INTRODUCTION

PRODUCT : ROBOT

NAME OF PRODUCT : HOUSEMAID ROBOT

SPECIFICATION : HUMAN-LIKE MACHINE WITH ARMS, LEG, A

ROTATING HEAD AND IT HAS THE CAPABILITY TO SEE OBJECTS IN THREE

DIMENSIONS (3D) AND RECOGNIZE CHORE THAT NEED TO BE DONE.

SPECILISATION : DO THE HOUSEHOLD CHORES SUCH AS DO

MOPPING UP, LAUNDRY WORKS, CLEANING THE KITCHEN AND EVEN

COOKING.

TARGET : WORKING PEOPLE, HOUSEWIFE.

Doing a household chores make us tired and sometimes it becomes a burden to a working

person. We can feel fed up when we always doing the same things everyday and at the same

time we need to face another problem as well. A modern people tend to use maid to help

them doing the household chores. But nowadays it’s difficult to get a housemaid to look after

the daily affairs of our house.

Our scientists from Tokyo University’s Information have developed a robot to help us do the

household chores such as do mopping up, laundry works, cleaning the kitchen and even

cooking. When we get up in the morning, the ‘sensible maid’ will be there with us. The

robots can also recognize when a job has not been completed properly and move ahead to

complete it.

The housemaid robots is a human-like machine with arms, leg, a rotating head and it has the

capability to see objects in three dimensions (3D) and recognize chore that need to be done.

It’s also can be used in situations that are too difficult or dangerous for humans such as

cleaning dust at the higher place and take the heat wok at suitable place.

The housemaid robots come with cute and beautiful figure which it can attract people to have

one at their house. This robot is friendly and we sure that children and adult will like it. When

a house has a housewife robot, they no need to worry about their routine jobs to manage their

house become perfect. These robots will be a people assistant in doing any household jobs.

No more conspiracy between maid and employer.

SITUATIONAL ANALYSIS

Can we imagine one day our country is full of foreigners everywhere? We will feel that we

are at the overseas, not at our own homeland. These situations very hard for us to face it as

well as the government. Government has spent a lot of money to send back the illegal

foreigners to make sure that our county is safe and clean from any bad element. An

information from Kedutaan Besar Republik Indonesia, Kuala Lumpur in about 1.9 million

Indonesian came to Malaysia to work. Sixty percent from them work as maid and only 23%

are being legal maid. This number will arise from time to time and it’s bad news for us to

hear it.

Recently we always heard that some children have been abuse by irresponsible maid. Not

only children been abused by maid, maid also been abuse by their employer such as sexual

and physical harassment. Because of that, we take the responsibility to create a robot to help

government and employer who are interested to have a maid in their house.

The housewife robots have been created to help us in doing household chores. There are a lot

of benefits for us to have a robot in every house. People will spend a lot of money to take a

maid and they need to pay salary for every month. Sometime this situation will burden some

employer who does not have fix income every month, but they still need an assistant to help

them. This new creation will give a good idea to everyone. They can save a lot of money

when they have that robot. No need to pay monthly salary anymore and no need to worry if

the job not done properly. The wives also will feel safer that their husband not take

advantages to maid and no more news about abuse either between employer and maid or

between maid and children.

When the demand for maid decrease, it will help government to reduce the illegal workers

come to our country. Most foreigners came, they work as maid and labor. So when they

realize this country not their source to make money they’ll going back to their hometown. As

we know, government has spent a lot of money to send them back to their country. The

crimes that we heard everyday mostly done by foreigners. Due to those issues, we think the

robots will give a big impact to country as well as to us.

TARGET MARKET

The primary target market for Megatron Housemaid Robots is working people and

housewives. As we know nowadays working people try to balance their time with career and

family. They are too busy to do the housework and some of them are did not have maid.

