MARKETING & COMMUNICATIONS

September 2017

JMARCOMS.COM.AU

CONTENTS

About J Marcoms 3

Recent Client Work 5-16

Other Relevant Experience 17-18

Services 20-22

Fee Structure 23

Contact Details 24

JMARCOMS.COM.AU 2

ABOUT J MARCOMS

THANK YOU FOR THE OPPORTUNITY TO INTRODUCE YOU TO J MARCOMS.

J Marcoms is a boutique marketing and communications agency, inspired by experience in the retail, property, corporate, project development and fashion industries.

With a passion for all things marketing, J Marcoms integrates modern and classic elements of marketing into strategy, brand, advertising and media, social and digital, content management, PR and communications.

As a boutique agency we’re able to provide a personalised service and attention to detail you and your business deserves.

Through experience, commitment and vision, we aim to deliver results for your business and look forward to the opportunity to work together.

JEN HAMBLYFounder & Director

JMARCOMS.COM.AU 3

RESULTS DRIVEN BY INSPIRATION AND

EXPERIENCE

RECENT CLIENT WORK

THE GROVE ACADEMY

THE BRIEF:

• Develop a full marketing strategy for The Grove Academy’s new childcare centre located in Mascot

• Overall objective to drive enrolments in the lead up to the opening date

THE STRATEGY:

• Development and implementation of full marketing and advertising program for pre-launch and

launch

• Development of creative specific to the launch while maintaining brand integrity

• Review of current strategies including social media, SEO and content

• Development of corporate partnerships strategy

JMARCOMS.COM.AU 5

RECENT CLIENT WORK

RESULTS:

• Occupancy at 95%

• Social Media engagement +30%

• Acquisition of one major corporate partner (DHL Express Australia)

JMARCOMS.COM.AU 6

RECENT CLIENT WORK

MERITON

THE BRIEF:

• Brand extension – develop ‘retail’ brand identity in line with overall Meriton brand

• Development of marketing strategies for Meriton Retail Precincts

THE STRATEGY:

• Undertake full Meriton brand audit – Corporate, Apartments and Projects – to determine best

way to introduce Retail

• Review each retail precinct and unique selling propositions that would drive marketing strategies

and brand direction

JMARCOMS.COM.AU 7

RECENT CLIENT WORK

RESULTS:

• Brand currently in progress. Brand examples below, with rollout and results expected over next 6 months.

JMARCOMS.COM.AU 8

RECENT CLIENT WORK

MERITON

THE BRIEF:

• Develop new and refresh current social media pages for retail assets

THE STRATEGY:

• Undertake full social media audit in relation to brand, content, and engagement levels at each

existing asset

• Develop new social media pages and schedules for each new asset

JMARCOMS.COM.AU 9

RECENT CLIENT WORK

RESULTS:

MASCOT CENTRAL (NEW)

JMARCOMS.COM.AU 10

• 600+ Likes in less than 12

months

• Page likes +100%

• Reach +31%

• Post engagements +119%

RECENT CLIENT WORK

RESULTS:

DANKS STREET

JMARCOMS.COM.AU 11

1 February – 31 March

2017:

• 759 Likes (increasing 2-5

per week organically)

• Page views +75%

• Reach +32%

• Post engagements +94%

RESULTS:

JMARCOMS.COM.AU 12

SKYVIEW

1 February – 31 March

2017:

• Reach +593%

• Post engagements

+100%

RECENT CLIENT WORK

RECENT CLIENT WORK

KONA GROUP

THE BRIEF:

• Develop a strategy that will drive awareness of the KONA brand, increase engagement levels

and ultimately generate leads through digital and social media channels.

THE STRATEGY:

• Refresh the KONA brand to bring it in line with the overall selling proposition of the business

• Optimise the website and social media pages to improve user experience, compatibility for SEO

and mobile strategies, and so it is reflective of the revised brand

• Develop an overall digital media strategy, including a content plan, in line with an agreed digital

lead funnel

JMARCOMS.COM.AU 13

RECENT CLIENT WORK

RESULTS:

• Website bounce rate dropped by 10% in the first month.

• Issues with broken links and errors ceased.

• Leads through the website increased by an average of two per week.

• Social media engagement levels (based on likes, follows, shares, comments) increased by 5% in

the first month and 10% in the second month. Achieving month on month growth.

• Overall SEO page rankings improved.

JMARCOMS.COM.AU 14

RECENT CLIENT WORK

LUNAR AND STORM

THE BRIEF:

• Undertake a digital and social media review with a focus on re-designing social media and the

website for lead generation

• Overall marketing strategy review and development

THE STRATEGY:

• Undertake full front-end and back-end audit of the L&S website and social media pages

• Optimise the website and social media pages to improve user experience, engagement,

compatibility for SEO and e-commerce strategies

• Develop an overall social media strategy in line with the L&S brand

JMARCOMS.COM.AU 15

RECENT CLIENT WORK

RESULTS:

• Brand aligned with selling proposition through revised tone of voice, imagery and customer

journey.

