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2020 MARKETING PROGRAMS SMP ® PARTS APP STANDARD ® 'WE'VE GOT YOU COVERED' GIVEAWAY SMP ® 'YOUR CAR, YOUR DATA' SWEEPSTAKES SMP ® 'WOMEN IN AUTO CARE' SCHOLARSHIP SMP ® 2020 SCHOLARSHIP PROGRAM STANDARD ® COIL-ON-PLUGS BLUE STREAK ® BY STANDARD ® STANDARD ® INTERACTIVE BUYER'S GUIDE STANDARD ® DIESEL STANDARD ® TURBOCHARGERS STANDARD ® ADVANCED DRIVER ASSISTANCE SYSTEM (ADAS) STANDARD ® INTEGRATED DOOR LOCK ACTUATORS (IDLA) STANDARD ® ACTIVE GRILLE SHUTTERS STANDARD ® VARIABLE VALVE TIMING (VVT) STANDARD ® ELECTRONIC THROTTLE BODIES (ETB) STANDARD ® EVAPORATION EMISSION CONTROL SYSTEM (EVAP) STANDARD ® SENSORS FOUR SEASONS 'THE DESLUGGER ® PROMOTION' FOUR SEASONS DIAGNOSTIC TOOL KIT PROMOTION FOUR SEASONS 'CREW SELFIE CONTEST' FOUR SEASONS BRUSHLESS BLOWER MOTORS PAC-KITS ® PRE-PACKAGED QUALITY A/C KITS

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Page 1: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

1

2020M A R K E T I N G P R O G R A M S

SMP® PARTS APP

STANDARD® 'WE'VE GOT YOU COVERED' GIVEAWAY

SMP® 'YOUR CAR, YOUR DATA' SWEEPSTAKES

SMP® 'WOMEN IN AUTO CARE' SCHOLARSHIP

SMP® 2020 SCHOLARSHIP PROGRAM

STANDARD® COIL-ON-PLUGS

BLUE STREAK® BY STANDARD®

STANDARD® INTERACTIVE BUYER'S GUIDE

STANDARD® DIESEL

STANDARD® TURBOCHARGERS

STANDARD® ADVANCED DRIVER ASSISTANCE SYSTEM (ADAS)

STANDARD® INTEGRATED DOOR LOCK ACTUATORS (IDLA)

STANDARD® ACTIVE GRILLE SHUTTERS

STANDARD® VARIABLE VALVE TIMING (VVT)

STANDARD® ELECTRONIC THROTTLE BODIES (ETB)

STANDARD® EVAPORATION EMISSION CONTROL SYSTEM (EVAP)

STANDARD® SENSORS

FOUR SEASONS™ 'THE DESLUGGER® PROMOTION'

FOUR SEASONS™ DIAGNOSTIC TOOL KIT PROMOTION

FOUR SEASONS™ 'CREW SELFIE CONTEST'

FOUR SEASONS™ BRUSHLESS BLOWER MOTORS

PAC-KITS® PRE-PACKAGED QUALITY A/C KITS

Page 2: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

Google Play Store

4.3 Star Rating

“Great app! This is very helpful. The ability to see the

parts and view the connector is a big time saver.”

- Sean F. on Google Play Store

Google Play Store Apple App Store

To learn more, visit smpcorp.com/PartsApp

Frost & Sullivan

Technology Leadership

Award

2

The award-winning SMP® Parts App is being revamped and updated with the tools you asked for to make part lookups even easier.

The New SMP® Parts AppPowerfully Easy.

License Plate LookupEnter a license plate number to see all available

parts for that particular vehicle

Competitor UPC ScanScan a competitor's UPC code for the corresponding

SMP® part detail page

Cross Reference SearchKey in a competitor part number to find the parts

you need

Keyword Search - NEW

Now it's even easier to find the parts and

categories you're looking for

History - NEWQuick access to your search history for

frequently searched items

UPC ScanScan the UPC code on any box for product details,

videos, installation instructions and more

VIN ScanScan a vehicle VIN number to view all of the parts

available for that particular vehicle

Page 3: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

WE'VE GOT YOUCOVERED

GIVEAWAYWe've got the coverage. And we've got the quality, availability, and basic manufacturing.

Take a picture of your favorite Standard® or Blue Streak® ignition coil, VVT, ETB, EVAP, Diesel component or cam/crank sensor and post on social media with:

#StandardHasMeCoveredThe first 500 posts receive a Standard® 'We've Got You Covered' T-shirt.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C. WHO ARE AT LEAST 18 YEARS OF AGE AT TIME OF ENTRY. THE PROMOTION IS VOID WHERE PROHIBITED OR RESTRICTED BY APPLICABLE LAW, AND ALL APPLICABLE FEDERAL, STATE AND LOCAL LAWS, RULES AND REGULATIONS APPLY. FOR OFFICIAL RULES, GO TO WWW.STANDARDHASMECOVERED.COM.