They try to manage the time but living in such a busy big city like Kuala Lumpur, the time

are just not enough for them to do all the work. For the housewife, they also are facing the

same problem. These centuries of housewives are not the same like the old one. Their

situations are same. Imagine their ‘working hours’ start early in the morning. They have to

prepare a breakfast for their husband and kids, after that send the kids to the school, run back

home to do the laundry, clean up the house, cook lunch for the kids, fetch the kids from the

school, prepare dinner and so on. Actually they really need a maid to help them.

From the situations we know that nowadays we really need a maid to help us. Maybe not to

do all the housework but at least it could help us to reduce our pressure when we need to

balance the time for career and family. There are career women that still want to cook for

their family after the working hours but in the same time they need to do the other house

work, so that is why they need the superb assistant like the Megatron housemaid robot.

Our target is people that living in a big city like Kuala Lumpur and Shah Alam. We also

target people that working at busiest town like Damansara, Bangsar, Subang Jaya and Shah

Alam. The ages are around 30 to 45 years old. Usually in these ages, people have settled

down, they have a family, strong career and have their own property. All races can use this

robot to help them in the house. We don’t have to talk or give the orderThe household size

would be 2 to 4 or 5. It is because, the married couple that having kids, they need maid to

help them. The robots would be really convenient and suitable for the married people. The

businessman or a married man can buy the robots to help their wife who are not working but

in the same time busy doing outdoor activity so they need these robots to do the housework.

These robots were produce for the people who are able to buy it. Their income size are

suppose to be around RM30,000 to RM50,000 per year. It is because the costs to buy the

robots are quite expensive but affordable for the services that will provided.

PRICE

The price of housemaid robots that we offer could be affordable for everyone. The housemaid

robots can be pay through three steps to ensure our customer not burden to pay it. They can

pay cash or installment. If customers pay by installment, they can use credit card and they

need to settle the payment within 6 or 12 months. For payment of 12 month we will charge

them 1.5% of interest.

We have done a comparison between hire a maid and buy a housemaid robots. When a

person hires a maid it cost higher rather than buy a housemaid robot. Below is the calculation

between hire a maid and buy a housemaid robot.

Maid

Service payment to agent: Rm 7,000.00

Monthly payment: Rm 600.00

1 year: Rm 7,200.00

Total: RM 7,000.00 + RM 7,200.00 = RM 14,200.00

Housemaid robot

Full payment: RM 10,000.00

From the above calculation costumer will see the profit that they gain will save a lot of their

money. Even they pay by credit card and have the interest charge the price still affordable for

everyone. No need to pay every month and no others payment to settle such as the medical

and the welfare of maid.

For the first year we only sell the robots 80 units to see the market demand. After second year

we add it another 50 units, become 130 units. The third year, we add 70 units. For fourth and

fifth year, the robots increase to 100 units. Here we attach the estimated cost within 5 years.

Maid RobotMaid Robot

Product Concept:Product Concept:

Welcome to Housemaid robot. Do you remember Rosie the Robot? This maid robot is a Welcome to Housemaid robot. Do you remember Rosie the Robot? This maid robot is a

humanoid robot fictional character in The Jepson’s animated television series back in the humanoid robot fictional character in The Jepson’s animated television series back in the

1960s. Many domestic robots are used for basic household chores, such as the Roomba 1960s. Many domestic robots are used for basic household chores, such as the Roomba

vacuum cleaner robot. While most domestic robots are simplistic, some are connected to vacuum cleaner robot. While most domestic robots are simplistic, some are connected to

WiFi home networks or smart environments and are autonomous to a high degree. Today, WiFi home networks or smart environments and are autonomous to a high degree. Today,

there are an estimated 5 million service robots in use, which is 5 times as many as industrial there are an estimated 5 million service robots in use, which is 5 times as many as industrial

robots found in manufacturing applications.robots found in manufacturing applications.

Given that in the next two decades robots will be capable of replacing humans in most Given that in the next two decades robots will be capable of replacing humans in most

manufacturing and service jobs, economic development will be primarily determined by the manufacturing and service jobs, economic development will be primarily determined by the

advancement of robotics. advancement of robotics.