• Website bounce rate dropped by 5% in the first month.

• Conversions through the website increased by 10% in the first month.

• Social media engagement levels (based on likes, follows, shares, comments) increased by 5% in

the first month.

JMARCOMS.COM.AU 16

“Jen is incredibly knowledgeable, thorough and

creative. She assisted the Lunar and Storm

brand and website in its early stages of

development. Her support and expertise

guided us through this stage successfully.” –

Carla DiFelice and Meaghan Kausman

Founders of Lunar and Storm

OTHER RELEVANT EXPERIENCE

EAST VILLAGE, ZETLAND – MARKETING MANAGER

• Development and launch of full marketing, brand, positioning, and communications strategies for new asset

• Development and delivery of operational marketing and communications strategies

• Development and implementation of stabilisation strategies

• Public relations

• Media management, including print, social, digital, direct

• Campaign management

• Stakeholder management

• Development of new website and app

JMARCOMS.COM.AU 17

OTHER RELEVANT EXPERIENCE

COLES – PORTFOLIO MARKETING MANAGER, NSW

• Development and launch of full marketing, brand, positioning, and communications strategies for new assets

• Development and delivery of marketing and communications strategies

• Brand and positioning strategies

• Public relations

• Media management, including print, social, digital, direct

• Campaign management

• Stakeholder management for NSW portfolio of Coles owned shopping centres

JMARCOMS.COM.AU 18

A SOPHISTICATED APPROACH TO STRATEGY

MARKETING SERVICES

J MARCOMS CAN HELP YOU TO UNDERSTAND YOUR CUSTOMERS, DETERMINE WHAT DRIVES THEIR NEEDS AND DECISIONS, AND IMPLEMENT THE RIGHT MARKETING STRATEGY.

• Research: We help businesses to understand their customers by determining what drives their decisions.

• Marketing Plans: We assess the current situation, take information, and generate ideas to formulate strategic marketing plans that assist businesses achieve their goals.

• Brand Management: We help businesses engage with their consumers by reviewing and ensuring the business’ positioning and brand foundation is correct and consistent across all channels.

• Campaign Management: We implement and manage online and offline campaigns to drive consumer engagement and conversions.

JMARCOMS.COM.AU 20

DIGITAL SERVICES

THROUGH INTEGRATED ONLINE STRATEGIES, J MARCOMS HELPS BUSINESSES TO BUILD FOLLOWERS, INCREASE DATABASE NUMBERS, DRIVE CUT-THROUGH, LEADS AND CONVERSION RATES.

• Social Media: We help businesses build and engage with audiences utilising measurable social media strategies.

• Websites: We help businesses develop and manage their websites while ensuring brand, content, customer journey and optimisation for SEO and mobile remain a priority.

• PPC: We assist businesses with the implementation and management of PPC campaigns to target and convert leads.

• Email Marketing: We help businesses create and manage multi-channel email campaigns to drive engagement and conversion.

JMARCOMS.COM.AU 21

COMMUNICATIONS SERVICES

J MARCOMS DELIVERS WELL-STRUCTURED AND TARGETED CUSTOMER COMMUNICATIONS FOR BUSINESSES THROUGH PLANNING, IMPLEMENTATION, MONITORING AND REVISION OF COMMUNICATIONS CHANNELS.

• Communications Plans: We assist businesses to create schedules of communications to align messages across all channels and stakeholders, and to ensure all content remains on-brand.

• Media and Advertising: To achieve optimum cut-through in media and advertising, strategic content and communications is required. We help businesses to purchase, schedule and manage online and offline media, including press, outdoor, broadcast, digital, direct and public relations

JMARCOMS.COM.AU 22

FEE STRUCTURE

THE GENERAL RATE FOR ALL ACCOUNT SERVICES RANGES DEPENDING ON THE SCOPE OF WORK.

We intend to be completely transparent with our fee structure and communicate the requirements and any variations prior to implementation.

We understand that every project is different and each client has unique needs. We are happy to discuss any payment method that is fair and reasonable for our involvement in your business.

We are also open to negotiating a monthly account management fee and charge creative and advertising services as needed.

Our terms of business are 14 days from the date of invoice.

JMARCOMS.COM.AU 23

CONTACT DETAILS

THANK YOU FOR TAKING THE TIME TO DISCOVER A LITTLE MORE ABOUT US. WE ENCOURAGE ANY QUESTIONS YOU MAY HAVE.

Email: JEN@JMARCOMS.COM.AUPhone: 0411 059 762Web: JMARCOMS.COM.AU

JMARCOMS.COM.AU 24