Runs June 1 - July 31, 2020

3

Page 4: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

44

ASK BEFORE YOU ADD

• Competitors have become category intruders, not innovators

• These are products that Standard® already supplies you

• Avoid duplication of your inventory

• Free up shelf space while expanding coverage – with the same investment

STANDARD® IS FIRST-TO-MARKET 8 OUT OF 10 TIMES

Over the past 5 years, in nearly every caseStandard® has been First-to-Market

Standard® vs. Competition New Part Releases Since 2014

156 categories / 2,500 parts

ASK BEFOREYOU ADDQUALITY DESIGNED. QUALITY BUILT.

Standard Released First*

Competitor Released First

*Over a 5 year period SMP released first or same time

80.1%

19.9%

Page 5: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

SWEEPSTAKES

NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not increase your chance of winning. Promotion is void where prohibited or restricted by applicable law, and all applicable federal, state and local laws and regulations apply. For Official Rules, go to www.SMPYourCarYourDataSweepstakes.com WeatherTech® is trademark of WeatherTech Direct, LLC.

What does your car know about you and who is it telling?

Visit YourCarYourData.org for more information and to sign the petition

Runs August 1 - October 31, 2020

@YourCarYourData

SMPYourCarYourDataSweepstakes.com

Take our quiz and enter the 'Your Car, Your Data Sweepstakes' to learn about the information your car collects and how you can demand control over your data.

Win one of ten $500 WeatherTech® shopping sprees!

55

Page 6: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

With one click, search across our entire Standard® bookshelf to find every instance of a search term, or search an individual guide to locate a specific part and its hot link to our award-winning eCatalog. And because the interface is fully responsive, you can use it on your desktop, tablet, or smart phone.

THE POWERFULLY EASY WAY TO FIND PARTS

NEW INTERACTIVE BUYERS GUIDE AVAILABLE Q4 2019

Search across every Standard® parts guide at the same time

Try it today at standardbrand.com or smpbuyersguide.com/standard

Search results highlighted in green for easy identification

Red highlights indicate interactive

hot links to our eCatalog

Powerful toolbar allows you to print, share, and/or download a PDF of an entire catalog or a specific page

Download the entire interactive program and run it from your desktop without internet connection*

*Must have internet connection to use the interactive hot links to our eCatalog

And much more!

70,000users

More than

Interactive Buyers Guide

MORE THAN

PAG E V I EWS

3 Million

6

Page 7: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

7

Enter January 1 - March 31, 2020

Standard Motor Products and the Auto Care Association are proud to present the first annual Standard Motor Products 'Woman in Auto Care Scholarship' for aspiring female tech students pursuing an education in automotive technology or repair at a technical school or college.

Two deserving women will each be awarded a $5,000 Scholarship!

STANDARD MOTOR PRODUCTS WOMEN IN AUTO CARE

SCHOLARSHIP

SMPWIACscholarship.com

Page 8: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

2020 SCHOLARSHIP PROGRAM

TWELVE $5,000 SCHOLARSHIPS Standard Motor Products remains committed to supporting future automotive technicians.

INTERMOTOR® 'IMPORT LEADER' SCHOLARSHIP

Who’s it for? Sixth annual for aspiring techs or tech students pursuing an education in automotive technology or repair with an import focus at a technical school or college.

Prizes: Four $5,000 scholarships

Runs: February 1 – May 31, 2020 | IntermotorImportLeader.com

BLUE STREAK® 'BETTER THEN, BETTER NOW' SCHOLARSHIP

Who’s it for? Fourth annual for aspiring tech students pursuing an education in automotive technology or repair at a technical school/college.

Prizes: Four $5,000 scholarships

Runs: February 1 – May 31, 2020 | BlueStreakScholarship.com

STANDARD® 'BIGGER, BETTER DIESEL' SCHOLARSHIP

Who’s it for? Third annual for aspiring tech students pursuing an education in automotive technology or repair with a focus on diesel technology at a technical school/college.

Prizes: Four $5,000 scholarships

Runs: February 1 – May 31, 2020 | BiggerBetterDiesel.com

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Page 9: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

TRUST STANDARD®

STANDARD® IGNITION COILS – A CLOSER LOOK

THE WEAK POINTS IN MANY OE IGNITION COIL DESIGNS LEAD TO PRODUCT FAILURE

HERE’S WHAT MAKES STANDARD® A SUPERIOR-QUALITY IGNITION COIL

Coil-on-Plug Pencil CoilUF242

Honda/Acura (2010-99)

Tin-plated brass terminals improve electrical contact and protect against corrosion

External core made from oriented silicon

steel for durability

Stainless steel spring resists corrosion

Neodymium magnet produces max high voltage

output at all speeds

Silicone rubber boot withstands extreme

heat and provides superior insulation

Primary and secondary bobbins made from fiberglass-reinforced

polyethylene terephthalate prevent voltage flashover for

extended service life

Internal core made from grain-oriented electrical steel limits loss factor within

magnetic circuit to reduce heat that may affect coil endurance

Electronic ignition module profile and feedback signal matches fit, form, and function of original

Coil-on-Plugs are just one example. The same goes for our Heavier-Duty Coils. And Coil-Near-Plugs. And Coil Packs. And Distributor Assemblies. And Cassette Coils. In fact, we put this level of attention into every coil we manufacture. It’s why Standard® ignition coils perform.