Megatron Robatics Sdn Bhd and South Korean scientists have developed a walking Megatron Robatics Sdn Bhd and South Korean scientists have developed a walking

housemaid robot which can recognises people, can turn on microwave ovens, clean a home, housemaid robot which can recognises people, can turn on microwave ovens, clean a home,

washing machines and toasters, and also pick up sandwiches, cups and whatever else it senseswashing machines and toasters, and also pick up sandwiches, cups and whatever else it senses

as objects.' The process took two years to develop housemaid robot, which is as objects.' The process took two years to develop housemaid robot, which is 158 cm tall and 158 cm tall and

weighing 43 kg (including the battery)weighing 43 kg (including the battery)

The housemaid robot has a human-like body including a rotating head, arms, legs and six The housemaid robot has a human-like body including a rotating head, arms, legs and six

fingers plus three-dimensional vision to recognise chores that need to be tackled fingers plus three-dimensional vision to recognise chores that need to be tackled and interactsand interacts

with humans using speech recognition and so forth.with humans using speech recognition and so forth.

The most distinctive strength of housemaid robot is its visual ability to observe objects, The most distinctive strength of housemaid robot is its visual ability to observe objects,

recognise the tasks needed to be completed, execute them and the most advanced robot in recognise the tasks needed to be completed, execute them and the most advanced robot in

terms of mimicking human movements. terms of mimicking human movements.

Attributes Of Maid RobotAttributes Of Maid Robot

Housemaid robot Housemaid robot is expected to be useful in the entertainment industry, for device evaluation is expected to be useful in the entertainment industry, for device evaluation

for humans working as human simulators, and mechanical products to assist human for humans working as human simulators, and mechanical products to assist human

movements by incorporating the following new functions and features:movements by incorporating the following new functions and features:

(1)(1)  Looks like a human being with a height of 158 cm and body weight of 43 kg (including Looks like a human being with a height of 158 cm and body weight of 43 kg (including

the battery), and the positions of the joints and dimensions are set to the average values for the battery), and the positions of the joints and dimensions are set to the average values for

young females in the "Asian Body Dimension Database 1997 – 98." young females in the "Asian Body Dimension Database 1997 – 98."

(2)(2)  To closely mimic the movements of humans, there are 3 degrees of freedom in the hip, 3 To closely mimic the movements of humans, there are 3 degrees of freedom in the hip, 3

in the neck and 8 in the face.in the neck and 8 in the face.

(3)(3)  By adopting the walking control technology developed in HRP and motion-captured By adopting the walking control technology developed in HRP and motion-captured

human movements for reference, the robot walks and moves very much like a human being. human movements for reference, the robot walks and moves very much like a human being.

(4)(4)  The speech recognition component of RT middleware, which is installed in the computer The speech recognition component of RT middleware, which is installed in the computer

in the head section, recognizes human speech and the robot can respond in various ways.in the head section, recognizes human speech and the robot can respond in various ways.

Although current motion patterns (including walking) of maid robot are limited, they are Although current motion patterns (including walking) of maid robot are limited, they are

quite similar to humans.quite similar to humans.

Furthermore, the whole-body control technology used in this robot might be applied in Furthermore, the whole-body control technology used in this robot might be applied in

devices that assist human life (power-assisted suits, etc.).devices that assist human life (power-assisted suits, etc.).

AttributesAttributes

This section lists the attributes used to configure a house maid robot ..This section lists the attributes used to configure a house maid robot ..

Some of the attributes Some of the attributes mustmust be set before you start the Robot (with the run() method). These be set before you start the Robot (with the run() method). These

are marked as are marked as mandatorymandatory in the list below. in the list below.

NAMENAME

The name of the Robot. This should be a sequence of alphanumeric characters, and is The name of the Robot. This should be a sequence of alphanumeric characters, and is

used to identify your Robot. This is used to set the User-Agent field of HTTP used to identify your Robot. This is used to set the User-Agent field of HTTP

requests, and so will appear in server logs.requests, and so will appear in server logs.

