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"Lost" Marketing Strategies
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Strategic Analysis iPods and iTunes
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Strategic Analysis iPods and iTunes
•The two part pilot episodes of Lost were the most expensive episodes in history. It has reported between $10.000.000 and $14.000.000.
•The average cost of long pilot in 2005 of $4.000.000.
Pre – production Phase
From Wikipedi
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Strategic Analysis iPods and iTunes
Topic – Fictional Strategy
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Characters - Identification Strategy
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The Island – Location Strategy
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Marketing 2.0
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Marketing 2.0
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Marketing 2.0
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Marketing 2.0
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Marketing 2.0
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Numbers
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Numbers
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Characters Have Philosopher’s Names
•John Locke•Danielle Rousseau•Hawking•Anthony Cooper•Burke Edmund •Bakunin Mikhail •Desmond David Hume
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‘Bad Twin’, the Lost novel
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Bringing Lost to Life Online
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Bringing Lost to Life Online
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Find815.blogspot.com
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Strategic Analysis iPods and iTunes
Billboards
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Strategic Analysis iPods and iTunes
Billboards
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Lost Experience
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Appearances on TV shows
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Strategic Analysis iPods and iTunes
Marketing 2.0 global olarak dünyanın şu
anda bulunduğu ekonomik durumunun,
teknolojik seviyesinin, bireysel
ihtiyaçlarının ve sosyal değişimin
gerekliliklerinden ortaya çıkan,
şirketlerin ve onların markalarına
uygulaması gereken yeni çağın
pazarlama stratejisinin kavramsal
ismidir.
Marketing 2.0
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•W.O.M.
•W.O.K.
•Buzz Marketing
•Viral Marketing
•Integrated Marketing
Marketing 2.0
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Rules of Marketing 2.0
•Create the Experience
•Entertainment
•Let Them Be Part of the “Game”
•Feed their Intrests with Information
•Use Multiple Channels
•Give Extra Information
•Manage it but Do Not Try to Control
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Rules of Marketing 2.0 •Do Not Tell the All Story
•Do Not Give the Same Information in All Channels
•Do Not Stop Feeding
•Do Not Copy
•Do Not Concentrate the Consumer Loyalty
•Do Not Share Redundant Information
•Do Not Offer Very Hard or Very Easy Puzzles
•Do Not Think Just the Good Production can be enough for Success
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Strategic Analysis iPods and iTunes
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Strategic Analysis iPods and iTunes