Do the OEs put this level of effort into their OE Aftermarket (OEA) parts? Well, we know the original part just failed. It’s why we can say about our ignition coils and all Standard® parts, When OE Fails...Trust Standard®.

It has to do with the attention we pay to our components, engineering and manufacturing across our ignition coil line.

WHEN OE FAILS...

STANDARDBRANDPARTS.COM

Did you know that by identifying these OE flaws, Standard® is able to improve on the OE design and engineer a more reliable, better-performing, longer-lasting ignition coil.

We’ve been showing you cutaways of our ignition coils for decades, so you know how proud we are of our quality. And you know we lead the aftermarket with 99% ignition coil coverage. So here’s the deal.

99

Page 10: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

Colorbreak:

- Background image is high-res in position and prints CMYK

File Name: 19009m1_BS_PrintAd8p5x11.ai

Date: 07-02-19

Application: InDesign CC 2014

Trim Size: 8.5˝ W x 11˝ H

PDF Name: 19009m1_BS_PrintAd8p5x11.pdf

PDF Size: 100%

# Colors: 4 - CMYK Process

Images: 19009L7a_BSA_FullPgAd_v2.psd

Fonts: Arial Narrow Bold, DIN OT Condensed, Times Roman

Helvetica Neue Lt Std

Layout: Based on approved layout L7a

CMYK

m1

NOTE: • Trapping may be required and is the responsibility of the color separator. • Proofreading of all type is the sole responsibility of the client. PDF IS FOR REFERENCE ONLY - DO NOT USE PDF FOR FINAL PRINT PRODUCTION

1010

MADE TO STAND THE TEST OF TIME™

Known for quality and durability, Blue Streak® by Standard® introduces new, heavier-duty ignition coils built with legendary Blue Streak® quality.

StandardBlueStreak.com

Page 11: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

THE BLUE STREAK® LINE EXPANSION2019 marked the re-launch of Blue Streak® by Standard® with the introduction of heavier-duty Blue Streak® ignition coils. Building on that success, in 2020 Blue Streak® will see three exciting new additions to the line – VVT components, blower motor resistor (BMR) kits, and the Blue Streak® by Intermotor® import line.

BLUE STREAK® VVT• 5 VVT Solenoids, 1 VVT Sprocket – Q1 2020• 10 additional VVT Solenoids – Q2 2020

BLUE STREAK® BMR KITS• 10 SKUs – Q1 2020• Kit includes resistor and Hi-Temp harnesses• Blue Streak® improved on the OE design to create a connector that will withstand the excessive heat and reduce future failure

BLUE STREAK® BY INTERMOTOR®

• 20 import ignition coils – Q3 2020• New dedicated Blue Streak® import packaging

Colorbreak:

- Background image is high-res in position and prints CMYK

File Name: 19009m1_BS_PrintAd8p5x11.ai

Date: 07-02-19

Application: InDesign CC 2014

Trim Size: 8.5˝ W x 11˝ H

PDF Name: 19009m1_BS_PrintAd8p5x11.pdf

PDF Size: 100%

# Colors: 4 - CMYK Process

Images: 19009L7a_BSA_FullPgAd_v2.psd

Fonts: Arial Narrow Bold, DIN OT Condensed, Times Roman

Helvetica Neue Lt Std

Layout: Based on approved layout L7a

CMYK

m1

NOTE: • Trapping may be required and is the responsibility of the color separator. • Proofreading of all type is the sole responsibility of the client. PDF IS FOR REFERENCE ONLY - DO NOT USE PDF FOR FINAL PRINT PRODUCTION

11

BASIC MANUFACTURING AT OUR STATE-OF-THE-ART FACILITY

Our IATF 16949 and ISO 9001-certified facility in Bialystok, Poland, is dedicated to the highest quality manufacturing. Spanning 105,000 square feet, the facility employs lean manufacturing methods such as the 5S philosophy and features a vertically integrated manufacturing process with multi-spindle winding, injection molding, potting, curing, and welding. At the end of the day, the parts that leave our SMP Poland facility are manufactured for optimal performance and durability.

WHAT'S NEW FOR

BLUE STREAK®

Backed by our

LIMITED LIFETIME WARRANTY We are so confident in the durability of our Blue Streak® by Standard® products, that we’ve backed every part with our Limited Lifetime Warranty.

STANDARDBLUESTREAK.COM

Page 12: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

WHAT'S NEW FOR

DIESEL & TURBOCHARGERS

STANDARDDIESELPARTS.COM

8 NEWNOx Sensors

Q4 2019 / Q1 2020

18 NEWAvailable Q1 2020

10 SKUs8 Aftermarket

Exclusives

NEW

& RE MAN

T U R B O S O F F E RE

D90+DEF INJECTION

NOZZLE DEF PUMP DEF HEATER DEF TEMPERATURE

SENSORPARTICULATE PRESSURE

SENSOR

12

THE SCR (SELECTIVE CATALYTIC REDUCTION) SYSTEMThis advanced diesel technology uses Diesel Exhaust Fluid (DEF) to help meet diesel emissions standards reducing NOx and particulate matter for cars and light trucks as well as Medium Duty/Heavy Duty trucks.