VERSIONVERSION

The version number of your Robot. This should be a floating point number, in the The version number of your Robot. This should be a floating point number, in the

format format ..

EMAILEMAIL

A valid email address which can be used to contact the Robot's owner, for example byA valid email address which can be used to contact the Robot's owner, for example by

someone who wishes to complain about the behavior of your robot.someone who wishes to complain about the behavior of your robot.

VERBOSEVERBOSE

A boolean flag which specifies whether the Robot should display verbose status A boolean flag which specifies whether the Robot should display verbose status

information as it runs.information as it runs.

TRAVERSALTRAVERSAL

Specifies what traversal style should be adopted by the Robot. Valid values are Specifies what traversal style should be adopted by the Robot. Valid values are depthdepth

and and breadthbreadth..

Default: depthDefault: depth

IGNORE_TEXTIGNORE_TEXT

Specifies whether the HTML structure passed to the Specifies whether the HTML structure passed to the invoke-on-contentsinvoke-on-contents hook function hook function

should include the textual content of the page, or just the HTML elements.should include the textual content of the page, or just the HTML elements.

IGNORE_UNKNOWNIGNORE_UNKNOWN

Specifies whether the HTML structure passed to the Specifies whether the HTML structure passed to the invoke-on-contentsinvoke-on-contents hook function hook function

should ignore unkonwn HTML elements.should ignore unkonwn HTML elements.

CHECK_MIME_TYPESCHECK_MIME_TYPES

This tells the robot that if it can't easily determine the MIME type of a link from its This tells the robot that if it can't easily determine the MIME type of a link from its

URL, to issue a HEAD request to check the MIME type directly, before adding the URL, to issue a HEAD request to check the MIME type directly, before adding the

link.link.

USERAGENTUSERAGENT

Allows the caller to specify its own user agent to make the HTTP requests.Allows the caller to specify its own user agent to make the HTTP requests.

ACCEPT_LANGUAGEACCEPT_LANGUAGE

Optionally allows the caller to specify the list of languages that the robot accepts. ThisOptionally allows the caller to specify the list of languages that the robot accepts. This

is added as an "Accept-Language" header field in the HTTP request. is added as an "Accept-Language" header field in the HTTP request.

Takes an array reference.Takes an array reference.

DELAYDELAY

Optionally set the delay between requests for the user agent, in minutes. Optionally set the delay between requests for the user agent, in minutes.

UniquenessUniqueness

Housemaid robot Housemaid robot couldcould also work in tandem with its fellow maid robot, the also work in tandem with its fellow maid robot, the Housemaid robot Housemaid robot

-Z -Z anan earlier Megatron earlier Megatron Robatics Sdn Bhd Robatics Sdn Bhd creation that moves on wheels, as both machines creation that moves on wheels, as both machines

can be remote controlled through a computer server.can be remote controlled through a computer server. Housemaid robot Housemaid robot, for example, can put , for example, can put

fruit in a basket and put it on the dinner table, whilefruit in a basket and put it on the dinner table, while Housemaid robot-Z Housemaid robot-Z, which has the , which has the

advantage in mobility, can locate the owner and bring him the fruits directly.advantage in mobility, can locate the owner and bring him the fruits directly.

”The most distinctive strength of ”The most distinctive strength of Housemaid robotHousemaid robot is its visual ability to observe objects, is its visual ability to observe objects,

recognize the tasks needed to be completed, and execute them. It recognizes people, can turn recognize the tasks needed to be completed, and execute them. It recognizes people, can turn

on microwave ovens, washing machines and toasters, and also pick up sandwiches, cups and on microwave ovens, washing machines and toasters, and also pick up sandwiches, cups and

whatever else its senses as objects. Another strength of whatever else its senses as objects. Another strength of Housemaid robotHousemaid robot is that it is is that it is

autonomous, as it can navigate rooms unattended using its visual sensors, and pick things up autonomous, as it can navigate rooms unattended using its visual sensors, and pick things up

on the way.on the way.

