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1. Generate new leads (Haven’t Mets).
2. Add them to your database (Mets).
3. Continually prospect/market to database.
4. Become their source of information.
5. Build relationships.
5
Marketing Goal
Be intentional when marketing for seller
leads. Identify your target landowners and
go to them. Where do they live, where do
they own property, where do they shop,
how do they do business, what websites
do they use?
7
Target Audience
• Geo-Farming = establishing a geographic farm
area to have a presence
• Build relationships.
• Position yourself as the local expert.
• Be hyperlocal.
• Two Types:
• Offline Marketing (mail, face to face, phone)
• Online Marketing (target ads, pay per click, websites)
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Geo-Farming
Combined Approach: online and offline
are both part of a successful campaign • Physical introduction to your digital brand
9
Diversification
• Have you been considering selling your home or ranch lately? Do you know someone that is ready to take advantage of this great market?
• If so, give Tara a call today at 817-266-2816 for a free, no-obligation market analysis of your property. Let Tara Stark represent you and those you care about in your next real estate transaction.
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Direct Mailings
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Who are you & what is your brand?
How do you want
people to know YOU
and your brand?
What is your value
proposition?Consistent Branding
Your Story & History
Specialties
Duties
Cards
Signs
Fliers
Decals
Etc.
Credible
Differentiating
Must Deliver
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What is your market area?
Marketing & People
Group:
Ranches
Farms
Hunting
Investment
Ages
Acreage
Certain Area
Level of Influence:
Met or not met?
-Do they already know
you?
-Have they heard of your
business?
• Pick your area and get your lists quickly• Appraisal lists, MOJO, etc..
• These lists change frequent so do your marketing material within a week of each other
• Most properties are broken into 20 acre parcels at the APP districts• IF your going for 100 acres ask for lists of 20 acres or more in that area or county
• Your material needs to read what you specialize in for Sellers and Buyers
• Write a reconnect letter to your closest friends letting them know your in real
estate.• Use Social media also to get to those people letting them know
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Market to sellers and buyers
simultaneously
Submit Print Material to Vendor with
appraisal district
Advertise in the local newspaper
Marketing Mailoutswithin 3-5 days
Physical presence in your market area
Network within organized groups in
market area
23
C & C Land Specialist Marketing Timeline
Sources of Business
Lead Source Tara Stark Real
Estate Group
C&C Land
Specialists
Referrals 20% 10%
Sphere 50% 10%
Online Marketing 10% 25%
Offline Marketing 5% 45%
Signs 5% 10%
FSBO/Expired 5% 0%
Website 5% 0%
• What are your 2016 goals?
• Are you building a team?
• Do you also do residential?
• How many hours per week do you spend prospecting?
• Do you track your numbers?
• How do you calculate your marketing budget?
• What is the ONE THING you consider your key to
success?
Top Producers Panel 27