SCR SYSTEM CATEGORIES

NOx SENSORS - A HIGH-FAILURE OE PART THAT’S REQUIRED FOR EMISSIONS REGULATIONS

• High-failure OE part that is typically replaced at 70-120K miles

• Most engines feature two NOx sensors: an upstream and downstream sensor

• NOx sensors monitor the level of nitrogen oxide being emitted by a diesel vehicle to ensure compliance with emissions regulations

• Common causes of failure include soot buildup on the sensor, ECU water intrusion, damage to the cable, which will illuminate the check engine light

NOX001 - DownstreamChevrolet & GMC Trucks w/ 8 Cyl. 6.6L Engines

(2014-10)

NOX002 - UpstreamChevrolet & GMC Trucks w/ 8 Cyl. 6.6L Engines

(2014-10)

DFI1Ford Trucks (2016-11)

DFIP1Ford Trucks(2019-11)

EFH201Ford Super Duty

(2016-11)

DFS1GM Cars & Trucks

(2016-10)

DPS101MD/HD Trucks

(2018-10)

35 15MVIO

Page 13: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

STANDARDDIESELPARTS.COM

STANDARD® 100% NEW TURBOS

Comes complete with necessary hardware kit

Direct-fit replacement

ensures ease of installation

TBC583Buick / Chevrolet

(2018-11)

100% new turbocharger

STANDARD® REMAN TURBOS

Includes new rotating journal, thrust bearings,

and required gasket/mounting hardware for

complete installation

Remanufactured with meticulously QC'd components for maximum performance and reliability

Bearing surfaces returned to

OE-like condition using precision-

machining process

Dynamically balanced compressor/turbine

wheel and shaft assemblies ensure

proper operation

Comes with new OEM electro-hydraulic control valve already installed, eliminating need to buy separate part

VGT/VNT and complete turbocharger undergo 100% end-of-line testing

TBC511Ford 6.0L (2004-03)

NEW

& RE MAN

T U R B O S O F F E RE

D90+SKUs

FJ4958PCKChevrolet (2004-01)

FJ7388PCKFord (2003-99)

International (2005-99)

FJ9278PCKFord (2004-03)

International (2003-02)

FJ9288PCKFord (2010-04)

International (2008-05)

REMANUFACTURED DIESEL INJECTOR SETSWhen one injector is contaminated, the remaining injectors have been exposed to the same conditions. That's why we recommend replacing a full set of diesel injectors rather than just one–it'll save time and money in the long run.

REPLACE

IN SETS

13

Page 14: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

ADASPARTS.COM

WHAT'S NEW FOR

ADASCOMING TO A BAY NEAR YOUADAS (Advanced Driver Assistance System) technologies are now more common and repair opportunities are growing.

These are high OE-Failure categories:

• Exposure to various road conditions and natural wear & tear

• Replacement not limited to collision

• ADAS are high-ticket, high-profit jobs for the shop

STANDARD® IS THE AFTERMARKET ADAS LEADERIn order to provide professional technicians with the coverage and quality they need to take advantage of the growing ADAS

repair opportunity, we are committed to aggressively expanding our line of ADAS categories.

BLIND SPOT DETECTION SENSORS

Located on both corners of the rear bumper, BSDs notify drivers to obstacles in

their blind spots.

CRUISE CONTROL DISTANCE SENSORS

Located in front of the vehicle, typically behind the lower radiator grill, CCDs measure

the distance to the leading vehicle to drive the adaptive cruise control system and

emergency braking system.

PARK ASSIST CAMERAS

As we continue to expand our growing ADAS line, we’re proud to offer a line of park

assist cameras. Unlike other ADAS technologies, our park assist cameras feature a

plug-and-play design, so there’s no programming required.

PARK ASSIST SENSORS

Park assist sensors are common failure parts, because they can be easily damaged in

collisions and by water intrusion. Standard’s line of park assist sensors replicates the

OE body style for a part that fits and functions like the original.

LANE DEPARTURE SYSTEM CAMERAS

Located on top of the windshield between the rearview mirror and windshield, LDS

notifies drivers if the vehicle leaves the lane without the turn signal activated.