Although similar machines have been created elsewhere, with many of the efforts coming Although similar machines have been created elsewhere, with many of the efforts coming

from Japan, You claim Housemaidfrom Japan, You claim Housemaid robot robot is the most advanced domestic robot yet in terms of is the most advanced domestic robot yet in terms of

mimicking human movement. Aside from household chores, mimicking human movement. Aside from household chores, Housemaid robot Housemaid robot can also be can also be

used in conditions too difficult or dangerous for humans.used in conditions too difficult or dangerous for humans.

The network capabilities of the robot makes it capable of doing jobs in areas that are The network capabilities of the robot makes it capable of doing jobs in areas that are

dangerous, contaminated or previously unvisited, as every movement can be remote dangerous, contaminated or previously unvisited, as every movement can be remote

controlled. controlled.

However, Housemaid robot will be saving people from their tedious household chores any However, Housemaid robot will be saving people from their tedious household chores any

time with those pointstime with those points

SPEEDSPEED – House maid robot work efficiently, without wasting movement or time. Without – House maid robot work efficiently, without wasting movement or time. Without

breaks or hesitation, house maid robot is able to alter productivity by increasing throughput.breaks or hesitation, house maid robot is able to alter productivity by increasing throughput.

FLEXIBILITYFLEXIBILITY - Packaging applications can vary. House maid robot is easily - Packaging applications can vary. House maid robot is easily

reprogrammed. Changes in their end of arm tooling developments and vision technology reprogrammed. Changes in their end of arm tooling developments and vision technology

have expanded the application-specific abilities of packaging robots.have expanded the application-specific abilities of packaging robots.

SAVINGSSAVINGS - Automated packaging minimizes costs across the board. Not only is output - Automated packaging minimizes costs across the board. Not only is output

increased, but House maid robot is tireless. There are no labour expenses with House maid increased, but House maid robot is tireless. There are no labour expenses with House maid

robot - no vacation or insurance costs to pay.robot - no vacation or insurance costs to pay.

Life cyclesLife cycles

House maid Robot Life Cycle a fully comprehensive, value-add support program designed to House maid Robot Life Cycle a fully comprehensive, value-add support program designed to

ensure maximum robot performance and return on investment over the life of the asset. ensure maximum robot performance and return on investment over the life of the asset.

We offer our customers a full range of services that can be tailored into a program that meets We offer our customers a full range of services that can be tailored into a program that meets

their specific needs. From offerings like our basic house maid robot extended warranty to our their specific needs. From offerings like our basic house maid robot extended warranty to our

complete Value Plus full-service plan, – whatever your needs are, you can be assured that complete Value Plus full-service plan, – whatever your needs are, you can be assured that

you will receive measurable value for the service dollars you spend with us.you will receive measurable value for the service dollars you spend with us.

Housemaid Robot L i fe Cyc le Programs

Plan Feature RT middleware

LIFE Plan

Preventive Maintenanc

e Agreement

Plan

Full Service Maintenance Agreement

Plan

Resident Technician

Value Plus

System Repair  

Emergency Repair    

Preventive Maintenance

Service 

System Audit      

Web Portal Subscription

Telephone Support Hotline

Consultation/Education          

Spare Parts Inventory

Management         

Continuous Improvement        

(1st,2nd,3rd year)          

Labor 100%,50%,0% 100% 100% 100% 100% 100%

Parts, repair 100%,100%,50% 100% 0% 100% 0% 100%

Parts, expendable 0%,0%,0% 100% 100% 100% 0% 100%

Travel 100%,0%,0% 100% 100% 50% 100% 100%

Availability/Pricing

Included with system

purchase Available within first 12 months

of ownership

Available anytime

Available anytime Available anytime Available

anytime

Warranty extension available

Price based upon

equipment models, term

Price based upon equipment

models, equipment age,

term

MYR16,400/month

Price based upon equipment

models, equipment age,

term

= 100% coverage= select coverage

PRICING

Pricing strategy satisfies the following prerequisites:

Optimize the perceived value of androids, thus fostering

market acceptance

Ensure maximum gross margin.

