Marketing Budget PlanMarketing Budget PlanCategoryEstimatedQuantityEstimatedCost per UnitEstimatedSubtotalNotes

ResearchfsddsResearch firm fees2$2,300.00$4,600.00Web research1$1,100.00$1,100.00Independent research3$300.00$900.00Other research2$250.00$500.00

Research Costs Total$7,100.00

CommunicationsPromotional brochures5,000$0.15$750.00Television5$4,000.00$20,000.00Radio13$350.00$4,550.00Web1$350.00$350.00 Communications Costs Total$25,650.00

NetworkingMemberships3$50.00$150.00Affiliations2$20.00$40.00Subscriptions2$32.00$64.00

Networking Costs Total$254.00

EventNumber of attendees50Meal (breakfast, lunch, or dinner)Food$23.00$1,150.00Tax (10%)$2.30$115.00Food and beverage gratuity (20%)$5.06$253.00Meal Costs Subtotal$1,518.00

List ServicesValet services1$300.00$300.00Entertainment #11$800.00$800.00Entertainment #21$1,200.00$1,200.00Other services1$200.00$200.00List Service Costs Subtotal$2,500.00

Audio/Visual ServicesBasic PA system and podium1$0.00$0.00Provided by venue (usually)Screen1$0.00$0.00Provided by venue (usually)XGA data/video projector rental1$45.00$45.00Wireless mouse1$12.00$12.00Power strips1$0.00$0.00Provided by venue (usually)Extension cords1$0.00$0.00Provided by venue (usually)Lavalier microphone1$0.00$0.00Provided by venue (usually)Labor and AV technicians1$300.00$300.00Tax (8.8%)$31.42$31.42Audio/Visual Services Subtotal$388.42

Additional CostsInvitation (printing and postage costs)$834.00$834.00Time & Expense (T&E)$600.00$600.00Company staff T&E $200.00$200.00Customer testimonial T&E$100.00$100.00Additional Costs Subtotal$1,734.00

Giveaways0Giveaway #125$10.00$250.00Giveaway #225$5.00$125.00Giveaway Subtotal$375.00

Event Costs Total$6,515.42

Event Price per Person$130.31

PromotionsProduct giveaways50$8.00$400.00Product discounts300$3.00$900.00Special offers200$2.50$500.00

Promotions Costs Total$1,800.00

AdvertisingBrochures (development and production)5,000$0.15$750.00Mailings15,000$0.04$600.00Postcards15,000$0.03$450.00Television2$600.00$1,200.00Radio4$300.00$1,200.00Newspapers6$220.00$1,320.00Billboards2$556.00$1,112.00Bus sides3$125.00$375.00

Advertising Costs Total$7,007.00

Public RelationsCharity events3$200.00$600.00Advertising4$200.00$800.00Employee promotions6$200.00$1,200.00Sponsorships3$200.00$600.00

Public Relations Costs Total$3,200.00

ESTIMATED MARKETING GRAND TOTAL$51,526.42

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Budget Plan Chart