110+

60+

15+

30+

70+

57MVIO

33MVIO

12MVIO

22MVIO

111MVIO

14

Page 15: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

WHAT'S NEW FOR

IDLA / DLAA

GROWING LINE OF

EXCLUSIVE PART N

UMB

ER

S

15

1100Part Numbers

covering more than

197 Million VIO

Growing line of integrated door lock, liftgate, tailgate, and trunk lock actuators

coverage

Meets Federal Motor Vehicle Safety Standards (FMVSS) requirements for door ejection safety

DLA1423Lexus / Toyota (Left Front)

(2019-14)VIO Over 5 Million

GROWING LINE OF DOOR LOCK, LIFTGATE, TAILGATE, AND TRUNK LOCK ACTUATORS

DLA1442Cadillac / Chevrolet / GMC(2014-10)VIO Over 829,000

DLA1443Buick / Chevrolet(2017-09)VIO Over 1.3 Million

DLA1441Cadillac / Chevrolet / GMC(2009-07)VIO Over 1 million

THE NEW NORM FOR DOOR LOCK ACTUATION

Integrated door lock actuators combine electrical actuation

with latching mechanization. Standard® and Intermotor®

offer a line of Integrated Door Lock Actuators, all direct OE

replacements that ensure proper fit, form, and function. Meets FMVSS No. 206 requirements for door ejection safety

‘Plug and play’ design No additional programming required

Robust construction ensures long, trouble-free service life

EXCLUSIVEAFTERMARKET

DLA144Ford / Lincoln / Mercury

(2017-99)VIO Over 10.4 Million

High-quality materials withstand extreme conditions

Undergoes extensive testing to ensure reliability

Direct-fit OE replacement ensures proper fit, form, and function for ease of installation

YOUR SOURCE FOR ACTUATOR COVERAGE

Page 16: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

WHAT'S NEW FOR

Active Grille ShuttersTHE ACTIVE AERODYNAMICS MARKET HAS ARRIVEDActive aerodynamics is one of the latest automotive technologies designed to improve fuel

efficiency. One of the most promising technologies in active aerodynamics is the Active Grille

Shutter (also known as Radiator Shutter Assemby).

STANDARD® OFFERS A GROWING LINE OF ACTIVE GRILLE SHUTTERS

• 20+ SKUs – 2 SKUs CAPA certified

WHAT DOES AN ACTIVE GRILLE SHUTTER DO?Active Grille Shutters open and close automatically to control airflow, reducing aerodynamic drag and improve fuel efficiency.

HIGH OE-FAILURE COMPONENTS

Industry Experts expect the active aerodynamics

market opportunity to reach $1.1 billion by 2023.

$1.1B2023

AGS1005Jeep Cherokee (2017-14)

4 Cyl 2.4L & 6 Cyl 3.2L Engines

HOW DOES AN ACTIVE GRILLE SHUTTER WORK?

• Open shutters allow air to flow through the radiator into the engine compartment to promote cooling

• Shutters close when cooling isn't needed (or during a cold start) reducing aerodynamic drag and fuel consumption

• Motor burnouts

• Mechanical failures

• Collision related

16

Page 17: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

VARIABLE VALVE TIMINGWHAT'S NEW FOR

HIG

HEST QUALITY

BR

O A D E S T C O V ER

AG

E500+SKUs

STANDARDVVT.COM

THE AFTERMARKET'S BROADEST VVT COVERAGEVariable Valve Timing (VVT) systems are designed to reduce emissions and maximize engine performance and fuel economy. Standard's VVT Solenoids cover 380 million VIO and our Cam Phasers reach 210 million VIO.

Irregular oil change service is one of

the leading causes of Variable Valve Timing failure

Variable Valve Timing is an extremely high tech category, which

is why premium quality is a must

Standard® and Intermotor® VVT lines undergo

extensive design and testing to ensure

performance and longevity

STANDARD'S VVT ADVANTAGEOur commitment to high-quality design and testing standards ensures that each Standard® and Intermotor® VVT component will measure up to real-world conditions.

HIGHTECH

OEM OEMCOMPETITOR

COMPETITOR

STANDARD®

STANDARD®

OE design uses plastic, which often fails to hold the screen to the body

Standard's solenoid with improved screen stamp and spring clamp design

OE and Standard® designs feature a reinforced plunger

and spring

Competitor's design offers no reinforcement

Competitor design offers minimal screen reinforcement and overall shorter solenoid length

17

Page 18: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

125+

20+

4

580+

55MVIO

14MVIO

15MVIO

235MVIO

LDP14Chrysler (2017-07), Dodge (2016-06)Jeep (2016-07), RAM (2016-11)VIO Over 7 Million

High-temp OE-style plastic housing ensures precise

fit and performance under extreme conditions

OE-match connector and terminals ensure exact fit for peak conductivity to the engine wiring harness

Comes complete with O-ring so you don't need to buy additional parts

Precision-calibrated diaphragm and spring properly open and

close to provide accurate voltage readings to the switch

EVAPORATION EMISSION CONTROL (EVAP) SYSTEM

CANISTER PURGE VALVES

Manufactured at our ISO 14001, IATF 16949-certified facility, our canister purge valves are direct-fit OE replacements featuring premium quality connectors and terminals for proper fit, form, and function.

CANISTER VENT VALVES

Standard® canister vent valves are manufactured using the highest-quality materials to withstand extreme conditions, and each undergoes extensive testing to ensure continued reliability.

FUEL VAPOR CANISTERS

Standard® leads the market with high-quality fuel vapor canisters built from industrial-grade materials for robust performance and prolonged service life.