Foster high volume sales.

Keep manufacturing costs low.

Our pricing structure, shown in the following table, is based on the cost of manufacture of each product.

Current Product Ave. Unit Price

Touch Sensor Board $595

Animatronics / Robot Eyes $750

Gyro / Accelerometer Board $695

Planned Product Est. Unit Price

Complete Android Head $10000

Natural Language Processor $200

Robot Hands $2500

Robot Knowledge Base SW $300

Fully functional android $35000

Retail pricing will be approximately three times manufacturing cost and wholesale pricing will be approximately twice the manufacturing cost. Our average gross retail margin in 20xx is estimated at 60% and gross wholesale margin is estimated at 30%.

Wholesale pricing will be available at very low volume due to the high cost of our products.

Our selling price will not include S&H. This policy is standard practice in most industries. Hence, our policy will be consistent with the customer's expectations.

We are confident that our pricing strategy is realistic, for

The following reasons:

No other companies offer similar products to ours and therefore

There is no pricing precedent.

Competitors' prices are far higher for a lower quality product.

We have received strong support for our product from

Prospective customers.

PACKAGING

Our android will appear as human as possible. We believe this will foster rapid acceptance of the android as a full member of the family. We plan to offer our customers the option of a customized face. We believe this will be very popular among those people who have recently lost a dearly loved spouse. Our manufacturing associate, David Ng of Hong Kong will handle the manufacturing of the customized heads.

MEGATRONE SDN BHD CHANNEL STRUCTURE

In marketing we have four common marketing channels for consumer goods and

services. It also shows the number of levels in each marketing channel, as evidenced by the

number of intermediaries between a producer and buyer increases, the channel is viewed as

increasing in length.

As we refer to the chart above, Megatrone Sdn Bhd choose the marketing channel

strategies ( Channel D ), the most indirect channel is employed when they are agent and

retailer is used to help coordinate and distribute our company product and deliver to

consumer. In this marketing channel, we will act as Agent and main robotic supply distributor

at Malaysia. From this side, we will appoint a retailer for each state under us for distributed

our product and deliver to consumer.

Megatrone Sdn Bhd will make an order through the main factory who manufactured

the robots which is based at Tokyo, Japan. This product is the latest technology where Japan

produce and the demand on this product are high. Megatrone Sdn Bhd took the opportunity

and decided to choose this business which Megatrone Sdn Bhd will make profit on it. The

manufacturer will ship the robots to us and Megatrone Sdn Bhd will send to retailer for

distribute to consumer.

This to ensure that our product can be distributed to consumer through all states and

consumer satisfied with our product. The service that also Megatrone Sdn Bhd have, are send

the technician direct to consumer home for any services need and warranty also be given.

Megatrone Sdn Bhd goals are to be the only one distributor in this country and achieve high

profit for this product.

MEGATRONE SDN BHD PROMOTION ELEMENTS

For our main promotion Megatrone Sdn Bhd look on the idea of using the advertising

is the main media which are mass media and press media. Mass media that currently

entrepreneur use example like television, radio and. From this Megatrone Sdn Bhd will do

advertising in all main Malaysia television station and among the popular radio station to

introduce the new product and to tell our consumer this robotics product are in the Malaysia

right now.

Megatrone Sdn Bhd also will use the press media like newspaper, magazine, banner

and flyers. Those are good promotion elements because our targeted consumers are from

middle class to high class and normally they read the newspaper and magazines. Megatrone

Sdn Bhd also will do the banners and flyers which can be distribute to consumer which we

write the specs of the robots, price, functional of robots, manufacturer details and to show to

consumer who is the main distributor of this product.

Public Relationship is a form of communication management seeks to influence the

feelings, opinions or belief held by customers, prospective customers, stockholders, suppliers,

employees and other publics about a company and its product or services. From those

elements many tools Megatrone Sdn Bhd will use it such as special event and press

conference.

