) Tailor-made products for each staff4) A selling process(5) None of these

Q.26. A 'Call' in Marketing language means __(1) Calling On a salesperson

(2) Calling on a customer(3) Making a phone-call(4) Telemarketing(5) None of these

Q.27. Computers manipulate data in many ways, and this manipulation is called __(1) upgrading(2) processing(3) batching(4) utilizing

(5) None of these

Q.28. A Marketing Survey is required for __(1) deciding marketing strategies

(2) deciding Product strategies(3) deciding pricing strategies(4) All of these

(5) None of these

Q.29. The Target Group for Education Loans is ----(1) all colleges(2) all parents(3) research scholars(4) meritorious students seeking higher education(5) all of these

Q.30. Cross-selling means __(1) Selling with a cross face

(2) Cross country marketing(3) Selling other products to existing customers

(4) Selling to friends(5) Selling to employees

Q.31. Market Segmentation is useful for---(1) Preferential marketing(2) Targeting existing clients(3) Identifying prospects(4) Knowing customers' tastes(5) All of the above

Q.32. The Target Group for Savings Deposit Accounts is __(1) Newborn babies

(2) students(3) parents(4) businessman(5) all of the above

Q. 33. Market Segmentation can be resorted to by means of __(1) segmenting by age(2) segmenting by income(3) segmenting geographically(4) all of these


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(5) none of these

Q.34. The Target Group for a Car Loan is ---(1) all auto drivers(2) all auto dealers(3) all car owners(4) any individual needing a car

(5) all of these

Q.35. Market information means ---(1) knowledge of industries

(2) knowledge of households(3) knowledge of peers(4) knowledge of customers' tastes(5) All of these

Q.36. Credit cards are used for -

(1) Cash withdrawals(2) Purchase of air tickets(3) Purchase of consumable items from retail outlets(4) All of these

(5) None of these

Q.37. TheTarget Group for Agricultural Loans is __

(1) any farmer(2) farm labourers(3) any individual dealing in agricultural or related activity(4) farmers'societies(5) all of these

Q.38. The Target Group for Credit Cards is ----(1) existing cardholders(2) all graduates(3) all minors(4) individuals with taxable income

(5) all of these

Q.39. Market Segmentation means __(1) segmenting the salesmen(2) segmenting the employees(3) segmenting the customers as per their Heeds(4) segmenting the products(5) All of these

Q. 40. A 'Target Group' means---(1) a group of sellers(2) a group of buyers(3) a group of products(4) a group of persons to whom sales should be focused

(5) all of these

Answer :

(1) 3 (2) 3 (3) 2 (4) 2 (5) 1 (6) 2 (7) 4 (8) 1 (9) 3 (10) 4 (11) 2 (12) 3 (13) 2 (14) 1 (15) 4 (16) 5(17) 1 (18) 1 (19) 4 (20) 1 (21) 3 (22) 1 (23) 1 (24) 4 (25) 1 (26) 2 (27) 2 (28) 4 (29) 4 (30) 3 (31)5 (32) 5 (33) 4 (34) 4 (35) 5 (36) 4 (37) 3 (38) 4 (39) 3 (40) 5

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