ESIM (EVAPORATIVE SYSTEM INTEGRITY MODULE)The ESIM is a key component of the EVAP System on many late model Chrysler/Jeep family vehicles. Unlike previous Leak Detection Systems, the ESIM does not contain a solenoid, instead it uses two weights, a diaphragm, and a switch to detect pressure differences across a variety of conditions.

STANDARDEMISSIONS.COM

WHAT'S NEW FOR

18

Page 19: MARKETING PROGRAMS - Standard · 1 2020 marketing programs smp® parts app standard ® 'we've got you covered' giveaway smp® 'your car, your data' sweepstakes smp® 'women in auto

IMPROVED DESIGN

Manufactured at our ISO 14001, IATF 16949-certified facility, our canister vent solenoids feature an improved design that outperforms the competition.

CANISTER VENT SOLENOIDS

Standard's Canister Vent Solenoids have superior resistance to environmental influences due to proprietary one-piece molding and are 100% tested in production.

Viton O-ringsprevent leaks

Flexible hose makes installation easier

Includes connector for direct-fit installation

STANDARD® Competitor

Less space means more protection against

moisture intrusion

Larger wire increases conductivity to prevent

overheating

Precision-machined mounting slot and exact-fit connector ensure trouble-free install

High-grade industrial plastic withstands low and high engine temperatures

EVAPLEAK DETECTION PUMPS

CANISTER PURGE SOLENOIDS

Standard's broad line of canister purge solenoids are design to look, fit, and perform like the original it replaces. CP471

GM Cars & SUVs (2017-03)

CVS10GM SUVs (2017-04)

Direct-fit OE replacement accurately detects proper evaporative leaks with the utilization of the engine vacuum

65+

150+

350

40MVIO

145MVIO

215MVIO

LDP02Chrysler / Dodge (2003-96)

OE-quality connector and terminals ensure exact fit, resulting in peak conductivity to the engine wiring harness and precise engine performance

Precision-calibrated diaphragm and spring properly open and

close to provide accurate voltage readings to the switch

High-temperature OE-style plastic housing ensures

precise fit and performance under hazardous conditions

The Leak Detection Pump closes the EVAP system to atmospheric pressure so the system can be pressurized for leak testing.

STANDARDEMISSIONS.COM

WHAT'S NEW FOR

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STANDARD® EGT SENSOR LINE LEADS THE WAYExhaust Gas Temperature (EGT) Sensors monitor the engine’s exhaust gas temperature. Standard® engineers and manufactures high-quality EGT sensors at our IATF 16949-certified facility in Poland.

• More than 185 SKUs available covering more than 20 Million VIO

• 100+ EGT sensors for Diesel applications

THE INDUSTRY’S BEST BLENDED TPMS PROGRAM WITH 99% COVERAGE

• Standard® OE-Match sensors are direct-fit and ready-to-install right out of the box

• QWIK-SENSOR™ offers 2 Universal Sensors covering PAL, WAL, and Auto-Locate technologies

ETS196Mercedes ML350, GL350

(2012-10)

ETS168Chevrolet Cruze

(2015-14)

ETS221BMW X5

(2017-14)

ETS158Ford F250SD/F350SD,F650, F750 (2017-15)

COMING IN 2020 New graphic packaging including TPMS Service Kits in single, four, and twenty-five packs

WHAT'S NEW FOR

SENSORS

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WHAT'S NEW FOR

SENSORS

OUR 48-HOUR VIBRATION TEST ENSURES DURABILITY

Sensors undergo 48- to 64-hour vibration testing across three different planes to ensure performance under the harshest conditions

WHAT OUR TESTING MEANS FOR YOU

• Every Cam/Crank sensor is subjected to extensive end-of-line timing, pulse width, and signal amplitude testing

• Our Cam/Crank sensors have protection against over-voltage, under-voltage, reverse-voltage, and short circuits

• Our sensors maintain accuracy during heavy-duty shock, vibration, and maximum temperature conditions

DESIGNED WITH PREMIUM COMPONENTS

CAM / CRANK POSITION SENSORS: QUALITY, COVERAGE, AND AVAILABILITY• 400+ camshaft and crankshaft sensors

• Manufactured in our IATF 16949-certified facility

• Complete coverage for all domestic and import applications

OUR CHAMBER TESTING ENSURES PERFORMANCE

Sensors undergo chamber testing that cycles from -40°F to 257°F to ensure performance under extreme temperatures

Fluorocarbon rubber oil seal ensures secure fit

Integrated waterproof connector ensures lasting performance

Sealed construction withstands extreme under-hood conditions

Rotated mounting ear matches lateset OE-design

Advanced circuitry provides immunity from EMI (such as stray

electro-magnetic fields, power spikes, and static electricity) that

meets ISO standards

PC464 Nissan

(2017-02)

Sealed metal casing prevents oil intrusion

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ELECTRONIC THROTTLE BODIESWHAT'S NEW FOR

COVERAGE FOR TODAY'S TOP REPAIRSThe most comprehensive line of ETBs in the aftermarket.

