7/27/2019 Marketing CRM

1/1

What is Direct Marketing?

Direct marketing is just what it sounds like - directly reaching a market (customers andpotential customers) on a personal (phone calls, private mailings) basis, or mass-media basis(infomercials, magazine ads, etc.).

Direct marketing is a channel-agnostic form ofadvertising that allows businesses andnonprofits organizations to communicate straight to the customer, with advertising techniquesthat can include Cell Phone Text messaging, email, interactive consumer websites, online

display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.Types of

Direct Marketing

Three main types of direct marketing include:

Telemarketing: Direct marketing that involves calling people at home or work to ask fordonations, an opinion, or for sales purposes.

Email Direct Marketing: This form of direct marketing targets consumers through theirEmail accounts. Email addresses can be harvested from websites, forums, or purchased. Some

companies require you to receive announcements to use their websites. Direct Mail Marketing: Advertising material sent directly to home and business addresses.Other types of direct marketing include: distributing flyers; door-to-door solicitations; curbside

stands; FAX broadcasting; television marketing (i.e., infomercials); coupon ads in print media;

and voice mail marketing.

3. Does Direct Marketing Work?That depends on how you define "work." Direct marketing does ensure people know about your

business. But aggressive, misleading, or annoying direct marketing can leave people with a bad

impression about your business.

Be sure to adhere to privacy and contact laws because there are stiff fines and penalties for direct

marketers that violate direct marketing laws.

Product marketingdeals with the several of the "7P"'s ofmarketing, which are Product, Pricing, Place, Promotion,Physical Environment, Process & People.

Product marketing, as opposed to product management, deals with more outbound marketing or

customer facing tasks (in the older sense of the phrase). For example, product management dealswith the nuts and bolts ofproduct development within a firm, whereas product marketing deals

with marketing the product to prospects, customers, and others. Product marketing, as a job

function within a firm, also differs from other marketing jobs such as marketing

communications ("marcom"), online marketing, advertising, marketing strategy, public relations,although product marketers may use channels such as online for outbound marketing for their

product.

https://en.wikipedia.org/wiki/Advertisinghttps://en.wikipedia.org/wiki/Cell_Phonehttps://en.wikipedia.org/wiki/Text_messaginghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Promotion_(marketing)http://en.wikipedia.org/wiki/Product_managementhttp://en.wikipedia.org/wiki/Outbound_Marketinghttp://en.wikipedia.org/wiki/Product_developmenthttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Prospect_(marketing)http://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Marketing_communicationshttp://en.wikipedia.org/wiki/Marketing_communicationshttp://en.wikipedia.org/wiki/Online_marketinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Marketing_strategyhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Marketing_strategyhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Online_marketinghttp://en.wikipedia.org/wiki/Marketing_communicationshttp://en.wikipedia.org/wiki/Marketing_communicationshttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Prospect_(marketing)http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Product_developmenthttp://en.wikipedia.org/wiki/Outbound_Marketinghttp://en.wikipedia.org/wiki/Product_managementhttp://en.wikipedia.org/wiki/Promotion_(marketing)http://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Marketinghttps://en.wikipedia.org/wiki/Text_messaginghttps://en.wikipedia.org/wiki/Cell_Phonehttps://en.wikipedia.org/wiki/Advertising