MARKETING FOR TAX RESOLUTION CLIENTS IN …...strategy and marketing execution. Just one tactic that Just Digital taught me has almost tripled my monthly sales. Hugo is the Man! He

‹#›Just Digital Inc. Page:

CUSTOMER ACQUISITION BLUEPRINT

MARKETING FOR TAX RESOLUTION CLIENTS IN THE NEW ECONOMY


HUGO FERNANDEZCEO, JUST DIGITAL INC.


The Real Definition Of

MARKETINGCommunicating Value

Communicating value to the people you want to serve in an effort to

lead them towards the decision of doing business with you

(for the first time or again)


An Exchange Of Value

The Real Definition Of

Sales


10 KEYS TO An EPIC Online

Presence

1. Your Strategy2. Consistent Brand (Colors, Logo, Images, Message) across all platforms.3. Website

1.Copy/ Text that embodies who you are and attracts your Perfect Client Profile

2.Clean, mobile ready, modern design3.Simple SEO so people can find you in searches

4. Your 3rd party Online Accounts/ Profiles1. Local Listing Sites (Yelp, Google MyBusiness)2. Industry Directories + Authority Sites where customers are shopping

5. Social Media Accounts6. A lead generation magnet (Free report, micro training, webinar,

download etc)7. Clean landing pages with relevant offers, 8. Marketing automation sequences to follow up with leads9. Content Marketing, Social Media & Thought Leadership (Organic

Traffic)10. Paid advertising (Google Adwords, Facebook Ads - Paid Traffic)


Building Your First Marketing FunnelGet More Leads - Never Forget To Follow Up

Steps 6,7,8


Your Perfect Client ProfileWho do you want to attract?


YOUR MARKET

worksheet by digitalmarketer.com


Why1.Never forget to follow up with prospects 2.Shorten sales cycle and decrease resistance

by building trust and adding value through education based marketing automation, and making relevant offers.

3.More leads, more customers4.Improve the quality of the prospects


What’s the most valuable thing your clients want? Give Them That.

“You can have everything in life you want, if you will just help other people get what they want.”-Zig Ziglar


LEAD MAGNET “7 Secrets The IRS Does Not Want You to Know!”


Why?1.Smaller ask: You’re not asking them for too much and you’re

giving them more value than the cost of their contact info2.They’re more likely to engage.3.They’re getting value vs going straight for the appointment



One Time Offer1.You now have their attention and momentum, don’t waste

the opportunity: 2.Screenshot of “thank you for signing up” vs “One Time Offer”3.Make a small offer: 4.Free Consultation, Transcript5.$20-$100 offer (We’ve done offers for as much as $197)

Average is $10-$506.You can ask for more now that you have momentum




Day 1: Deliver report, PS: link to appointment

Day 2: Client testimonial ask for appointment

Day 3: Don’t pay the penalties

Day 5: You Don’t Have To Live In

Fear of the IRS

Day 7:

Appointment offer expires in a few days.

Day 10 & 14: Request Appointment

The Fortune Is In the AUTOMATED Follow Up




10 KEYS TO An EPIC Online

Presence

1. Your Strategy2. Consistent Brand (Colors, Logo, Images, Message) across all platforms.3. Website

1.Copy/ Text that embodies who you are and attracts your Perfect Client Profile

2.Clean, mobile ready, modern design3.Simple SEO so people can find you in searches

4. Your 3rd party Online Accounts/ Profiles1. Local Listing Sites (Yelp, Google MyBusiness)2. Industry Directories + Authority Sites where customers are shopping

5. Social Media Accounts6. A lead generation magnet (Free report, micro training, webinar,

download etc)7. Clean landing pages with relevant offers, 8. Marketing automation sequences to follow up with leads9. Content Marketing, Social Media & Thought Leadership (Organic

Traffic)10. Paid advertising (Google Adwords, Facebook Ads - Paid Traffic)


Where To Get TrafficTraffic -> Leads -> Customers

Key #9, #10


• Google Organic Search (SEO)• Google Adwords (Paid Advertising)• Social Media - Organic

• LinkedIn, Facebook, Twitter• Paid Social Advertising - Facebook Ads• Authority Sites: Influencers, Bloggers, Directories Etc.• Local Listings: Yelp, Google MyBusiness, Reviews

TRAFFIC SOURCES



FACEBOOK ADVERTISINGGet More Leads - Never Forget To Follow Up


How you get charged• Clicks• Conversions• Impressions

Set a daily budget and make weekly improvements.

$15-30 a day, then scale up from there. ($500 - $1000/

month)

how much should i spend


• Laser Targeting• Market your content, lead

magnets, not selling your services. YOU MUST HAVE YOUR FOLLOW UP IN PLACE

How To Maximize YOur Budget


$6400 spent since May 2015

1,800 leads 200 customers

2800+ likes / 1025 Shares / 53 comments

$3.55 Cost Per Lead


Your Value Ladder

Diagram by Russell Brunsons DotComSecrets


Your Value Ladder

Diagram by Russell Brunsons DotComSecrets


The only 3 ways to grow your revenue

1.Get new customers: Can be the most expensive. You have to build trust, credibility and invest of lot of time, money and energy to acquire.

2.Get each customers to buy more often: Repeat business, subscriptions etc. Increase the frequency of which those customers buy

3.Get each customer to pay you more per transaction: Bigger orders, increase your prices etc

By: Jay Abraham


OUR SERVICES

Figuring out your outcomes, establishing a marketing strategy for the year, and designing a blueprint for

customer acquisition

STRATEGYBuilding a website, launching

new paid advertising campaigns, creating content,

and marketing automation

WEB & CONTENTPerception is reality. We help

position you as a the go to business in your field and

design an epic brand!

BRANDING & Design

Digital Marketing Solutions For The New Economy

WhaT WE CAN HELP WITH


CUSTOMER TESTIMONIALSSee what our past clients have said about working with Just Digital!


CUSTOMER TESTIMONIALSSee what our past clients have said about working with Just Digital!

After being in business for seven years, I still didn't know top from bottom when it came to my digital strategy and marketing execution.

Just one tactic that Just Digital taught me has almost tripled my monthly sales.

Hugo is the Man! He created a Landing page for my company that's funneling hundreds of leads per month.

There are very few companies that can take a vision, build a foundation and create a brand that gets results. The Just Digital Inc team does just that, and much more. I have been using them for over 3 years now and they continue to exceed all my expectations. If you're serious about taking your brand awareness, customer experience, and most importantly your RESULTS to a whole new level. I would strongly recommend Just Digital. They will take all the headache out of building your brand and marketing your business, which in my opinion is priceless. In this ever changing economy, it's crucial you differentiate your business and actually stand out.

Sample NameDesigner Co.Company

Sample NameDesigner Co.Company


Your marketing and creative business partner.

(323) 617-0597

[email protected]

7083 Hollywood BlvdLos Angeles, CA 90028

justdigitalinc.com

Contact Us“They really got the ESSENCE of what sets us apart from our competition!

I MADE MONEY from my website within hours of my site going live!”

-BooksToGo Bookkeeping


CUSTOMER ACQUISITION BLUEPRINTMARKETING IN THE NEW ECONOMY

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MARKETING FOR TAX RESOLUTION CLIENTS IN …...strategy and marketing execution. Just one tactic that Just Digital taught me has almost tripled my monthly sales. Hugo is the Man! He