• More than 190 SKUs covering 150M VIO

• Planned 2020 ETB line expansion

• Aftermarket exclusives

100% NEW ELECTRONIC THROTTLE BODIES

• Every ETB is a premium-quality replacement and 100% new, with no core charge

• 100% calibration and testing ensure superior performance and durability

BASIC MANUFACTURINGAs a basic manufacturer, we maintain complete quality control throughout the entire process through design, engineering, calibration and end-of-line testing

S20400Ram 2500, 3500, 4500, 5500

(2019-13)VIO Over 698,000

S20403Ford/Lincoln(2019-10)

VIO Over 2.1 million

S20405GM Cars & Trucks

(2020-14)VIO Over 1.2 million

EXCLUSIVEAFTERMARKET

EXCLUSIVEAFTERMARKET

EXCLUSIVEAFTERMARKET

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N

Purchase a minimum of four of any combination of The DeSlugger® series

products and save with special promotional pricing through July*.

March 1st - July 1st, 2020

P/N 36140 - Honda CRV Applications

INTRODUCING THE DESLUGGER® FOR FORD E-SERIES APPLICATIONS

The next time you have a compressor replacement, insure the job by installing

The Deslugger®.

Due to the success of The Deslugger® product line, Four Seasons is pleased to announce a new addition to The Deslugger® offering, P/N 36150, for Ford, Lincoln and Mercury applications.Having the system pulse during initial startup is beneficial to the compressor regardless of where the compressor is mounted. If liquid is pooled anywhere in the system, the compressor will have issues compressing the liquid, making The Deslugger® a valuable component.The Deslugger® is a patented exclusive product line of Standard Motor Products.

P/N 36150(18-06) Ford(14-06) Lincoln(11-06) Mercury

P/N 36141 - GM Applications P/N 36142 - Chrysler / Dodge Applications

For more information on The Deslugger® product line, scan here or visit www.4s.com

*Must add promo code “DSLUG” to purchase order for special prices to apply. Contact your local KASM for more details.

PROMOTIONMARCH 1ST - JULY 1ST, 2020

NEW!

SEE DETAILS BELOW

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PART NO. 99906 Special Pricing Available March 1st - August 1st, 2020

For more information visit www.4s.com

ECV Diagnostic ToolPart No. 69636

- Hand held ECV compressor tester unit- Power leads and wire harness set- 14 Female connectors - 15 Male Connectors- Convenient carrying case- Instruction sheet

YF Refrigerant Leak DetectorPart No. 69010

- 15.5” flexible test probe- Infrared gas sensor- Automatic zero and background compensation- High/Medium/Low leak sensitivity selector- Carrying case included

Tool comes with over 20 custom pigtails to connect to virtually every manufacturer’s computer controlled compressor. Some models from these manufacturers use ECV compressors: BMW, Chrysler, General Motors, Hyundai, Jaguar, Kia, Land Rover, Mercedes Benz, Nissan Infiniti, Subaru, Toyota/Lexus and VW/Audi/Porsche.

For a limited time, Four Seasons® offers a Diagnostic Tool Kit featuring the tools you need for late model system diagnostics. Expert technicians know that doing the job right starts with diagnosing the root cause of any failure. Four Seasons® Diagnostic Tool Kit does just that with our popular

ECV Diagnostic Tool Kit and YF refrigerant leak detector.

The YF Refrigerant Leak Detector makes diagnosing a leak in the air conditioning system easy and quick. Being able to diagnose quickly and accurately helps ensure that the job is done right.

PART NO. 99906 FEATURES THE FOLLOWING:

DIAGNOSTIC TOOL KIT PROMOTION

+

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Photo credit: Phillip Linen, Shane Knight and Bernard WilsonHay Tire Company, Charleston,SC

CREW SELFIE CONTESTGather your work crew around the camera and take a picture next to Four Seasons® product or signage and we’ll send you a Four Seasons® A/C bay banner! All entries will automatically be entered in to win one of three Mammoth® Cruiser 30 Cooler and four Mammoth® Stainless Rover tumbler combos.

March 1st - May 1st, 2020

Mammoth® Rover double wall vacuum insulated stainless steel tumbler with lid and rubber stopper. Will keep your drink HOT or COLD longer.

The Mammoth® CRUISERThe last personal cooler you will need. This light-duty rotomolded cooler is built with all of the features of a heavy-duty cooler and just as durable but light enough to be handled easily on any excursion. The insulated walls provide the ice retention necessary for keeping your items cold longer than traditional coolers.

Every eligible photo entry will receive a shop bay banner!

Have some fun showing off your work family! Photos will be judged by an expert panel.

Grand Prize Details

How to Enter

For complete details, visit www.4s.com or speak to your SMP KASM.

[email protected] Tag us on Facebook @auto.4Seasons using hashtag #4SCrewSelfie.

Tag us on Instagram @FourSeasonsAutomotive using hashtag #4SCrewSelfie.

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Contact your local SMP Territory Manager for more details. www.4s.com

brushless blower motors

A NEW TECHNOLOGY

THE BLDC DIFFERENCEBrushless motors are true to their name and utilize electronic sensored or sensorless commutation instead of a brush card. These cards degrade over time causing motor failure.

