Marketing Manager; Business Development Manager; Sales Manager;

8/3/2019 Marketing Manager; Business Development Manager; Sales Manager;

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MICHAEL STEINBERG105 Pebble Springs Road * Chapel Hill, NC 27514H: 919-294-4914 * C: 919-260-8565 * [email protected]

MARKETING * BRANDING * BUSINESS DEVELOPMENT

Procter & Gamble * PepsiCo * Office Depot * NextEra Energy Resources

Accomplished MBA professional with extensive marketing, branding, and business development experience and success. Strategist, innovator, and driving force behind initiatives that promote revenue and profit growth, build visibility and recognition, and create positive market presence. Talent for analyzing market conditions, developing solutions to marketing challenges, and exploiting new businessopportunities. Dynamic leadership style; talent for eliciting best from contributors and aligning internal and external resources toward shared objectives

PROFESSIONAL EXPERIENCE

NEXTERA ENERGY RESOURCES, Juno Beach, FL 2007-Present

Sr. Business Development Manager, 2009-PresentDevelop B2B sustainability partnerships through the sale and promotion of enviro

nmental programs and products. Negotiate price, publicity, marketing opportunities, and contracts with partners.

* Developed and executed five new and innovative partnerships (in the first year) with recurring revenue stream of nearly $500K.* Led the development of two new product offerings with anticipated profit margins of $2 million annually.

Renewable Energy Brand Manager, 2007-2009Served as senior leader of 8-member team that created and launched an innovativeenvironmental program. Managed all aspects of new brand development, includingstrategy and marketing plan, logo creation, naming, website, collateral creation, and social media elements. Developed and managed $1 million marketing budget.

* Influenced over $25 million of renewable energy purchases to Fortune 500 corporations, small businesses and colleges and universities within first year of thenational launch of EarthEra program.* Provided managerial and creative direction to all elements of launch, including positioning and messaging for all marketing channels and vehicles.

OFFICE DEPOT, Delray Beach, FL (Corporate Headquarters) 2005-2007

Promotions and Campaigns Marketing Manager, 2006-2007Promoted to manage dual marketing role: Creating and executing national retail promotions across multiple channels; Managing and implementing unique and sales-driving campaigns for key sales periods across retail, online, catalog, and print

channels.

* Increased participation by 13.8% year-over-year of the "Official Small Business of NASCAR" promotion.* Garnered 450,000 entries from schools across the country by creating back-to-school radio promotion.* Negotiated and secured no-cost products from vendors for online holiday sweepstakes.* Led successful Back-to-School and Holiday campaigns in-store, on-line and in catalogs.



Corporate Brand Development Manager, 2005-2006Developed and implemented global brand guidelines to create consistency in messaging key elements of company and programs across all channels of communication.

* Trained over 500 corporate employees on use of guidelines to effectively maintain brand consistency.

PEPSICO, Chicago, IL 2004-2005

Assistant Marketing Manager, Quaker Rice SnacksAnalyzed competitive data and reported on product revenues, growth and online activity for Quaker Rice Snacks. Recommended options to maintain 95% market shareand grow $100 million annual sales.

* Spearheaded club channel value pack pilot product with projected revenues of $750,000 annually.* Launched consumer-centric website with high engagement opportunity targeted towomen.* Assisted in the creation of new packaging design for entire product line.MICHAEL STEINBERG * Page 2 * [email protected]

PROCTER & GAMBLE, Cincinnati, OH Summer 2003

MBA Summer Internship, Assistant Brand Manager, P&G Pharmaceuticals DivisionApplied primary and secondary research to determine the potential impact on oneof the company's most recognized brands, Actonel, following generic drug entrance into the market.

* Secured highly coveted and competitive MBA summer internship.* Developed robust quantitative model to determine relative sales impact on a forecasted billion dollar brand upon market entrance of generic equivalent.* Presented project results to CEO of P&G Pharmaceuticals; received high praiseincluding full-time job offer.

JUPITER MEDIA METRIX, New York, NY 2000-2002

Custom Research ManagerManaged team of seven research analysts in development of custom research reports on internet site traffic and audience measurement for diverse group of clients. Served as primary liaison between Jupiter Communications and Media Metrix, following company merger, to deliver both data-driven reports and industry insightsto customers.

* Played key role in 15% increase in sales for dual contracted customers in first quarter following merger by successfully integrating, developing, and launching new product offering.

NIELSEN MEDIA RESEARCH, New York, NY 1995-2000

Client Service Executive, 1999-2000Client Service Associate, 1998-1999Marketing Support Manager, 1996-1998Sr. Research Analyst / Analyst, 1995-1996

Achieved fast-track promotions through positions of increasing responsibility toClient Service Executive position. Consulted with broadcast networks, top tieradvertising agencies, and sports organizations to provide research and analysisfor multi-million dollar television advertising and programming decisions. Manag



ed, trained, and assessed performance of six analysts.

* Generated revenues of $150,000 as Client Service Associate by co-founding Nielsen Sports Marketing Service and developing qualitative research study of sportsindustry.* Produced $200,000 in profits by contracting three new ad agencies as Client Service Executive.

EDUCATION

Master of Business Administration with Marketing Concentration, 2004UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL, KENAN-FLAGLER BUSINESS SCHOOL, Chapel Hill, NC

Bachelor of Science with Dual Major in Marketing Management and Communications,1995SYRACUSE UNIVERSITY, Syracuse, NY

PROFESSIONAL DEVELOPMENT

Net Impact, MemberKenan-Flagler Business School, Career Advisor

Duke University Case Competition (Fuqua School), Panel JudgeNorth Carolina Sustainable Energy Association, Member

Documents

Marketing Manager; Business Development Manager; Sales Manager;