Marketing ManagementThe creation of a curbside restaurant selling rice balls. ProfessorStudent 9631520

Outline1. Product and Price Review 2. Revenue, Variable Cost, Fix Cost, and Condition3. Breakeven-point (every month)4. One year net income5. Future Develop and Profit Anticipated6. The name brand of the high quality ingredients7. The key aspect of the project8. Store Design and Uniform

1. Product and Price ReviewThe menu consists of rice balls (two varieties) and drinks. (three types coffee, tea, soy bean milk) For the coffee and tea, there is an option to add milk. The price is $50NT for rice ball and a drink. (combo) The price is $25NT for rice ball. The price is $25NT for a drink.

2. Revenue, Variable Cost, Fix Cost, and ConditionRevenue Rice balls@$25NT Drinks@$25NT Combo@$50NTVC Rice@$5NT Pickles@$5NT Egg@$5NT Powdered meat and Fried bread stick@$5NT Coffee, tea, soybean milk@$5NT

2. Revenue, Variable Cost, Fix Cost, and ConditionFC Roadside stand$10,000NT Signage$2,000 NT Gas bottle lighting$2,000 NT License$2,000 NT Uniform$4,000 NT Cooking equipment$5,000 NT TFC = $25,000 NT

2. Revenue, Variable Cost, Fix Cost, and ConditionCondition (1) Interest rate5, TFC = 25,000*(1+5%) = 26,250 (2) 6 days a week, including 5 bad days and 1 good day (3) Bad days sell 50 units, and good days sell 100 units. (4) Everyday sells 50% rice balls or drinks and 50% combo.

3. Breakeven-point (every month)TR = @50*1/2Q + @25*1/2QTVC = @25*1/2Q + @20*1/2QTFC = 26,250 (every month = 26,250/12 = 2,187.5)TR = TVC+TFC => @50*1/2Q + @25*1/2Q = @25*1/2Q + @20*1/2Q + 26,250/12 => Q 146

Figure 1Breakeven-point (every month)

4. One year net incomeOne year including 260 bad days and 52 good daysTR = 260*(@50*25+@25*25) + 52*(@50*50+@25*50) = 682,500TC = 260*(@25*25+@20*25) + 52*(@25*50+@20*50) + 26,250 = 435,750NI = 682,500 - 435,750 = 246,750 (Net Income Ratio = 246,750/682,500 = 36.15%)

5. Future Develop and Profit AnticipatedLet the customer have more choices. change the curbside sale to the shop sale ten rice ball shops in the fifth year's end If the net income ratio will be increase to 50% in the fifth year, the net income is 7,076,160 in the fifth year.

From 1The turnover, net income ratio, and net income year-to-year

Figure 2The turnover and net income year-to-year

6. The name brand of the high quality ingredients

Picture 1Chi-Shang rice Picture 2Hakka pickles

Picture 3organic chicken egg Picture 4Hsin Dong Yang powdered meat

6. The name brand of the high quality ingredients

Picture 5fresh fried bread stick Picture 6Jamaica Blue Mountain coffee

Picture 7Assam black tea Picture 8Lin Fong Ying milk

7. The key aspect of the projectuse the high quality ingredients to output the rice ball has a sanitation certificategive the best rice ball to customers

8. Store Design and UniformStore Design

8. Store Design and UniformUniform