Brushless motors fulfill a greater range of applications than brushed motors and are more efficient by design. This efficient design has characteristics such as quieter operation, greater speed control and less weight than the brushed design.

In between the evolution of the brushed design and brushless technology, the PWM controlled motor was developed. PWM (Pulse Width Modulation) is a digital signal generated from the vehicle’s ECM (Engine Control Module) capable of controlling and varying the speed of the electric motor. Brushed motors in conjunction with an attached PWM control module can be used in some brushless applications, however, a brushed motor cannot be used as a direct replacement in brushless applications. Attempting to do so can result in poor performance, damaged components, or thermal events due to the differences in the electronics controlling the motor and HVAC system.

• More speed control with less power demand

• Quick response to control changes

• Increased service life

• Quiet operation

• Larger operating speed range

ADDITIONAL BENEFITS

PWM

Brushed

Brushless

WHEN IT COMES TO YOUR BRUSHLESS MOTOR NEEDS, LOOK TO FOUR SEASONS - QUALITY, COVERAGE, SERVICE

MOTOR EVOLUTION

Four Seasons introduces Brushless Direct Current (BLDC) Motors. As a basic manufacturer our attention to detail delivers a BLDC unit with a larger operating speed range, increased service life and higher efficiency over standard brush and PWM motors. This sophisticated technology is quickly on the rise in the automotive aftermarket after first appearing on GM vehicles in the mid 1990’s.

NEW!

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INCREASE SALES AND PROFITABILITY WITH

KIT APPLICATIONS AVAILABLE THROUGH EPICOR AND WRENCHEAD!

PAC-Kits® are assembled and shipped in one convenient package with everything you need to perform a successful A/C compressor replacement. Created from the top selling new compressors, PAC-Kits® now offer 299 SKUs covering over 123M VIO and come with a limited lifetime* warranty!

TOP 100 KITS NOW AVAILABLE ON THE BACK TO BUSINESS PROGRAMBack to Business customers will enjoy TOP 100 BTB Pricing! For more information, contact your local Key Account Sales Representative (KSAM).

Pre-Packaged Quality A/C Kits

PAC-KIT® includes all of the components necessary to do a complete compressor replacement:

◊ New Compressor◊ Accumulator or Receiver/Filter Drier◊ Expansion Device◊ Oil◊ All Necessary Gaskets and O-Rings◊ Service Valves & Caps - NEW! (All kits now include system service caps & valves)

*Limited lifetime warranty to the original purchaser of the kit or its contents for the life of the vehicle with all components replaced and all SMPT compressor installation procedures followed. Limited Lifetime Warranty is not transferable to any other party and all warranty limitations set forth in the SMPT warranty statement (Form# 11519) apply.

NEW EXPANDED

COVERAGE

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Q1 Q2 Q3 Q4

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Product Updates

Standard® New Parts Spotlights

Standard® 'Closer Look' Videos

Standard® Just the Facts

National Media Communications Programs

Automotive Education School Initiative

Blue Streak® by Standard®

Standard® Bigger, Better Diesel Program

Standard® Key Categories

Standard® ADAS Program

Pac-Kits® Pre-Packaged Quality A/C Kits

Four Seasons™ Brushless Blower Motors

National Promotions

Standard® 'We've Got You Covered' Giveaway

SMP® 'Your Car, Your Data' Sweepstakes

SMP® 'Women in Auto Care' Scholarship

Intermotor® Scholarship Promotion

Blue Streak® by Standard® Scholarship Promotion

Standard® Diesel Scholarship Promotion

Four Seasons™ 'The Deslugger Promotion'

Four Seasons™ 'Diagnostic Tool Kit Promotion'

Four Seasons™ 'Crew Selfie Contest'

Show Information

AWDA Nov 1-2

AAPEX Nov 3-5

New Pro Training On-Site Topics

Automotive HVAC Diagnosis and Service

Gasoline Direct Injection

Push Button Start Systems

ABS & Stability Controls

Diagnosing Modern Valve Actuation Systems

New Pro Training On-Demand Topics

Getting the Most Out of Your DVOM

Variable Valve Timing

TPMS Diagnostics and Learning

Late Model Hybrid Systems

Voltage Drop Testing Techniques

Rapid Sensor and Circuit Testing

Charging System Operation and Diagnostics

ABS and Traction Control

Diagnosing No-Crank Symptoms

No-Start Diagnostic Techniques

Ford 6.7L Powerstroke Tips

Duramax Diesel Updates

MARKETING PROGRAM CALENDAR2020

SM P Temperature Cont ro l D iv is ionA U T O M O T I V E

Standard®, Four Seasons®, Intermotor®, Blue Streak®, Hayden Automotive®, ACI®, and QWIK-SENSOR™ are registered trademarks of Standard Motor Products, Inc. All other trademarks belong to their respective holders. Product names, logos, brands, vehicle makes/models and other trademarks referred to are the property of their respective trademark holders. These trademark holders are not affiliated with Standard Motor Products, Inc., or our products.

ST11398