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Marketing Proposal: Embassy of Argentina Dupont Properties

Marketing Proposal: Embassy of Argentina

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Presented by Theo Adamstein & Jonathan Taylor

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Page 1: Marketing Proposal: Embassy of Argentina

Marketing Proposal:Embassy of Argentina

Dupont Properties

Page 2: Marketing Proposal: Embassy of Argentina

AGENDA

1. OUR TEAM

2. COMPANY HISTORY

3. EMBASSY CLIENTS

4. SUBJECT LISTING(S)

5. MARKET COMPARABLES

6. AFFILIATE

7. GLOBAL MARKETING

8. PHILANTHROPY

Page 3: Marketing Proposal: Embassy of Argentina

Our Team

JONATHAN TAYLORFounder and Managing Partner

• Founded Tutt, Taylor & Rankin Real Estate in 1988

• Managed the growth of the firm’s sales volume from $260M per year to $2 billion per year since joining Sotheby’s network in 2006

• Has listed and sold numerous Washington landmarks including Patterson Mansion

THEO ADAMSTEINSales Associate

• Over 25 years of experience in architecture, design & construction

• Expertise in sales of large in-city homes and country estates

• Graduate of the Cooper Union School of Architecture in New York City

MAXWELL RABINAssociate Broker

• 16 years of real estate sales experience, working alongside Jonathan Taylor

• Has facilitated hundreds of transactions• Avid real estate investor and accomplished

musician

EMILY DUDLEYAdministrative Manager

• Member of TTR Sotheby’s International Realty marketing and administration since 2013

• Transaction manager for TTR Sotheby’s International Realty’s top-producing team

• Licensed auctioneer

Page 4: Marketing Proposal: Embassy of Argentina

BRAND HERITAGESince 1744, Sotheby’s has emerged as the world’s most respected advisor serving a global clientele in both the acquisition and disposition of art and valued assets. At the heart of this success is an unwavering commitment to the very highest level of quality

which remains the goal of one of the most storied names on the global business stage.

Sotheby’s maintains 90 locations in 40 countries and conducts some 250 auctions each year in over 70 categories. In addition to our private sale galleries in New York, London, and Hong Kong, Sotheby’s also conduct auctions in 9 other sale rooms around the

world, further expanding our global reach.