Megatrone Sdn Bhd will do a road show for all states to introduce the new product

which just launching at Malaysia and we are the only one main distributor. From the road

show, consumer will more closely know about the product and more convenience to them

when they see our product in front of their eyes. We will operate the robots and show to our

consumer the function that robots have to do all home works.

Press conferences also as part of our promotion strategies and from here with make

bigger publicity and to announce to all Malaysia citizens were really need the product and

this an opportunity to consumer know about Megatrone Sdn Bhd. At the same time of the

press conference Megatrone Sdn Bhd have collaboration with the electrical company

Samsung (M) Sdn Bhd. As result from this collaboration, Samsung (M) Sdn Bhd give us 1

000 units vacuum as sponsorship that they give to Megatrone Sdn Bhd and sponsorship the

electrical voucher worth RM 1,000.00.

From there we use another promotional element is sales promotion, a short term

inducement of value offered to arouse interest in buying a good or service. Used in

collaboration with Samsung (M) Sdn Bhd, we do a sales promotion like free gift and voucher

for our consumer. As for the first step, Megatrone Sdn Bhd will do the free gift to consumer

example buy one units of robots consumer get free one unit vacuum and free one coupon

voucher worth RM100.00 from Samsung (M) Sdn Bhd. This offer limited to first 1 000

consumers and Megatrone Sdn Bhd hope the promotion will be success and achieve

organizations goals

PROMOTIONAL ELEMENTS

To communicate with customers, a company can use one or more of five promotional

alternative either advertising, personal selling, public relations, sales promotion and direct

marketing

Advertising is the main media which are mass media and press media. Mass media

that currently entrepreneur use example like television, radio and. Press media like

newspaper, magazine, banner and flyers. The second major promotional alternative is

personal selling defined as the two-way flow of the communication between buyer and seller,

designed to influence a person’s or group’s purchase decision.

Public Relationship is a form of communication management seeks to influence the

feelings, opinions or belief held by customers, prospective customers, stockholders, suppliers,

employees and other publics about a company and its product or services. Many tools such as

special event, lobbying efforts, annual reports, press conference may be used by a public

relations department.

A fourth promotional element is sales promotion, a short term inducement of value

offered to arouse interest in buying a good or service. Used in conjunction with the

advertising or personal selling, sales promotions are offered to intermediaries as well as to

ultimate consumers. Coupons, rebates, samples and sweepstakes are just a few example of

sales promotion.

Another promotional alternative, direct marketing uses a direct communication with

consumers to generate a response in the form of an order, a request for further information or

a visit to retail outlet. The communication can take many forms including face to face selling,

direct mail, catalogs, telephone solicitations, direct response advertising and online

marketing.

IMPLEMENTATION AND CONTROL

Define overall strategy

At this point of process, marketing plan has been developed and the product has been launched. As the market changes, the marketing mix can be adjusted to accommodate the changes. We will monitor closely the feedback from customers. Small changes in customer and consumer want will bring significant changes like product redesign or upgrading our product will be needed. Continuous monitoring and adapting is needed to fullfill customer needs consistently over the long term.

Plan tactics and implement them

We will plan marketing tactics to support the strategy, including detailed pricing and how to publicise the business to the defined target market. Obviously a website and online presence is essential. Because we would be selling ourselves on our ability to reach the media and consumers in innovative way. In particular we will look at ways to exploit the website's blog so as to maximise the possibility of being picked up in internet searches carried out by potential customers.

Another key tactic was to identify a series of networking events that would attend to spread the word about the company. We also planned for growth by instigating dialogue with other, non-competitive PR agencies with a view to partnering with them.

We will revisit the marketing plan regularly and monitor our product progress against a set of Key Performance Indicators to keep us focussed. Our objective is that to meet our annual target in the first six months of being in business.

From time to time every department will work hand in hand to make the marketing plan success and controlled. Each department should make their schedule and budget easy to monitor progress When it came to implementing the plan, parts of it didn't work as expected and had to be adapted as we went along. Accepting the element of risk and having confidence in our idea at the planning stage is ultimately more useful than striving to produce the 'perfect' plan."