Page 5: Marketing Proposal: Embassy of Argentina

1744Sotheby’s Auction

House founded in Lon-don

1988Tutt, Taylor & Rankin

Real Estate founded in Dupont Circle

2006Tutt, Taylor & Rankin

hand-picked to represent Sotheby’s in the Mid-

Atlantic

SOTHEBY’S | HISTORY

Page 6: Marketing Proposal: Embassy of Argentina

Foreign Government Clients• Ambassador of Jordan

• Embassy of France

• Government of Kuwait

• Commonwealth of Puerto Rico

• US Ambassador to UN

• Government of Iceland

• Government of Japan

• Ambassador of Peru

• Embassy of Italy

• Embassy of Costa Rica

• Government of Oman

• Ambassador of Chad

• Government of Brazil

• Embassy of Qatar

• Embassy of Spain

• Embassy of Greece

• US Ambassador to Israel

• Government of Japan

• Kingdom of Morocco

• Government of the Netherlands

• Embassy of Gabon

Page 7: Marketing Proposal: Embassy of Argentina

Subject Properties

Year Built: 1915

Zoning: SP-1

Total Bulding Area: 10,500 sqft

Lot size: 3,250 sqft

Year Built: 1912

Zoning: SP-1

Total Bulding Area: 14,952sqft

Lot size: 6,188 sqft

1815 Q Street, NW1811 Q Street, NW

Page 8: Marketing Proposal: Embassy of Argentina

Subject Properties

Year Built: 1911

Zoning: R-3

Total Bulding Area: 9,802 sqft

Lot size: 2,500 sqft

2136 R Street, NW

Page 9: Marketing Proposal: Embassy of Argentina

Sold Comparables

Year Built: 1890

Zoning: SP-1

Total Bulding Area: 36,540 sqft

Lot: 13,853 sqft

Original List: $26,000,000

Final List: $26,000,000

Sold Price: $20,000,000

Sold $ per sqft: $547.35

Sold date: June 23, 2014

Patterson Mansion 15 Dupont Circle, NW

Page 10: Marketing Proposal: Embassy of Argentina

Sold Comparables

Year Built: 1900

Zoning: R-5-B

Total Bulding Area: 10,276 sqft

Lot: 4,196 sqft

Original List: $10,900,000

Final List: $9,995,000

Sold Price: $8,450,000

Sold $ per sqft: $822.30

Sold date: February 14, 2014

1824 R Street, NW

Page 11: Marketing Proposal: Embassy of Argentina

Sold Comparables

Year Built: 1912

Zoning: C-2-B

Total Bulding Area: 12,325 sqft

Lot: 6,232 sqft

Original List: $6,500,000

Final List: $6,500,000

Sold Price: $6,200,000

Sold $ per sqft: $466.53

Sold date: August 12, 2013

1438 U Street, NW

Page 12: Marketing Proposal: Embassy of Argentina

Sold Comparables

Year Built: 1900

Zoning: C-3-B

Total Bulding Area: 9,145 sqft

Lot: 2,028 sqft

Original List: $6,800,000

Final List: $6,800,000

Sold Price: $6,200,000

Sold $ per sqft: $677.97

Sold date: August 29, 2013

1614 20th Street, NW

Page 13: Marketing Proposal: Embassy of Argentina

Sold Comparables

Year Built: 1890

Zoning: SP-1

Total Bulding Area: 13,752 sqft

Lot: 5,577 sqft

Original List: $17,500,000

Final List: $14,900,000

Sold Price: $12,000,000

Sold $ per sqft: $872.60

Sold date: November 30, 2009

1714 Mass. Avenue, NW

Page 14: Marketing Proposal: Embassy of Argentina

Buenos Aires - $7,000,0000 Buenos Aires - $7,000,0000Buenos Aires - $3,000,000

REAL ESTATE NETWORK - A SHARED VISIONExperts in Argentina and the rest of the world

In 2007, our company, Adriana Massa, was awarded affiliation to the prestigious Sotheby’s Interna-tional Realty® brand that boasts 260 years of reputation and excellence, and offers incomparable ac-cess to the most outstanding properties in the world through its international affiliates. Our relation with this first class brand demonstrates our commitment to offer superior service, marketing and experience in Argentina and throughout the world.

Ave Alvear 1807, piso 4to, oficina 406Buenos Aires, Buenos Aires, C 1129AAA Argentina+54.11.5648.9881

OUR SOTHEBY’S INTERNATIONAL REALTY AFFILIATE IN BUENOS AIRES

Page 15: Marketing Proposal: Embassy of Argentina

BROCHURE

FLOOR PLAN986 MELVIN ROADAnnapolis, MD

GLOBAL DISTRIBUTION PROGRAMWe craft fine quality brochures that articulate your property’s unique features and history. Brochures are distributed to our five offices, key Sotheby’s International Realty offices, and Sotheby’s auction sale rooms worldwide. Professional floor plans provide

important information to prospective buyers both in advance of and following a property tour.

Page 16: Marketing Proposal: Embassy of Argentina

VIDEO DISTRIBUTIONVideo allows us to tell a story in a way that still photographs cannot. It is an increasingly important channel to

engage prospective buyers to visually experience a home. We use a range of innovative digital platforms for content

distribution to ensure the broadest possible exposure for your property.

Page 17: Marketing Proposal: Embassy of Argentina

WORLD-CLASS PHOTOGRAPHYTTR Sotheby’s International Realty utilizes only the highest quality professional photography to showcase our listings

worldwide through our digital and print media distribution channels. We take our photography very seriously - our firm hires the Best-in-Class photographers. Every photo taken also goes through a rigorous quality control process.

Page 18: Marketing Proposal: Embassy of Argentina

TTR Sotheby’s International Realty is committed to a deep level of engagement and leadership in the community. In recent years, we have supported numerous art, charitable, community, and education organizations,

which are further strengthening the community in which we live. TTR Sotheby’s International Realty is the only residential real estate firm ranked in the Top 50 Most Philanthropic Companies in the Washington area.

TOP 50 MOST PHILANTHROPIC FIRMS

Page 19: Marketing Proposal: Embassy of Argentina

Philanthropic Involvement

• Beuvoir School

• Cal Ripkin, Jr. Foundation

• Campagna Center

• CharityWorks

• Citizen’s Association of Georgetown

• Dumbarton Oaks Park Conservacy

• Friendship Place

• Hillwood Foundation

• The Joan Hisaoka “Make a Difference” Gala

• Life with Cancer

• Little Folks School

• The LUNGevity Foundation

• McLean Project for the Arts

• Montrose Park

• N Street Village

• National Museum of Woman in the Arts

• The Philips Collection

• The Potomac School

• Prevent Cancer Foundation

• Sitar Arts Center

• Taste of Friendship Heights

• Teach for America

• Tudor Place

• USO

• Washington Humane Society

• Washington Project for the Arts

• Washington Sports Alliance

• Wolf Trap

Page 20: Marketing Proposal: Embassy of Argentina